About this vendor
Located in the San Francisco Bay area, Flares is a bridal boutique featuring the largest wedding dress selection. With a unique and extensive designer wedding dress selection Flares has a dress for every bride. Regardless of the body shape, budget, taste, or wedding venue, our beautiful and affordable wedding gowns selection at our dress shop in San Francisco are perfect for today's bride.
With our diversified wedding dress collection, from flirty and flowy, timeless and classic, whimsical and bohemian our bridal boutique has-it-all and is optimal for any bride.
We are confident that finding our dream wedding dress is a major step in planning your big day. We are always here to help to make your dress shopping experience enjoyable and fun by creating a relaxed atmosphere at our San Francisco dress shop from the moment we schedule your appointment to the moment you say “Yes to the dress”.
Details
Accessories
- Clutches & Handbags
- Hair Accessories
- Veils
Business Attributes
- Woman-owned Business
Dresses
- Wedding Dresses
Fashion Services
- Alterations
- Custom Designs
- Dry Cleaning & Preservation
- Online Ordering
- Plus Size Available
- Private Appointments Available
Awards and Affiliations
2-Time 'Best of Weddings'
2026.2025.
Best of Weddings
The Knot independently assesses vendors for this award—it’s never self-reported. We base it on firsthand experiences from real couples and guests, and they must have a 4.5-star average across 7+ reviews in the qualifying year.
Reviews
Your trust is our goal. Our community relies on honest reviews to help
you make those big decisions with ease.
4.7
out of 5.0163 reviews
Review photos
Showing slide number 1 out of 9
With less than three months before my wedding day, the stylist was able to help with a dress and celebrate were stunning and delivered and fitted for my wedding day.
The team at Flares Bridal are true pros. I stayed open to their recommendations after trying on a few dresses I thought I liked. The minute I tried on a style they recommended vers...
us what I was considering, I was mind blown. They knew exactly what style would flatter my body type and the aesthetic I was going for. Additionally, the extra alterations I had done at the shop look exquisite. These guys know what they’re doing!
I wanted a dress to wear for my civil ceremony. I had an idea in mind the they made it come to life! I never felt pressured to buy anything and they were very easy to work with.
I had an amazing experience at Flares. They have an amazing dress selection and an even better team of people who work there and help from start to finish. Just had my first fittin...
g and the whole process has been nothing but stress free and seamless. Ray was the best if you get the chance to work with her I highly recommend
Great place to dress shop! They are so helpful and accommodating
The Flares staff are so wonderful and have made my dress buying experience seamless! The staff were very helpful at my first appointment without being sales forward and made the ex...
perience more enjoyable than my experiences at other shops in the city.
I had the best experience getting my wedding dress at Flares Bridal. Everyone was so sweet and made finding a dress so fun and easy! They have such a wide selection of dresses. I h...
ad a shorter timeline and they were able to get my dress in well before the wedding! Cannot recommend enough!
My experience when wedding dress shopping here was amazing! They also do alterations and it was very easy. Love this place and recommend it to everyone I know who's getting married...
soon
I had a wonderful experience from the moment I walked in the store! Ayanna was sweet, patient, and knowledgeable. I showed her an inspiration dress that I had found online and she ...
found a nearly identical one in the store that I tried on and ended up purchasing!
Everyone else has been super helpful throughout the process including the store manager and the tailor.
Highly recommend!
Ray was the one who helped me find my dress, and she was so positive, encouraging, and truly made the experience special. She listened to what I wanted and made me feel confident i...
n my choice. Lissa and Fady were also amazing during my tailoring appointment. They made me feel like I could do whatever I wanted with the dress and were so supportive, knowledgeable, and easy to work with. I had such a wonderful experience at Flares Bridal in Walnut Creek! From the moment I walked in, everyone made me feel so welcome and comfortable. It’s a family-owned business, and you can really feel the warmth and care they put into helping each customer.
The team was friendly, patient, and thorough throughout the whole process. They made what could have been a stressful experience feel easy and enjoyable. Their pricing is also very fair, which made everything even better.
