Your One Stop Jewelry and Gift Shop
AWARD WINNER (2X)
Thanks to recommendations from couples on The Knot
With expert diamond setters, watchmakers, and a master repair department, along with our watchdog Rusty, we created a shop that features everything from that small token gift to the most beautiful, fancy colored diamonds. Great American personalizes concierge-style boutique service, aiming to tap into your inner fashionista, but more importantly, helping you create and celebrate the milestone moments of a lifetime.
Woman-owned Business
106+ years in business
Speaks English
Small team (2-10 members)
Details
Rings
Engagement Rings
Ring Services
Appraisals
Custom Designs
Engraving
Financing Available
Jewelry Cleaning
Ring Insurance
Ring Sizing
Wedding Rings
Wedding Jewelry
Bracelets
Cufflinks
Earrings
Necklaces
Rings
Watches
Awards and Affiliations
Any questions?
Reviews
5.0
out of 5.032 reviews
Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
Review Summary
This AI-generated summary is a snapshot of this vendor's ratings and feedback.
Great American Jewelry receives high praise from multiple reviewers for their exceptional service, fair pricing, and friendly staff, including Laurie and Larry. Customers appreciate the welcoming and knowledgeable atmosphere, with some highlighting consistent positive experiences and feeling like part of the family. The quick service and personalized attention, whether selling items or making purchases, contribute to making this jewelry store a top choice for visitors like Tara, Joe, and others.Tara K
5.0
2/19/2026
Great American Jewelry is a wonderful place to visit if you want to sell gold or silver! This is our 2nd time coming here and we highly recommend this place ! Laurie was so nice an...
d accommodating. She was friendly and extremely patient as well as personable. She was very thorough when looking at our jewelry! Larry was very nice and helpful as well! We walked away with a check that we were very pleased with, the same day! Thank you both Laurie and Larry, we appreciate your time and help. Was such a wonderful experience! We will be back!
Thank you,
Tara and Joe 😊
Kathleen M
5.0
12/14/2025
I am so glad I went into Great American Jewelry! Not only was Larry and his wife great, I felt completely at ease as if I was family. A couple other customers came in while I was t...
here, they were returning customers and I could see they also were happy and treated like family. I am very happy that I went into Great American Jewlery and I will continue to make this my jewelry store. I highly recommend them.
Any questions?
Colette D
5.0
12/10/2025
A really nice jewelry store. The people are very knowledgeable and fair. Gave good prices on items I wanted to sell.
Joe F
5.0
10/31/2025
Larry, Laurie and the team at Great American is my first choice. I frequently visit their shop and it has been always been a pleasure to engage with them. They are fair, honest, kn...
owledgeable and friendly. I will not go any where else. I highly recommend Great American.
Diane A
5.0
6/16/2024
Excellent people, excellent place.
Anthony L
5.0
1/23/2023
I had several items of jewelry repaired at Great American and their service and professionalism was fabulous. I recommend their services very highly
Debbie M
5.0
10/04/2022
Honestly, fantastic service on every level! From they’re huge Brighton collection to the elaborate customize pieces their selection is absolutely gorgeous. Not only have I purchase...
d multiple items, but now can wear a watch that belong to my mother that needed multiple repairs and it was done in no time. As far as selling any unwanted jewelry don’t bother going anywhere else…. Trust me this is the place!!
Thank you, to all the staff for being extremely helpful with everything.
John K
5.0
9/08/2022
Another great experience with this company! This is the third time I’ve purchased from here and the service is amazing!
C Z
5.0
11/08/2021
I love, love, love my engagement ring! Thank you Janet! You made this process so easy any helped us choose the perfect diamond.
Anand R
5.0
10/17/2021
Laurie and Larry were simply the best! Both were always willing to help me in whatever way they could to design the most perfect engagement ring. I highly recommend them without re...
servation. Laurie went above and beyond to help turn my ideas into something so beautiful and one of a kind. They are truly experts in the business with excellent customer service. Couldn’t have asked for better.
