5 out of 5 stars and 29 reviews Best of Weddings (3x).
5
(29)Livermore, San Francisco Bay Area, Santa Cruz & Monterey Bay
About this vendor
At Heart and Arrow Weddings, our team of dedicated planners creates exceptional, personalized weddings that leave lasting impressions on couples and their guests. Founded by Jenna Fry, our principal planner, Heart and Arrow was built on a deep understanding of what truly enhances a wedding experience—trusted guidance, seamless organization, and a network of top-tier vendors.
We pride ourselves on fostering strong relationships with our clients, ensuring that each couple receives the care and attention they deserve. Our team is committed to bringing your vision to life, with meticulous attention to detail and a collaborative approach that makes the planning process as enjoyable as your wedding day itself.
Located in the picturesque Livermore Wine Country, Heart and Arrow Weddings serves couples throughout the Bay Area, as well as in the Santa Cruz and Monterey Bay regions.
Our services include:
Full Planning: Comprehensive planning from securing your dream venue to flawlessly guiding you down the aisle.
Partial Planning: Tailored support that steps in wherever you are in the planning process.
Wedding Management: Our elevated version of "day-of" or "month-of" coordination, beginning 8 weeks before your wedding to ensure every detail is impeccably managed.
If any of our services resonate with your needs, please feel free to inquire and schedule an initial consultation with one of our planners today.
Details
Business Attributes
- Woman-owned Business
Destination Weddings
- Destination Wedding Planning
Planning
- Budgeting
- Day-Of Coordination
- Destination Wedding Planning
- Full Service Wedding Planning
- RSVP Tracking
- Wedding Design
Wedding Activities
- Getting Engaged
- Engagement Party
- Rehearsals & Parties
- After Party
- Bridal Luncheon
- Bridal Shower
Awards and Affiliations
Reviews
Your trust is our goal. Our community relies on honest reviews to help
you make those big decisions with ease.
5
out of 5.029 reviews
Review photos
Showing slide number 1 out of 4
I cannot recommend Jenna enough! She made our wedding planning process so much smoother by creating a perfect timeline and making sure we actually stuck to it. She was our go-to fo...
r vendor recommendations (the cake was a hit!) and handled all the back-and-forth with the venue so we didn't have to.
On the wedding day, her team was organized, efficient, and so helpful with our decor and place settings. They even stayed to pack everything up into labeled boxes so nothing was lost. Jenna is prepared for everything—she even had a sewing kit ready when we had a wardrobe mishap! We loved working with her.
We had a wonderful experience working with Jenna as our month-of wedding planner. She was incredibly accommodating and supportive of the many plans and details we brought to the ta...
ble, and she understood our vision very quickly. What really stood out was her ability to translate that vision into a clear, well-organized schedule and logistics plan, without us having to spell out every detail.
Even when our ideas introduced additional logistical complexity, Jenna was open and supportive throughout the process. From the beginning, we had a scavenger hunt concept in mind, and she was fully on board. When venue constraints came up, she worked through them with us and helped adapt the puzzle design so it kept its original flavor while simplifying the setup — a thoughtful and practical approach we really appreciated.
We kept her in the loop earlier during vendor selection and planning. Once she officially took over, she was extremely organized and proactive — collecting vendor COIs, coordinating meal selections, helping us finalize the seating report, and ensuring seamless communication with the venue. Everything felt handled and well-coordinated.
Jenna also has great vendor recommendations. The vendors we booked through her were not only talented, but genuinely kind and enjoyable to work with, which made the entire experience smoother and more pleasant.
On the wedding day, everything ran smoothly and on time. We met Sam that day, and she was wonderful as well. The team took great care of our guests and handled all the setup exactly as I envisioned — if not better. They found and placed all the small personal items we brought perfectly, even without very clear labels. They also took thoughtful care of us, making sure we had our signature drinks after the ceremony and saving cocktail-hour food so we could actually enjoy it.
We had the joy of working with Jenna and Sam from Heart and Arrow Weddings for our Sausalito wedding, and we truly couldn’t have asked for a better planning team. From the very beg...
inning, Jenna was an absolute pleasure—thoughtful, organized, and incredibly resourceful. She guided us through every step of the planning process with clarity and care, turning what could have been overwhelming into something completely manageable—and fun.
