About this vendor
Find the bridal dress of your dreams at Free Love in Cape May!
Inside our sunny and bright Private Cape May Bridal Dress Selection Suite, you will feel like the “Bride” as our stylists help you to put together a look that is uniquely yours.
Enjoy a luxury experience as our stylists help you achieve your bridal vision. We feature designer wedding dresses, veils and accessories that are made for the fashionable bride who considers her bridal look to reflect her vision, personality, and style.
Already Found the Wedding Dress of your Dreams?
Book an Accessories appointment and a Free Love stylist will help you complete your look. Veils, Head Pieces, Jewelry and more!
Details
Accessories
- Clutches & Handbags
- Cover Ups
- Jackets
- Wraps
- Hair Accessories
- Flower Crowns
Business Attributes
- Woman-owned Business
Dresses
- Wedding Dresses
Fashion Services
- Alterations
- Bridal Stylists
- Custom Designs
- Dry Cleaning & Preservation
- Plus Size Available
- Private Appointments Available
Awards and Affiliations
8-Time 'Best of Weddings'
2025.2024.2023.+5 more.
Best of Weddings
The Knot independently assesses vendors for this award—it’s never self-reported. We base it on firsthand experiences from real couples and guests, and they must have a 4.5-star average across 7+ reviews in the qualifying year.
Hall of Fame
Earned by winning 'Best of Weddings' four or more times.
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Reviews
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5
out of 5.090 reviews
Review photos
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I truly cannot say enough wonderful things about my experience at Free Love Bridal! From the moment we walked in, it felt like such a special and personalized experience. You are i...
mmediately made to feel like the entire appointment is about you and making sure you have the best day possible.
We started by popping champagne, and they had a special robe for me to wear while getting ready to try on dresses. I loved that everyone in my party was able to look through the dresses, touch and see everything, and be part of the experience. There were so many thoughtful little details throughout the appointment, including adorable photo opportunities, that made the whole day feel even more memorable.
Jessica helped us throughout my appointment, and she and Betsy, the owner, were absolutely amazing. They really listened to what I liked and didn’t like and continued pulling dresses based on my feedback. I never felt rushed or pressured, and I was able to try on so many different styles. They were also wonderful about helping me in and out of each dress and made me feel incredibly comfortable and confident in my own skin.
The moment I finally said yes to my dress was something I’ll never forget! They played “Here Comes the Bride,” and I got to walk around and practice walking down the aisle in my dress to really picture myself in it on my wedding day. It made the moment feel so real and so special. And the pink cupcakes afterward were such a cute touch — and delicious!
More than anything, Betsy and Jessica were so kind, attentive, and genuinely invested in making sure not only I was happy, but that everyone in my party was comfortable and having a great time too. You can tell how much they care about creating an experience, not just selling you a dress.
Finding my wedding dress was something I had looked forward to for so long, and Free Love Bridal made it everything I hoped it would be. I left with my dream dress and such wonderful memories from the day. I’m so grateful to Betsy and Jessica for making such an important moment in my wedding planning so much fun and so special. I would recommend Free Love Bridal over and over again! 🤍
Free Love Bridal is THE place to go to find the dress of your dreams! Walking in, you feel like you are in a fairytale! The place is STUNNING! Then you meet the people who work the...
re, and your experience just gets better and better! They make you feel like an actual princess! You have the place to yourself, all attention from staff members, and they even make the people you bring with you special as well! With champagne and cupcakes, how can you have a bad time??
After picking my dress, going back for an accessories appointment and picking up my dress, and then going back a third time to get my veil and extras, each and every time I went, they went absolutely OVER the top to make you smile, laugh, and just be SO excited for your big day!!! They give you all the tips, tricks, and directions so you can be at ease!
I will recommend this place to EVERY future bride and honestly wish I had an excuse to go back LOL!
This was the best experience I’ve ever had. Olive and Maggie went above and beyond to make our experience special. Although I didn’t find my dress there they cared more about me fi...
nding THE dress than making a sale. They were all so accommodating and lovely.
