4.9 out of 5 stars and 64 reviews Best of Weddings (2x).
4.9
(64)South Eastern Wisconsin, Northern Illinois
About this vendor
Floral designer and event planner, Gene Rubey has over 40 years floral and wedding expertise. Listening to his brides' wedding day dreams, those dreams come true with flowers. Gene and his staff handle all the details—large or small, ceremony to reception—and accommodate all budgets.
Details
Business Attributes
- LGBTQ+-owned Business
Decorations & Accents
- Aisle Decorations
- Centerpieces
- Flower Girl Baskets
- Pedestals
- Vases
- Wedding Decoration Delivery
Flower Arrangements
- Bouquets
- Bouquet Wraps
- Boutonnieres
- Centerpieces
- Corsages
- Flower Alternatives
Awards and Affiliations
Reviews
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4.9
out of 5.064 reviews
Review photos
Showing slide number 1 out of 5
The flowers Gene did were just gorgeous. We got SO many compliments on them! And Gene stayed through the ceremony to move outdoor flowers inside for the reception. He also saved u...
s money by using ceremony flowers in different ways for the reception. And he was just plain a nice guy!
Gene and his team were truly excellent - in our first consultation with Gene, his over 50 years of experience were invaluable and he knew truly every question to ask to ensure he w...
as helping make our day as perfect as possible.
If I could give no stars, I would. UNPROFESSIONAL AND RUDE! I reached out to the owner and cancelled my first appointment. I explained to her I decided to use artificial flowers fo...
r my upcoming wedding. Her response was “fake flowers will never look as good as real ones. Good luck with that decision.” Who says that to the bride about their wedding?
Gene’s Beaver Floral did a phenomenal job on our wedding flowers! Every arrangement looked beautiful and we got so many compliments on them throughout the day.
During the plannin...
g stages Gene was very helpful and detailed! When we met with him he asked the right questions to ensure he could make our vision come to life. He also shared a lot of knowledge about weddings and timelines, which we found super helpful!!
Gene and Nannette worked our wedding and the service day of was above and beyond! They set up all the arrangements at record pace, and after the ceremony, transferred our arch flowers to the head table which helped us cut down on cost. Gene also went to great lengths to ensure everyone in the bridal party had boutonnieres/bouquets before any pre-ceremony photos. He even went as far as helping our party get organized before the ceremony start.
The value is undeniable when you go with Genes Beaver Floral. We can not recommend them enough for going above and beyond on their part of making our wedding everything we wished for!
Gene’s Beaver Floral did my flowers for my July 29 wedding and they were absolutely breathtaking! I showed him one picture, and he did/took care of everything perfectly. He is not ...
only helpful with planning before, but also on the day of your wedding. I had nothing to worry about regarding my florals for my entire bridal party, he handled it all. He also did greenery around my centerpieces. I highly recommend Gene if you’re looking for a professional, well-seasoned expert. My flowers were one of my favorite parts of my day, and everyone raved how lovely they were!
Gene was absolutely incredible in all aspects during my wedding planning process. He is a shining light amongst florists and goes above and beyond for his brides. He was attentiv...
e to all my needs and also gave feedback when necessary to help me arrive to a gorgeous conclusion. I considered many florists in the Milwaukee and Madison area during my wedding planning process, but I feel incredibly lucky that I ultimately chose Gene. One of my favorite photographs from the wedding thus far is when Gene revealed my bridal bouquet - pure joy
Gene was great to work with and did an awesome job on the flowers and arrangements at our wedding. He made a beautiful arrangement that was mounted on a trellis and became a beauti...
ful "frame" for many of our pictures, the bouquets and everything we got from Gene was made with care and it all turned out great. He even transported some of the flowers into the dining area after the ceremony, all with a smile on his face. The bouquets were even so well put together that we were able to dry one and make a beautiful display in our home afterwards. I've gotten many flowers from Gene's Floral over the past few years for many different occasions and would definitely recommend them to anyone looking for a florist. Thanks to everyone at Gene's for helping to make our day so beautiful and memorable!
