About this vendor
French Novelty is a formal and wedding dress boutique located in Jacksonville, FL. They specialize in high-quality gowns and unique designs for destination weddings, beach weddings, elopements, and brides on a budget that wants a unique dress! Founded in 1911, this family-owned and operated business loves helping their brides feel beautiful and confident on their special day!
This elegant one-stop shop can help you find the dress you've always wanted at an affordable price. Most bridal dresses in this boutique range $800 and under and are available for purchase right off the rack! If you are needing to order a dress most of their designers offer a quick turn around of 1- 8 weeks.
French Novelty is committed to helping couples find the perfect wedding attire for their entire bridal party.
They offer wedding gowns, bridesmaid gowns, mother of the bride dresses, flower girl, tuxedos, and accessories from wedding designers such as Alfred Sung, Dessy, Watters, Mori Lee, and Mon Cheri, among many others.
Details
Accessories
- Hair Accessories
- Sashes & Belts
- Veils
Dresses
- Bridesmaid Dresses
- Flower Girl Dresses
- Mother of the Bride Dresses
- Shower & Party Dresses
- Wedding Dresses
Fashion Services
- Bridal Stylists
- Group Discounts
- Online Ordering
- Plus Size Available
- Private Appointments Available
Suits & Accessories
- Tuxedos & Suits
Awards and Affiliations
13-Time 'Best of Weddings'
2026.2025.2024.+10 more.
Best of Weddings
The Knot independently assesses vendors for this awardâitâs never self-reported. We base it on firsthand experiences from real couples and guests, and they must have a 4.5-star average across 7+ reviews in the qualifying year.
Hall of Fame
Earned by winning 'Best of Weddings' four or more times.
Reviews
Your trust is our goal. Our community relies on honest reviews to help
you make those big decisions with ease.
5
out of 5.0124 reviews
Review photos
Showing slide number 1 out of 9
Finding the wedding dress of my dreams was so nerve wracking. But when we walked into French Novelty I felt at ease. The environment was so welcoming and encouraging. Because of it...
s local charm and wonderful selection of dresses I was able to find my destination wedding dress at an affordable price! Thank you so much, French Novelty, for being a safe haven in a storm!
Very friendly and professional. I am very happy with my experience at French novelty
Got a tuxedo for my best friends wedding. They were quick and very professional. Neesh was a pleasure to work with.Â
Great service and awesome staff! Would highly recommend
Excellent customer service. They made the process of getting a tuxedo quick and painless. I will definitely be using them again for the next wedding I'm invited to.
Ms. Neesh was phenomenal! I had the most wonderful time picking out my wedding dress with her! Highly recommend!
Husbandâs tux was good looking, reasonably priced and he said it was very comfortable.
We had the most amazing experience here today shopping for mother of the groom dress and am so grateful! Neesha provided such professional, patient, caring and exceptional service ...
for about two hours. She assisted with each dress, answered many questions, and cheerfully helped. She gave input that was knowledgeable and specific to what we had told her out the wedding.
All of the dresses were beautiful, and she did not pressure or rush us; despite being walk-ins and near closing time. We were impressed with great sale and how reasonable all prices were. We purchased more than one dress because it was too hard to decide and so affordable. She truly made it feel as though we were VIPs. You should book an appointment or look here, what a great memory!
Absolutely fabulous ! The most beautiful experience a customer could ask for , Thank you french novelty for your outstanding service !
I had a wonderful experience at this boutique. The staff was so welcoming and helpful in helping me find my wedding dress. I still canât get over the fact that most of the wedding ...
dresses I tried on were under $800. You cannot beat their prices! Definitely book an appointment, they are awesomeâşď¸
The ladies at French Novelty were absolutely wonderful! My mom had been hunting for a dress for my wedding for over a year and in just 30 minutes a dress was pulled for my mom that...
fit like a glove. The ladies are incredibly professional, kind, and entertaining (in the best way)! Thank you French Novelty!
Amazing customer service. Neesh helped my MIL find her perfect dress with much patience after trying on sooo many dresses. So many style options and colors! Overall, great experien...
ce and we appreciate helping in my bridal journey!!
I went here for bridesmaids dresses for my friends wedding! A 10/10 experience! Everybody is so helpful
They made purchasing and selecting my bridesmaids dresses the best experience ever! The staff was so helpful in sending me samples and having clear concise communication. Also, the...
prices on the high end designer lines were DRAMATICALLY cheaper than my local bridal shops. Canât say enough positive about them!