I had a wonderful experience at Free Love Bridal, and I'm so glad I found my wedding dress there! The shop has an incredible selection and it's beautiful! They make shopping there ...
into a special experience without being over the top or overbearing. I love my wedding dress so much. I also got my veil and my tailor through the shop. So grateful for everyone at Free Love Bridal!
The experience at Free Love was all I could ever ask for. Every person I interacted with was positive and helpful. As someone who is generally uncomfortable about her body, I never...
felt a second of insecurity or judgement. There is a wide range of dress style options and sizes. The prices are very reasonable, and if you are on a budget, they will not show you options that are out of that budget. I loved the private room experience, it made the process feel even more special. I would without a doubt recommend this shop to any and every bride looking for their dream dress.
I got my wedding dress from Free Love and truly had the best experience! They made the whole process so easy and fun, and I found the dress of my dreams.
Everyone was so kind, su...
pportive, and really made me feel special. I couldn’t have asked for a better place to say yes to the dress!
This is the most stunning bridal shop!!!! Everyone there is so knowledgeable and kind. They made me feel so incredibly special and listened to every comment I made! I highly recomm...
end this place!
Free Love is by far the best wedding dress shop!! They make the experience so much fun!!! First of all, the store is absolutely beautiful with everything white and everyone is so f...
riendly and helpful! You get a big room with bright windows for you and your guests. They treat you like a Queen, pop a bottle of champagne, take pictures in a bridal gown! You get to feel really special at this store and it shows that they care about making you feel that way!!
I found my dream dress at Free Love and could not be happier!! At my dress appointment, I found a dress I loved at Free Love but also had a dress from another store in mind. I loved that I did not feel pressured at all to purchase my dress here at Free Love but I am SO happy I pulled the trigger and said yes to the dress at Free Love! Looking back and comparing the two dresses, they are not comparable at all. My Free Love dress is EVERYTHING! It fit my body perfectly, truly beautiful and fit my beach wedding vibe!
I also purchased my accessories from Free Love- earrings, hair accessory, and veil! Another fun experience and it was so helpful to try things on with the dress on! All my accessories looked perfect with my dress! Free Love even let me borrow the accessories to use at my hair and makeup trial later that day, which was so nice and helpful!!!
I can't recommend Free Love enough!! I wish I could relive my experience at Free Love over and over again! It was my favorite part of wedding planning, thanks to Free Love making it so fun and enjoyable!! I will always look back at this experience and smile! Hopefully, I will get to come back with friends or my sisters... because I will forever RAVE about Free Love!!
I had the most magical experience at Free Love Bridal. The staff was attentive, patient, and truly made me feel like a bride. The dress selection was breathtaking, and I found the ...
gown of my dreams. Highly recommend!
Free Love Bridal was the first and only bridal salon I went too. They made my dress shopping experience a wonderful one, which they included champagne and cupcakes! They were very ...
knowledgable about the designers and encouraged me to try on different styles of dresses to really find the one. I speak very highly of Free Love Bridal when someone asks me where they should go to find their wedding dress. The whole experience that they provided was amazing!
I had the best experience at Free Love Bridal! My appointment was booked for a late afternoon and unfortunately, my mom & sister who were flying in got delayed and were unable to m...
ake it. Not only did the shop delay my appointment later into the day but when I arrived alone, they were nothing but warm and welcoming. They made me feel comfortable and ensured despite my mom and sister arriving basically at the end of my appointment, to pull out all the bells and whistles to make me feel like a true bride. The attention to detail and truly encompassing what I wanted out of my dress was unmatched- I would recommend this shop to any bride looking for a 10/10 experience. Not to mention the shop is beautiful! Thank you to the staff for giving me an unforgettable experience.
I had THE best experience wedding dress shopping here. Ever since I laid eyes on this bridal salon years before I got engaged I knew I wanted to go here to shop for my dream dress....
I worked with Sophia and Shannon and they were nothing short of amazing. They listened to everything I liked or didn’t like about the different dresses I tried on and ended up actually helping me find the one!! I am in love with my dress and this salon! I cannot recommend Free Love enough!! If you’re still looking for a place to find your dream dress, look no further!
