About this vendor
Hellabloom is a creatively-inclined florist with a focus on custom-designed weddings based in New York. Owner and lead designer, Abby, tailors her work to suit the needs of each couple who seek something unique for their special occasion.
Following in the footsteps of her parents, Abby grew up in the world of floristry. She attended USC when after graduating she explored many different professional realms. Her undying love of flowers eventually led her to New York where she was taken under the tutelage of many well-known florists. Inspired by the combination of the natural world and architecture, Abby and her team find new ways of exploring the creative realm of floral design.
Clients can be assured that each arrangement designed by Hellabloom is sourced from eco-conscious purveyors. Abby also subscribes to using only the most sustainable techniques in her work. Couples receive the freshest and most environmentally responsible items possible. Hellabloom has a $15,000 minimum for all weddings and events.
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5
out of 5.023 reviews
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We could not be more thrilled with our wedding florals!! Abby took our inspiration photos and completely brought them to life. They really set the tone for the day, and I can't stop looking back at photos of them. Abby was beyond lovely to work with and made everything so easy. Strongly recommend working with her - she is the absolute best!
I’ve been trying to think of the perfect words to express our thanks for what Abby did for our wedding. The truth is, there are no words to describe the feelings. She truly is a gifted artist! Abby listened to what I wanted and gave us the most magical floral arrangements, chuppah, bouquets, and room decor. Anyone who has the privilege of working with Abby & team know that she will take your vision and deliver more than you could have dreamed for. And at the same time, you will meet the warmest, smiliest, loveliest Abby ever!
Talented and so lovely to work with! So enjoyed collaborating with Abby for my sisters wedding! I highly recommend her and her team. The flowers were better than I imagined they’d be!
Abby is a joy to work with! The flowers were beautiful and guests thought our Chuppah was fake as it looked so perfect!
Abby was INCREDIBLE and so wonderful to work with. She was very collaborative and really helped me craft my vision for our wedding. She really brought our dream to life and MORE! We always get compliments on the beautiful florals we had. Could not recommend her more for your wedding!
Hellabloom was truly the best florist I could have asked for! Abby went above and beyond! She was able to interpret my vision and all of the florals were even better than I imagined. Most of all, she was a pleasure to work with - really fun, happy and calming, which was a perfect fit for our wedding.
Hellabloom was a joy to work with. We wanted our celebration to be colorful and cheerful but still feel grounded and full of love. Abby was able to deliver just that, providing us with mood boards and inspiration for every aspect of the wedding and molding that vision into a reality, delivering a beautiful experience we could only have dreamed of. One of the greatest complements we received was the wedding was ‘so us’ and I know we have Abby and her Hellabloom team to thank for being such a big part of that!
I am not well educated regarding flowers yet Abby flawlessly captured my image. Not only did she completely nail it, her patience was an incredibly calming part of our (Covid) wedding planning. She worked with us up until days before as adjustments were constantly occurring. I could not recommend her more!
Abby and her amazing team were so professional and thoughtful throughout the design process. Abby took the time to compose detailed design proposals after meetings and calls as we collaborated on our vision for the event. Before our wedding day, Abby escorted my fiance and I through the flower market and pointed out specific flowers, vases, votives, etc. that she had in mind for her overall design which was so much fun and really got us excited to see her vision come to life on the actual day. I can't recommend Hellabloom enough for your wedding day or special occasion.
Wow!! Where do I being - I cannot recommend Hellabloom enough. Abby and her florals were absolutely amazing!! Short version of the story - we ended up wanting to get married anyway in a small backyard ceremony after our big wedding was postponed. I didn't want to go too crazy with florals moneywise since we are still in theory having the real wedding in the fall - but Abby made it beyond perfect within budget! She was so professional and kind - we had a great chat and then she followed up shortly with a lookbook that definitely captured my vision. The morning of she showed up to literal downpours and chaos but she just was calm and happy and assembled the most gorgeous floral archway for us in the rain (and the rain stopped just in time for the ceremony)!! So many people have commented on our photos saying how gorgeous the florals were. Honestly the colors and design were so striking it almost looked fake with how bright and beautiful it was!! She helped make a day that was supposed to look very different into something magical and beautiful!! You will not regret booking with Hellabloom!
