They were extremely helpful in finding dresses that fit the vibe I wanted! I never felt rushed and they made me feel totally comfortable!
Morgan B.
5.0
Spending the appointment with Breanna was such an amazing experience. She was extremely helpful, and made each dress I tried on feel special, even if it wasn't "the dress". She was so great at listening to the things I loved, and didn't love so much. She also was a great help when offering to show things to add on to dresses or take away. Would recommend I Do to anyone! :)
Lindsey L.
5.0
About this vendor
Jessica Wilson
MANAGER
AWARD WINNER (5X)
Thanks to recommendations from couples on The Knot
Romantic, breathtaking, and seamlessly classic–three words which shine from within every southern bride. Our goal is to provide you with a one of a kind, personalized experience in a setting of elegance and comfort as you choose the gown for your special occasion. Book your appointment with one of our talented consultants and let us help you transform your bridal dreams into a beautiful reality.
The Knot independently assesses vendors for this award—it’s never self-reported. We base it on firsthand experiences from real couples and guests, and they must have a 4.5-star average across 7+ reviews in the qualifying year.
Hall of Fame
Earned by winning 'Best of Weddings' four or more times.
Join couples who chose award-winning vendors for their wedding
Meet the team
Jessica Wilson
Manager
My mom, and my sister and I opened I Do Bridal and Formal in 2010 and we could not have been more excited! We fell in love with the industry and with our customers. Being a part of a bride's moment as she puts on her dream gown is magical and an unforgettable experience for the bride as well as ourselves. Each bride is paired with a trained stylist in a comfortable, and spacious, suite for an upscale yet affordable experience. It is truly our pleasure, and we can't wait to meet you!
Reviews
5.0
out of 5.0
114 reviews
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Review Summary
This AI-generated summary is a snapshot of this vendor's ratings and feedback.
I Do Bridal receives glowing praise for its welcoming, personalized service and attentive, knowledgeable consultants. Private dressing rooms, a large, affordable gown selection, and patient staff helped many brides find their dream dress—sometimes on the first visit. Overall, highly recommended for a stress-free, memorable experience.
Review photos
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Morgan B
5.0
8/19/2026
They were extremely helpful in finding dresses that fit the vibe I wanted! I never felt rushed and they made me feel totally comfortable!
Lindsey L
5.0
8/11/2026
Spending the appointment with Breanna was such an amazing experience. She was extremely helpful, and made each dress I tried on feel special, even if it wasn't "the dress". She was...
so great at listening to the things I loved, and didn't love so much. She also was a great help when offering to show things to add on to dresses or take away. Would recommend I Do to anyone! :)
Any questions?
Taylor R
5.0
7/25/2026
I had such an amazing experience at I Do Bridal! From the moment I walked in, everyone made me feel so welcomed and comfortable. Finding a wedding dress can be overwhelming, but th...
ey were incredibly patient, kind, and supportive throughout the entire process.
They truly listened to what I wanted and helped me find the perfect dress without ever making me feel pressured. Their knowledge, attention to detail, and genuine excitement made the experience so special. I left feeling confident, beautiful, and so excited for my wedding day.
I can’t recommend I Do Bridal enough to any future bride. Thank you for making such an important moment in my life so memorable!
Emily G
5.0
7/25/2026
I had such an amazing time at I Do! My stylist helped pull some amazing dresses and I ended up finding my dress there! The whole staff was so supportive and I defeated my time in t...
he store!
Chloe G
5.0
7/22/2026
I can’t say enough great things about Jillian and I Do Bridal! She was absolutely amazing in helping me pick my dream dress. When we walked in we went straight to our section, with...
champagne waiting! She made the process so easy and smooth!
Ashlee A
5.0
7/12/2026
Overall great experience. I love my dress! And the staff was so sweet and helpful and intentional. I definitely recommend to any brides looking for their perfect dress!
Madison W
5.0
7/07/2026
Breanna was the best! She took time with me as an indecisive bride. In love is the very best.
Katelyne S
5.0
5/20/2026
I’ve gone with a couple friends to this bridal shop and have nothing negative to say. The owner and my stylist got me in my perfect dress. 10/10 I will ALWAYS recommend.
Rebecca H
5.0
5/02/2026
Absolutely the best and super friendly!!