Gene is a top notch florist that goes above and beyond on your wedding day. Not only are his flowers gorgeous, his service is unprecedented with fair prices as well. Highly recomm...
end.
Gene did such an amazing job with our wedding flowers, the bouquets and cake flowers were especially beautiful! He guided me to choose the right flowers for the look I wanted and i...
ncluded all the other bouquet additives I wanted. Would highly recommend him for your wedding florals.
I would highly recommend Gene's Beaver Floral. The flowers were absolutely stunning and Gene worked great with all our other vendors. COVID pushed our wedding from 2020 to 2021 and...
that we lived in Idaho so in-person meetings were very limited. For both of those complications, Gene was incredibly flexible. He also went out of his way to visit our venue beforehand, as it was one he had not been to before. I cannot recommend Gene enough!
I can not rave enough about how perfect our flowers turned out for our wedding in September. Gene is professional, approachable and very fun to work with. He has years of experienc...
e and would 10/10 recommend him for any floral needs. He listened to my vision and made it come alive. The staff was very friendly and easy to work with. I absolutely loved my experience working with them and I received so many compliments from guests on the floral.
Gene and his crew went over and above the call of duty not only once-but TWICE! He pivoted during our pandemic wedding and provided the most gorgeous peony arrangements for our si...
mple back yard ceremony. Then he fit us into his busy schedule for the celebration a year later and worked his magic again! He took great care of the details and helped make the day an amazing success. I would recommend Gene's Beaver Floral to anyone getting married.
Gene absolutely made our wedding vision come to life! We wanted to have an indoor garden theme, so the plan was to lean heavily into greenery and natural floral. Gene did not disap...
point. Every centerpiece, bouquet, and special element exceeded our expectations. We had different venue locations for the dinner and our dance, and each was decorated fabulously. Would highly recommend!
I stumbled upon Genes info while searching the knot after looking through quite a few florists and nobody really peaked my interest. I am so thankful that I gave Gene a call. From ...
the first phone call, he was personable and took the time to have genuine conversations with me. I gave him some inspiration pictures, but was open to any creative direction and his vision turned out better that I could have dreamed. On the day of our wedding, his team went above and beyond to help with anything they could, down to helping fix my train before I walked down the aisle. Finding genuine and sincere wedding vendors, in addition to their talent, is so important for your overall experience and Genes Floral definitely is both of those things!
I would recommend Gene a thousand times over. His artistic eye made the floral arrangements for my wedding stunning. I went in with basic floral ideas, and Gene went above and bey...
ond. Not only did his creative eye bring beautiful flowers to the wedding, but his presence and dedication helped bring everything together. We truly value Gene, and he is a pleasure to work with.
We absolutely loved working with Gene for our wedding flowers!! He was so helpful and flexible as we were making decisions and the final results went above and beyond our expectati...
ons. If there were more than five stars, we would continue to select the maximum amount because he did such a great job!
Gene and his staff were kind and personable from the start! He brought my vision to life and went above and beyond expectations. On my wedding day, his employee went the extra step...
of helping me down the aisle after my girls were already in their positions. She ran around the venue for me, fluffed my dress, centered my husband, and made my day perfect, all while handing out flowers to grandparents, parents, and the wedding party. Gene's Floral is the best florist you could go to, hands down. They don't stop at amazing flowers. They go beyond.
Gene's work is amazing! Him and his staff blew my expectations out of the water with their amazing customer service and beautiful flower arrangements for our wedding! If I could gi...
ve more than 5 stars I for sure would!
Gene's did an incredible job on all flowers for my wedding! I was so surprised so see just how beautiful they were! They were extremely accommodating and helpful! We got compliment...
s all night long about the flowers. Truly the perfect addition for our special day. I will recommend them over and over again for any occasion!!! EXCELLENT PEOPLE, GREAT PRICES, BEAUTIFUL FLOWERS.