On the wedding weekend itself, Jenna and Sam were nothing short of amazing. They handled every detail with such precision and calm that we were able to be fully present and actually enjoy our wedding—what a gift. Sam, whom we met in person at the wedding, was a total star in making sure everything ran smoothly on the ground.
Together, Jenna and Sam orchestrated our wedding events with such grace and seamless coordination that the entire celebration felt beautifully choreographed. We felt so held and supported throughout, and we’re endlessly grateful for the care and heart they poured into making it all happen.
Jenna was an absolutely amazing wedding planner! As someone who didn’t know the ins and outs of weddings and all the things I would need to figure out, Jenna was the perfect additi...
on to help finalize all of my wedding details and make sure everything ran seamlessly. I also can’t emphasize enough how awesome she was day-of, she seriously ran the whole show with set up and coordination with the vendors and I did not have to lift a finger. Seriously an angel! So grateful and I would recommend her and her team to anyone.
We absolutely loved working with Jenna as our wedding planner. She is incredibly detail-oriented — nothing slipped through the cracks — and her experience showed in every part of t...
he process. From our first meeting to the final moments of the wedding day, she kept everything organized, calm, and on track.
Jenna was always extremely responsive and clear in her communication, which made planning feel so much easier and more manageable. She also provided amazing vendor recommendations and helped us make connections we never would have found on our own. Every suggestion she made added so much value to the day.
Thanks to Jenna, our wedding came together seamlessly. We’re so grateful for all her hard work and would highly recommend her to anyone looking for an experienced, thoughtful, and reliable planner who truly goes above and beyond.
Jenna / Heart & Arrow Weddings was recommended to us for Month-Of Coordination for our wedding at Cavallo Point.
To quote my husband " I could not imagine doing this without Jenn...
a, she has everything buttoned up and I know we don't have to worry about anything."
A few things that were difference makers for us:
1) Knowing our venue - Jenna has executed weddings at various venues, she knew our venue really well and was able to help us plan for all the little un-knowns or prep for anything that could go awry. She also had great relationships with the team there and I could rely on her to communicate with them.
2) Managing all our vendors: Jenna managed all communication with our vendors, and shared with them venue requirements, helped us secure vendor insurance and was even able to alert me when a vendor wasn't replying in a timely matter and allowed us to shift to a different florist and avoid a really bad experience.
3) Extreme organization with ability to shift: Jenna does an excellent job of knowing all the little details and how to keep everything organized, but can also easily shift when things need to.
Jenna was a delight to work with from end-to-end. Our wedding day was flawless and beautiful and I got to be fully present and enjoy our day because of her diligent prep and day of execution.
I legit couldn’t have gotten married without Jenna and her team. I had no idea what I was doing and Jenna made sure my wedding dreams came true. She’s professional, attentive ( i w...
ould text her at 1 am and she would reply !!! ), and kind. I’m sad it’s over as I’m going to miss her. 10/10 i couldn’t recommend her enough !!!
Hiring Jenna and her team at Heart & Arrow Weddings was the most important decision we made. Our son's wedding in June was held at St. Mary's Chapel in Moraga and the reception at...
Claremont Country Club in Oakland. The wedding and reception were flawless. Jenna is professional, organized, confident and a pleasure to work with.
Jenna was a dream to work with! We had a wedding at a private residence, which was extremely difficult to plan. But Jenna made the process super smooth and organized from beginning...
to end. She answered 100s of emails, texts, and calls in a 2-year period. She was always communicative. Her attention to detail is unmatched - she meticulously reviewed everything we needed to bring or do for our wedding day. Her assistant, Joie, was also wonderful to work with on our wedding day. I highly recommend Jenna!!
Jenna was amazing to work with from beginning to end. She is very knowledgeable about everything wedding-related from venues to flowers to entertainment to rentals (e.g. tables, li...
nens). She has a great attention to detail and tracked everything (costs, contracts, vendor details) so we didn’t have to. And she is an excellent communicator… clear, accurate, and timely communication. Everything, from day 1 of planning to the day of until the final payment, Jenna ensured everything ran smoothly. Definitely worth every penny! I would 1,000% recommend Jenna and Heart and Arrow Weddings!
I can’t express enough how incredible Jenna was as our day-of coordinator! From the moment we hired Jenna, we knew we were in great hands, but on the big day, she went above and be...
yond to make everything perfect.
