The girl always makes the dress!
Jessica Wilson
MANAGER
AWARD WINNER (6X)
Thanks to recommendations from couples on The Knot
Romantic, breathtaking, and seamlessly classic–three words which shine from within every southern bride. Our goal is to provide you with a one of a kind, personalized experience in a setting of elegance and comfort as you choose the gown for your special occasion. Book your appointment with one of our talented consultants and let us help you transform your bridal dreams into a beautiful reality.
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Details
Accessories
Cover Ups
Jackets
Wraps
Hair Accessories
Flower Crowns
Headbands
Pins, Combs & Clips
Tiaras
Sashes & Belts
Shoes
Veils
Dresses
Bridesmaid Dresses
Flower Girl Dresses
Mother of the Bride Dresses
Shower & Party Dresses
Wedding Dresses
Fashion Services
Bridal Stylists
Custom Designs
Dry Cleaning & Preservation
Plus Size Available
Private Appointments Available
Rentals
Suits & Accessories
Bow Ties
Cummerbunds
Shoes
Suits for Women
Ties
Tuxedos & Suits
Vests
Awards and Affiliations
Any questions?
Meet the team
Jessica Wilson
Manager
My mom, and my sister and I opened I Do Bridal and Formal in 2010 and we could not have been more excited! We fell in love with the industry and with our customers. Being a part of a bride's moment as she puts on her dream gown is magical and an unforgettable experience for the bride as well as ourselves. Each bride is paired with a trained stylist in a comfortable, and spacious, suite for an upscale yet affordable experience. It is truly our pleasure, and we can't wait to meet you!
Reviews
5.0
out of 5.096 reviews
Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
Review Summary
This AI-generated summary is a snapshot of this vendor's ratings and feedback.
I Do Bridal and Formal is highly recommended by numerous reviewers for its exceptional service, beautiful selection of dresses, and personalized attention. The staff, including consultants like Jessica, Mrs. Bonnie, Summer, Stephanie, and Anna, are praised for being helpful, patient, and attentive. Customers appreciate the welcoming and stress-free environment, making the dress shopping experience memorable. The boutique offers a great variety of dresses at reasonable prices, creating a magical experience for brides-to-be.Review photos
Showing slide number 1 out of 3
Peyton B
5.0
1/11/2026
I had the most incredible experience finding my dress at I Do. The employees were so kind and helpful. My bridal consultant, Jessica, was amazing! She paid such careful attention t...
o detail and picked up on my style after just a few dresses. She also helped me stay close to my budget which was important to me. I wish I could do it all again! I highly recommend I Do for future brides.
Brittney H
5.0
1/11/2026
My dress shopping experience was absolutely amazing! I was consulted by the best of the best! Mrs. Bonnie, Summer, and Stephanie were awesome and made the entire experience unforge...
ttable!
Any questions?
Jessie L
5.0
1/10/2026
They went above and beyond for me. I went in with an open mind and no idea on what I wanted. The staff all helped me find the perfect dress. It wasn’t just one person it was everyo...
ne who was available. As someone who absolutely hates shopping, I couldn’t ask for a better environment to do my first time bridal dress shopping. First place I looked and found the perfect dress. They kept the room upbeat and made sure there was no added stress. I would always recommend I Do to be the first bridal shop to look at.
Ainsley J
5.0
1/07/2026
The staff at I Do were absolutely amazing; no notes! They were incredibly helpful with helping me find my style and were incredibly supportive and honest throughout the process. Th...
ey treated me and my family as though we were all good friends and that was truly game changing! The store is beautiful and I felt very cared for during my appointment. I couldn’t recommend them enough!
Sydney S
5.0
12/30/2025
SO many stunning wedding dresses to choose from. I probably tried on 15 or more and the consultants were so patient and kind and supportive. I felt like she really listened to me a...
nd all my concerns/needs and truly wanted me to find my dream dress. It was such an intimate setting ( only 1-2 brides in store trying on dresses ant an time) and I felt so comfortable. Absolutely recommend this shop!!
