The girl always makes the dress!
Jessica Wilson
MANAGER
AWARD WINNER (5X)
Thanks to recommendations from couples on The Knot
Romantic, breathtaking, and seamlessly classic–three words which shine from within every southern bride. Our goal is to provide you with a one of a kind, personalized experience in a setting of elegance and comfort as you choose the gown for your special occasion. Book your appointment with one of our talented consultants and let us help you transform your bridal dreams into a beautiful reality.
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Details
Accessories
Cover Ups
Jackets
Wraps
Hair Accessories
Flower Crowns
Headbands
Pins, Combs & Clips
Tiaras
Sashes & Belts
Shoes
Veils
Dresses
Bridesmaid Dresses
Flower Girl Dresses
Mother of the Bride Dresses
Shower & Party Dresses
Wedding Dresses
Fashion Services
Bridal Stylists
Custom Designs
Dry Cleaning & Preservation
Plus Size Available
Private Appointments Available
Rentals
Suits & Accessories
Bow Ties
Cummerbunds
Shoes
Suits for Women
Ties
Tuxedos & Suits
Vests
Gown Collections
Awards and Affiliations
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Meet the team
Jessica Wilson
Manager
My mom, and my sister and I opened I Do Bridal and Formal in 2010 and we could not have been more excited! We fell in love with the industry and with our customers. Being a part of a bride's moment as she puts on her dream gown is magical and an unforgettable experience for the bride as well as ourselves. Each bride is paired with a trained stylist in a comfortable, and spacious, suite for an upscale yet affordable experience. It is truly our pleasure, and we can't wait to meet you!
Reviews
5.0
out of 5.079 reviews
Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
Review Summary
This AI-generated summary is a snapshot of this vendor's ratings and feedback.
I Do Bridal and Formal received glowing reviews for their exceptional service, helpful staff, and wide selection of beautiful dresses. Reviewers praised the consultants for making the dress selection process comfortable and exciting, with many finding their dream dress on their first visit. The personalized attention, professionalism, and knowledge of the staff were highlighted, leading to highly recommended experiences and the excitement of finding the perfect dress for their special day.- Top reviews
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Aubrey A
5.0
2/25/2025
Had the most amazing time! Everyone was super transparent with me and very thorough to ensure understanding! I ended up finding the most beautiful dress at an affordable price! Definitely recommend them to anyone and everyone!!
Savannah S
5.0
10/02/2024
Great boutique feel with great dress selection
Any questions?
Jayden S
5.0
3/13/2024
Wasn’t sure what to expect, but my consultant, Liza helped me pick several dresses. While getting in and out of dresses, she talked with me like we were old friends and made sure I was comfortable. I found my dress when I was only expecting to find what I liked/disliked. I also had a fabulous time with my people, and Liza made sure the vibes were amazing the entire time. Highly recommend! Have some ideas/Pinterest board, and they help you make the dream happen!
Kelli M
5.0
10/24/2023
I just happened to be in town and had time to stop by a bridal boutique. I'm newly engaged and had no clue what I wanted or even where to begin with dress shopping. Tellie took me without an appointment and took the time to listen and help me try on several dresses to find what style and feel was best for me! She made the entire process so comfortable and exciting rather than overwhelming! She was so knowledgeable and I ended up finding the perfect dress on my FIRST VISIT!
I cannot more highly recommend this vendor!!
Annah F
5.0
9/19/2023
I had an amazing experience at I Do Bridal and Formal. Everyone was very professional and helpful to find my perfect dress!
Anna S
5.0
9/17/2023
I Do Bridal was just perfect!! My experience here was amazing and it’s everything you dream of when picking out a wedding dress. The girls were so sweet and even helped me pick out a rehearsal dress and shoes! 10/10 recommend I Do Bridal for all things wedding!!! You will not regret it!! I’m obsessed with my dress and they knew exactly what looked best on me! I found the most perfect dress for me!!
Alexandria C
5.0
9/12/2023
The best experience ever, my attendant was so kind and helpful, and when they helped me pull dresses they knew exactly what I was looking for just from a couple ideas I had. They helped me find the most important dress of my life, it’s perfect and I would recommend them to literally anyone looking for a dress tux or bridesmaids dresses!