Kaitlynn B
5.0
5/01/2026
Amazing service will 10/10 recommend
Morgan C
5.0
4/10/2026
Highly recommend I Do Bridal and Formal! My experience was exactly what I was hoping for when it came to wedding dress shopping. The staff were so nice, especially Jessie Rae (can’...
t recommend her enough!!), they give you your own private dressing room and help you get ready, and they have tons of dresses and styles to choose from. I found my dress here and they made the whole process so fun and easy!
Kayleigh B
5.0
3/28/2026
Jessi made me feel so comfortable and all the ladies there were so incredibly nice! I highly recommend to anyone in the area. So many dress options!
Sydney S
5.0
3/14/2026
I found my dream dress here!! My consultant Breanna was so wonderful throughout my entire appointment. I cannot thank her enough for guiding me through the process and picking the ...
most beautiful dresses for me to try on. Just when I thought I may have found the one, she pulled out the most stunning dress for last. She had a feeling that she saved the best for last and WOW was she right!!! Breanna was so personable and easy to talk to. This was my first (and last!) time shopping for a dress for my wedding in December and she made it the best! I had a specific style in mind coming in, but after working with Breanna and figuring out what I really wanted, I left the store with a completely different style that worked perfect for me. I am so happy with my experience!
Katlen R
5.0
3/12/2026
The team at I Do Bridal was amazing!! They listened to every concern and want I had for my perfect dress and helped me find just that! They truly went above and beyond to help me a...
nd made me feel so calm and heard throughout the whole process. If you want to go somewhere that will listen to everything you want in a dress and go the extra mile to help you find it, I highly recommend visiting the lovely ladies here! I can’t wait for my big day so I can wear the dress of my dreams!
Katelynn I
5.0
2/25/2026
I had the best experience at I Do Bridal! I felt comfortable and welcomed the second I walked in to the door. They went above and beyond to help me find the perfect dress for my we...
dding day and they also were able to squeeze me in last minute on a Saturday and I’m so glad they did! My experience was truly special and I would recommend I Do Bridal for all brides that like to have that personal experience for their wedding dress shopping journey.
Amy S
5.0
2/25/2026
Amazing experience! Ms Bonnie and her team are absolutely wonderful!
Haven G
5.0
2/19/2026
I had the best wedding dress shopping experience at I Do Bridal and Formal! My group and I felt welcomed from the moment we arrived and had a beautiful room to gather in for the tr...
y-ons. I was so nervous going in as it was my first dress appointment but Sarah was so attentive and extremely kind and helped me find my dream dress! I would recommend them to anyone!
Emma W
5.0
2/17/2026
I went to I Do just to get an idea of the silhouettes that I liked. I did not expect to find my dress! The consultants were all amazing ladies who were very knowledgeable about the...
gowns. They took my ideas and combined them with theirs to find my perfect dress. My consultant said I was her third bride, but I would never have guessed that! I really felt like they cared about me, my family, and my wishes, but they made it clear that my wishes were superior. They had no problem explaining to my party that whatever I say goes. I would highly recommend I Do to any future bride! 100/100 experience!
Peyton B
5.0
1/11/2026
I had the most incredible experience finding my dress at I Do. The employees were so kind and helpful. My bridal consultant, Jessica, was amazing! She paid such careful attention t...
o detail and picked up on my style after just a few dresses. She also helped me stay close to my budget which was important to me. I wish I could do it all again! I highly recommend I Do for future brides.
Brittney H
5.0
1/11/2026
My dress shopping experience was absolutely amazing! I was consulted by the best of the best! Mrs. Bonnie, Summer, and Stephanie were awesome and made the entire experience unforge...
ttable!
Jessie L
5.0
1/10/2026
They went above and beyond for me. I went in with an open mind and no idea on what I wanted. The staff all helped me find the perfect dress. It wasn’t just one person it was everyo...
ne who was available. As someone who absolutely hates shopping, I couldn’t ask for a better environment to do my first time bridal dress shopping. First place I looked and found the perfect dress. They kept the room upbeat and made sure there was no added stress. I would always recommend I Do to be the first bridal shop to look at.