Abby W
5.0
12/11/2025
I went in to just try on dresses while visiting family in Montgomery for the holidays, but ended up finding the most perfect dress. Even though I live in Michigan I decided to purc...
hase my dress through I Do because the girls who worked with me were so lovely and helpful, not pushy at all but patient and they knew exactly what I was looking for (I ended up picking a dress that they picked for me to try on instead of one of the many my family and I had selected to try). They have such a large selection of beautiful dresses that are also affordable
Natalie L
5.0
11/29/2025
My experience at I Do was everything I could have asked for! The ladies here are so helpful and very sweet. Anna was the absolute best and helped me find my dream dress! She was ve...
ry professional and listened to what I was looking for in a dress. I didn’t feel stressed at all, it was amazing. I went to a different bridal store before this one and the experience didn’t even compare. I’m so in love with my dress and very glad I came here.
Corryn C
5.0
11/26/2025
It was a dream working with them! All of the dresses in their boutique are gorgeous and reasonably priced!
I went to their Montgomery shop one Saturday after booking an appointme...
nt in their Mobile location (it was totally my fault, not theirs) and they found a way to accommodate me and my family.
Summer and Carlye were incredibly helpful in helping me pick dresses, taking their time to help me try on a ton of different beautiful gowns and ultimately helping me decide on the perfect dress.
They are patient, kind, and most importantly personable. While I was trying on my dresses, Carlye was incredibly friendly, while the other ladies kept a close eye on my family.
Overall, my experience was a 10/10 and I couldn’t recommend them enough!
Dezare B
5.0
10/09/2025
Ms. Sarah understood the assignment. The first day I walked browsing their store she explained to me how they operate. She gave me a card with her name and number to book my appoin...
tment with her. Before I left she asked me what type of dress I’m looking for. I explained to her and showed her the one on the mannequin. When I arrived for my appointment she was so excited to pick out the dress she wanted me try on. I was nerves. Ms. Sarah showed me my dress that I’ll be walking down with. Go see them. I highly recommend this place, and you can book your appointment with Champaign…
Emily T
5.0
10/03/2025
I went to I Do Bridal and Formal for my wedding dress shopping in Sept. 2025 they were so helpful, patient, and sweet about everything. I love that I found my perfect dress there!
Laura V
5.0
9/18/2025
My experience at this bridal shop was absolutely magical. From the very first moment, they made me feel unique and special. Autumn was excellent, sweet, kind, and attentive to ever...
y detail. The service was completely personalized, always listening to my preferences and needs, which made the whole process even more exciting. Not only did I find the perfect dress, but I also lived an unforgettable experience, full of joy and emotion at every step. Thank you for making this moment so special!
Megan C
5.0
9/10/2025
Excellent service! I worked with Summer and she is simply the best. She helped me pick the right dress for me. She also made sure not only did I like my dress but that I loved my d...
ress. The whole staff was very very friendly and patient. 10/10 all around.
April L
5.0
9/03/2025
They’re very polite and respectful. They’re dresses are so beautiful
Claudia P
5.0
9/01/2025
Perfect staff and very professional environment
Emily S
5.0
4/04/2025
Tilly went above and beyond as usual to help find the perfect bridesmaid dress for my girls!
Lindsey G
5.0
4/01/2025
Got my dress here a couple of weeks ago and staff was amazing!! I felt comfortable and not rushed at all. Love this place!!
Chey-Anne K
5.0
3/26/2025
I visited I Do Bridal and Formal recently and found my dress! Krysta and Bethany were absolutely amazing and helped me feel so beautiful. It was such a special experience for my mo...
m and I.
Aubrey A
5.0
2/25/2025
Had the most amazing time! Everyone was super transparent with me and very thorough to ensure understanding! I ended up finding the most beautiful dress at an affordable price! Def...
initely recommend them to anyone and everyone!!
Savannah S
5.0
10/02/2024
Great boutique feel with great dress selection
Jayden S
5.0
3/13/2024
Wasn’t sure what to expect, but my consultant, Liza helped me pick several dresses. While getting in and out of dresses, she talked with me like we were old friends and made sure I...
was comfortable. I found my dress when I was only expecting to find what I liked/disliked. I also had a fabulous time with my people, and Liza made sure the vibes were amazing the entire time. Highly recommend! Have some ideas/Pinterest board, and they help you make the dream happen!
Kelli M
5.0
10/24/2023
I just happened to be in town and had time to stop by a bridal boutique. I'm newly engaged and had no clue what I wanted or even where to begin with dress shopping. Tellie took me ...
without an appointment and took the time to listen and help me try on several dresses to find what style and feel was best for me! She made the entire process so comfortable and exciting rather than overwhelming! She was so knowledgeable and I ended up finding the perfect dress on my FIRST VISIT!