Courtney H
5.0
9/09/2023
Everyone was very welcoming from the moment my bridal party and I walked in. The private room was beautiful and allowed for a personal experience. There was a great selection and staff knew their available collections. The staff was genuinely invested in the dress process and we're not pushy at all. They adhered to my budget and offered suggestions.
Jewell J
5.0
8/24/2023
The women at I Do Bridal were encouraging, exciting and engaging from the moment I walked in the door. They made me feel as if we had known each other for years! These ladies were extremely professional and personable and not only myself, but my sisters-in-law got their dresses from them in recent years. They added extra fun and excitement to such a special season of life.
Kailey H
5.0
8/23/2023
These girls are truly amazing! My bridal experience was better than I could have imagined and found my dream dress! I definitely recommend this bridal shop to any future bride!
Sydney F
5.0
8/07/2023
I Do Bridal was my second shop that I looked at, and they were amazing! Maya was such an awesome consultant, and she found me the perfect dress from my inspiration pictures I sent to her. I would definitely recommend shopping here!
Anna A
5.0
7/13/2023
I Do Bridal was wonderful! It was my first and only wedding dress shopping trip. They were professional and personal. Ashanti was able to figure out my style very quickly, and they had many selection to chose from. 10/10 recommend!
Savannah H
5.0
7/01/2023
Today I found my perfect dress at I Do Bridal and Formal! The store itself has so many beautiful dresses—definitely something for everyone in there. I was able to make an appointment without any problems, and the consultant I worked with was so kind. She was able to answer all my questions, and she made the experience stress free and so enjoyable!
Lisa H
5.0
6/18/2023
This was a wonderful experience!! We had so much attention & care given to us. Every question was answered & my daughter found the perfect dress.
Tiffany D
5.0
6/13/2023
I was really nervous going into this process but the staff at I Do really made the experience so much better than I could have imagined. They listened as I described what I liked and didn’t about each dress I tried and used that to find the perfect dress even if it wasn’t one I would have thought of. They normalized my feelings and made me feel like i could find the dress and went above and beyond to make the experience so perfect. I am glad I found them and that they are part of my bridal story.
latoya G
5.0
6/01/2023
It was an amazing experience. The 2 young ladies that took care of me were excellent.I was scared to go strapless and I was helped to get a beautiful laced arm dress made by Stella New York..I definitely would recommend them. They have excellent personalities they take quality time and they are good at what they do.
Pamela H
5.0
5/07/2023
I was a walk in and the ladies were fabulous and welcoming. Mila looked me over and pulled some dresses as I looked as well. Of course I ultimately went with what Mila pulled on the first dress! They know what looks stunning!
Mary T
5.0
4/24/2023
I bought my dress from I Do Bridal and Formal and had such a wonderful experience. They were so helpful and encouraging. I highly recommend them to any bride!
Kennedy W
5.0
4/05/2023
Absolutely amazing staff and experience!!! Couldn’t recommend this place enough!
Mindy K
5.0
3/08/2023
Our wedding date was so close and I was not even sure if I could get the dress of my dreams. The staff did everything to find the perfect one for me!
I am so excited for my wedding day!
Aubri M
5.0
2/07/2023
My experience at I Do bridal was absolutely fantastic! From the extremely helpful young lady in the bridesmaid store all the way through my appointment with Jessica at the bridal store...my afternoon was perfect. I found a great dress with very little stress!!
Tori M
5.0
1/25/2023
I don’t even know where to begin! I’d had such an excellent experience here. I was very anxious going in since it was my first dress shopping appointment ever and was truly not expecting to find a dress. I had no idea what I wanted but my consultant worked with me to figure out what my style was and her recommendations led me to my dream dress! I am so beyond excited to get my gown in but I highly recommend any bride in the area to visit them. Super professional and extremely friendly staff.
Kori D
5.0
8/17/2022
I absolutely loved my experience at I Do Bridal! I went in clueless as to what kind of style dress I wanted. I took my mom and bridesmaids with me for the support I needed to help me find my perfect dress. The ladies at I Do had such wonderful customer service and such bright personalities! I was able to find my perfect dress for my special day, so of course I said “YES TO THE DRESS” with I Do.
