Bespoke Weddings, Perfectly Executed
$3,150 starting price
Livermore, San Francisco Bay Area, Santa Cruz & Monterey Bay
Service area
Jenna Fry
OWNER
Typically responds within 24h
AWARD WINNER (2X)
Thanks to recommendations from couples on The Knot
At Heart and Arrow Weddings, our team of dedicated planners creates exceptional, personalized weddings that leave lasting impressions on couples and their guests. Founded by Jenna Fry, our principal planner, Heart and Arrow was built on a deep understanding of what truly enhances a wedding experience—trusted guidance, seamless organization, and a network of top-tier vendors.
We pride ourselves on fostering strong relationships with our clients, ensuring that each couple receives the care and attention they deserve. Our team is committed to bringing your vision to life, with meticulous attention to detail and a collaborative approach that makes the planning process as enjoyable as your wedding day itself.
Located in the picturesque Livermore Wine Country, Heart and Arrow Weddings serves couples throughout the Bay Area, as well as in the Santa Cruz and Monterey Bay regions.
Our services include:
Full Planning: Comprehensive planning from securing your dream venue to flawlessly guiding you down the aisle.
Partial Planning: Tailored support that steps in wherever you are in the planning process.
Wedding Management: Our elevated version of "day-of" or "month-of" coordination, beginning 8 weeks before your wedding to ensure every detail is impeccably managed.
If any of our services resonate with your needs, please feel free to inquire and schedule an initial consultation with one of our planners today.
Woman-owned Business
Prices & packages
No pricing details yet
We’re here to help! Find other vendors that suit your budget.
Continue browsing vendors
Details
Destination Weddings
Destination Wedding Planning
Planning
Budgeting
Day-Of Coordination
Destination Wedding Planning
Full Service Wedding Planning
RSVP Tracking
Wedding Design
Wedding Website
Wedding Activities
Getting Engaged
Engagement Party
Rehearsals & Parties
After Party
Bridal Luncheon
Bridal Shower
Couples Shower
Engagement Party
Rehearsal Dinner
Welcome Party
Wedding
After Party
Ceremony
Cocktail Hour
Day After Brunch
Reception
Rehearsal
Rehearsal Dinner
Awards and Affiliations
Any questions?
Meet the team
Jenna Fry
Owner
Jenna Fry founded Heart and Arrow Weddings to provide a tailored wedding planning experience for today’s couples. With a passion for creating beautiful, personalized weddings, Jenna and her team focus on bringing each couple's unique vision to life, ensuring a seamless and stress-free planning process. When Jenna isn’t busy planning weddings, she enjoys spending time with her husband, two kids, and her German Shepherd. She loves crafting seasonal wreaths for her home, cross-stitching, and experimenting with creative paper projects. An avid traveler—most recently to Costa Rica—Jenna also enjoys a good chai tea latte and catching up with friends over great conversation.
Reviews
5.0
out of 5.019 reviews
Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
Review Summary
This AI-generated summary is a snapshot of this vendor's ratings and feedback.
Jenna of Heart and Arrow Weddings received glowing reviews as a wedding coordinator, praised for her meticulous attention to detail, organizational skills, and warm, supportive approach. Multiple reviewers highlighted Jenna's exceptional planning and execution, ensuring flawless weddings and alleviating stress for couples. Her ability to go above and beyond, manage vendors effectively, and create a seamless wedding day experience was highly valued, making her a highly recommended choice for couples seeking a planner in the San Francisco Bay Area.Review photos
Showing slide number 1 out of 4
- Top reviews
- Newest first
- Oldest first
- Highest rated
- Lowest rated
Sort by
Chelsea S
5.0
11/19/2024
I can’t express enough how incredible Jenna was as our day-of coordinator! From the moment we hired Jenna, we knew we were in great hands, but on the big day, she went above and beyond to make everything perfect.
Jenna was calm, organized, and on top of every detail. I honestly didn’t have to worry about a single thing on my wedding day because she was so thorough in her planning and execution. Every timeline was followed, and all of our vendors were seamlessly coordinated. Jenna made sure everything went off without a hitch — from the ceremony to the reception, everything was flawless.
I truly cannot thank Jenna enough for helping bring our vision to life and for ensuring that our wedding day was everything we dreamed of. If you’re looking for someone to take the stress out of your wedding day and make sure every detail is perfect, look no further. Highly, highly recommend!
Andrew M
5.0
10/28/2024
We couldn’t have been happier with Jenna and her team. Jenna was meticulous, detail oriented and knew exactly what we needed to make our day picture perfect. She’s personable, easy to meet with, and follows up within reasonable timelines.