Barbara D
5.0
10/16/2021
I went to Great American Jewelry to have my grandmother's 1940s vintage bridal set refurbished for my 30th wedding anniversary. The diamonds were taken out in the 1970s; I owned t...
he empty settings. I sat with Larry for hours picking out a diamond and he went over the repairs needed to restore the eternity band and engagement ring. I stressed that the integrity of the rings had to be exact. No changes to the settings could be done. Only repairs. Larry asked if he could polish the rings to look new. I said yes. A week later I picked up the rings. When I saw them I started crying. They are stunning! My mother said they look exactly the same as to when my grandmother wore them. I now have a beautiful remembrance of my grandmother and the love she shared with my grandfather. Thank you Great American Jewelry!
Holly G
5.0
10/12/2021
OMG! I can’t say enough about my experience with Great American Jewelers and especially Janet! I walked in just to get an idea of what type of eternity band I wanted and with Janet...
’s expertise, patience, eye and compassion we bought the band of my dreams!!! It is the most beautiful diamond band and it is mine! I can’t stop staring at it and If it wasn’t for Janet I probably would have ended up with a beautiful but typical band! This was special and I am so thankful to Janet and Great American for making the ring Just Right for me!!!
Dave H
5.0
10/01/2021
After being completely let down by a few big name jewelry shops while on my search for the perfect engagement ring, I found Great American Jewelry. As soon as I walked in I was gr...
eeted by Mary and she was absolutely amazing! Not only did she help me create the perfect ring, but her and Larry treated me more like family than a customer. They turned this stressful situation into an amazing experience! A year later I stopped by for an anniversary gift and Debra didn’t help me find the perfect earrings, she helped me pick out the perfect diamonds that fit my budget and had them made! After both of my experiences I walked away completely satisfied and feeling like I received much more than I paid for. There is no doubt in my mind that Great American Jewelry are the best on Long Island and I highly recommend you use them for all of your jewelry needs.
Kim C
5.0
8/12/2021
We bought our engagement and wedding rings at GAJ 8 years ago. After a few kids, they didn’t quite fit as well lol. They expertly resized me, just as they did when we were first lo...
oking, made a great recommendation for one of the bands to be a little smaller so it didn’t spin, and they came out perfectly. Better yet, they were cleaned and polished and looked just as we bought them years earlier. I would always recommend them for any repairs, or maintenance on any jewelry. They’ve always done such a great job at competitive rates. Most importantly, I trust them. I wouldn’t worry about leaving my stuff, or that it wouldn’t turn out exactly as I wanted it. We purchased a few daily wear items that have stood the test of time. Will forever be a customer.
Kaitlin C
5.0
7/05/2021
Fell in love with this family owned business instantly. Laurie and Larry are such a great team. They designed my dream ring after one sit down meeting.
L B
5.0
5/21/2021
Larry is the absolute best!!!! He will go above and beyond to make you happy!!! He works with you, explains everything clearly, which makes the process of jewelry buying a lot smo...
other. I 100% recommend GREAT AMERICAN JEWELRY!!!! I could not be more pleased at how smooth and fast everything went!! No such thing as a “waiting period” with Larry!!! He will have what you are looking within hours if not a day or so, and I’m talking CUSTOM MADE!! Unreal!! I am beyond pleased with his level of professionalism and expertise!!! The entire staff was so friendly, very informative and inviting, which is very important as part of excellent customer service!! I highly recommend them for any diamond/jewelry purchases!
Gillian M
5.0
5/10/2021
Amazing place, workers and owners!!!! Recently brought my daughter in to get ear pierced they were phenomenal!! And plus you get to see the owners dog!! Would give more than 5 sta...
rs if i could
keith j
5.0
5/01/2021
Bought a beautiful engagement ring from here a year ago. We lost a few small stones a few
Months in. Larry went above and beyond and replaced the missing stones and retightened the...
prongs at no charge. We lost another small stone a year later and again they came through. Truly I am grateful for them and their excellent customer service. Ring gets compliments all the time. I would gladly buy from them again
Angelina B
5.0
3/02/2021
I went in looking to buy a pendant for my boyfriend. I wanted a special order gold M with diamonds on one side. I just picked it up and it id absolutely breathtaking. Larry is so p...
leasant all of the time and Debra is an absolute joy. Such an absolute pleasure to do business with them and I will most definitely be back to do more business with these lovely people!
April W
5.0
12/23/2020
An excellent experience. I had a stone replaced in a 20 year old ring. They did a beautiful job at a reasonable price. The ring has never looked better. Debby even cleaned my other...
rings for me. Thank you!