Jordan S
5.0
6/23/2022
Lexi was SO amazing through the whole process. She really understood my vision and the store had such a great variety of styles. I absolutely love my dress! My fiancée also ended up getting her dress here and had a great experience as well. Thank you so much!
Ashley E
5.0
6/13/2022
Lexi helped me find my dream dress on the very first try! I went to a few other places before coming in to I Do, and couldn't really find anything I loved. But when I came in for my consultation with Lexi, I explained what I liked, what I didn't like, and she instantly had a dress in mind. It was the first one I tried on in their store, and I fell IN LOVE! I tried on a few more just to see my options, but I ended up ordering the first one before I left the store!! My dress was absolutely PERFECT for my wedding day!
Brittany A
5.0
4/19/2022
The perfect experience! The staff was very helpful, knowledgeable and made me feel right at home. I wanted that “Say Yes to the Dress” experience and that is exactly what I got! I recommend I Do Bridal and Formal to all upcoming brides!
Fernette C
5.0
3/17/2022
I can't say enough about I Do Bridal! Not only did Lexi pick out for me a beautiful wedding dress, but they also outfitted my groom and the rest of the wedding party. The entire staff was so patient, friendly, and experienced, my wedding party looked spectacular! I recommend them to every wedding couple!
Tia B
5.0
2/16/2022
Wonderful Experience at this location! Just ordered my dress and I can't wait for it to come in! Sarah helped me find my dream dress and was so patient with me!
Kyndal G
5.0
12/02/2021
Absolutely loves my experience with finding my dress at I Do Bridal! Best around for sure!! Would recommend to any future bride!
Rachel B
5.0
11/24/2021
They were so helpful and patient. I had no idea what kind of dress I wanted and sarah was sure she could find the one. I found the one and a perfect veil to match.
Haley W
5.0
10/27/2021
So glad I chose to go with I Do! I scheduled an appointment with a few friends because I had no idea what I wanted, and my fabulous consultant, Sarah-Elizabeth, let us pull several dresses in different styles and I ended up falling in love with one dress. I was adamant about not wanting a veil, but she asked me to try one on anyway, and I ended up loving it, too. The veil she picked matched my dress perfectly. When I went back with my family, Sarah-Elizabeth was perfect (and helped me talk my family into loving the dress as much as I did). She also helped me find my bridesmaids' dress! Overall, it was an incredible experience and Sarah-Elizabeth is amazing (and Lexi is a great hype-girl!).
Amber H
5.0
10/19/2021
I am so thankful for I do bridal ! I came in knowing exactly what I wanted and Baylee found that exact dress . Everyone at I do bridal was so kind and helpful . I can’t wait for my bridesmaids to find there dress soon !
SJ W
5.0
9/29/2021
I have been shopping here twice, and they were absolutely wonderful both times. Super helpful and they were absolutely able to take what I was saying and find a dress I probably wouldn't have looked twice at until I tried it on and it was perfect. The owner especially is very intuitive. The whole experience is very supportive and doesn't feel rushed.
Jaidan J
5.0
6/29/2021
I loved I do bridal !! They were absolutely amazing! They had great customer service and were so nice! They were very patient with me and I didn’t feel like I was rushed like I did with David’s bridal. They helped me a lot and made the experience so amazing!! Thank you guys so much for helping me pick out my dream dress !!
Brandy H
5.0
6/22/2021
Such an amazing bridal shop and the best experience!!! Jasmine was great! They were so patient with me and listened to every word! I ended up falling in love with a dress I never thought I’d get! I’m not sure how I imagined this experience but they completely blew it out of the water! Thank y’all so much for making this such an amazing experience and helping me find my dream dress!
Emily A
5.0
3/06/2021
I was personally so touched by the owner and her daughter. They helped me find my perfect dress and veil while also ensuring that I felt beautiful and loved. They shared how I Do Bridal (Mobile, AL) prays for each one of their brides and considers them family. It was truly a moment I will never forget!
Emily A
5.0
2/22/2021
Absolutely wonderful service! Found my perfect dress at a great price!