I bought my dress from French Novelty! Neesh, the fabulous consultant, pulled a dress at the very end of my appointment for me to try "just for fun" and i ended up loving it! She k...
nows what she's doing. I never felt rushed or pushed and she adapted what I tried next very well off of what I thought about each dress.
All of the dresses there were so reasonably priced- most I tried were around $500-700 which was HALF of the cost of other stores I tried.
I will absolutely be back to get my bridesmaid dresses here & will tell all my guests to get their gowns here!
The ladies at French Novelty helped me narrow down and find the perfect bridesmaid dresses. Can't thank them enough!
This shop is by far the best in Jacksonville. They help my son pick out the best tux for his prom. The staff was very helpful and was able to match his date's dress perfectly.
I have been shopping at French Novelty for years (bridesmaids and formal occasion gowns). It only made sense to get my wedding dress here also! I found my dream dress and veil for ...
under $1000!! I can't wait to wear it when I marry the love of my life <3 Thank you so much for making my experience memorable!
The dress I ordered came so quickly and it was a great experience. I was contacted throughout the process regularly to provide updates and got quick responses when I had inquiries....
The dress was great quality, came as expected, and fit like a glove. I would highly recommend ordering from French Novelty and would order again!
The team was delightful as soon as we walked in. Our appointment was for a mother of the bride dress and they easily explained the dress selection, color options, etc. As soon as m...
y mom or I pulled a dress, they were right there to take it and hang it for us. As I waited for each dress my mom tried on, they were so beyond helpful each time. Gave suggestions which is always helpful! My mom had tried 3 other dress stores and this was simply the best.Our only regret is we didnât try this place first! Not just for the selection, but for the staff and options that were available. My mom was so happy and even got to take her dress home. Thank you French Novelty team, we will refer you guys forever and for the web, please pay them a visit! You can easily choose an appointment online which I did 2 days prior. Thank you for making my mom the most beautiful mother of the bride to be! Absolutely stunning.
Great communication and easy to work with. I was able to get a dress for $300 cheaper than what it was in the store
The team down at French Novelty were so awesome! It was a great time picking out my dress, and they ran into some hiccups ordering it but still got everything done! They have great...
prices on their dresses as they get "out of season" ones, but as they were ordering mine they were informed that they stopped producing my size and in fact only had one left in that design that was even close. They quickly ordered it and then when they called to let me know what happened, they also gave an additional discount on my dress since I would be needing a bit more in alterations. So sweet of them! And although their dresses are "out of season" they're all gorgeous, and they do have a few "in season" designs as well if you really want them. Def recommend! My dress was $350 yall!
Fantastic!
Staff was knowledgeable, patient and so helpful! Great selection and prices.
Love this place!
great selection and marvelous customer service!
Best customer service team!
This local boutique did an amazing job helping me find the perfect wedding dress! Their wedding dresses are gorgeous, I had a $500 budget and they had so many options. They even ha...
ve mother of the bride dresses so my mom purchased a beautiful gown as well. 10 out of 10 experience!
I had a great experience ordering a bridesmaid dress that other bridal shops (including the designer itself) wouldnât be able to order for me in advance of my friendâs wedding date...
. Huge thanks to Laurie who helped reach out on my behalf and make this possible! Iâd definitely recommend French Novelty to anyone looking for beautiful dresses and stellar service!
French Novelty is so helpful, and the dresses are beautiful! I was a bridesmaid in two Sept. weddings. I ended up needing modifications to one of my orders, very close to the weddi...
ng date! I was so worried the new dress would not arrive in time, but customer support was so nice and accommodating. Everything worked out perfectly.
I wanted to order a MOB gown that I saw online but no one had in store to try on and no one could get. I did some research anc took a chance on ordering through French Novelty, sin...
ce they had a great rating with the designer. I was so impressed with their communication, customer service and professionalism. They were able to order me the sold out gown by reaching out to the designer and I received it several months before it was due.
The dress is awesome and so was my experience with French Novelty⌠highly recommend!
I am very pleased with my purchase and my purchase experience with French Novelty. My dress arrived today and was as expected, packaged beautifully and protected. I love the dress ...
and cannot wait to wear it as Mother of the Bride in November. My dress arrived early, which was a pleasant surprise - one thing I can check off my list. I would definitely recommend French Novelty to other MOBs!
LOVE my mother of bride dress from French Novelty! I found the dress of my dreams at a local bridal shop in Upstate NY at just under $800. I went online and found French Novelty. ...