Gene is great to work with! I told him what I wanted for flowers and the flowers turned out exactly how I imagined. Gene was a pleasure to work with and was great to talk with duri...
ng the planning process. We would recommend Gene for anything floral.
Gene was very personable and committed to our wedding flowers. He spent so much time with us and offered to help us out in every way he could. Thanks Gene!
I knew within a few minutes of meeting Gene that Gene's Beaver Floral was the right choice for my wedding flowers. Gene is very friendly and he really cares about your look and vi...
sion. He asked me about my dress, my bridesmaid dresses, my mom's dress, and my theme. I could tell he is very passionate about what he does right away. I didn't really have a clear idea about what to do for flowers, he showed me a few choices and made me a sample bouquet. He had the best ideas and made recommendations for areas that I wasn't sure about. The day of the wedding Gene was there for a couple of hours and went above and beyond to help when some of my ceremony decorations had to be set up at the last minute due to rain! My flowers were absolutely gorgeous! I would absolutely recommend Gene to anyone, he is incredible!
If it’s perfection you want on your wedding day, Gene’s Beaver Floral is exactly what you’re looking for! Gene is such a pleasure to work with!!! He is so kind and his attention to...
detail is incredible. Gene met with us several times during the planning phase to make sure everything would be exactly how we wanted it. He also went to the church multiple times before the wedding day to become familiar with the venue. Gene and his assistant, Tricia, made an amazing team on the wedding day. They were both with me right before walking down the aisle, making sure my dress and bouquet looked just right and helping me stay calm:) They were so efficient in transferring the many floral arrangements from the church to the reception venue as well! The flowers were absolutely gorgeous and added so much beauty to both the church and reception venues!! We received many compliments on how stunning the arrangements were. I honestly cannot say enough about Gene, his team, and their floral arrangements! Thank you for helping make my wedding day dreams become a reality!
You cannot match the personalized service or years of experience Gene and Karen have. They went above and beyond to bring my "bohemian chic" vision to life. The bouquets and flower...
arrangements were more than we could have dreamed-- and all for a very fair price point. Gene even carried the train of my dress as my Dad and I prepared to walk down the aisle. You will always have a special place in our heart! Many thanks.
BEST EXPERIENCE EVER!!! Not only were our flowers beautiful, the staff at Gene's Beaver Floral went above and beyond!! Meeting with Gene was easy, he was so knowledgeable and kin...
d, his suggestions were spot on!! Part of the staff, Tricia, delivered our flowers to the church (in a snow storm), she helped the guys pin their flowers on (and fix their pants), she helped the ladies get ready, she held the umbrella for us during the ice storm!! She was their to help and support the bridal party in anyway she could. Our flower centerpieces were delivered to the reception the day off, not only were they perfect, Gene/Gene's staff helped to perfect some of the other reception decorations. I cannot express how amazing our experience was, we are so greatly to Gene and his staff. Thank you for making our special day more than I could have imagined!!
Gene did amazing! I was very nervous of how everything was going to turn out. After meeting with Gene it was clear that he knew what my vision was! My flowers were breathtaking. I ...
can’t thank him and his team enough. Thank you!!
Gene and his staff did such an amazing job on our floral arrangements for our wedding. They were absolutely perfect and brought tears to my eyes when I saw them the day of the wedd...
ing. He did such a great job listening to my ideas and then adding his creative touch to really make them pop. He was so accommodating and stayed with us at the church to make sure everything was in place (including my train and veil just before I walked down the aisle). He truly cares about each and everyone of his clients. Book with Gene's, you will not be disappointed! He takes the stress out wedding planning.
Gene and his staff are amazing to work with! Gene is so knowledgeable and creative, I could not have envisioned more perfect flowers at our wedding. The day of the wedding he was s...
o much more than our florist, he helped set up and was available to myself, mother, and attendants for their needs as well. We have received so many compliments on our flowers and we definitely recommend every couple we know to Gene!