Abby and the Hellabloom team were AMAZING. They perfectly captured the mood and and aesthetic we wanted within our budget. I was stunned when I walked into our ceremony, cocktail hour and reception spaces. We wanted something moody and romantic and they nailed it on everything from the bouquets and boutonnières to the event spaces. I love the mix of natural and dramatic they were able to create for us, they took our ideas and created something more beautiful than I had even pictured. Now I live for their Instagram account so I can see what else Hellabloom is dreaming up!
Abby was AMAZING! She went above and beyond when it came to my tables, bouquet and arbor. I did not want a typical centerpiece and she completely understood my vision and made everything perfect. Abby went above and beyond my expectations and I cannot say enough amazing things about her. She also was great at giving her opinions and advice on what could/would work- I had no idea about flowers/ what looks good together. She had plenty of pictures of things she had personally created in the past that we were able to look through so we could make sure everything was perfect that day. I would DEFINITELY recommend Abby to anyone!
We just had our wedding in NYC at Cipriani- 25 Broadway, and it was nothing short of amazing! We knew we needed to carefully select our florist, as the space is so grand and we wanted our flowers to compliment its beauty. Hellabloom helped make our special day so whimsical and wowed each and every guest. Hellabloom did a stunning job bringing our vision to life and offered solutions and suggestions to help keep cost where we wanted them to be. All the while, we did not have to skimp on anything! We had flowers galore! Abby, the owner, made herself readily available whenever I had questions or needed to chat. Not to mention her proposal was the most-detailed, I had seen during the process. She included sample photos and descriptions of each vibe for the ceremony, cocktail hour, and reception. It was easy to picture what our wedding day florals would look like thanks to that. Abby always found a way, and I totally trusted her to let her artistic skills just run wild! She nailed it! Abby is sweet, genuine, and knows her stuff. She somehow got me peonies when other florist said they couldn’t that time of year. My bridal bouquet had the most lush peonies and she created thIs jewel-toned bouquet I had always wanted, and did it perfectly!!! I would highly recommend Hellabloom to anyone and everyone in the area! Amazing!!!
Abby and the Hellabloom team went ABOVE AND BEYOND for my rehearsal dinner and wedding flowers - I have not stopped awing over how stunning they were!!!! Working with Abby was so amazing. She was super on top of everything right from the start, and worked with me every step of the way to bring my vision to life. She was extremely creative, organized, hard-working and... patient! I changed my mind more than a few times and she really helped guide me through the whole process, so I can definitely say she can tailor to any tastes while still throwing a unique spin on things. She even brought me to the flower market to help me develop my vision. Some highlights included romantic and wispy flowers lining my ceremony aisle, the most beautiful bridal and bridesmaids bouquets (my bridesmaids could not stop swooning all day, and they perfectly matched their dresses), and an INSANE floral ceiling spanning above our dance floor. And it wasn’t just that, she weighed in on so much more than just flowers - it was the whole aesthetic of the weekend. I could not recommend working with her enough! Thank you, Abby and team!
Abby was incredible to work with. She was one of the few florists that I reached out to that fully worked within our budget and worked through several different variations of what would work in our space for our budget. She also is so creative and really takes the time to pick out interesting looking flowers and combines them in special ways. I did not give good direction at all for what I wanted (given that I am not very artistic or familiar with flowers) and she still somehow absolutely nailed the look we were going for (unique flowers with fall colors). I got so many compliments on my bouquet and the bridesmaids bouquets, and the flowers at our ceremony really complimented the space. On top of being very good at her job, she is very chill and easy to work with. Thanks Abby!
Abby is the most talented florist I've ever got to work with. She has a keen eye for floral design, is punctual, extremely professional and a dream to work with. 100% recommend working with her if you want a one-of-a-kind design. She will make your dreams come true.
Abby at Hellabloom was a DREAM. Originally, I was a bit nervous about my expectations actually being executed but she and her team did not disappoint. We tasked her with a tough request (a floral ceiling design in a smaller/difficult area). Upon arriving to our venue the night of the wedding, I was brought to tears by her creations and complete transformation of the space. She is not only extremely talented, she is also extremely receptive to changes and actually listens to what you want which was evident in the way our floral designs turned out. Abby is easy to work with, we are located in Georgia and were limited to the amount of trips we could make to NYC- she took the time to schedule calls with us and made sure she had a full understanding on what we were hoping to achieve for the venue. I couldn't recommend Abby and her team enough. I would use them again in a heartbeat.
