Fantastic service with a touch of sass
Central Florida and Worldwide
Travel area: No travel restrictions See details
Sarah Lovelace
OWNER
Typically responds within 24h
Gro By Love Events is a wedding planning service based out of Orlando, FL. Owner and lead professional Sarah is an expert at turning long-held visions into amazing realities. Sarah and her team can happily travel further afield for those who wish to enjoy a truly distinctive once-in-a-lifetime celebration.
Business owner and talented creative Sarah loves bringing diverse ideas to life and is passionate about her work. She is delighted watching people celebrate and is keen to help put smiles on their faces. A passionate, fun, and dedicated individual, Sarah can’t help but get excited about planning amazing occasions and loves putting all her energy into each big day she is booked for.
This LGBTQ+-owned and woman-owned business offers a whole host of amazing features and services for couples to peruse. A number of Gro By Love Events packages are available for customers to check out, making it easier for everyone to select the option that best suits their requirements and personal preferences. Day-of coordination, full-service planning, and wedding design are just a selection of the services that Gro By Love Events can provide. Whether they are planning the engagement event, the rehearsal dinner, the ceremony, the reception, or something else, they always strive to put the couple’s wishes first.
Details
Destination Weddings
Destination Wedding Packages
Destination Wedding Planning
Planning
A la Carte Wedding Planning
Budgeting
Day-Of Coordination
Destination Wedding Planning
Full Service Wedding Planning
Honeymoon Planning
RSVP Tracking
Wedding Design
Wedding Website
Wedding Activities
Getting Engaged
Engagement Party
Honeymoon
Rehearsals & Parties
After Party
Bachelor Party
Bachelorette Party
Bridal Luncheon
Bridal Shower
Couples Shower
Engagement Party
Rehearsal Dinner
Welcome Party
Wedding
After Party
Ceremony
Cocktail Hour
Day After Brunch
Reception
Rehearsal
Rehearsal Dinner
Any questions?
Meet the team
Sarah Lovelace
Owner
I am an extrovert who loves to spend time with her family and friends. If it involves food I am so there! Charcuterie boards and 90s pop music are underrated. I have been married for 4 years to my amazing supportive wife. We have 3 fur children; 2 dogs (Izzy and Willow) and 1 cat (Bennett). We love our family and we cannot wait to make it bigger! When I am not working I love to hang out with friends or family, play catch up with our weekly shows and go on date days/nights.
Reviews
5.0
out of 5.015 reviews
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Review Summary
This AI-generated summary is a snapshot of this vendor's ratings and feedback.
Gro By Love Events is highly praised for exceptional, personalized planning and seamless day-of coordination. The team is attentive, organized, and goes above and beyond during crises and rescheduling, keeping couples stress-free. Many clients rebook for other events.Review photos
Showing slide number 1 out of 5
Erika B
Highlighted review.
5.0
12/29/2024
If you want someone to care about your event as much as you do, please hire Gro By Love Events. Sarah is amazing, truly a lifesaver! We hired her for my sisters wedding, and it was...
seamless. Sarah and her team were on point with everything! They are professional, communicative and passionate. They truly want you to have the best day/event that you have imagined. Book Gro By Love Events! You won’t regret it!
Tabatha K
5.0
6/30/2026
Sarah & her team are so amazing!! They are supportive, they are on top of everything, and they make your day a breeze. I never felt an ounce of stress on my wedding day, because Sa...
rah knew what was happening before I did & was already on top of handling it. I can't recommend Gro By Love events enough, she is in your corner 100%. She's a great planner, your planning bestie when you need it most!! Hire her!!
Any questions?
Hannah C
5.0
6/16/2026
I’m going to try my best not to go over the character limit. When I had my first phone call with Sarah before anything was set I could tell just by her voice how much she loves her...