Jenna was calm, organized, and on top of every detail. I honestly didn’t have to worry about a single thing on my wedding day because she was so thorough in her planning and execution. Every timeline was followed, and all of our vendors were seamlessly coordinated. Jenna made sure everything went off without a hitch — from the ceremony to the reception, everything was flawless.
I truly cannot thank Jenna enough for helping bring our vision to life and for ensuring that our wedding day was everything we dreamed of. If you’re looking for someone to take the stress out of your wedding day and make sure every detail is perfect, look no further. Highly, highly recommend!
We couldn’t have been happier with Jenna and her team. Jenna was meticulous, detail oriented and knew exactly what we needed to make our day picture perfect. She’s personable, easy...
to meet with, and follows up within reasonable timelines.
Her team of associates were great to work with too and made the weekend stress free. I couldn’t recommend Heart and Arrow Weddings enough. Jenna and her team simply put, helped make our dream wedding a reality. We can’t thank them enough!
Having a wedding planner was definitely a plus for us, and Jenna’s support was appreciated, especially with my demanding work schedule. Her organizational skills were clear in the ...
lead-up to the big day, and she was helpful in picking up the slack when needed.
Jenna has strong organizational skills and can be a great asset. For future clients, I’d suggest having a thorough discussion about expectations and day-of plans to ensure everything goes as smoothly as possible. I’m grateful for Jenna’s efforts and the positive aspects she brought to our planning process.
Jenna goes above and beyond for her brides. From the very beginning, she eagerly dove in to help us, especially since we were working on a shorter timeline than most. She offered i...
nvaluable advice, answered my questions promptly, and leveraged her excellent connections and expertise in her field. You would be incredibly lucky to have her handle your wedding, knowing it's in capable hands.
Jenna works tirelessly for her brides. Even when we threw last-minute changes at her, she kept everything on track. This included managing our large wedding party of 22 people! On the wedding day, Jenna and her assistant set up our signage and laid out the reception details perfectly, exactly as I had specified. They went above and beyond to incorporate even more details and fun than I had imagined, like tastefully placing leftover candles and flowers on our sweetheart table and the bar area, which added a special touch.
If you have the opportunity to have Jenna by your side, you will know you've found a gem. I felt completely confident in my choice, and I'm so grateful to Jenna for making our wedding so beautiful. Thank you again, Jenna!
I recently got married on 04/22/2024 in San Francisco. My fiancé and I started the wedding planning process about 9 months ago. We both agreed that we were in need of a wedding pla...
nner to help guide us in the process. I began my search for a wedding planner through The Knot and came across Jenna’s profile page. I was instantly drawn to her website and reached out to Jenna for further information. I appreciated that she got back to me in a timely manner and scheduled an informative meeting. After our meeting I knew I wanted her to be our planner for this big event. We hired Jenna for her partial wedding planning services, since our venue package came with a wedding coordinator. Since our wedding was a destination wedding, we relied heavily on Jenna’s suggestions and recommended vendors in the area. Jenna was organized, thorough and always went the extra mile for us when planning our wedding. She was communicative through emails, zoom meetings and arranged a detailed timeline for our wedding day. She really did alleviate any stresses or worries that I had during the months leading up to the big day.
Fast forward to the wedding day and I couldn’t have imagined the day without her. Not only was she there several hours before the ceremony setting up, she also stepped into roles (bustling my dress, grabbing us refreshments and picking up money during our Nigerian money spraying) I didn’t expect her to. The best part was at the end of the night me and my fiancé were expecting to handle some of the dreaded clean up, but Jenna had made sure everything was taken care of. Let's be real, weddings are expensive, and wedding planners are an investment, but they’re so worth it! It is important to hire a planner that is professional, organized and supportive and Jenna was that and then some. You won’t be disappointed with her services and she was by far one of the best decisions we made during the planning process.
Choosing Jenna as our wedding planner was the BEST decision we've ever made as a couple.
Jenna went above and beyond throughout the process, from helping us find and manage vendor...
s to co-developing the vision of our dream wedding. She focused on listening to our needs, prompting us to dig deeper, and giving just the right number of options to choose from. From day one, we felt much more relaxed about the whole process, since we knew we could count on Jenna to help figure out the details and ensure we weren't missing anything.
A huge reason we went with Jenna over the other people we spoke with was her reaction to our budget - while we were by no means "frugal," our budget was fairly lean for a 100-person wedding in Mill Valley and the Bay Area. While got raised eyebrows or murmurs of concern from other vendors, Jenna nodded at our number and walked us through how we could fit into it. She knew the goal was to have a wonderful day, WITHIN our budget.