From the moment me and my girls walked in it was nothing but an amazing experience. I came in with a specific style dress, and walked out with something completely different and I ...
am so glad that they made me try on a variety of dresses, and i found my dream dress. All of the ladies who work here know their stuff! I recommend Free Love to every bride to be!
I found my dream dress at Free Love! When I came in for my appointment, the staff made my mom, sisters, and I feel so special - they served pink cupcakes and champagne, and they s...
howed me so many beautiful dresses that it was hard to choose! Free Love was also extremely professional when it came to "troubleshooting" - I had a sizing issue with my first dress, and they responded very promptly to remedy the situation and ensure I received a dress that fit perfectly for my wedding day. I highly recommend making a dress shopping appointment at Free Love!
Shopping for a wedding dress can be a very overwhelming experience. However, the amazing and talented crew at Free Love made the process completely enjoyable and as minimally stres...
sful as it could have possibly been. It is obvious how well they know their dresses and it takes no time for them to get to know the bride as well. From dresses to accessories, they are all over it, and I can’t thank them enough for this. They really do make it such a fun and exciting experience! They’re patient, super kind and, I cannot stress it enough, SO helpful. The experience was so personal and fun. Thank you so much, Free Love! You’re by far the best bridal shop in the area and I highly recommend anyone and everyone to go to them to search for your wedding dress!
I had the absolute best experience at free love bridal. Right away they make you feel so welcomed and like you’re the only bride in the world. They are extremely knowledgeable, the...
y take their time, really listen to your thoughts and helped me find the perfect dress. If you’re debating coming here please do yourself a favor and go!!!! You won’t regret it!
Free Love was truly incredible. I tried on dresses at 4 different places, and none were anything close to the experience I had with Free Love. Upon your arrival, there are gorgeo...
us, delicious pink cupcakes and a whole free bottle of champagne waiting for you and your guests. While trying on dresses, they provide a bridal robe for you, and they respect your privacy, assisting you in putting on and taking off dresses without standing there the whole time. I ordered a dress and had dress regret right after, I really wanted to try on a dress that could not be found in any bridal salon. Free Love was super accommodating in canceling my initial order, and ordering a sample dress to their salon for me to try on. I fell in love with the dress, and they hooked it up, going out of their way for me multiple times. I could not be more appreciative of Free Love and their staff. This is not just the most amazing salon with the most amazing customer service, Free Love is an EXPERIENCE.
I had a wonderful experience at Free Love Bridal! Just the store alone was amazing! I didn’t feel pressured to pick my dress and they had so many options for me to try on! I also p...
urchased my veil there as well!
Free Love Bridal was the first and only bridal shoppe I visited, and I am happy I did! Their store is adorable in the heart of Cape May. I got the most perfect dress, and felt amaz...
ing about the whole experience. The staff there is so friendly and great at their job. They could tell when I wasn't comfortable in something but also had me try on dresses I wouldn't have normally picked. Overall It was an amazing experience from beginning to end and I would highly recommend!
As soon as you walk in, they have bubbly, chilled champagne waiting for the bride to be and guests. The bridal consultants were warm-hearted and welcoming, which added a touch of h...
omely comfort to my experience.
The carefully curated collection of wedding dresses is breathtaking. If you're looking for a boutique that goes above and beyond to make your wedding dress shopping a magical and unforgettable experience, look no further.
One of the most amazing shopping experiences of my life! They shut down an entire area of the store for you and you get to browse the dresses. They had champagne and cupcakes ready...
for us when we walked in. They were attentive to what I was looking for and helped pull dresses. After my dress came in and they held an accessories appt for me to try my dress on and see what else I would need for my bridal look for earrings to veils to belts. I loved every minute of those days and I recommend this shop to everyone!
One of the greatest experiences! You and your guests got champagne, cupcakes and your own room to spend however long you needed! Everyone who works there was amazing and so knowled...
geable. I cannot recommend them enough!!
My experience at Free Love was amazing from the initial appointment, to the accessories appointment, to pickup. If you are looking for the true bridal shopping experience (complete...
with champagne, plenty of pictures/videos, and even gluten free cupcakes which were a delicious bonus) then look no further! They provide 1 on 1 attention during your appointment from your consultant and have a private dressing room for your party. They have such a beautiful selection of dresses and will work with your budget. I would highly recommend Free Love to all South Jersey/Philadelphia area brides!