AMAZING!! Gene was great to work with and very helpful! Our flowers were so beautiful for our wedding! :) Couldn't be any happier!!
Gene was amazing! He truly made my wedding vision come true! He was so helpful and supportive in all aspects, even beyond the floral aspects! His knowledge and experience is unpara...
lleled! And our flowers were absolutely gorgeous! Not to mention his staff who delivered our flowers was phenomenal. She stayed around helped with other decor, bustled my dress, and jumped in and helped anywhere needed. Our day would not have been nearly as wonderful without Gene's Floral! I am so glad we had a friend recommend him to us! We told him our budget and he worked with us to make our dreams still come true at a price we were comfortable with. I cannot praise him and his work more! Thank you again!
Gene was the best florist I could have asked for!
I knew what I wanted in a floral arrangement for our wedding, but had a hard time articulating what I was looking for. I had tried...
a different florist first, but he did not spend much time with me and I wasn't comfortable with what he came up with.
When we met Gene he was not rushing us, and gave us his full attention. He worked through what I was trying to say I wanted for flowers, and the results were perfect. The bouquets were absolutely beautiful, the tables looked amazing, the aisle itself was decorated, and the towers of flowers at the front of the room made everything perfect. In addition, Gene also brought fresh flowers to put on our cake! Without Gene, our wedding would not have been half as beautiful.
Finally, Gene was on time and ready to go on the day of the wedding in Milwaukee. He pinned all the flowers to the guys, gave all the girls their flowers, and made sure all the other family members had their corsages. He was without a doubt the right choice!!
I cannot say enough good things about Gene's Beaver Floral. From the initial consultation where Gene was able to put all of my ideas into one coherent plan, to the time where he ca...
rried the train of my dress as I began to walk down the aisle, he truly knows how to go above and beyond to make a wedding day special. Every time we came into his shop to add more ideas to our plan, Gene stopped what he was doing and made time to sit down with us and talk over everything. Gene made all of the bouquets, boutonnieres, centerpieces and many other decorations for our ceremony and reception, and I could not have been more pleased with how they turned out. Through it all he was always very conscious of keeping costs reasonable and within budget. I would highly recommend his services to anyone!
I can't say enough good things about Gene and his team! He gave us some great ideas for our wedding and also helped us pick the perfect flower combination for our wedding. The fl...
owers were beautiful! We were also very pleased knowing that they delivered to Lake Geneva from Beaver Dam. Overall, they helped make our day perfect.
I loved my flowers from Gene! He has years of experience to draw from and was interested in learning all the details of my wedding to learn about me and what I liked. He even made ...
a trip to see my church and venue just to see what types of flowers I would need. He had great suggestions, was helpful and knowledgeable, and created beautiful bouquets and centerpieces for our wedding. Gene personally came to deliver my flowers and see me on my wedding day, which is just another example of how much he cares and how invested he is in making your wedding perfect. I enjoyed every meeting we had, and I’m so glad I got to meet Gene and showcase his talent at my wedding :)
Gene was amazing! I had no idea what kind of flowers I wanted for my wedding and he sat with me and showed me many different options! He has true talent when it comes to arranging ...
flowers!
Gene was so wonderful! He brought a helper to decorate the morning of my wedding (I'm so sorry I don't remember her name) but they both did a fabulous job. Everything looked better...
than I imagined. They also stayed between ceremony and reception to help change everything over. While they waited his helper became my personal attendant!! She was helping with my dress and getting me water. I could not have asked for better people to surround us on our special day. They truly wen above and beyond and I greatly appreciated it! <3
Beautiful arrangements. Easy and convenient.