We would 100% recommend choosing Jenna and her team at Heart and Arrow to anyone getting married in the San Francisco Bay Area, and I can't imagine doing all of this without her.
Jenna and her team were life savers during my wedding planning process and day-of event. I selected her ‘day of’ service which included several conversations prior to my wedding t...
o ensure we were fully aligned on my wedding day. She provided much needed advice, recommendations and guidance and was always calm, cool collected - while also personal and approachable during the whole process. She was 100% professional and super helpful with our vendors. I was able to be fully present and enjoy our guests and trust that Jenna had everything under control and execute my wishes for the special day. It was magic and I couldn’t have done it without her!!
We had the privilege of having Jenna as our month of coordinator in May 2022. If you're looking for a planner who is exceptionally professional and thorough while still being warm,...
friendly and flexible - stop reading and contact Jenna :)
From the first call with Jenna, we could tell she had a "get things done" approach and we know she was going to make sure everything went smoothly. She documented all of the steps leading up to the wedding, clearly marking where she needed our input and what she would handle. She met with us several times leading up to the wedding to make sure we were all in sync on the plan. We always felt like Jenna had every detail - big and small under control.
One of the things that impressed us most about Jenna was how well she built rapport with our vendors. We selected our own vendors, and Jenna quickly sprung into action to make sure they were all on the same page, including a couple who were not the most responsive. They worked together seamlessly on the wedding day thanks to Jenna!
As much as Jenna shines in her planning skills, she's also a genuinely kind, friendly person who is a joy to work with. We always felt comfortable asking questions and she made the process as fun and stress free as possible. On the wedding day, Jenna went above and beyond with offering to put up some of our DIY decor and was at the ready with a tide stick when my wife got frosting on her dress.
Working with Jenna was one of the best decisions of our wedding, and our only regret is that we didn't work with her from the beginning of the planning process!
Jenna is a truly gifted wedding planner. She helped us work through all of our wedding decisions, kept us on track so we always had plenty of choices and helped us really discover ...
what we wanted for the details of our special day. For areas where we didn’t have ideas, she was great at laying out options and framing issues so we could decide. She is incredibly detailed oriented and made sure that nothing was overlooked. Finally, having Jenna allowed us to focus on ourselves and our guests on our wedding day as she made sure everything ran smoothly. If you are wondering if hiring a planner is really worth it - it is. And if you are going to hire a planner, hire Jenna. Except for our choice of spouses, Jenna was the best decision we made for our wedding.
Jenna was so wonderful to work with on our wedding. From the initial meeting to the day of the wedding to four months later, Jenna went above and beyond for us. She provided guid...
ance, recommendations, and advice to carry us through our special day which would not have been the same without her. She's professional but so very personable and funny. She gave us a much needed sense of calm and we knew we could trust her to handle all the little details or surprises that are involved with a wedding. We are so thankful we found her and for the support she provided us on our wedding day!
Jenna is fantastic! She guided us through all the decisions that needed to be made leading up to the wedding and gave us great pointers. She has a lot of little things that we didn...
’t think of but she let us borrow which was so nice. On the day, she was somehow everywhere all at once making sure everything worked out the way we planned it. She is wonderful to work with. You will not be disappointed if you hire her!
We booked H&A Weddings partial planning package and the experience was wonderful from start to finish. Jenna of Heart & Arrow is simply the best! She is capable, realistic, patie...
nt, and kind. She helped us navigate a delicate and stressful situation with a vendor we would later have to part ways with. She also created a beautiful vision board which helps organize our dreams and hopes into something we could pull off. I appreciate that she was always game for any challenge we threw at her.
Jenna is an expert and her wealth of knowledge gave us peace of mind. Anytime I was stressed about our wedding, my fiancé would say "It's going to be okay - we have Jenna", and he was right! If I had the pleasure of marrying my husband again, I would hire Jenna back in a heartbeat.
We met Jenna a couple of weeks after we got engaged (over a year before the wedding) and we need from the first meeting that we’d love working with her. She’s incredibly detailed o...
riented, has great connections with vendors in the area if you need recommendations, amazing communicator and she’s really invested and passionate about her work. On our wedding day, she ensured everything ran smoothly and brought an assistant with her day-of. At that point, it was like have another friend at the wedding and I highly recommend hiring Jenna for your special day!