I need to have a few tailoring appointments due to my body size but nothing that’s their fault. Each visit has been smooth and reassuring. I’m so excited to pick up my dress soon! I highly recommend Flares Bridal to any bride looking for a supportive, professional, and genuinely caring experience.
Shout out the people who have helped me so far Ray, Lissa & Fady.
Amazing experience! The staff was wonderful, helpful and made me feel so special. The dresses are beautiful. I recommend Flares!
I had a great experience getting my wedding dress at Flares! They worked with my (short) timeline and budget and made me feel super special along the way. Totally recommend!
I walked in a little nervous (as one does lol) and immediately felt taken care of. The whole team was so warm, welcoming, and on it. The fitting itself was quick but still super de...
tailed—they really know what they’re doing and made sure everything was sitting perfectly.
What stood out the most was how comfortable they made me feel. It didn’t feel rushed or stressful at all… just smooth, supportive, and honestly kind of magical.
Customer service? Top tier. Energy? Immaculate.
I left feeling SO excited about my dress and can’t wait to see it all come together. Highly recommend if you want to feel like ✨that girl✨ during your fittings.
From the moment I walked in, I felt like a VIP. Finding the 'one' can be overwhelming, but the team here made the entire process feel like a dream. They truly listened to what I en...
visioned and helped me find a gown that exceeded everything I imagined. I walked in feeling a little nervous and left feeling like the most beautiful bride-to-be. If you want a stress-free, magical, and fun bridal shopping experience, look no further! Thank you Flares!!
Always love Flare’s Bridal! Bought one of my prom dresses at their old location, and recently purchased my wedding dress with them. Great service and reasonable prices for such a g...
reat unique selection.
Ray and Lissa at Flares were very kind when helping me choose my wedding dress. Fady, especially, was very patient and accommodating with tailoring my dress multiple times before i...
t fit comfortably. They work by appointment only, but I was able to schedule multiple fittings easily in the few weeks leading up to our wedding. Both of my sisters got their dresses here, as well. Thanks for helping our whole family through this process!
I had the best experience at Flares Bridal! This was the first stop in my wedding dress search after hearing from a few friends that they had found their dresses here. I came in wi...
th a few styles in mind and Lissa helped me pick out a few options that aligned with what I had envisioned. I had a hard time deciding between two dresses and she helped me try both on twice to ensure I felt confident with my decision. I ended up saying yes to the very first dress I tried on. It felt meant to be!
Great selection of dresses. Everyone was very supportive and patient with me. Stylists really know what they’re doing and were able to pull dresses that aligned with what I was li...
king. Dress also arrived faster than expected!
I found my wedding dress at Flares Bridal and had a good experience overall. They have a beautiful selection of gowns and I’m so happy I found the one that felt right for me.
Bein...
g able to come back for a second appointment really helped me feel confident in my decision. The consultant, Ayanna was amazing! Super patient, kind, and easy to work with, she really made the experience enjoyable.
In the end I chose the original dress I first loved and I’m grateful to the Flares team for helping me find it!
I had the most incredible experience at Flares Bridal! I actually bought my prom dress here 10 years ago, so returning to find my wedding gown felt like such a full-circle moment.
...
The store itself is stunning—the lighting and ambiance make you feel like a bride the moment you walk in. Ayanna, my stylist, was a total dream. She listened to everything I was looking for and personally hand-picked the dress that ended up being 'the one!’
The staff is so warm and attentive, keeping me updated throughout the entire process and answering every question with so much care. I can’t thank them enough for making my bridal experience so sentimental and perfect.
I had such a great experience at Flares! The store is very clean and staff is amazing! Ray was incredibly welcoming and made me feel so comfortable. I found my dress and felt compl...
etely supported the entire time. I ordered the dress last May and it came in October. When I went to pick it up, Ray again helped me pick out a veil to go along with it! I tried on so many and didn't feel rushed or pressured at all.
I just recently had my first dress alterations fitting and the tailor was great and answered all my questions!
I visited this bridal store on a weekday for a bridal fitting with my bridesmaids, mom, and aunt, and we felt welcomed from the moment we walked in. Lissa made the entire experienc...
e so interactive! She gave each of my bridesmaids a tag to select a dress for me to try on, which made the whole party feel included. It was so much fun seeing what everyone chose for me. After trying on a few dresses, I finally found 'The One.' Huge thanks to Lissa for making the fitting appointment stress-free and fun!