I cannot more highly recommend this vendor!!
Annah F
5.0
9/19/2023
I had an amazing experience at I Do Bridal and Formal. Everyone was very professional and helpful to find my perfect dress!
Anna S
5.0
9/17/2023
I Do Bridal was just perfect!! My experience here was amazing and it’s everything you dream of when picking out a wedding dress. The girls were so sweet and even helped me pick out...
a rehearsal dress and shoes! 10/10 recommend I Do Bridal for all things wedding!!! You will not regret it!! I’m obsessed with my dress and they knew exactly what looked best on me! I found the most perfect dress for me!!
Alexandria C
5.0
9/12/2023
The best experience ever, my attendant was so kind and helpful, and when they helped me pull dresses they knew exactly what I was looking for just from a couple ideas I had. They h...
elped me find the most important dress of my life, it’s perfect and I would recommend them to literally anyone looking for a dress tux or bridesmaids dresses!
Courtney H
5.0
9/09/2023
Everyone was very welcoming from the moment my bridal party and I walked in. The private room was beautiful and allowed for a personal experience. There was a great selection and...
staff knew their available collections. The staff was genuinely invested in the dress process and we're not pushy at all. They adhered to my budget and offered suggestions.
Jewell J
5.0
8/24/2023
The women at I Do Bridal were encouraging, exciting and engaging from the moment I walked in the door. They made me feel as if we had known each other for years! These ladies were ...
extremely professional and personable and not only myself, but my sisters-in-law got their dresses from them in recent years. They added extra fun and excitement to such a special season of life.
Kailey H
5.0
8/23/2023
These girls are truly amazing! My bridal experience was better than I could have imagined and found my dream dress! I definitely recommend this bridal shop to any future bride!
Sydney F
5.0
8/07/2023
I Do Bridal was my second shop that I looked at, and they were amazing! Maya was such an awesome consultant, and she found me the perfect dress from my inspiration pictures I sent ...
to her. I would definitely recommend shopping here!
Anna A
5.0
7/13/2023
I Do Bridal was wonderful! It was my first and only wedding dress shopping trip. They were professional and personal. Ashanti was able to figure out my style very quickly, and th...
ey had many selection to chose from. 10/10 recommend!
Savannah H
5.0
7/01/2023
Today I found my perfect dress at I Do Bridal and Formal! The store itself has so many beautiful dresses—definitely something for everyone in there. I was able to make an appointme...
nt without any problems, and the consultant I worked with was so kind. She was able to answer all my questions, and she made the experience stress free and so enjoyable!
Lisa H
5.0
6/18/2023
This was a wonderful experience!! We had so much attention & care given to us. Every question was answered & my daughter found the perfect dress.
Tiffany D
5.0
6/13/2023
I was really nervous going into this process but the staff at I Do really made the experience so much better than I could have imagined. They listened as I described what I liked a...
nd didn’t about each dress I tried and used that to find the perfect dress even if it wasn’t one I would have thought of. They normalized my feelings and made me feel like i could find the dress and went above and beyond to make the experience so perfect. I am glad I found them and that they are part of my bridal story.
latoya G
5.0
6/01/2023
It was an amazing experience. The 2 young ladies that took care of me were excellent.I was scared to go strapless and I was helped to get a beautiful laced arm dress made by Stella...
New York..I definitely would recommend them. They have excellent personalities they take quality time and they are good at what they do.
Pamela H
5.0
5/07/2023
I was a walk in and the ladies were fabulous and welcoming. Mila looked me over and pulled some dresses as I looked as well. Of course I ultimately went with what Mila pulled on th...
e first dress! They know what looks stunning!
Mary T
5.0
4/24/2023
I bought my dress from I Do Bridal and Formal and had such a wonderful experience. They were so helpful and encouraging. I highly recommend them to any bride!
Kennedy W
5.0
4/05/2023
Absolutely amazing staff and experience!!! Couldn’t recommend this place enough!
Mindy K
5.0
3/08/2023
Our wedding date was so close and I was not even sure if I could get the dress of my dreams. The staff did everything to find the perfect one for me!
