Goodman's Jewelers

Goodman's Jewelers, The Diamond store of Madison

4.9

Verified reviews from real couples

Outstanding customer service. Going to Goodman's felt like going to a small town jeweler. We felt like they truly cared about our wedding ring-buying expeience. I would go back to Goodman's again in a heartbeat!

Madeline R.

5.0

When shopping for my engagement ring, my husband had nothing but positive things to say about Goodman's! He said he went in with a vision and price point and was never pressured to spend a penny more than his budget. When we returned to buy my wedding band, there was unfortunately no match so we designed a custom band. The custom design process was easy and quick - Each step in the process went even quicker than we were told! I absolutely LOVE my ring and am so glad we decided to customize the band so that it is exactly what I wanted!

Brianna S.

5.0

John Hayes

OWNER & CEO

AWARD WINNER

Thanks to recommendations from couples on The Knot

Located in the heart of downtown Madison, WI, since 1933, Goodman's Jewelers is a full-service jeweler with a diverse range of wedding jewelry. This well-established company offers engagement and wedding rings and is also happy to help you create a custom design that encapsulates your personal style. Goodman's Jewelers has long held a reputation for their stellar customer service, and the team takes pride in the care that they show every client. For those designing a bespoke ring, this care includes the expertise and support of an award-winning goldsmith. They will go above and beyond to help you find the perfect diamond or colored gemstone to commemorate your milestone. Your heirloom engagement and wedding rings from Goodman's Jewelers are available in a variety of metals, letting you choose the style that best fits your personality. Each stone used is conflict-free, perfect if you're trying to make sustainable choices with your wedding planning. In addition, you can work with these jewelers to repair or appraise any heirloom pieces in your collection that you want to add to your wedding look. What You'll Love About Goodman's Jewelers Couples highlighted how the custom design process was easy and quick. They also appreciated how they felt they truly cared for during the wedding ring-buying experience. Check out the review section for more information.

93+ years in business

Speaks English, German, Spanish

Small team (2-10 members)

Details

Rings

Engagement Rings

Ring Services

Custom Designs

Engraving

Financing Available

Jewelry Cleaning

Ring Insurance

Ring Sizing

Wedding Rings

Wedding Jewelry

Bracelets

Earrings

Necklaces

Rings

Watches

Jewelry Collections

Hearts On Fire

Valina

Awards and Affiliations

2012 'Best of Weddings'