They have an amazing selection of dresses, and I found MY dream dress (the same dress) ON SALE. Free shipping brought my total purchase to under $250. WOW!! Prompt shipping, & very well packaged. I will absolutely buy from French Novelty again!
I needed a mother of the bride dress and the size and color were very hard to find! They found it couldn't be here in time for the wedding. But, they were extremely helpful and fo...
und other dresses that were almost the same dress. If I ever would need to buy a dress or mother of the bride dress I would by it here.
Had the sweetest time trying on bridesmaid dresses with my best friends. The shop is so cute and the staff are so friendly and welcoming! Such a gem of a store.
So helpful!
This is the best store for your special day!! I found the perfect bridesmaid dress with the help of the friendly staff! Neesh and Laurie were so kind and attentive. They understood...
exactly what I wanted and boy did they deliver!! I will be sending everyone I know to French Novelty!
Great Service!
Prompt and personable communication. Maybe 10 minutes after I placed my online order I received an email to follow up on specifics re: my wear date. Laurie helped me find the dress...
I was looking for in the perfect size. It arrived WAY faster than I expected AND was quite a bit cheaper than other retailers! A very pleasant dress buying experience, I'd highly recommend them!
i called on a Friday and they had a appointment the next day and i went then left to go to david bridal shop then i told my sister that we need to go back and get my dress they wer...
e so nice and helpful
This place was so great! Laurie was so wonderful to work with and gave us a lot of options to look at! Definitely the place to go!
They were so nice and professional! Not to mention they have a ton of bridesmaid dresses to choose from!
Great staff!
This was an absolute pleasure!! We were greeted immediately by several friendly ladies and I was pampered the entire time!! The ladies took the time to figure out what looked best ...
on me and listened to me about what made me feel comfortable! This experience that I had been dreading was transformed into an amazing experience! I left feeling very confident and beautiful and with an amazing dress!
Laurie and Neesh went above and beyond helping the bride choose her wedding dress as well as the bridal party with their bridesmaid dresses. Great customer service, fantastic price...
s, and a great selection of bridesmaid dress styles, colors and sizes to try on!! 10/10 would highly recommend!!!
I was so pleased with my experience using French Novelty for my bridesmaid dresses. I had found a dress from a boutique bridal shop and then found it for almost 30 less dollar at F...
rench Novelty. With my bridesmaids spread out all over the country it was very important to work closely with a salon. Laurie and Mary Lou both kept me updated on which of my bridesmaids had ordered dresses, helped with sizing and all questions and even shipped all dresses to their store first for a quality check. The dresses were all then shipped to each bridesmaids and arrived in perfect condition. The dresses are stunning and our experience working with French Novelty was even better.
5-stars all the way! French Novelty has amazing choices for all types of special events that are absolutely beautiful. I purchased a Bill Levkoff gown for my niece's wedding from...
French Novelty and it was elegant, beautiful, and classy! The staff, especially Laurie, is professional, courteous, knowledgeable, and very helpful. I would definitely recommend buying your next "special" dress from French Novelty. You will be so happy! :-)
Great customer service and personal attention to details. Timely delivery!
After paying for a wedding of my own in June, i had limited funds to cover the cost of being a bridesmaid in my sister's wedding in October! When I was finally able to cover the co...
st of a bridesmaids dress my time was very limited to get the size i needed, at a cost I could afford, and get it in time for my sisters wedding! French Novelty made all of these possible with their amazing prices and ever better customer service! We spoke on the phone multiple times to ensure my dress would get here in time and they were very informative every time! My dress came in with plenty of time and it fit PERFECT! I would recommend French Novelty for any of your bridesmaid dress needs 100x over and over again! You just cant beat their prices and you couldnt ask for better customer service!
This is your best bet for bridesmaid dresses, ESPECIALLY if you are out of town! This is the second time I have worked with Laurie at French Novelty - and I live in Ohio. The first...
was for a wedding in a Tennessee. I was the only bridesmaid who was out of town and had to order my dress. I found a French Novelty online, and they were so great to work with that the other bridesmaids ordered from Laurie too! She was the first person I called when I needed a bridesmaid dress for my sisterâs wedding. Both times she held the order for us until all the girls had ordered (so the dresses were made from the same dye lot of fabric) and the dresses came in perfect condition, on time, and with a special follow up from Laurie. Love French Novelty and will continue to use them as much as possible!!
Contact
3520 Blanding Blvd, Jacksonville, FL