Ainsley J
5.0
1/07/2026
The staff at I Do were absolutely amazing; no notes! They were incredibly helpful with helping me find my style and were incredibly supportive and honest throughout the process. Th...
ey treated me and my family as though we were all good friends and that was truly game changing! The store is beautiful and I felt very cared for during my appointment. I couldn’t recommend them enough!
Sydney S
5.0
12/30/2025
SO many stunning wedding dresses to choose from. I probably tried on 15 or more and the consultants were so patient and kind and supportive. I felt like she really listened to me a...
nd all my concerns/needs and truly wanted me to find my dream dress. It was such an intimate setting ( only 1-2 brides in store trying on dresses ant an time) and I felt so comfortable. Absolutely recommend this shop!!
Abby W
5.0
12/11/2025
I went in to just try on dresses while visiting family in Montgomery for the holidays, but ended up finding the most perfect dress. Even though I live in Michigan I decided to purc...
hase my dress through I Do because the girls who worked with me were so lovely and helpful, not pushy at all but patient and they knew exactly what I was looking for (I ended up picking a dress that they picked for me to try on instead of one of the many my family and I had selected to try). They have such a large selection of beautiful dresses that are also affordable
Natalie L
5.0
11/29/2025
My experience at I Do was everything I could have asked for! The ladies here are so helpful and very sweet. Anna was the absolute best and helped me find my dream dress! She was ve...
ry professional and listened to what I was looking for in a dress. I didn’t feel stressed at all, it was amazing. I went to a different bridal store before this one and the experience didn’t even compare. I’m so in love with my dress and very glad I came here.
Corryn C
5.0
11/26/2025
It was a dream working with them! All of the dresses in their boutique are gorgeous and reasonably priced!
I went to their Montgomery shop one Saturday after booking an appointme...
nt in their Mobile location (it was totally my fault, not theirs) and they found a way to accommodate me and my family.
Summer and Carlye were incredibly helpful in helping me pick dresses, taking their time to help me try on a ton of different beautiful gowns and ultimately helping me decide on the perfect dress.
They are patient, kind, and most importantly personable. While I was trying on my dresses, Carlye was incredibly friendly, while the other ladies kept a close eye on my family.
Overall, my experience was a 10/10 and I couldn’t recommend them enough!
Dezare B
5.0
10/09/2025
Ms. Sarah understood the assignment. The first day I walked browsing their store she explained to me how they operate. She gave me a card with her name and number to book my appoin...
tment with her. Before I left she asked me what type of dress I’m looking for. I explained to her and showed her the one on the mannequin. When I arrived for my appointment she was so excited to pick out the dress she wanted me try on. I was nerves. Ms. Sarah showed me my dress that I’ll be walking down with. Go see them. I highly recommend this place, and you can book your appointment with Champaign…
Emily T
5.0
10/03/2025
I went to I Do Bridal and Formal for my wedding dress shopping in Sept. 2025 they were so helpful, patient, and sweet about everything. I love that I found my perfect dress there!
Laura V
5.0
9/18/2025
My experience at this bridal shop was absolutely magical. From the very first moment, they made me feel unique and special. Autumn was excellent, sweet, kind, and attentive to ever...
y detail. The service was completely personalized, always listening to my preferences and needs, which made the whole process even more exciting. Not only did I find the perfect dress, but I also lived an unforgettable experience, full of joy and emotion at every step. Thank you for making this moment so special!
Megan C
5.0
9/10/2025
Excellent service! I worked with Summer and she is simply the best. She helped me pick the right dress for me. She also made sure not only did I like my dress but that I loved my d...
ress. The whole staff was very very friendly and patient. 10/10 all around.
April L
5.0
9/03/2025
They’re very polite and respectful. They’re dresses are so beautiful
Claudia P
5.0
9/01/2025
Perfect staff and very professional environment
Emily S
5.0
4/04/2025
Tilly went above and beyond as usual to help find the perfect bridesmaid dress for my girls!
Lindsey G
5.0
4/01/2025
Got my dress here a couple of weeks ago and staff was amazing!! I felt comfortable and not rushed at all. Love this place!!
Chey-Anne K
5.0
3/26/2025
I visited I Do Bridal and Formal recently and found my dress! Krysta and Bethany were absolutely amazing and helped me feel so beautiful. It was such a special experience for my mo...
m and I.