They blew my wedding dress shopping experience out of the water! I was nervous to go because my mom lives in another state and was only coming for the weekend, so I just hoped I'd ...
find a dress there. They do a great job letting you pick some styles you like, while also providing recommendations and they have you speak on what you like and do not like about the dresses to help narrow down the selection. The dress I picked was a completely different style than I originally thought I would pick, and I couldn't have been happier with it!!
I can't recommend a place more than Free Love Bridal! They are the absolute best. The team is professional, helpful, and wonderful people. They helped me to find the most perfect d...
ress and veil, while making it a special experience. They were timely with the arrivals, and had great communication! They referred me to the greatest seamstress, who did a fantastic job! Thank you so much!
I met with bridal consultants, Shannon and Sam, for my very first visit to a bridal salon and had a FABULOUS and memorable experience with them! They made the process seamless and ...
were able to help find dresses that I loved! I went in with no idea about what I liked and they were able to look at some of the dresses I “shopped” for and pull others they thought I’d like. They actually helped me narrow it down to three that I absolutely loved. I wasn’t ready to commit just yet and ended up finding THE dress at another salon a few weeks later. Although I didn’t buy from Free Love, they did have many GORGEOUS gowns in different styles and designers. It’s a beautiful salon and we were even greeted with champagne and delicious cupcakes! Shannon even made sure to get pictures of me popping the champagne and toasting in a bridal robe. The only thing I didn’t love was that I didn’t leave with any information on the three dresses I had narrowed it down to. However, I also didn’t ask and I’m sure if I had, they would have been happy to provide. Overall, I would highly recommend this salon to anyone on their journey to finding the perfect dress!
I promise you, Free Love will give you the most INCREDIBLE dress shopping experience you will every have! The staff there really takes the time to get to know you and your style, a...
nd does a great job at choosing dresses for you that you may have initially overlooked as the appointment goes on and they learn you. Everyone there was so knowledgeable and caring. During the appointment, the focus was all on me and my guests, and we never felt rushed. When I finally found my dress, they spent extra time with me to go over any custom ordering to get my dress exactly how I wanted it. Champagne and cupcakes bring the experience to the next level!
Free Love is absolutely amazing. Trying on dresses there was such a wonderful experience and when I said yes to the dress they made it such a special moment. The dresses they have ...
are literally breathtaking. The atmosphere there make you feel like a princess and I was so happy that I found the dress of my dreams there
I had the most amazing time!!! they made sure I felt comfortable and confident when trying on dresses but still showed me such a wide range!!! As a plus sized bride I was terrified...
to shop at all but not only did they have dresses to fit me they were all gorgeous not a single dress that wasn't beautiful in its own way!! and these ladies worked with us to find ther perfect dream dress for me and we did!! on our first shopping g trip!! they also have private rooms for just your party with gorgeous large windows that let in the perfect lighting! champagne and cupcakes were also provided and they were delicious!!! I would recommend everyone who is considering Free love to book an appointment if you want to feel like a princess on your wedding dress shopping day! the variety of dresses and the atmosphere are to die for! and if you are like me and nervous for any reason or maybe a bride who doesn't have any of her party with her and looking for a hype squad this would be the perfect place! everyone of the staff members is so invested in giving you the perfect dress and a beautiful experience!!! I am so excited to go back as soon as my dress is ready and pick out my accessories!!!!
This was the one and only bridal boutique I went to and it was an incredible experience. I brought my mom, dad, and sister with me and they catered to our every need. I was one of ...
two brides in the shop but barely realized there was another bride there. It was such a personal and memorable day. We were able to select a few dresses we thought I would like and the team took it from there. They knew all the dresses in the store and it was a breeze! Highly recommend to all future brides!
We had the best experience at FLB!!! Our Daughter got married 18SEP21. We got her Dress last July at FLB. They really know how to make the bride feel like a Princess! The salon is...
absolutely beautiful and the staff went above an beyond! AnnaLisa's dress was AMAZING !!! They captured her free spirt perfectly. Everyone at the wedding was blow away by how beautiful AnnaLisa looked in her gown especially the Groom. I wish you could see the 1st look photo. His face said it all!!!!