Join couples who chose award-winning vendors for their wedding

Meet the team

John Hayes
Owner & CEO
John Hayes here. I am the owner of Goodman's Jewelers. Since the days of Bob & Irwin Goodman, we have always been deeply rooted in this community. Our guiding principles are honesty, integrity, and supporting the community who supports you. Education is of the upmost importance to me, that is why the Goodman's team is GIA trained. We work on quality relationship, not commission. I want everyone to feel welcome at Goodman's. We are a family here and will treat you the same. If you don’t know us, then come on in! You’ll feel the difference from the moment you walk through our doors.
Jeremy Hayes
Goldsmith
My first day at Goodman's was November 23, 1998 and the rest is history. Time flies and I have been at my bench for 25 years. My work style: Precision and NO shortcuts, period. When it comes to repair work, I run the gamut; simple chain repairs to full heirloom restorations. I am extremely detailed and handle each piece as if it were my own. I take what I do very seriously and respect the trust that people place in me and Goodman's to care for their jewelry. I've learned a wide range of skills over my years and still continue to learn or teach myself new things daily. One of my favorite things to do at Goodman's is custom creations. My primary method is lost wax casting where I hand carve a 3-D, detailed, wax model for you. I am also skilled in hand fabrication where I build your item from the ground up. If you haven't been in to see us at Goodman's, come on by. We'd be honored to help in any way we can. If you've read this far, you may have noticed that John & I have the same last name. That's right, we're related. John is my Dad and it's an honor to get to work with him every day.
Jennifer Sullivan
Graduate Gemologist, Buyer, & Manager
I have been a part of the Goodman's family for over 30 years now and we're literally family. John is my Dad, and for better or worse, Jeremy is my brother :) I am our Graduate Gemologist which means I write your appraisals so you can have your jewelry insured. I am very involved in hand selected every item in our showcases. Along with these positions, I am also the store manager. My main credentials are: GIA Graduate Gemologist, GIA Pearls Graduate & the Diamond Council of America- Diamonds & Colored Gemstones. I often work behind the scenes, but with having a small team that means you might see me out on the showroom floor with clients or helping out in the office.
Kristin Keough
Jewelry Specialist, Buyer, Brand Marketing
Hi! I'm Kristin and I've been with Goodman's for a number of years now. My background in jewelry began at about age 17 when I started learning jewelry making from my home town jeweler. I then went to college and earned my BFA in jewelry and metalsmithing with a focus on art jewelry as well as a minor in art history. I have certifications as: GIA Accredited Jewelry Professional, GIA Diamonds, GIA & Colored Stones. I have a colorful jewelry background having worked on both the east coast and west coast as a Jewelry Production Manager for two fantastic companies and an awesome high art jewelry gallery. I found my way back home to Madison and joined the Goodman's team about 10 years ago. Goodman's just feels like home. I LOVE that we don't work on commission here because that's not my vibe. You can find me in the showroom with clients discussing the technical or artistic aspects of jewelry or working with clients on custom designs. I also handle the marketing and social media for Goodman's so please, hop on our social channels and follow us to see the latest and greatest at Goodman's!
Susan McClain
Jewelry & Watch Specialist
Hi there! I'm Susan and I'm a Goodman's OG. I began my career at Goodman's Jewelers years ago. I then branched out and moved to Minnesota. There I delved into luxury watches which I still adore and, of course, fine jewelry. I worked with the best of the best in the Twin Cities. My husband and I moved back to the Madison area and I found my way back to where it all began, at Goodman's. My primary certifications are, GIA Diamonds, GIA Colored Stones, GIA Pearl Graduate, GIA Accredited Jewelry Professional, AGS, Resisted Jeweler American Gem Society. and. Here at the store, you'll find me out in our showroom. I love to be busy so if I'm not helping a client I'll be working hard on CAD designs, watches, displays and doing whatever needs to be done. We're a team here so we all do a little bit of everything :) I'm a huge fan of working down town and partaking in all of the events, especially Concerts on the Square! If you haven't been, you should go!
Maya Canavan
Client Service Specialist
I'm Maya and I've been with Goodman's for six years. When I was asked to write my bio, I chose to just write down the Meow Mix song... that's my sense of humor. I do LOVE cats though! I am the primary person in the office, so odds are you'll meet little ole me while you're here.
Teresa Noyce
Jewelry Specialist
I'm Teresa and I'm the newest member of the Goodman's family, but I am no stranger to the fashion industry and design world. For many years I worked in the floral/bridal industry. Then I had the pleasure of owning a clothing boutique with my daughter which we ran together for 10 years. We were proud of our accomplishments, but both wanted to step away from owning a business. I joined the Goodman's team in 2024 and from what they tell me, I was meant to be in jewelry. :) I love getting to meet so many people and helping them celebrate all different occasions!
Noelle Gates
Client Service Specialist
I am Noelle and I just celebrated my one year anniversary at Goodman's. I have always had a love for fashion! I earned my Bachelor of Science degree in Textiles & Fashion Design from UW Madison. One of my favorite parts of my job is getting to call clients with the good news that there jewelry repair or new item is ready to be picked up! Maya and I work closely on inventory, ordering, and anything office related. In my free time I enjoy archery, sewing, and anything having to do with the Renaissance!
Noelle Gates
Client Service Specialist
I am Noelle and I just celebrated my one year anniversary at Goodman's. I have always had a love for fashion! I earned my Bachelor of Science degree in Textiles & Fashion Design from UW Madison. One of my favorite parts of my job is getting to call clients with the good news that there jewelry repair or new item is ready to be picked up! Maya and I work closely on inventory, ordering, and anything office related. In my free time I enjoy archery, sewing, and having fun in the SCA!

4.9

out of 5.0

14 reviews

Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.

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Madeline R

Outstanding customer service. Going to Goodman's felt like going to a small town jeweler. We felt like they truly cared about our wedding ring-buying expeience. I would go back to ...