Glen R
5.0
9/15/2020
They were so helpful and made the process of buying a ring so easy. I could not have been happier with the service I received and the ring.
Adam E
5.0
7/03/2020
Outstanding customer service, very helpful!! I highly recommend this business, thanks for fixing my Brietling watch
Danielle B
5.0
6/30/2020
Great American was recommended to us by a friend. And they by far way exceeded our expectations! Laurie was extremely patient and knowledgeable. Made the entire process simple and...
painless. I am so incredibly thankful for them helping me with my dream ring.
Vincent V
5.0
6/25/2020
My family has been visiting Laurie and Larry since before I could reach the counter. Now it was my turn to choose an engagement ring. As always they are simply amazing to deal wi...
th. They provided me with a thorough education and helped me find the perfect ring for my wife to be. From start to finish it was the experience anyone would hope for.
Sue B
5.0
6/24/2020
I went with some estate pieces of gold and Laurie could not have been more honest and knowledgable with our transaction. I would recommend her store 100% and will definitely be bac...
k in the future.
Brian M
5.0
12/14/2019
This place is great! I worked with Laurie for an engagement ring. Laurie went beyond to make me feel as comfortable as possible in picking out the best ring. Laurie was communicati...
ng with me, even after her business hours with recommendations and updates. She also helped show me different styles and made sure I was fully educated before making any purchase. The ring came out amazing and my new fiancé loves it. Thank you Laurie! I’ll be a returning customer for sure.
Brooke V
5.0
9/05/2019
Hands down the best jewelers we worked with!!! My husband got my engagement ring with these ladies and so naturally we stopped by as we were picking our wedding bands. We wanted to...
do our due diligence and shop around a bit, but the more we looked at other places the clearer it was that we would be going right back to Great American. Not only was their selection THE BEST (so many beautiful options it took me so long to make a decision!!), but the women here are extremely professional and helpful!! The service and expertise we received from them blows every other place we stopped at out of the water. THEY ARE THE BEST!!! I can’t say enough good things about Great American, you would be in such great hands with them... and of course I am just obsessed with my rings! These are one of the small parts of the wedding that is solely for you, so go somewhere that wouldn’t settle for anything less than perfect!!!
Chris B
5.0
4/30/2019
Don’t waste your time going anywhere else for your engagement ring! Jeanine was fantastic in every sense of the word. She really took the time to make sure that the ring was perf...
ect, it far exceeded my expectations and my fiancé hasn’t stopped staring at her hand since I slid it on her finger! She’s great at explaining things every step of the way, is lightning quick at responding to emails, offers up her advice and vast wealth of knowledge (without being pushy or trying to steer you in a certain direction) and truly cares that the finished product comes out amazing and exactly the way you envisioned. She helped me get a custom-made setting by Gabriel and was happy to assist through the designing and tweaking until we finally got to the perfect setting. I really felt like I was dealing with a friend, not a salesperson, every step of the way and she’s got our business for the wedding bands as soon as we’re ready!!!
Anthony A
5.0
3/14/2019
Love this place! Everyone is so kind and made me so comfortable. I needed to get my engagement ring sized (which was my great grandmothers) and was very nervous about it, but Jor...
ge sized my ring right in front of me and did an AMAZING job. He also polished it and the ring looks BRAND NEW. Couldn’t be happier!!!
Donna M
5.0
5/24/2018
I could not be more happier with my custom made necklace- absolutely love it! Thanks to Mary for her knowledge and care that she put into every step of the process.
Kevin D
5.0
1/07/2018
Staff is knowledgeable, friendly and simply immaculate. They helped me pick out a gift for my girlfriend when I had no clue what to get her. They listened and respected my opinions...
and together we decided on a fantastic Tribal Ring (resembling a Pheonix). Of which she has not taken off since I have given it to her. You will undoubtedly be a loyal customer just as have become once you stop by this incredible shop!
Jaclyn B
5.0
1/03/2018
The staff at Great American Jewelry are the best!! They treated us like family every time we came in. So accommodating and sweet. Our rings were beautiful as well. Couldn't have...
asked for a better experience! Thank you!
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Great American Jewelry
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