Carter d
5.0
2/02/2021
After trying 3 places in Birmingham I still hadn't found THE dress. I didn't want to be a diva, but decided I would try this place in Montgomery and I am SO GLAD I did. I loved the atmosphere, the staff was always friendly, and Jasmine is my FAVORITE. She helped me find the perfect dress and I can't wait to be married in it!
Harley M
5.0
1/24/2021
This place is amazing! The staff is wonderful and so very sweet! From the moment I walked in my family and I were treated like family. I had three other appointments this day and they were my first. After going to my other three appointments I returned to I Do Bridal to say yes to my absolute dream dress! My consultant Lexi went above and beyond to make me feel beautiful! Their customer service is unmatched. 10/10 would recommend.
Aroana A
5.0
12/16/2020
I walked in with a very tight mindset of what I wanted in a dress. She asked me to trust her vision and just try on a few more items than the ones I chose. I am so happy I let her take control. She picked out beautiful dresses I would’ve never picked for myself. She made sure I felt beautiful each time and always made sure I felt confident. I honestly fell in love with my dress and so glad I didn’t settle at another place. Thank goodness for I Do Bridal!
Bren L
5.0
12/03/2020
From the time we walked in until we walked out after purchasing a dress, I felt so important and cared for! The stylist took the time to understand my vision, and she picked out some incredible styles. She was very complimentary, friendly, and made us feel welcomed. We had so much fun. It was also nice that there were dresses i loved in various price ranges, which makes it a very accommodating store option for all brides. This was my first time wedding dress shopping, and I left with the one as well as i left behind many others options I loved—this is an all-around awesome bridal store.
Keisha H
5.0
11/08/2020
Everyone at I Do Bridal was wonderful. I went in not knowing exactly my style and the helped me go through some until I found the fit for me and then I found my dress I fell in love with. I am a short bride so the fact that they were able to order a special length dress for me so I wouldn't have to hem and mess up the lace at the bottom was so helpful. The quality of the dresses were way beyond what I found at the major bridal department stores with the dresses being around the same price. They were so kind and patient and made us feel safe with Covid. I would definitely recommend. We are going back to look at bridesmaids dresses becuse the experience and dresses were better than I could imagine.
Bethany N
5.0
11/04/2020
I loved the people at I Do Bridal and Formal in Montgomery, Al. As soon as my mom and I walked in they made us feel welcomed and with open arms. They took their time to get to know me and my style. They made sure to bring dresses that were in budget. They also took the time to make sure that I found the dress of my dreams. I would HIGHLY recommend going to them!!! They are the best and the sweetest people.
Amelia H
5.0
10/24/2020
Bonnie was the most helpful person I could have ever imagined. She made excellent bridal selections for me and provided the best experience! Her passion for brides is evident, and I am so grateful for her!
Savannah R
5.0
10/04/2020
I do bridal fit us in to their appointment schedule last minute & were so attentive & sweet during the whole process! Molly was such a great consultant to have & I have already recommended several of my bridal friends there for dresses! They’re the best price wise & selection wise :)
Hanna M
5.0
8/11/2020
I Do Bridal was such a joy to work with on choosing my forever dress for my wedding in March 2021. I could wear it EVERYDAY if I was able to lol, and I’m not joking. My consultant who helped me was beyond sweet and really helpful! She listened to everything I wanted in a dress and helped me find my perfect dress! I will definitely be telling everyone I know who is getting married to go to I Do Bridal!
Sarah L
5.0
8/11/2020
Love this place and these ladies!!!! I came in at the end of May needing a dress by October and they helped me find the perfect one! Not only that, they personally called the dress maker explaining how I need it rushed to get here in September. So thankful for their help!!
Meredith H
5.0
7/29/2020
I can't say enough about my experience here! The space is beautiful, the gowns are gorgeous, and the consultants (Tabitha and Molly) went above and beyond to help me find the dress of my dreams. I was honestly pretty nervous going in to the dress shopping process, but the ladies at I Do Bridal made my family and me feel completely at home. Our dress shopping day will always be one of my favorite memories!
Macey J
5.0
7/28/2020
I Do Bridal and Formal was the perfect place to find the perfect dress! They made it such a fun and enjoyable experience for me. All their dresses were so beautiful and they had a great selection to pick from. I would definitely recommend them for all your wedding dress needs. I can’t say enough great things about this place and their workers!