I had the best experience at Flares Bridal! I was able to find my wedding dress at my very first appointment, which honestly exceeded all my expectations. The team is incredibly kn...
owledgeable, patient, and truly listens to what you’re looking for.
They carry such a wide variety of styles and price ranges, so there’s really something for every bride. I never felt pressured, and the entire experience felt special and stress-free. I’m so grateful I found my dress here and would absolutely recommend Flares Bridal to any bride-to-be!
I loved working with Ayanna. She is very good at listening to your preferences and picking out the perfect gown. Both my best friend and I bought our wedding dresses here. The qual...
ity of the dress is top notch. I went to a different store to try a similar style (slightly cheaper) and I could feel the difference in texture and structure. I would absolutely recommend this place for purchasing a wedding dress
I had such an amazing experience at Flares Bridal! I ended up finding the dress here, and I truly couldn’t have asked for a better experience.
The staff were incredibly helpful, p...
atient, and genuinely kind throughout the entire process. They took the time to understand what I was looking for, made thoughtful suggestions, and never made me feel rushed or pressured. You can really tell they care about making each bride feel special and confident.
Their collection is absolutely beautiful — so many stunning options to choose from! The quality, variety, and overall atmosphere made the experience so memorable.
I would wholeheartedly recommend this store to anyone looking for their wedding dress. The service is outstanding, the gowns are gorgeous, and the team is simply the best!
When I went into Flares Bridal + Formal I had an amazing experience with my dress fitting and all the staff were amazing. They were super welcoming when I came in and listened to m...
y request on the dress I was looking for. The first dress I tried on ended up being the one I loved and picked for my wedding. These ladies in the picture were extraordinary. They made my dress fitting so memorable. Looking forward to continue going in for my alterations and bringing my dream dress to life.
Words can’t describe how much I love this shop. From the start, Lissa welcomed my family and I with open arms, gave great recommendations, and I ultimately said yes to the dress he...
re.
The shop had so many options and many different styles to choose from. I went to so many shops before coming to Flares, and nothing compared to it.
Lissa helped style my dress and gave me options to morph it into my style, and I walked away getting exactly what I was looking for. If you come to flares, ask for Lissa. You won’t regret it!
Not only did I find my ceremony dress at Flares, I also found my reception dress! Flares Bridal has the best customer service and an incredible selection of dresses. From the momen...
t I walked in, the staff made this exciting experience feel truly magical. They were honest, supportive, and always willing to share their opinions when I asked, which I really appreciated. They genuinely go above and beyond to make you feel beautiful and confident. I couldn’t have asked for a better bridal shopping experience!
Flares Bridal has provided the best experience in finding a wedding dress! Their expertise is obvious in how quickly they were able to pick out so many options that matched the gen...
eral description of what I was looking for. The customer service is impeccable - truly highlighting the intimate experience of a family owned business. I also love that they do in house alterations, knowing they would treat their dresses better than any outside source. Seeing familiar faces through each step of the process has made it both enjoyable and memorable. I could not recommend them enough!
Flares has been amazing throughout the dress process. Very professional, knowledgeable, and kind. Ayanna was the best consultant! Thank you, Flares Team!
Had a very positive experience! All the staff is very helpful and friendly. They also have a really great selection of dresses with a wide range of prices!
I had a wonderful experience finding my wedding dress at Flares. The boutique itself is clean, bright, and filled with natural light, which makes the whole experience feel calm and...
special. They have a beautiful and thoughtfully curated selection, including several European designers, and you can really tell there's a strong appreciation for both design and quality. That mattered a lot to me given the price point, and I felt the pricing was reasonable compared to overall bridal dress budgets and the craftsmanship offered.
The boutique is owned by two kind sisters who were warm and welcoming throughout the process. Since choosing my dress, I've been back to try on veils and for my first fitting, and everything so far has been smooth and positive.
One small heads-up for future brides: make sure your try-on appointment is fully confirmed with a confirmation email. Their booking system isn't the most seamless--I experienced a test payment without the appointment actually being booked and only learned this upon arriving, which meant rebooking. Thankfully, things have gone well since then.