Her team of associates were great to work with too and made the weekend stress free. I couldn’t recommend Heart and Arrow Weddings enough. Jenna and her team simply put, helped make our dream wedding a reality. We can’t thank them enough!
Any questions?
Sara W
5.0
7/31/2024
Having a wedding planner was definitely a plus for us, and Jenna’s support was appreciated, especially with my demanding work schedule. Her organizational skills were clear in the lead-up to the big day, and she was helpful in picking up the slack when needed.
Jenna has strong organizational skills and can be a great asset. For future clients, I’d suggest having a thorough discussion about expectations and day-of plans to ensure everything goes as smoothly as possible. I’m grateful for Jenna’s efforts and the positive aspects she brought to our planning process.
Claire F
5.0
7/22/2024
Jenna goes above and beyond for her brides. From the very beginning, she eagerly dove in to help us, especially since we were working on a shorter timeline than most. She offered invaluable advice, answered my questions promptly, and leveraged her excellent connections and expertise in her field. You would be incredibly lucky to have her handle your wedding, knowing it's in capable hands.
Jenna works tirelessly for her brides. Even when we threw last-minute changes at her, she kept everything on track. This included managing our large wedding party of 22 people! On the wedding day, Jenna and her assistant set up our signage and laid out the reception details perfectly, exactly as I had specified. They went above and beyond to incorporate even more details and fun than I had imagined, like tastefully placing leftover candles and flowers on our sweetheart table and the bar area, which added a special touch.
If you have the opportunity to have Jenna by your side, you will know you've found a gem. I felt completely confident in my choice, and I'm so grateful to Jenna for making our wedding so beautiful. Thank you again, Jenna!
Damilola L
5.0
5/11/2024
I recently got married on 04/22/2024 in San Francisco. My fiancé and I started the wedding planning process about 9 months ago. We both agreed that we were in need of a wedding planner to help guide us in the process. I began my search for a wedding planner through The Knot and came across Jenna’s profile page. I was instantly drawn to her website and reached out to Jenna for further information. I appreciated that she got back to me in a timely manner and scheduled an informative meeting. After our meeting I knew I wanted her to be our planner for this big event. We hired Jenna for her partial wedding planning services, since our venue package came with a wedding coordinator. Since our wedding was a destination wedding, we relied heavily on Jenna’s suggestions and recommended vendors in the area. Jenna was organized, thorough and always went the extra mile for us when planning our wedding. She was communicative through emails, zoom meetings and arranged a detailed timeline for our wedding day. She really did alleviate any stresses or worries that I had during the months leading up to the big day.
Fast forward to the wedding day and I couldn’t have imagined the day without her. Not only was she there several hours before the ceremony setting up, she also stepped into roles (bustling my dress, grabbing us refreshments and picking up money during our Nigerian money spraying) I didn’t expect her to. The best part was at the end of the night me and my fiancé were expecting to handle some of the dreaded clean up, but Jenna had made sure everything was taken care of. Let's be real, weddings are expensive, and wedding planners are an investment, but they’re so worth it! It is important to hire a planner that is professional, organized and supportive and Jenna was that and then some. You won’t be disappointed with her services and she was by far one of the best decisions we made during the planning process.
Susanna H
5.0
2/26/2024
Choosing Jenna as our wedding planner was the BEST decision we've ever made as a couple.
Jenna went above and beyond throughout the process, from helping us find and manage vendors to co-developing the vision of our dream wedding. She focused on listening to our needs, prompting us to dig deeper, and giving just the right number of options to choose from. From day one, we felt much more relaxed about the whole process, since we knew we could count on Jenna to help figure out the details and ensure we weren't missing anything.
A huge reason we went with Jenna over the other people we spoke with was her reaction to our budget - while we were by no means "frugal," our budget was fairly lean for a 100-person wedding in Mill Valley and the Bay Area. While got raised eyebrows or murmurs of concern from other vendors, Jenna nodded at our number and walked us through how we could fit into it. She knew the goal was to have a wonderful day, WITHIN our budget.
We would 100% recommend choosing Jenna and her team at Heart and Arrow to anyone getting married in the San Francisco Bay Area, and I can't imagine doing all of this without her.
Leigh L
5.0
1/06/2024
Jenna and her team were life savers during my wedding planning process and day-of event. I selected her ‘day of’ service which included several conversations prior to my wedding to ensure we were fully aligned on my wedding day. She provided much needed advice, recommendations and guidance and was always calm, cool collected - while also personal and approachable during the whole process. She was 100% professional and super helpful with our vendors. I was able to be fully present and enjoy our guests and trust that Jenna had everything under control and execute my wishes for the special day. It was magic and I couldn’t have done it without her!!