job and the level of detail and care she puts into what she does. Very shortly after and really without speaking to anyone else we hired her for our wedding. This was one of the single greatest decisions we made while planning our wedding. The date was set for January 18th however in August of 2025 we discovered we were pregnant! Sarah was one of the first to know as she and her wife were also expecting their beautiful daughter at the time. However, not long after we discovered we were having twins we had our world flipped upside down after an attempt to save them both ended with us losing one of our beautiful girls. This was shortly before my in person meeting with Sarah and when I saw her she gave me the biggest hug and made time during our meeting to ask how I was doing, what we needed, and if we wanted to include our angel baby in the wedding in anyway. In that moment she was no longer my wedding planner she was my friend. The next month two days after Christmas we were thrown for another loop when a quick er trip turned into a two month hospital stay followed by a month long nicu stay. Sarah once again showed us how much she cared about each and everyone of her clients because it wasn’t texts trying to rush us to set a new date or rushing to decide if we were going to reschedule. Sarah sent messages of encouragement and support offering her ear, food from anywhere BUT the hospital, or just someone to talk to. Eventually it was finally time to reschedule , June 14th our new special day with our beautiful daughter now involved. Sarah handled all vendor questions while I figured out how to be a new mom. The weekend quickly arrived and at no point was I stressed about the flow of the big day. Sarah ran out rehearsal and made everything work for our wedding party of 26 guests, mostly children, and did it all with a smile and within an hour which will forever impress me. On our big day Sarah and Rochelle arrived ready to hype me up even though I was in my jammies and brought an emergency bag loaded with anything we could potentially need in a pinch. The whole day wether it was a fan, a moment of quite, a passing glance of what is happening right now, food, drinks, or pulling our daughter away from the crowd so she could eat and get changed they were there and on top of it. The term wedding planner will never be enough for the service that Sarah and her team provide, she became so much more in our times of grief and in our moments of celebration she was there to cheer us on or pass the tissues. If you want just a wedding planner find someone else because Sarah and this team are so much more. I need to also give a shoutout to Rochelle who helped manage our big day when guests got hot when we needed water and food during pictures to even loading our car for us, she was an absolute rockstar!!
Sarah M
5.0
7/14/2025
I don't know if it would be possible to leave a better review for Sarah, she is the gold standard when it comes to wedding planning and coordination. I absolutely adore her both as...
a person and as a professional. My wedding day was one of those rare days (not to brag) - where absolutely nothing went wrong, and I credit Sarah 100% for her incredible leadership, attention to detail, preparedness, and genuine joy for what she does. She has such deep knowledge of the Orlando wedding market, incredible connections as a result, and goes so far above and beyond expectations. She is able to so quickly understand the wedding vision and execute on that vision across all touchpoints. Sarah is able to strike that rare balance as a wedding vendor where she is simultaneously friend and professional, I always felt comfortable reaching out to her for questions throughout the entire wedding planning process. Book with Gro by Love Events - I promise you, you won’t regret it!
Brandon B
5.0
10/31/2024
Sarah was an absolute lifesaver for us! She was with us through every part of the process while being informative, punctual, and professional! We were originally going to use one o...
f our friends as a wedding coordinator and when plans fell through Sarah was there to take the lead at the drop of a hat! I can't say enough how Sarah and her team saved our wedding! Thank you for everything!
Charlotte S
5.0
10/02/2024
Sarah with Gro By Love Events did an amazing job coordinating a double family birthday celebration 🎂 for us.
The event was so magical. I was mesmerized by her ability the hear wh...
at my sister and I imagined for the event and then she elevated it to a most magical event. The food, the venue, the atmosphere, the floral arrangements all just so elegant.
We will definitely use GBL Events for our future event needs.
Ashley G
5.0
10/02/2024
Gro By Love events has done 2 parties for me! 1st my baby shower, and then my son’s 1st birthday party! One of my favorites parts of working with her was being able to tell her my ...
vision and then letting her do all the work on coming up with the concept! She has an eye for the smallest details to really make your event so special! Trusting Sarah to handle everything was the easiest things to do which is alot coming from a control freak(me!)!
Whitney D
5.0
10/27/2022
Sarah was amazing throughout the entire process. She coordinated all of our vendors, brought up things we did not even think about and most importantly made sure our day was OUR da...
y. We could not have asked for a better wedding planner. She made sure that we were good the entire time as well had the hard conversations we did not want to have. And when I talk about day of timeline, she had everyone schedule!
Nicole D
5.0
6/13/2022
I've known Sarah for a long time and knew that she would be the only person that could make my special day go according to plan. I had a smaller wedding (28 guests), but we had it ...
out of town in New Orleans, which made planning a little more difficult. I originally thought I could handle this low-key event myself because I'm an OCD planner for everything and I'm glad that in the end I didn't! I ended up being a nervous ball of emotions on my wedding day and I'm so happy Sarah was there to keep me calm and told me not to worry about anything except enjoying the day. SHE LITERALLY DID EVERYTHING! From carrying my bouquet + dress while running through downtown to take our wedding photos, to making sure every little visual detail came to life in our wedding space. If you're on the fence about getting a coordinator on your special day, do yourself a favor and have Sarah there with you to take the stress away so that you can enjoy every moment!