I had the BEST bridal experience at Free Love Bridal! From the moment you walk in the boutique you feel special and pampered! From champagne to cupcakes nothing was lacking. Not on...
ly is the store beautiful to look at but so are the dresses. Free Love was my very first bridal appointment and I could not have planned that any better! There were so many choices but it came down to two dresses and the staff/owners were so helpful in helping me pick my dress. It honestly was a day I will always remember! I can’t wait for my dress to come in :) Definitely make an appointment at Free Love Bridal if you want to find your perfect dress!
This should be your one and only stop when looking for your wedding dress (at least it was for me!). From the moment you walk in, you feel so special and all focus is on you. They ...
let you look at their entire collection of dresses and pick as many dresses as you want to try on. We started the appointment with a champagne toast and my mom and sister got to enjoy some cupcakes as well! So cute. I hate all of the attention on me, but the girls there made me feel so comfortable. I tried on a ton of dresses and ended up "saying yes to the dress" that the staff chose for me based on our other picks! That "say yes" moment was made so special by the staff! When my dress came in, they had lots of shoes and accessories to choose from as well! The shoes I ordered were on backorder and they actually sent me a pair in a different size to use for my alterations! Talk about going above and beyond. My dress was so perfect and the experience I had with Free Love Bridal was amazing!
Free Love Bridal was wonderful! We went dress shopping when Covid was still fairly big and they made the experience as wonderful and as special as possible! There was champagne and...
cupcakes available for us the whole time! We looked around the shop for dresses that matched what I thought I wanted and they took it all from there. They brought me more dresses of similar styles I was liking and helped me in and out of all the dresses, even a few of them twice! Once I picked my dress, they gave me veils to try on and took us to look at shoes, jewelry and hair pieces to match. When the dress came in, we went back for an accessories appointment and they found me the most perfect hair piece for my updo! All of the staff are friendly and knowledgeable and they truly have a beautiful store!
I was referred to Free Love by one of my bridesmaids who had purchased her wedding dress here. If I could give them 10 stars I would! My appointment was 2 hours long which is so mu...
ch more time than the other bridal salons I looked at. This was the first bridal salon I came to while shopping for my own dress and once you come here, you won't want to go anywhere else. I of course was a little nervous but every person on the team that I talked to made me feel so at ease and comfortable. Gaby and Riley assisted me during my appointment and I could not recommend them enough! They had a bottle of champagne chilling and fresh cupcakes there for all of us. True VIP treatment!
Prices for dresses range from $1,500 - $3,500.
Hand down the best! They are so welcoming ! From the moment I walked in I felt like they understood what I was looking for! We popped Champagne and got to talking about dresses! Th...
ey really make you feel like part of the family everyone was so helpful! I am so happy I went here and purchased my dream dress with them! You will not be disappointed if you go here! SO many beautiful dresses and the staff is the best! Thank you!
best place ever to get a wedding dress! I felt like an absolute princess! I recommend to everyone!
It’s not just dress shopping, it’s also a wonderful experience!! I went July 2020, pandemic times, and was still happy to be allowed 2 guests. We were the only appointment at that...
time so it felt like we had all of the attention. Their dresses are stunning. The girls all made great suggestions and made it easy to try on multiple gowns. I not only bought my gown there (first one I put on!) I also bought my earrings and veil at Free Love. Their shoes are beautiful and I wound up buying the Bella Belle shoes (the brand they sell and suggest) on my own…best shoes ever!! Pricey but worth it. Free Love made everything easy for us. They do not do alterations there, but made a FANTASTIC suggestion (see The Right Fit in Sewell, NJ). You will not be disappointed if you go to Free Love!!
AMAZING!!! Such a wonderful experience. From the minute we walked in the door, Betsy and Gabby were so kind and truly excited to be apart of the process. This was my first time try...
ing on dresses and they made it so comfortable and enjoyable. The shop is so cute, very clean, well lit and their dress selection is BEAUTIFUL! 10/10 recommend making an appointment! I found a dress I absolutely loved. THANK YOU!!
