When only the unique will do!
Deals
GiftPermanent
Complimentary Toss Bouqet
AWARD WINNER (1X)
Thanks to recommendations from couples on The Knot
Echelon Florist in Knoxville, TN, has the passion, skill, and supplies to make your wedding flower experience complete. Being a full-service florist, they have access to all the items needed for your special day at a cost that you can afford.
For several years, these award-winning designers have created gorgeous wedding day arrangements, and now they are ready to help express your thoughts and emotions through their art. From aisle to altar decor, Echelon Florist offers a selection of stunning floral designs to enhance the beauty on your big day. They are here for you when only the unique will do.
Echelon Florist offers a private consultation to discuss your wedding day plans in detail. If you are looking for inspiration, you can speak with Matthew Smith or another team member to review floral patterns and designs. From classic to romantic to eclectic, Echelon Florist will deliver and set up all your wedding blooms.
Asian-owned, Veteran-owned and Woman-owned Business
Speaks English
Details
Decorations & Accents
Aisle Decorations
Centerpieces
Flower Girl Baskets
Pedestals
Plants
Vases
Wedding Arch
Chuppah
Wedding Decoration Delivery
Wedding Decoration Setup
Flower Arrangements
Bouquets
Bouquet Wraps
Boutonnieres
Centerpieces
Corsages
Flower Alternatives
Flower Crowns
Flower Delivery & Setup
Flower Girl Baskets
Plants
Vases
Awards and Affiliations
Any questions?
Reviews
5.0
out of 5.044 reviews
Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
Review Summary
This AI-generated summary is a snapshot of this vendor's ratings and feedback.
Echelon Florist receives overwhelmingly positive reviews for their exceptional service and beautiful floral designs for weddings. Customers praise the professionalism and creativity of the team, particularly noting how they brought their visions to life seamlessly and even exceeded expectations. The staff is described as patient, knowledgeable, and accommodating, working closely with clients to ensure a stress-free and stunning result. Reviewers highlight the reasonable pricing, communication, and attention to detail, recommending Echelon Florist for any floral needs.Review photos
Showing slide number 1 out of 9
Kendra S
5.0
11/21/2025
Matt is such a pleasure to work with! He was very patient with my questions and even when I asked to change some flowers out for others. The flowers turned out even better than I had imagined!
Collin D
5.0
9/14/2025
From our first conversation with Matt he was nice and listened to our vision without judgement. He and his team we're very professional and easily translated our ideas into amazing floral designs, everything was seamless and absolutely stunning. We asked for vivid blues and purples, and what he delivered exceeded our expectations. The Bride squealed upon seeing her bouquet. The guest could not stop gushing over how beautiful the florals were. I cannot recommend Echelon Florist enough for any event. Not only are they good people, but they are creative masterminds who will execute any vision.
Any questions?
Josh C
5.0
4/05/2025
We had a fantastic experience working with Echelon Florist! Jaime was so easy to work with, walking us through everything we needed at our first consultation and being extremely communicative and flexible throughout the process. As someone who knows nothing about flowers, she made this process approachable and simple. And the final product was incredible!! Our florals turned out even better than expected for a very reasonable price. We are still swooning over the beautiful bouquets and ceremony/reception florals. Jaime took my vision and brought it to life, and we cannot thank her and her team enough. On the day of the wedding everything was handled professionally and expertly. They set up our florals exactly how we wanted and they were lovely to work with!
Josh & Carly C.
Jenny M
5.0
1/23/2025
Easily one of my favorite vendors that I worked with for my wedding. Echelon Florist provides high-quality, beautiful florals for your big day! I worked mostly with Matt who helped me figure out my vision. I shared my Pinterest board with him and he provided me two different quotes to work from. He was so educated and very knowledgeable on wedding florals and everything (and I mean EVERYTHING) you might need! He is direct, kind, and knows exactly how to work with someone who may not know anything about what they might want for wedding flowers. I am beyond impressed with Matt and the Echelon Florist team.
The weekend of my wedding, a massive snowstorm was projected, but Matt was ahead of the game and anticipated he might have to rent a bigger truck because his staff may get stuck at home. He is VERY professional and made sure he did whatever was in his power to help us on our day. It means so much to my husband and I.
I would HIGHLY recommend Echelon Florist for any occasion you might need florals for.