Sara L
5.0
5/11/2022
No amount of words can really do justice the amazing work that Sarah did. I got the honor of meeting Sarah by winning a galentine's day event on Instagram and THANK GOD I did.
I k...
new that having a coordinator for a wedding day would be important but the event we were having was so different, I thought I could do it on my own. What I learned from that is simply even if you think you can, get the freaking planner, because they will save your life (mostly if you hire Sarah).
But seriously, she went so above and beyond for our day. She surprised me with the perfect arch which I didn't think we could have. She kept everyone calm. She negotiated with our venue. Like I said, there are truly not enough words to fully cover how amazing she is.
Adriana R
5.0
1/30/2022
Sarah did an amazing job planing and coordinating my daughter’s sweet 16 party. She was communicating with me throughout the process to make sure every detail was taken care of. Sa...
rah and her team made sure my daughter had the party of her dreams. I highly recommend Sarah. She is amazing.
Kimberly S
5.0
12/05/2021
Sarah was instrumental in my wedding. She handled the very late caterer, and a rented tent full of spiders. She handled the timing of the walk down the aisle and organized the br...
idesmaids. My wedding was in Washington State. I was very thankful for all of her help. I would recommend her to everyone.
Barbie F
5.0
12/04/2021
Sarah did an excellent job making our wedding day truly one we will never forget! Her bubbly personality and passion for what she does shines through into her work. She made planni...
ng my wedding a fun process- all the while keeping my vision a top priority. She communicated my ideas and vision to my vendors down to the last detail. She and her team made sure everything ran smoothly on my big day. Something I want to point out- a considerable amount of time on your wedding day is spent with your planner and vendors you choose (hair and makeup etc)- so this choice is a huge one! My wedding party loved her. She came equip for any emergency that might have arisen. I also changed my hairstyle last minute and she went above and beyond and made sure the stylist had the piece to make it happen. Throughout the process she became a lifelong friend and I’m grateful for that. I highly recommend grow by love!
Casey E
5.0
12/03/2021
There is no way I would've been able to have my dream wedding without Sarah and her team.
The moment I hired her, she was all hands on deck, and continued to be even after our exi...
t. She was super patient with my indecisive self, handled my stress like a champ, and thought about every single tiny detail to make my wedding beautiful.
I didn't think that I needed a planner or coordinator, because I was having a micro wedding. But the truth is, a wedding is still a wedding, no matter what size, and it still has the same amount of moving parts. Sarah took on the role and handled everything from my crazy family to transportation, to even making the floral arrangements for my arch, with such grace and confidence. She 10000% knows what she's doing. She's super organized (which is HUGE for my control-freak self). Her assistant, Marcela, was a huge help as well! I didn't have a vision of how I wanted my decor to be at our brunch reception, so I handed her a box full of random stuff, and she used every single piece, and you could tell every detail was well thought out. They were seriously the best part of my wedding, besides my groom, obviously. If I could relive my wedding, I would, and I would hire her again in a heartbeat.
If you're looking for a wedding planner who you might also accidentally become friends with, Sarah is your girl!
Aislinn V
5.0
12/03/2021
Sarah with Gro By Love made my day so magical! She literally handled everything that popped up the day of so I could spend my morning with my bridal party and family. She met with ...
us a few times (and was willing to call/meet as often as needed) and communicated regularly. I truly believe she captured exactly what my vision was and made it come to life. She was professional and timely and every single vendor I worked with complimented her! She was incredibly organized and remembered the smallest details to ensure my day was exactly like I had dreamed about. I can't say enough good things about her and her professionalism! From the moment she arrived the day of to the time she left, she made sure I had what I needed and didn't stress about a thing. Being able to focus on our day and every moment made it so magical and I am so thankful for her!
Response from Gro By Love Events on 12/03/2021
Thank you so much!! I loved watching you and Maria’s love grow through this process. It tr...
uly was an honor to witness your love grow into a family. <3
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Gro By Love Events
Sarah Lovelace
|
Owner
Typically responds within 24h
Wedding vendors in Orlando
Gro By Love Events
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