Haley T
5.0
6/07/2020
OMG!!! I do bridal & formal In Montgomery was the best experience I’ve ever had. They made me feel like a princess!! Jazz was the absolute best and she brought me all the dresses that i wanted to fit my style for me and the big day!! Mrs. Bonnie was awesome as well helping out with some other dress suggestions!! I said yes to my dress and I can’t wait to show it off to everyone on the big day!
I also got the Groom and groomsmen suits from I do, and even that was better, we got a discount and that amazing customer service! I do Bridal boutique in Montgomery is definitely where I recommend all my brides, bridesmaids and groom/ groomsmen to go! It will be the best experience ever!
Lexie O
5.0
5/13/2020
I found the perfect dress today thanks to Jasmine! She was so helpful and nice to spend time with. I wasn’t stressed or anxious at all—she just understood exactly what I was looking for and did everything she could to help me find it. Thank you I Do!
Jordan V
5.0
3/18/2020
my experience at I Do was amazing! Bianca was so helpful and down to earth. once she got a feel of my style, she was pulling dresses she knew I would love! the experience was so much fun, and felt so personal. 10/10 would recommend!
Hannah H
5.0
3/10/2020
I could not be happier with saying yes to the dress at I Do Bridal and Formal! Bianca and Jasmine made the whole experience so fantastic and helped me find everything I could ever want in a dress! I cannot wait to walk down the aisle in my dream dress ❤️ Thank you for all of your help and for being such awesome people!
Sydney H
5.0
3/10/2020
Jasmine was awesome! Very helpful and understanding of budget and what I was looking for and on short notice. I was able to find a dress that I love in an hour. These ladies here know what they’re doing.
Abbie S
5.0
3/10/2020
I want to say this was the BEST experience for me finding my wedding dress. I went to 6 stores before I went to I Do Bridal and Formal. I had their undivided attention and all of the workers helped me every way they could. They went above and BEYOND to help me find my dream dress. I tried on maybe 10 dresses at the most and out of those 10, I definitely found my dress. I loved everything about my experience at this store. I would recommend to any and every bride I know because at know how hard and stressful it really can be. They have so much variety and styles but also have similar gowns of each style to make sure you have options and not just one dress to pick from. I LOVE THIS PLACE AND WOULD RECOMMEND TO ANYONE!
Sydne W
5.0
2/04/2020
I was very impressed with the thoroughness of my appointment. I did not feel pressured to buy or try on any dresses that I did not like. My trip to I Do was my first bridal appointment and I said "Yes to the dress!" It was a wonderful experience and I highly recommend making the trip to see this team.
Alminty R
5.0
1/27/2020
Oh my gosh where do I begin... I walked in just to browse and inquire and accidentally found my dress. The lovely ladies Jasmine and Bianca took care of the homie!!! I was welcomed and I was cared for and loved on as if I was really and truly a part of their families for real! They know their stuff and they mean business! They take the job seriously and don’t tell you what u can and cannot do and didn’t limit the kinds of dresses or the amount of dresses I could try on compared to another shop that I went to. Like I was legit allowed to explore and see what I liked. My overall experience was phenomenal AND THEN my fiancé called after I told him about a suit I saw in there as well and they wound up helping him out too!!! It turned out to be a one stop shop and my manz loved the ladies too!!! Great help is hard to come by and they BY FAR exceeded our expectations!!! Job well done ladies and THANK YOU SOOOO MUCH!!!
Marcie H
5.0
1/20/2020
I had the best experience at I Do Bridal and Formal! The dresses were beautiful! They were patient and really listened to what I liked and didn’t like. I didn’t feel any pressure to buy a certain one. The dress I bought is beautiful!
Morgan D
5.0
8/13/2019
They were so helpful with everything! They accommodated my large group and didn’t rush me or make me feel uncomfortable in any way! They also are very budget friendly!
Brooke S
5.0
5/11/2019
I had the best experience picking out my wedding dress! They have a great selection of dresses to choose from. Melody personally assisted me and made this special day a breeze for me. I recommend this place for all future brides to be!
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Jessica Wilson
MANAGER
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I Do Bridal and Formal
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