Karen R
5.0
11/11/2024
Very professional and beautiful work! They delivered the flowers to my wedding and I didn't have to lift a finger. All the flowers were hand selected beforehand based off my preference and color choices. There was also no minimum payment amount like some florists. Overall great experience :)
Mikayla S
5.0
10/18/2024
Jamie from Echelon Florist was amazing in taking the time to truly understand what I had envisioned for my day. Before the deposit, I was able to have a very in-depth consultation over the phone to run ideas with her and get a better understanding of what I would need. I was not very rehearsed on different bouquet terms and the MANY varieties of greenery there are in the world. Jamie was patient and so kind during it all. Even at the final consultation, she never missed a beat and was able to work in what changes I made. My bouquet, along with my bridesmaids, and the garland for our ceremony space were complimented so many times. The work they do is truly amazing.
Riccarda E
5.0
10/18/2024
We worked with Echelon Florist for our wedding and it was such an easy and fun process. They were recommended not only by our venue, but also our wedding planner, and we're so happy we booked them. I had a Pinterest board and a dream and Echelon took all of that and made it reality! They worked with my budget and made recommendations that worked perfectly. Everything was absolutely STUNNING!!!
Caitlin B
5.0
4/08/2024
I cannot say enough good things about the florals Echelon did for our wedding. When I saw the flowers for the first time my jaw dropped. They exceeded any expectations I had by a million.
Sarah N
5.0
12/27/2023
I received my wedding flowers through Echlon. They turned out absolutely beautifully and I cannot wait to have them preserved forever. During our consultation call, they coaching me through what flowers would be best for a winter wonderful theme. It all turned out so beautifully.
Laci V
5.0
10/17/2023
Very easy to work with, no pressure if you don't have an unlimited budget, gives really good suggestions. I sent in inspo pics and picked a few flowers I specifically wanted with a few extra requests and they nailed it. My wedding flowers were absolutely stunning, they were even more beautiful than every photo I sent. They were affordable, reliable and delivered! I had a lot of compliments on my bridesmaids bouquets as well !
Carley C
5.0
7/04/2023
We used Echelon for our June wedding in Sevierville and they absolutely delivered! Our flowers were gorgeous! Matt did such a good job of capturing what I asked for my bouquet and all other flowers. He did a beautiful job of incorporating my decor items and multiple types of flowers. I highly recommend!
Rachel W
5.0
6/21/2023
I was BLOWN AWAY by how beautiful the flowers for our wedding were. Matt was so great to work with - going back and forth with me to help me figure out what I wanted/what fit in my budget. My bridal and bridesmaid bouquets were absolutely stunning - and people all night were telling me how much they loved them. I would recommend this florist 100 times over to anyone getting married!
Sadie C
5.0
5/06/2023
Matt and Amy were a dream to work with! They are both so kind, patient, and knowledgeable. My wedding florals were more beautiful than I could have ever imagined. It was like they were able to get inside my brain and pull out exactly what I wanted. I was SO happy with how everything turned out and how astonishingly beautiful it was. My wedding flowers were literal perfection and I was so happy to have worked with them.
Lynn K
5.0
12/16/2022
What an AMAZING FLORIST! Jamie and Matt were so wonderful to work with. We sat down with Jamie and had a list of flowers and greenery we would like to use for my daughters wedding and wow! She had everything itemized at what it would cost and worked so much to be within our budget! I would highly recommend them for any floral needs. Jamie and Matt’s artistic vision knocked it out of the park! 5 stars for sure.
Stephanie S
5.0
1/07/2022
I had a wonderful experience with echelon florist with my wedding. Matt listened carefully to my vision for the wedding, took time to understand what I wanted, and made helpful suggestions. He delivered all of the arrangements to my venue well on my wedding day, made sure everything looked flawless, and went above and beyond his duties as a florist. The whole process was stress free, and all of the flowers and greenery looked AMAZING! I would highly recommend Echelon to any bride looking for a florist.
Samantha W
5.0
12/29/2021
They were so easy to work with, responsive and receptive to any of our requests. Literally took what I asked for and made it come true! Our flowers were gorgeous and I can’t thank them enough for helping to make everything look perfect for our wedding! HIGHLY RECOMMEND!!
Carol G
5.0
11/29/2021
Matt was wonderful. He listened carefully to the bride and created perfect bouquets and arrangements to meet her vision and within budget. Highly recommend!