Aubrey A
5.0
2/25/2025
Had the most amazing time! Everyone was super transparent with me and very thorough to ensure understanding! I ended up finding the most beautiful dress at an affordable price! Def...
initely recommend them to anyone and everyone!!
Savannah S
5.0
10/02/2024
Great boutique feel with great dress selection
Jayden S
5.0
3/13/2024
Wasn’t sure what to expect, but my consultant, Liza helped me pick several dresses. While getting in and out of dresses, she talked with me like we were old friends and made sure I...
was comfortable. I found my dress when I was only expecting to find what I liked/disliked. I also had a fabulous time with my people, and Liza made sure the vibes were amazing the entire time. Highly recommend! Have some ideas/Pinterest board, and they help you make the dream happen!
Kelli M
5.0
10/24/2023
I just happened to be in town and had time to stop by a bridal boutique. I'm newly engaged and had no clue what I wanted or even where to begin with dress shopping. Tellie took me ...
without an appointment and took the time to listen and help me try on several dresses to find what style and feel was best for me! She made the entire process so comfortable and exciting rather than overwhelming! She was so knowledgeable and I ended up finding the perfect dress on my FIRST VISIT!
I cannot more highly recommend this vendor!!
Annah F
5.0
9/19/2023
I had an amazing experience at I Do Bridal and Formal. Everyone was very professional and helpful to find my perfect dress!
Anna S
5.0
9/17/2023
I Do Bridal was just perfect!! My experience here was amazing and it’s everything you dream of when picking out a wedding dress. The girls were so sweet and even helped me pick out...
a rehearsal dress and shoes! 10/10 recommend I Do Bridal for all things wedding!!! You will not regret it!! I’m obsessed with my dress and they knew exactly what looked best on me! I found the most perfect dress for me!!
Alexandria C
5.0
9/12/2023
The best experience ever, my attendant was so kind and helpful, and when they helped me pull dresses they knew exactly what I was looking for just from a couple ideas I had. They h...
elped me find the most important dress of my life, it’s perfect and I would recommend them to literally anyone looking for a dress tux or bridesmaids dresses!
Courtney H
5.0
9/09/2023
Everyone was very welcoming from the moment my bridal party and I walked in. The private room was beautiful and allowed for a personal experience. There was a great selection and...
staff knew their available collections. The staff was genuinely invested in the dress process and we're not pushy at all. They adhered to my budget and offered suggestions.
Jewell J
5.0
8/24/2023
The women at I Do Bridal were encouraging, exciting and engaging from the moment I walked in the door. They made me feel as if we had known each other for years! These ladies were ...
extremely professional and personable and not only myself, but my sisters-in-law got their dresses from them in recent years. They added extra fun and excitement to such a special season of life.
Kailey H
5.0
8/23/2023
These girls are truly amazing! My bridal experience was better than I could have imagined and found my dream dress! I definitely recommend this bridal shop to any future bride!
Sydney F
5.0
8/07/2023
I Do Bridal was my second shop that I looked at, and they were amazing! Maya was such an awesome consultant, and she found me the perfect dress from my inspiration pictures I sent ...
to her. I would definitely recommend shopping here!
Anna A
5.0
7/13/2023
I Do Bridal was wonderful! It was my first and only wedding dress shopping trip. They were professional and personal. Ashanti was able to figure out my style very quickly, and th...
ey had many selection to chose from. 10/10 recommend!
Savannah H
5.0
7/01/2023
Today I found my perfect dress at I Do Bridal and Formal! The store itself has so many beautiful dresses—definitely something for everyone in there. I was able to make an appointme...
nt without any problems, and the consultant I worked with was so kind. She was able to answer all my questions, and she made the experience stress free and so enjoyable!
Lisa H
5.0
6/18/2023
This was a wonderful experience!! We had so much attention & care given to us. Every question was answered & my daughter found the perfect dress.
Tiffany D
5.0
6/13/2023
I was really nervous going into this process but the staff at I Do really made the experience so much better than I could have imagined. They listened as I described what I liked a...
nd didn’t about each dress I tried and used that to find the perfect dress even if it wasn’t one I would have thought of. They normalized my feelings and made me feel like i could find the dress and went above and beyond to make the experience so perfect. I am glad I found them and that they are part of my bridal story.