Gene's Beaver Floral provided the flowers to my daughter's wedding in June 2016, and we could not have been more pleased. Gene, and his staff, worked tirelessly the day of the wed...
ding to be certain everything was in perfect order at the church and the reception site (Edgewater Hotel in Madison). The colors and flower choices were gorgeous, and we received many compliments. Gene's experience was evident from the first meeting as he made it clear that he wanted to get a clear idea of my daughter's vision for her wedding day. He had a number of excellent suggestions on use of items other than flowers, such as candles and vases, which were beautiful and helped keep the cost down (which I appreciated). Additionally, Gene's attentiveness to the bride, and the wedding party, at the wedding was endearing and essential. We could not have been more pleased with Gene and his staff, they were an extremely important part of our wonderful day. I highly recommend Gene's Beaver Floral!
There truly aren't enough words to describe how happy I am that we made the decision to go to Gene Rubey for our daughter's flowers. As the mother of the bride, I wanted my daught...
er to have the most beautiful flowers, but I got WAY more than just flowers. First of all, we changed our ideas more than once, and he was understanding and didn't mind the changes. Secondly, if there was something we didn't like that he suggested, he was ok with us being honest about it. On the day of the wedding, he was like exactly the third hand that we needed....he helped my daughter get ready for the ceremony, straightened out little details on everyone's dresses/tuxes as needed, added some charms to my daughter's bouquet last-minute, fixed a mistake on the table placement cards, and was there for anything we needed. He is a SUPER man, very professional and I would recommend him to everybody!!!!! If I had to do it all over again, I would choose Gene again!!!!!
Gene did the floral arrangements for my sister's wedding and for my wedding a few months later, and both were absolutely gorgeous!! Although my sister and I have very different tas...
te, Gene was able to work with each of us to create something beautiful. Prior to meeting with Gene, I didn't have a clear vision of what I wanted my centerpieces or bridal bouquets to look like. He was able to show me different options and offer helpful advice. On the big day, everything was more beautiful than I could have dreamed of!
If I could I would give Gene's floral a million star review!! The whole staff is amazing to work with and they put together such beautiful arrangements! My wedding contained flower...
s that acted as my "pop of color" and they did just that! Such beautiful colors stood out to complete our perfect wedding day! We are very glad we decided to go with Gene and his shop for our flowers! I will recommend him for anyone who inquires about flowers for any kind of event/ occasion!
Gene and his team did such a wonderful job with our flowers. We received many compliments. They were very easy to work with, had open communication, and reached out to you if they ...
need anything to make your special day perfect.
Gene & his team went above and beyond to make our day perfect, even making last minute adjustments like adding flowers to our cakes to make every detail beautiful and unique. I did...
not have a clear vision of what I wanted my flowers to look like - I'm not the bride who had favorite types and colors picked out years ahead of time. Gene took my vision for the day and created the most beautiful suite of bouquets, centerpieces, and GORGEOUS pieces for backdrops and entry ways that turned our backyard wedding into a grand event. He even helped with ideas for lighting and decor. Every detail was perfect and it was all thanks to Gene's Beaver Floral!
Gene did the flowers for my parents wedding over 30 years ago so it was a no-brainer to have him do the flowers for my wedding this past weekend. I met with Gene a couple of times ...
leading up to the day and every time he made me feel like my wedding was the most important! When he delivered the flowers the day of the wedding the flowers were more beautiful than I could have imagined! I received so many compliments on the flowers! My bridesmaids couldn't believe how big their bouquets were and how absolutely gorgeous they were! Gene brought and set up a wedding arch for our outdoor ceremony and decorated it with beautiful flowers. The centerpieces for the reception was just as beautiful as all the bouquets as well. He even made all the vases for the centerpieces. No detail was spared!!! I can not say enough good things about the flowers!!! Everything was perfect!!! Whats more is that he stayed to make sure everything went well and even helped me get started down the aisle by straightening my train. He is the package deal and well worth the money!