Alaina C
5.0
10/27/2021
Working with Matt was one of the best experiences of my wedding planning as a whole. He was so thorough in helping us choose which florals we liked and didn't like, and on the day of our wedding everything was delivered and looked BEAUTIFUL. Matt even made sure we knew how to care for the bouquets before he left. If you want stunning florals, you have to use Echelon!
Amber P
5.0
10/23/2021
Beautiful flowers that were perfectly what I had envisioned! They were awesome and accommodated my last minute change and rocked it.
Alice S
5.0
10/10/2021
We had a great experience working with Amy. She did an amazing job helping me choose my flowers. The flowers on the day of were gorgeous, and they set them up perfectly!
Tory K
5.0
9/23/2021
Matt and his team were an absolute flower lover’s dream come true. We were married at The Magnolia in September 2021. At our in-person meeting with Matt, you could tell right away how much he loved his work. We had multiple special requests that he was excited to bring to life. Hands down, our florals were what made our fairy tale wedding come true. Thanks, Echelon!
Courtney K
5.0
9/18/2021
Matt was amazing to work with! We went through my Pinterest board and narrowed down what I liked best. I didn’t know there were so many details and different options that went into a bridal bouquet, but Matt was very informative and helped me narrow down everything that I liked to go into my bouquet, and had my husband’s boutonnière match my bouquet! He also helped me with different options for our arch and it all turned out so perfect!! They also come and set everything up for you, so I didn’t have to do a thing except see how beautiful it all was!
Hana D
5.0
7/19/2021
We worked with Matt from Echelon for our florals for our wedding at The Magnolia Venue in Pigeon Forge - they were everything we wanted and more! They were great with our COVID reschedule from 2020 to 2021, created florals that were exactly what we pictured and were a perfect compliment to the great mountain views without overshadowing them. They also quickly adapted to our table arrangement/shape change for the centerpieces due to our downsized guest count. Their communication and professionalism was great and even sent me a photo preview of my bouquet the day before to make sure it was what I was looking for! Highly recommend!
Nicole L
5.0
11/21/2020
We had the pleasure of working with Matt from Echelon Florist for our wedding day. They were nothing but helpful and understanding when we had to make significant alterations to our order due to postponing our big wedding to next year, but still had a very small backyard wedding on our original October 2020 date. My vision for our wedding was having it be fall themed, so the bouquets/boutonnieres had to include colors like burnt yellows, oranges, and burgundy with a touch of white. I was pretty set on having sunflowers for the yellow, but only had vague flower ideas from Pinterest for the other colors. I greatly appreciate that Matt gave us his honest professional opinion, because I really do not have much flower knowhow. He gave us other flower options that would not only look lovely and last throughout our wedding day, but also were more budget friendly. It all sounded perfect, so we left most of the design aspects of our wedding flowers up to him. The bouquets ended up being absolutely stunning and so much more than anything I could have dreamed of. The boutonnieres and cake flowers were so pretty as well! The flowers look perfect in all of our photos. We are just so thankful that we did not have to worry about the flowers, because we were able to trust that Matt and his team at Echelon Florist would produce something beautiful for our wedding. We highly recommend using Echelon Florist for any special event!
Anessa F
5.0
10/19/2020
I can't say enough about Matt at Echelon Florist. I had a destination wedding and all meetings were done by phone so we never got opportunity to meet in person. But I knew I made the right choice from day 1. Matt was so knowledgeable and by talking to me and looking at my pintrest board for inspiration he nailed it. My arrangements were absolutely beautiful and far exceeded my expectations. Even the photographer said they were the prettiest arrangements he had ever seen and the guests raved about them all night. We highly recommend Echelon, you will not be disappointed!
Bethany R
5.0
10/12/2020
Echelon was highly recommended to us by our fantastic wedding planner, Angie Froemel. It truly is a testament to their craft that they were able to create the exact look I knew I wanted without me needing to know what the heck I was talking about. I explained my theme, vibe, and preferred palette to Matt at our one and only meeting (It was a destination wedding in the Smokies and I was only in the area for meetings one time the year prior.) and he knocked it out of the park right away. He took my vague ideas and gave them colors, names, and impeccable designs. Flower and plant species I had never seen before were blended perfectly and reflected my vision better than I had even dreamed. He also ran with my special requests and they had no issue when I needed to make alterations due to a significant change in guests. I deeply appreciate the attention to detail, love, natural talent, and skill that went into every piece created. Our pictures speak louder than my words but if we ever need floral services in the area again for an anniversary, vow renewal, or special event of any kind, we will definitely use Echelon!