Dylan P
5.0
1/02/2024
We had the privilege of having Jenna as our month of coordinator in May 2022. If you're looking for a planner who is exceptionally professional and thorough while still being warm, friendly and flexible - stop reading and contact Jenna :)
From the first call with Jenna, we could tell she had a "get things done" approach and we know she was going to make sure everything went smoothly. She documented all of the steps leading up to the wedding, clearly marking where she needed our input and what she would handle. She met with us several times leading up to the wedding to make sure we were all in sync on the plan. We always felt like Jenna had every detail - big and small under control.
One of the things that impressed us most about Jenna was how well she built rapport with our vendors. We selected our own vendors, and Jenna quickly sprung into action to make sure they were all on the same page, including a couple who were not the most responsive. They worked together seamlessly on the wedding day thanks to Jenna!
As much as Jenna shines in her planning skills, she's also a genuinely kind, friendly person who is a joy to work with. We always felt comfortable asking questions and she made the process as fun and stress free as possible. On the wedding day, Jenna went above and beyond with offering to put up some of our DIY decor and was at the ready with a tide stick when my wife got frosting on her dress.
Working with Jenna was one of the best decisions of our wedding, and our only regret is that we didn't work with her from the beginning of the planning process!
Xochitl and Marc R
5.0
6/14/2023
Jenna is a truly gifted wedding planner. She helped us work through all of our wedding decisions, kept us on track so we always had plenty of choices and helped us really discover what we wanted for the details of our special day. For areas where we didn’t have ideas, she was great at laying out options and framing issues so we could decide. She is incredibly detailed oriented and made sure that nothing was overlooked. Finally, having Jenna allowed us to focus on ourselves and our guests on our wedding day as she made sure everything ran smoothly. If you are wondering if hiring a planner is really worth it - it is. And if you are going to hire a planner, hire Jenna. Except for our choice of spouses, Jenna was the best decision we made for our wedding.
Wendi and Peter L
5.0
1/09/2023
Jenna was so wonderful to work with on our wedding. From the initial meeting to the day of the wedding to four months later, Jenna went above and beyond for us. She provided guidance, recommendations, and advice to carry us through our special day which would not have been the same without her. She's professional but so very personable and funny. She gave us a much needed sense of calm and we knew we could trust her to handle all the little details or surprises that are involved with a wedding. We are so thankful we found her and for the support she provided us on our wedding day!
Katie M
5.0
11/17/2022
Jenna is fantastic! She guided us through all the decisions that needed to be made leading up to the wedding and gave us great pointers. She has a lot of little things that we didn’t think of but she let us borrow which was so nice. On the day, she was somehow everywhere all at once making sure everything worked out the way we planned it. She is wonderful to work with. You will not be disappointed if you hire her!
Madi M
5.0
11/03/2022
We booked H&A Weddings partial planning package and the experience was wonderful from start to finish. Jenna of Heart & Arrow is simply the best! She is capable, realistic, patient, and kind. She helped us navigate a delicate and stressful situation with a vendor we would later have to part ways with. She also created a beautiful vision board which helps organize our dreams and hopes into something we could pull off. I appreciate that she was always game for any challenge we threw at her.
Jenna is an expert and her wealth of knowledge gave us peace of mind. Anytime I was stressed about our wedding, my fiancé would say "It's going to be okay - we have Jenna", and he was right! If I had the pleasure of marrying my husband again, I would hire Jenna back in a heartbeat.
Amanda G
5.0
9/17/2022
We met Jenna a couple of weeks after we got engaged (over a year before the wedding) and we need from the first meeting that we’d love working with her. She’s incredibly detailed oriented, has great connections with vendors in the area if you need recommendations, amazing communicator and she’s really invested and passionate about her work. On our wedding day, she ensured everything ran smoothly and brought an assistant with her day-of. At that point, it was like have another friend at the wedding and I highly recommend hiring Jenna for your special day!
Rachel M
5.0
9/09/2022
Wow wow Jenna is AMAZING. She's extremely organized and professional, and knows exactly the right questions to ask to make sure nothing gets left out. I hired her very late in the game, with just about a month left before my wedding, and she took over everything so seamlessly. The day of the wedding I didn't worry about a single thing - I was able to completely relax and enjoy the day, and spend time with all of our family and friends. As someone who DIY'd a LOT of my wedding, I am so grateful we had Jenna there - if you're on the fence about hiring a month-of coordinator, take this as your sign to hire Jenna!