I am so excited for my weddin...
g day!
Aubri M
5.0
2/07/2023
My experience at I Do bridal was absolutely fantastic! From the extremely helpful young lady in the bridesmaid store all the way through my appointment with Jessica at the bridal s...
tore...my afternoon was perfect. I found a great dress with very little stress!!
Tori M
5.0
1/25/2023
I don’t even know where to begin! I’d had such an excellent experience here. I was very anxious going in since it was my first dress shopping appointment ever and was truly not exp...
ecting to find a dress. I had no idea what I wanted but my consultant worked with me to figure out what my style was and her recommendations led me to my dream dress! I am so beyond excited to get my gown in but I highly recommend any bride in the area to visit them. Super professional and extremely friendly staff.
Kori D
5.0
8/17/2022
I absolutely loved my experience at I Do Bridal! I went in clueless as to what kind of style dress I wanted. I took my mom and bridesmaids with me for the support I needed to help ...
me find my perfect dress. The ladies at I Do had such wonderful customer service and such bright personalities! I was able to find my perfect dress for my special day, so of course I said “YES TO THE DRESS” with I Do.
Jordan S
5.0
6/23/2022
Lexi was SO amazing through the whole process. She really understood my vision and the store had such a great variety of styles. I absolutely love my dress! My fiancée also ended ...
up getting her dress here and had a great experience as well. Thank you so much!
Ashley E
5.0
6/13/2022
Lexi helped me find my dream dress on the very first try! I went to a few other places before coming in to I Do, and couldn't really find anything I loved. But when I came in for m...
y consultation with Lexi, I explained what I liked, what I didn't like, and she instantly had a dress in mind. It was the first one I tried on in their store, and I fell IN LOVE! I tried on a few more just to see my options, but I ended up ordering the first one before I left the store!! My dress was absolutely PERFECT for my wedding day!
Brittany A
5.0
4/19/2022
The perfect experience! The staff was very helpful, knowledgeable and made me feel right at home. I wanted that “Say Yes to the Dress” experience and that is exactly what I got! I ...
recommend I Do Bridal and Formal to all upcoming brides!
Fernette C
5.0
3/17/2022
I can't say enough about I Do Bridal! Not only did Lexi pick out for me a beautiful wedding dress, but they also outfitted my groom and the rest of the wedding party. The entire ...
staff was so patient, friendly, and experienced, my wedding party looked spectacular! I recommend them to every wedding couple!
Tia B
5.0
2/16/2022
Wonderful Experience at this location! Just ordered my dress and I can't wait for it to come in! Sarah helped me find my dream dress and was so patient with me!
Kyndal G
5.0
12/02/2021
Absolutely loves my experience with finding my dress at I Do Bridal! Best around for sure!! Would recommend to any future bride!
Rachel B
5.0
11/24/2021
They were so helpful and patient. I had no idea what kind of dress I wanted and sarah was sure she could find the one. I found the one and a perfect veil to match.
Haley W
5.0
10/27/2021
So glad I chose to go with I Do! I scheduled an appointment with a few friends because I had no idea what I wanted, and my fabulous consultant, Sarah-Elizabeth, let us pull several...
dresses in different styles and I ended up falling in love with one dress. I was adamant about not wanting a veil, but she asked me to try one on anyway, and I ended up loving it, too. The veil she picked matched my dress perfectly. When I went back with my family, Sarah-Elizabeth was perfect (and helped me talk my family into loving the dress as much as I did). She also helped me find my bridesmaids' dress! Overall, it was an incredible experience and Sarah-Elizabeth is amazing (and Lexi is a great hype-girl!).
Amber H
5.0
10/19/2021
I am so thankful for I do bridal ! I came in knowing exactly what I wanted and Baylee found that exact dress . Everyone at I do bridal was so kind and helpful . I can’t wait for my...
bridesmaids to find there dress soon !
SJ W
5.0
9/29/2021
I have been shopping here twice, and they were absolutely wonderful both times. Super helpful and they were absolutely able to take what I was saying and find a dress I probably wo...
uldn't have looked twice at until I tried it on and it was perfect. The owner especially is very intuitive. The whole experience is very supportive and doesn't feel rushed.
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I Do Bridal and Formal
Jessica Wilson
|
Manager
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I Do Bridal and Formal
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