Free Love Bridal is top notch. I cannot express enough gratitude to Betsy and her wonderful team for making the dress shopping experience the most fun, enjoyable, and comfortable p...
art of wedding planning. Not only is the selection of gowns absolutely breathtaking, the level of service and care they provide is priceless. They made me feel beautiful, but more importantly, like I was family at each of my 3 visits (initial, accessories, and pick up.) THANK YOU, THANK YOU, THANK YOU Free Love Bridal!!!!
Such a personalized and wonderful experience at free love! Can’t say enough great things. Beautiful gowns and such great people ❤️ Made the whole bridal dress shopping experience s...
uch a DREAM!
I had the BEST experience at Free Love and Betsy and the girls were absolutely wonderful. They went above and beyond to help choose dresses that catered to my style and even some I...
may have overlooked. I ended up with a beautiful gown and enjoyed the experience so much, especially after visiting many other bridal salons. This was by far the best and most personal experience. The cupcakes and champagne were an added bonus!
Do not miss out on Free Love Bridal!! I visited way more Bridal salons than I should have and I can honestly say the staff at Free Love do it the BEST. From the moment you get ther...
e, visiting Free Love is a wonderful experience, every visit. From the friendly staff, the delicious cupcakes, the thoughtful items available for you in the dressing room, the clean, well lit, beautifully decorated showroom, and let's not forget the stunning collection of dresses! Before I found Free Love I tried on about 100 dresses and couldn't find the one. At Free Love, I couldn't decide between several beautiful gowns. The staff and owners are down to earth, kind hearted people. I appreciate them so much for all their help <3
Make sure when shopping for your dress that you make the trip to Free Love, you will not regret it!!
My entire experience at Free Love was amazing from start to finish. They are the most genuine, helpful, and accommodating people. Their dresses are beautiful, reasonably priced, an...
d the entire bridal shop is perfection. Thank you for a flawless experience and for still making me feel like a bride even during a pandemic! The best.
I had the absolute best experience at Free Love!! I cannot recommend coming here enough. First, the shop is totally gorgeous... it’s like a dream. Second, they created an entire e...
xperience for my family and me, including champagne/cupcakes, photo opportunities, and everyone being involved in picking out dresses. And third, the girls at Free Love helped me so much with narrowing down what I wanted, choosing favorites, and even saying no. They made the process so amazing and made me feel so confident!
I am SO SAD my appointment is over and am counting down until I get to go back to Free Love for accessories, etc. This was truly a day I’ll never forget for the rest of my life.
I had one bridal dress shopping experience before this and it couldn't even touch the level Free Love is at. Truly, they made me feel incredible and it was what I always pictured -...
tears and all. Not to mention that I had little to no idea what I wanted and they brought me from that to finding THE dress for me. I cannot wait to go back once my dress is in!!
This was the best experience of my life. Free Love Bridal was very accommodating, they listened and after a handful dresses she pulled a dress I didn’t even look at and it ended up...
being my wedding dress! I love how the appointments are just YOU and all eyes are on YOU! It was a dream come true and I enjoyed every minute of it. I would love to do it all over again!
Free Love Bridal is amazing, I bought my veil from them and they were so accommodating and extremely helpful. I'm from out of town and they worked with me throughout the whole orde...
ring process. They were very attentive and responsive to all my needs. Thanks again for all your help with finding my perfect veil!
Free Love Bridal provided me with one of the most memorable and cherishable experiences while planning my wedding. What really makes Free Love stand out is that when you go shoppin...
g you are the only bride in the boutique. It really makes you feel special and important. Not only did they provide you with bubbly and tiny pink cupcakes they cater to all of your needs and wants. They go above and beyond to make sure you find the dress of your dreams without feeling the pressure.
They really makes for a unique experience.
Free Love created a one of a kind experience and treated me and my party like family.
I would recommend them without any hesitation. Beautiful people inside and out. I was amazed...
by the variety and uniqueness of the gowns to choose from. Very impressed and satisfied with my wedding gown shopping experience. So grateful.
Contact
225 Jackson Street, Cape May, NJ
Free Love Bridal