Gene helped to give me the wedding of my dreams! He took the ideas I had and helped me to make them into something fantastic. My flowers looked better than I could have ever dream...
ed thanks to his recommendations. He was so helpful throughout the whole process. Any changes that I had or new ideas I came up with, he helped me through them and helped work them into what we already had planned. I met with him several times to go over changes I wanted to make and each time he was more than happy to go over everything to the detail until I knew I had what I wanted. You will not go wrong with Gene, he has done several weddings I've been to, every single one the flowers have been amazing. For that reason I knew I had to have him! The best part was he was at my wedding to help set up the flowers and make sure everyone had their flowers pinned, it helped to make the day of the wedding so smooth. I was so happy to have him there! My wedding and reception were all at one location, so not only was Gene there to help with the gitters before I walked down the aisle, he was also there to make sure my reception looked amazing and he didn't leave until I saw the finish product. The coordinator at my location even complimented me on how wonderful he was helping to make sure the tables looked flawless. I can not thank Gene enough for the work he did and how caring and thoughtful he was during the process and afterwards! Thank you, Thank you, Thank you Gene!!!!
Gene did the most amazing job for our wedding! We knew he was great because he did both of my sister's weddings as well, but he exceeded our expectations! He made our venue look ab...
solutely beautiful in ways that I never imagined.
I happened upon Gene's service approximately 8 weeks before my wedding day after my former florist fell through. He took me in with open arms, kept our meetings to 2 times and ema...
ils, and managed to remain near my former budget for flowers.
Then, the day of, the flowers looked better than I could have imagined. My guests asked if they were real, they looked so perfect.
Gene helped my vision come to life, and he was pleasant and accommodating the whole time.
Thanks Gene!
Gene is so talented! Absolutely gorgeous arrangements and he thought of every detail. They delivered, set up, and helped through out the entire wedding. It was above and beyond any...
expectation. Definitely the best florist in the area! I still have people asking me who our florist was and our wedding was over a month ago!
The first impression from both my (now) husband and I, was that Gene knew what he was talking about. I was referred to Gene through a friend, and he lived up to the expectations fr...
om start to finish.
He took the colors I wanted and designed the floral arrangement, all the while making sure I was okay with certain flowers and designs. All I gave Gene was the colors and the style I was going for, and it was like he had a picture in his head how it would look. I wanted bling in my bouquets, so he put glitter in the bridesmaids and diamond accents in mine. This turned out better than what I had in mind and was a hit with all the girls.
Prior to the ceremony he suggested all the little things: He put an arrangement around the Unity candle. He supplied the aisle runner to the alter. When I wanted flowers on the cake he came up with a simple yet elegant look that's hard to describe other than it looked perfect.
On the day of the wedding, Gene was at the church pinning flowers on all the appropriate people and even helped fluff my dress before I walked down the aisle. After the ceremony he transported everything to the reception.
I received many compliments from family and especially the bridesmaids. Gene made the whole process seamless and always had a vision in mind on how everything would work best. He even let us keep two vases. After the wedding I kept my flowers in the fridge way longer than I should have, because they were just that beautiful. I have already recommended Gene and would continue to do so. Perfect service.
I met w/ Gene 2 days before my daughter's wedding. He welcomed me to his store w/ open arms and showed me a bride's maid bouquet. It was absolutely gorgeous & I knew it was exactly...
what my daughter wanted. The day of the wedding Gene was @ the venue before we arrived. The first thing we saw we all the table arrangements, my daughter was beyond excited! Gene did all the pinning on. When my daughter saw her bouquet she had tears. Gene was so attentive to our bride, groom, family & wedding party. We were all surprised @ how long he stayed w/ us to make sure everything was perfect. All of the bridesmaids were in awe of Gene! All of our guests asked who did the flowers & many plan to use Gene in the future. I have only seen a sample of the wedding photos so far & know they are made even more beautiful because of Gene's flowers. If you are looking for a florist who will take the time to get to know you & truly care about your wedding day & making sure everything is Perfect than you better pick Gene. He is not only the best florist I have ever met he is a wonderful person!! P. S. if finances are an issue my daughter is an accountant and that means Gene was very reasonable as this is his passion! Overall rating should be More than ever expected.
Contact
125 North Spring Street, Beaver Dam, WI | South Eastern Wisconsin, Northern Illinois
Gene's Beaver Floral