Ethan Lord provided such an elegant and amazing experience for our first time ring shopping. We worked with Erika, who took more than two hours with us, patiently and thoroughly explaining every aspect of an engagement ring - from settings, met...als, and, of course, the diamonds. We didn't know how little we knew! We now feel educated and confident in making a decision, and we trust that Ethan Lord will provide us with a beautiful, high quality ring. The entire staff was welcoming and friendly, but not pushy, which is wonderful when you are making a big decision. A friend of mine also received her engagement ring from Ethan Lord (it's gorgeous) and her fiance had nothing but great things to say about his experience with them. I should also mention that the shop itself is beautifully appointed and has a nice bar area, where they offer you complimentary beverages. I wouldn't hesitate to recommend Ethan Lord - and Erika - to anyone!