Goodman's again in a heartbeat!

Brianna S

When shopping for my engagement ring, my husband had nothing but positive things to say about Goodman's! He said he went in with a vision and price point and was never pressured to...

spend a penny more than his budget. When we returned to buy my wedding band, there was unfortunately no match so we designed a custom band. The custom design process was easy and quick - Each step in the process went even quicker than we were told! I absolutely LOVE my ring and am so glad we decided to customize the band so that it is exactly what I wanted!

Any questions?

Maya O

Art and the rest of the team at Goodman’s was awesome! I wanted an untraditional wedding ring set and other jewelers tried convincing me out of what I wanted. Art listened and foun...

d the perfect option! I couldn’t be happier with what he came up with!

Katie S

They were great to work with

Nate R

Bought my wife's engagement and wedding ring here. I didn't know much about jewelry and was nervous going in, but they were extremely helpful and made me feel comfortable. I ...

didn't feel pushed about anything and they really just wanted to find the perfect ring that I described to them. They can be a little pricey since it's an independent shop. My wife ended up getting my ring on Etsy because of this.

Kristine P

My husband bought my engagement ring from Goodman's. when we went ot buy the band, the vendor didn't sell a band that went nicely with the ring. Goodman's created a custom wedding ...

band that looks identical to the engagement ring. it fits perfectly together and I love it. The turn around time was 2 weeks for each stage of the custom process and they were great and easy to work with. We also got my husband's wedding band from Goodman's. The correct band came in and it was th correct size!

Laura S

We got my engagement ring and wedding band from Goodman's. My husband really wanted to buy from them b/c his dad bought his mom's wedding ring there 30 years ago. They were great t...

o work with and it's all very high quality.

anonymous u

Goodman's was great from the beginning! My husband went in found the ring, picked it up the next day, and proposed two days later. He wanted to stay local and their service has b...

een outstanding. We also purchased his wedding band and my wedding band. They were timely and efficient. I would recommend them to anyone in the area!

Amy M

My husband and I both got our rings here. I had been looking all over town for months and finally found a unique diamond ring & band that I paired with a stunning blue diamond ...

they found for me in the vault. My husband's ring is also unlike anything we had found at the big box diamond stores. it is a smaller shop so they don't have a huge selection but they do have a lot of really cool and unique pieces.

Megan W

I love my wedding set. I get compliments almost daily. Everyone says its a very romatic looking ring and resembles the Eifle Tower.

Stephanie M

My husband bought my engagement ring here and it was a little large. We got engaged on Sunday and I went in on Tuesday to have it re-sized. When I called on the phone they said it ...

would take 2 - 3 days. When I came to the store I was told it would take 2 - 3 weeks because the goldsmith would be on vacation. The salesgirl must have seen the disappointment on my face, because she asked how long ago I got engaged. When I told her it was just a few days ago, she asked me for my ring and to let her check on something. After a few minute she came back and whispered that it would be done by 5. She was so sweet. She took the extra time and went the extra mile to get a ring that fit on my finger. My husband and I also bought our wedding bands here. We worked with a different sales woman, but she went above and beyond and was willing to fly a ring in from new york for me to look at. Every time I have gone back to get my ring cleaned or to pick up our rings I have experienced great customer service.

Ashley K

My husband got my ring from Goodman's and then I got his from here as well!! The staff there is always pleasant, willing to help and answer any questions.

Katie S

I commissioned Goodman's to make my wedding band. When I explained what I wanted, they quoted me half the price of the other jewelers in town. When they cast the band the first t...

ime, it wasn't exactly what I pictured, so they RE-Did it completely for free and with a quick turn around time so it was ready for the wedding! I would definitely recommend.

Jordan J

Goodman's staff was nothing but helpful throughout our whole engagement and wedding process. Not only are the staff great, but their merchandise is beautiful and is top quality. ...

All diamonds are violence free, which I was looking for. Plus supporting local business is always a good thing.

Service area & Contact info

220 State Street, Madison, WI

Open map

(608) 257-3644

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Goodman's Jewelers

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Service area & Contact info

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