Marylynne D
5.0
2/20/2020
Working with Matt, or as my now husband calls him "the bearded wonder", was an absolute pleasure. He was so patient with my lack of knowledge when it comes to floral arrangements, and the fact I didn't entirely know what I wanted. He gave me tips and pointers. Made suggestions, and humored me when what I wanted changed a couple times as the vision came together. Twice we were in person and the rest of the staff there were phenomenal. It felt like hanging out with old friends. The look on Matt's face when he brought me my bouquet in person showed he truly loves what he does, and was just as excited to see my reaction as I was to see my bouquet! Working with Echelon Florist is an investment in your wedding you won't regret!
Breana S
5.0
11/30/2019
Echelon did the floral/greenery for my Gatlinburg wedding and exceeded all of our expectations. They were easy to work with, had great suggestions and the final product was jaw-dropping. The price we paid vs the value of delivery, set up and gorgeous floral does not even compare. Excellent business that we highly recommend!
Katie W
5.0
7/03/2019
Matt with Echelon is amazing! I planned my wedding from out of town, so we never actually met beforehand. I told him what I had in mind and trusted that he would do a great job. My flowers were more beautiful than I could have imagined! I 100% recommend them!
Sarah O
5.0
6/25/2019
I had a great experience with Matt, and everyone with Echelon, from my first contact with them. During my consultation, he was very receptive to what we wanted and helped me achieve my vision within budget. From the day that I booked until my wedding day, they were always willing to discuss new ideas with me. Matt was even the person who gave me the best advice the week of my wedding that helped keep me calm :) They were early for delivery and helped with parts of setup not even required of them. Please do yourself a favor and book them for your wedding or event!
Julia H
5.0
7/31/2018
Above and beyond. Matt was so easy to work with and kept our budget in mind with every question I asked of him. I sent him some Pinterest photos I had been looking at for almost a year and he made them look even better than the photos.
Megan B
5.0
10/25/2017
Matt from Echelon Florist was an absolute dream to work with. We started looking at flowers extremely late in the game, and for the busiest wedding day of the year at that (UT bye week). We sat down and told Matt what we were looking for, and provided about a million different Pinterest pictures and he was able to create exactly what we were looking for. He knew the flowers, the different colors available, when they would be available, what they would cost, how long they would last (so we could use them for RD and wedding), what other flowers would complement them, and literally anything else we would ever want to know.
We gave him our budget and he respected both our wishes and our limitations and everything was absolutely stunning. I cannot put into words how easy it was to work with him, and just how great everything looked!! My bouquet was picture perfect, and he included a toss bouquet for free- I am so glad he did that because my bouquet was huge... and heavy. We had quite the order with sprays for signs, centerpieces, ties for drapery, petals on the aisle, boutonnieres, corsages, backdrops, buffet decor, etc. and he put together and set everything up... I did not even see him on the big day!
We even rented a couple of vases for smaller centerpieces for the cocktail hour, and at the end of the day they we loaded up and sent home with my family rather than the wedding planner to return a few days later. I called him after the honeymoon (12 days later) to let him know I had them, and that I would return them next time I was in town (a couple of months later), and he told me to take my time, he wasn't even worried about them. How refreshing!!
Before we decided to go with Echelon we shopped around at at least 3 other florists in Knoxville. All three were dramatically higher in price, it took a lot longer to actually get the quote, and they just didn't seem as invested in our wedding as we were. They were an absolute pleasure to work with!
Chaylin D
5.0
7/16/2017
Matt is AMAZING! I took in pictures off Pinterest and mixed and matched all kinds of flowers and pictures and told Matt I was a little confused! My bouquet was exactly what Visioned. I explained my overall idea to him and showed him center pieces and bouquets that I wanted to use and he came in with buckets of flowers played in by ear and literally created my vision. Matt also did my ceremony flowers. We had a bit of a delay with decor and readjustments do to weather, he stuck it out and still made it PERFECT! I highly recommend Echelon Florist!
Saraya S
5.0
6/24/2017
Matt at Echelon did a great job in figuring out exactly what I wanted for my flowers. He broke it down very easily and we picked out each individual flower, and he even delivered them himself that morning. Highly recommend!