Zach C
5.0
5/31/2022
We feel so fortunate to have had Jenna for our wedding coordinator. She was incredibly organized, thoughtful and brought great energy. She helped us prepare before the wedding, thinking of details we hadn't considered. She helped us reach out to vendors and nail down our timeline. On the day of the wedding, she made sure everything was in place and that our bridal party knew what to do for the ceremony. She helped manage transitions from dinner to speeches to dancing, all while keeping the energy of the wedding.
We had 100+ guests and many details to manage, and she handled them flawlessly.
Simply put, we would recommend Jenna to anyone for their wedding planning no matter the size or complexity.
Matthew H
5.0
5/30/2022
My wife and I hired Heart and Arrow as the wedding coordinator for our wedding in March 2022, and Jenna was an absolute all-star. She’s a professional worth every penny. I highly recommend her.
The method that she used to document all the plans and desires that we had for the wedding day was very effective and very helpful. A month before the wedding, she started taking all kinds of projects off our plate, which we loved (obviously). And two weeks before the wedding, she spent an entire afternoon with us and our parents to sort out all of the remaining details that were just floating around in our heads. Her process and personality brought the stress level waaay down.
Jenna came through in every way on the day of the wedding. She managed to keep everything running according to plan without needing attention from my wife and I, which was huge. Because she plans so well ahead of time, when it comes down to the actual BIG DAY she can take care of the details without needing much time from the bride and groom.
Definitely speak with her! You’ll be able to tell right away that she is great to work with
Nikki V
5.0
1/24/2021
Jenna is fantastic. She is empathetic, thorough, and incredibly professional. While we originally hired her as our day-of-coordinator for our wedding event in September 2020, she helped my husband and I through our wedding postponement process once the onset of the COVID-19 pandemic hit in March 2020. She handled every question and concern with diligence and care, and repeatedly extended her support through the uncertain times. We were especially appreciative of her help in coordinating with our vendors to postpone our wedding event to 2021, and we thank her for helping us facilitate those challenging communications.
While my husband and I recently made the decision to cancel our 2021 event altogether, working alongside Jenna has been a true blessing and we can’t thank her enough for helping us through our wedding planning journey during this pandemic. We highly recommend her services to anyone who is looking for a coordinator with compassion, patience, and care. She is simply incredible, and we sincerely hope that our paths cross again in the future!
Kendall L
5.0
10/20/2020
Jenna coordinated our small "pop-up" wedding and I cannot thank her enough. Before booking, I was hesitant and didn't know what kind of wedding I really wanted, she answered all my questions and gave me multiple different options we could do before even booking with her. She is extremely hands on, detail-oriented and kind-hearted. She took care of details I never would have thought of myself. I am so extremely happy we had her handling our special day. I would highly recommend Heart and Arrow to everyone I know!
Katelynn B
5.0
8/22/2020
Hiring Jenna was hands down one of the best decisions we made for our wedding! She was the first and most important vendor we picked. Jenna is prompt, professional, but most importantly KNOWLEDGEABLE! During the planning process she was so organized and brought up so many aspects of our day that never even crossed my mind! She also has so many personal and professional relationships within the industry. This was so helpful to get recommendations when picking the rest of our vendors and ensure our wedding went smoothly.
Like most couples getting married in 2020, COVID completely changed all our plans. We decided to move forward with a micro-wedding with 25 people due to local restrictions. From my countless text messages needing advice or reassurance, to our in-person meetings going over all the final details, Jenna was right there through it all supporting every decision we made. I feel like she literally bent over backwards for us, making sure everything was perfect from the rehearsal to the big day.
I am a MAJOR planner myself and I honestly do not think I could have done this without Jenna. She completely outdid herself and we are so grateful to have worked with such a sweet, genuine, and talented person. Jenna is simply AMAZING!
Contact
Curious to learn more?
Start the convo
*=Required
Use this secure form to reach out and share your wedding vision.
Jenna Fry
OWNER
Typically responds within 24h
- Messaging our verified vendors on The Knot is free, safe and secure.
- Conveniently track vendor messages and planning details all in one place.
- Our mobile apps make it easy to stay in touch with vendors while you're on‑the‑go.
- For personalized pricing and package details, sending the vendor a message is the fastest way to get info.
By clicking 'Request Quote', you agree to The Knot creating an account for you, if you don't have one, and to our Terms of Use. See our Privacy Policy to learn what data we collect and how we use it.
Wedding vendors in Livermore
Heart and Arrow Weddings
Heart and Arrow Weddings's photos
Why use The Knot to message vendors?
- Messaging our verified vendors on The Knot is free, safe and secure.
- Conveniently track vendor messages and planning details all in one place.
- Our mobile apps make it easy to stay in touch with vendors while you're on‑the‑go.
- For personalized pricing and package details, sending the vendor a message is the fastest way to get info.