Abby was absolutely a pleasure to work with - honestly the best florist I know! The flowers for my wedding were stunning and we couldn't have been happier with how everything came out - from the flower girl crowns to centerpieces to my bridal bouquet. On top of that, she was lovely - super energetic and receptive to my vision with an amazing sense of texture and composition. She by far exceeded our expectations in every way. HIGHLY recommend!!!
Abby is not only unbelievably talented as a florist, she's by far the best vendor we worked with on anything throughout our wedding. She has such a lovely, calming presence, is super flexible, and knows how to manage lots of conflicting opinions and tastes throughout the planning process. She's able to create arrangements that stay true to the photos/inspiration you send her, while still making it her own and adding creative touches you couldn't have come up with. From the bouquets, to the chuppah, to sprawling flower arrangements on the floor, Hellabloom managed to make every arrangement so unique, ethereal, and just stunning for our wedding. Not to mention, she coordinated all of our reception candles, making sure all 200+ were perfectly lit when the guests walked into dinner creating the ultimate wow moment. If you want one less thing to worry about during wedding planning, you absolutely can't go wrong with Abby and her fabulous team!
I cannot recommend Hellabloom enough! Abby exceeded my expectations in every respect. I basically had a couple conversations with her explaining the vibe and my vision. We had a very non traditional wedding and a huge party. She transformed an upscale manhattan restaurant to the club of my dreams. She also made my home look amazing for my ceremony. Hellabloom made my wedding a success!
Abby is an incredibly talented florist, with a keen eye, a professional demeanor, and a kind soul. We originally asked Abby to do only our wedding florals, but, once we saw how talented she was, also asked her to do the flower arrangements for our large rehearsal dinner space. The results were nothing short of amazing. Upon first meeting Abby, she immediately understood our whimsical, romantic, Old World vibe and put together a proposal, complete with visuals and word descriptions of how she understood our vision. Abby is incredibly adept at translating an idea into a truly masterful execution. I had a hard time deciding what I wanted the chuppah to look like and ultimately left the design in Abby’s more than capable hands. I’m so glad I did, because the result was a gorgeous, enchanting chuppah, with wild florals and moss bedding that perfectly fit with the vision I had for the cocktail hour/reception florals but also stood out in its own unique and beautiful way.
Abby’s florals truly can transform a space. For our large rehearsal dinner, Abby was able to transform a pretty rustic and bare space into a warm, inviting location with sprawling greenery and expertly placed candles. Abby also augmented and complemented the beauty of our very ornate wedding venue, with whimsical arrangements and props on the escort table and gorgeous large candelabras, with winding greenery and florals and old book props upon which the candelabras stood.
Abby is incredibly responsive, professional, and budget savvy. She responded to every single email and inspo text, building on the original proposal to accommodate changes in vision and sending me updated pricing sheets along the way. Abby also was incredibly respectful of my budget, coming up with savvy ways to cut costs in a way that did not undermine our vision.
On top of her raw talent and vision, Abby is a truly wonderful, friendly person, with whom I grabbed lunch after we did a walk-through of the rehearsal dinner space, not to talk shop, but just to catch up about the wedding and get to know one another. When you are in the stressful throws of wedding planning, dealing with a million tasks and competing demands, it is truly a breath of fresh air to work with someone as kind and calm as Abby. I highly, highly recommend Abby without hesitation.
I've never known much about flowers but my mom is part of a gardener's club and loves them she LOVED Abby and all her fantastic ideas, Abby couldn't have been kinder to all of us. The decorations turned out spectacular, completely exceeded my expectations. The wedding was a dream and with some help of the wedding party and relatives cutting and arranging flowers the night before we had a display that a florist quoted us $30,000 for all for under $10,000. I couldn't recommend her more highly she will make all of your wedding dreams come true!
Abby was incredible to work with! Our vision changed a bit over the course of our time working together based on my husband’s request for a flower wall and a change in colors for the main dining room based on linens. Abby was always flexible, responsive, and did an outstanding job. I was floored by the tropical flower wall that she created for us. It was unbelievably beautiful and she worked with us to find the perfect balance in cost and size and flowers. She also created these incredible graphic flower arrangements for the bars, flawless bouquets, and her work with the tables was also gorgeous. I would highly recommend Abby’s and Hellabloom’s services to anyone without reservation.
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Tri-State area and beyond
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