Wow wow Jenna is AMAZING. She's extremely organized and professional, and knows exactly the right questions to ask to make sure nothing gets left out. I hired her very late in the ...
game, with just about a month left before my wedding, and she took over everything so seamlessly. The day of the wedding I didn't worry about a single thing - I was able to completely relax and enjoy the day, and spend time with all of our family and friends. As someone who DIY'd a LOT of my wedding, I am so grateful we had Jenna there - if you're on the fence about hiring a month-of coordinator, take this as your sign to hire Jenna!
We feel so fortunate to have had Jenna for our wedding coordinator. She was incredibly organized, thoughtful and brought great energy. She helped us prepare before the wedding, thi...
nking of details we hadn't considered. She helped us reach out to vendors and nail down our timeline. On the day of the wedding, she made sure everything was in place and that our bridal party knew what to do for the ceremony. She helped manage transitions from dinner to speeches to dancing, all while keeping the energy of the wedding.
We had 100+ guests and many details to manage, and she handled them flawlessly.
Simply put, we would recommend Jenna to anyone for their wedding planning no matter the size or complexity.
My wife and I hired Heart and Arrow as the wedding coordinator for our wedding in March 2022, and Jenna was an absolute all-star. She’s a professional worth every penny. I highly r...
ecommend her.
The method that she used to document all the plans and desires that we had for the wedding day was very effective and very helpful. A month before the wedding, she started taking all kinds of projects off our plate, which we loved (obviously). And two weeks before the wedding, she spent an entire afternoon with us and our parents to sort out all of the remaining details that were just floating around in our heads. Her process and personality brought the stress level waaay down.
Jenna came through in every way on the day of the wedding. She managed to keep everything running according to plan without needing attention from my wife and I, which was huge. Because she plans so well ahead of time, when it comes down to the actual BIG DAY she can take care of the details without needing much time from the bride and groom.
Definitely speak with her! You’ll be able to tell right away that she is great to work with
Jenna is fantastic. She is empathetic, thorough, and incredibly professional. While we originally hired her as our day-of-coordinator for our wedding event in September 2020, she h...
elped my husband and I through our wedding postponement process once the onset of the COVID-19 pandemic hit in March 2020. She handled every question and concern with diligence and care, and repeatedly extended her support through the uncertain times. We were especially appreciative of her help in coordinating with our vendors to postpone our wedding event to 2021, and we thank her for helping us facilitate those challenging communications.
While my husband and I recently made the decision to cancel our 2021 event altogether, working alongside Jenna has been a true blessing and we can’t thank her enough for helping us through our wedding planning journey during this pandemic. We highly recommend her services to anyone who is looking for a coordinator with compassion, patience, and care. She is simply incredible, and we sincerely hope that our paths cross again in the future!
Jenna coordinated our small "pop-up" wedding and I cannot thank her enough. Before booking, I was hesitant and didn't know what kind of wedding I really wanted, she answered all my...
questions and gave me multiple different options we could do before even booking with her. She is extremely hands on, detail-oriented and kind-hearted. She took care of details I never would have thought of myself. I am so extremely happy we had her handling our special day. I would highly recommend Heart and Arrow to everyone I know!
Hiring Jenna was hands down one of the best decisions we made for our wedding! She was the first and most important vendor we picked. Jenna is prompt, professional, but most import...
antly KNOWLEDGEABLE! During the planning process she was so organized and brought up so many aspects of our day that never even crossed my mind! She also has so many personal and professional relationships within the industry. This was so helpful to get recommendations when picking the rest of our vendors and ensure our wedding went smoothly.
Like most couples getting married in 2020, COVID completely changed all our plans. We decided to move forward with a micro-wedding with 25 people due to local restrictions. From my countless text messages needing advice or reassurance, to our in-person meetings going over all the final details, Jenna was right there through it all supporting every decision we made. I feel like she literally bent over backwards for us, making sure everything was perfect from the rehearsal to the big day.
I am a MAJOR planner myself and I honestly do not think I could have done this without Jenna. She completely outdid herself and we are so grateful to have worked with such a sweet, genuine, and talented person. Jenna is simply AMAZING!
Contact
Livermore, San Francisco Bay Area, Santa Cruz & Monterey Bay
Heart and Arrow Weddings