Overall, a great experience with lovely people, beautiful gowns, and high-quality pieces. I'd definitely recommend Flares--just double-check that appointment confirmation.
WOW...Lissa and her team at Flares Bridal is simply unmatched. From the moment I walked in with my family, I felt immediately cared for and genuinely excited for the process of try...
ing on wedding dresses. I was so grateful to the care and support that each lady provided...Ayanna is the BEST hype gal around and really made me feel so special. I found my dress on the first day. While I was trying on dresses, other women were too and the environment was so kind and warm; everyone was telling each other how beautiful one another looked...It was a really special day that will be a core memory for me for the rest of my days
Fast forward to my first alteration and I had the EXACT same, incredible experience. This time, Beatrix was there to work with me to make my dress perfect and she did just that. Every detail was thought of and cared for. Lissa her team are one of a kind and I would encourage anyone ready to get their dress to go to Flares.
My sister and I are both getting married in 2026 and went to one other shop before Flares. As soon as we walked in, I could tell the experience here was going to be better. Ayanna ...
was a delight from the very start! She listened to us both, asked the right kind of questions, and made the whole experience such a vibe.
I ended up choosing a dress she picked as a wild card, just to try. She knew! I absolutely love it and cannot wait for my fiancé to see this beautiful dress Ayanna helped me find!
They had a wide selection of dresses to choose from and a spread of pricing. Ayanna was great about listening to our budget and helping to think about alteration costs so we were trying options that were in our budget total. I am doing my alterations at Flares but my sister lives out of state so she has to find another shop in her town.
I'm so glad we came into Flares and grateful for all Ayanna's help! I definitely recommend coming shopping here!
I originally gave this bridal shop a 5-star review because my experience selecting and purchasing my wedding dress was wonderful. Unfortunately, what happened after my wedding comp...
letely changed my perspective, and I feel it’s important to update my review to reflect that.
Something worth noting — the shop asks every bride to leave a 5-star review at the time of purchasing their dress in exchange for a $50 discount (they do the same when you bring your dress in for preservation). Knowing this now makes me question how accurate many of the glowing 5-star reviews actually are.
On the day of my wedding, the left strap on my dress broke as soon as I put it on — not later while dancing (I’m not even much of a dancer). It broke immediately. Thankfully, I was able to temporarily fix it for the ceremony with a safety pin and the dress was fine the rest of the wedding.
After the wedding, I called the shop and explained what happened. I was told it would be no problem to bring the dress in, have the strap fixed, and then sent for preservation. When I dropped it off, I specifically showed the broken strap to one of the girls (sister of the owner I think) and was told it would be fixed before being preserved.
A few weeks later, my preserved dress arrived in the mail. I had a feeling I should check it — putting on the preservation gloves that came in the box, I saw that sure enough - the strap was still broken. It had never been fixed.
I called and spoke with the owner Lisa. When I explained that the shop had said they would fix it before preservation, she asked if I was planning on wearing the dress anytime soon — which felt irrelevant. The issue wasn’t when I’d wear it, but that they said they would fix it and didn’t.
She also said it wasn’t their responsibility since the dress had already been pressed, again ignoring the fact that they had promised to fix it beforehand. She even suggested I could bring it back in 10 years for a vow renewal or 20–30 years from now if a daughter wanted to wear it — which is unrealistic, as there’s no guarantee the business will even exist then.
After I explained how frustrated I was — especially after spending over $4,000 on the dress and $400 on preservation — she finally said to bring it in and that she would call the preservation company to see if anything could be done.
I then drove over an hour back to the shop. She took the dress in the back for about five minutes, put two quick stitches in the strap, and handed it back to me in the pressed box. While the strap was technically fixed, the dress was no longer properly preserved — meaning the $400 preservation was essentially wasted.
When I asked if she had called the preservation company like she said she would, she responded, “For what? They aren’t going to fix it for free. The strap is fixed — problem solved.” At that point, I just took my dress and left.
What was most disappointing is how quickly the care and customer service disappeared once the money had been paid. If they were willing to fix the strap in five minutes, there was no reason it couldn’t have been fixed when I first brought it in for preservation (like they said they would) — which would have prevented this entire situation.