Rachel H
5.0
10/20/2016
Matt with Echelon Florist is just wonderful! He met with me several times in the months before our wedding, as we were slow to figure out what we wanted. I asked for his expertise and gave him a general idea of our vision and limited budget. He was thoughtful and patient, and very clear what options were available to us. He delivered PERFECTION. My bouquet was breathtaking, and our decor was exactly what we wanted but were never able to put into words - thanks for understanding us, Matt!! I can't recommend them highly enough. Everything was delivered as promised, at a great value, and Matt was always very responsive to questions and requests. Any time we need flowers in the future, we will return to them.
Ashton R
5.0
11/04/2014
Our florist, Gary, was very detailed and took the time to get to know us as a couple, as well as exactly what we wanted for our wedding. He even took the time to bring us to a separate floral warehouse so that I could pick out, SPECIFICALLY, which individual flowers I wanted included in my bouquet. He was an all around fun guy to work with. Definitely would recommend his services!
Maggie D
5.0
8/20/2014
There's not enough space or time to write a review worthy of how wonderful Echelon florists was! From the 1st meeting with them to my wedding day they were nothing but professional, fair and courteous! They gave me tips for meeting with other florists, such as breakdown of prices and what to ask for, how big a bouquet I would get,ect. They went above and beyond to drive to my venue and measure how much tulle I would need for the aisles, and on my wedding day drove all the way back to the store to supply me with last minute unexpected items. Everyone was polite and professional, but it was Gary who really impressed me with his knowledge, patience, and willingness to go above and beyond for me. My flowers were HANDS DOWN my favorite part of my wedding, and I am so grateful I chose them to help me with my wedding needs!
Madelyn C
5.0
6/19/2014
We chose to work with Echelon Florist because our church recommended them (they do the altar flowers each week), and we couldn't have been happier with our choice. Matt did our altar flower arrangement, all of our bouquets, corsages, and boutonnieres, and got us bulk flowers so we could arrange our own reception centerpieces. The arrangements were truly spectacular. Everyone said they were the most beautiful wedding flowers they'd ever seen. Everything was delivered on time, in pristine condition, and Echelon even provided vases for transporting the bouquets. On top of all that, Echelon was the most affordable option we found for flower arrangements. This is a local, family-owned business that delivers the highest quality service for a very reasonable price. I highly, highly recommend them.
Roxanne L
5.0
6/27/2013
I have had a picture of the flowers I wanted for my wedding for the last 10 years...when you see what you want, you hold on to it. When I met with Matt and the staff at Echelon, they were able to see my vision and make it a reality. The flowers held, even out in the heat, and they were stunning next to the gowns. Everyone commented about the boutonnieres and how great they looked. I went with a "field flower" look for the reception to go with the more casual feeling outdoor reception. The flowers looked great in the pavilion and held up even two weeks later. Seeing my bouquet and finally realizing the dream of my special flowers helped bring the entire day together. I would highly recommend Echelon Florist to anyone wanting to ensure their vision for their special day is met and exceeded.
Bonnie C
5.0
6/05/2012
I met with Echelon multiple times in preparation for my wedding and, each time, they were extremely courteous and accomadating. I met with about 6 florists before making a choice and Echelon was the only place they had real flowers to look at and they even put together a bouquet for me to see what it would look like! On the day of the wedding, my flowers were even better than I had imagined. It was a great experience and they did an awesome job, I would highly recommend them!
Alexa W
5.0
1/26/2012
they were BEAUTIFL and just what i wanted!! great staff!
Ashley P
5.0
8/20/2011
Laura at Echelon Florist did our flowers for my husband's and my recent wedding, and they were absolutely beautiful! Laura was so easy to work with, and she took my (very vague!) descriptions and produced bouquets and arrangements that were exactly what I wanted. We were able to get a lovely altar arrangement, 5 exquisite bouquets, and 4 boutonnieres for less than our $500 budget. The flowers were so fresh that they lasted for a week after the wedding, and everything perfectly coordinated with the bridesmaids' dresses and other details. I highly recommend Laura at Echelon Florist!
Kristen V
5.0
6/28/2011
My flowers turned out beautiful, I could not have been happier with the way they looked.
Mary J
4.0
11/21/2010
Ask for Laura Smith. She is the owner and an award winning designer. She listened to all our ideas about the mood, color and flowers that we wanted. When our "ideal" was over our budget, she worked with us to select the perfect flowers that still met our expectations but were well within budget. It was a great experience.
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Echelon Florist
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