Ultimately the dress was beautiful, I still had an amazing wedding, but the lack of accountability and follow-through afterward was extremely frustrating and disappointing. I would caution future brides to not rely on promises made once the sale is complete.
Love the options and service at Flares. The woman who helped me was named Ayanna and she was AMAZING
Lissa and Flares has made my wedding dress shopping such a wonderful experience! Lissa is so warm, helpful, and knowledgable - she helped me find my dream dress and I felt so comfo...
rtable and well taken care of throughout the entire process! Flares has a great selection of wedding dress styles and matched with their expertise and genuine warmth - I couldn’t recommend them enough to any bride to find their wedding dress ♥️
Flares Bridal has a beautiful selection of wedding gowns. The quality of the fabric and elegant classy designs made me decide on Flares for my bridal dress. I was pushing it a bit ...
close to my wedding (1.5 months away) and they were still able to fit me and do alterations in time.
I had my first dress fitting today after purchasing my dress from Flares in July. Both of my experiences have been amazing with excellent service, and I really felt like the team c...
ares! There were no weird feelings with my initial appointment when I would say I liked or disliked certain things about each dress. The stylist who worked with me took all of my opinions and helped me find the PERFECT dress! I decided to do my alterations through Flares as well because the team there is so awesome and I trust them to do amazing work with my dress. Overall, I am extremely happy with my experience and have told all of my engaged friends that they need to go to Flares when dress shopping!
I have had absolutely nothing but an amazing experience at Flares Bridal. Lisa and her team helped me find my dream dress and were so great in the process. I had such a great conne...
ction with Lisa, she is super attentive and nurturing. She is there for your every need. As well as her entire team, everyone there made me feel nothing short of a princess. I highly recommend Flares Bridal for all of your bridal needs!!!!
Such an amazing experience. Everyone there is super friendly.
Loved this place. The people there are extremely kind and make the experience incredibly seamless. Got my wedding and veil from there. I would absolutely recommend it to anyone in...
the area.
Very patient and efficient! I had a great experience and ended up buying my dress here after going to 5 stores prior! It was a seamless experience and knew my vision and also withi...
n my budget. My sister in law also bought her dress from Flares!
Easy, Seamless process! Flares was the first and only bridal shop I went to to find my perfect dress. They were all so knowledgable and had so many options. Went to my appointment ...
and within the hour, said yes to my dress!
I found the perfect dress at Flares Bridal! It was such a fun experience trying on all the different styles, and I found one that could not be any more perfect! Thank you to the te...
am there for helping me find the one! 🙂
I Had my dress fitting at Flares Bridal today and it was such a great experience! The staff was so kind and walked me through everything step by step. I drove 2 hours to get here a...
nd it was so worth it . The dresses are beautiful and the service is amazing. I Highly recommend Flares Bridal.
I'm getting married in May and ordered my dress in November. At first I was worried we wouldn't get the dress in time and fitted but the staff worked quickly and got it in time. Th...
e selection of dresses is very nice and they have lot of trendy and timeless styles. I would recommend if you are in the area. When I chose my dress they all made me feel beautiful and also helped me pick between two very similar styles.
I had a great experience at Flares Bridal! My consultant Ray was kind, professional, helpful, and wasn't pushy at all. When it came time for me to make a final decision after visit...
ing other stores, Ray fit me in on short notice and even came in early when she knew the store would be quieter in order to help me have the best "yes!" experience. Alterations were a breeze and throughout the entire process I felt listened to and accommodated. Thanks to Ray and the rest of the team at Flares Bridal for a wonderful experience and helping me find the dress of my dreams!
This store has so much variety to accommodate anyone. After going to so many different stores and trying many styles I was so lucky to finally find my favorite dress. The workers a...
re very friendly and welcoming, willing to accommodate me with my busy schedule. My dress is beautiful and the tailor is amazing as well.
Very happy that I came here to get my dress, I drove 3 hours and found my dream dress and the workers are so helpful and kind making it all easier for you to decide on your dress
Contact
1700 N. Broadway, Walnut Creek, CA
Flares Bridal and Formal