4.9 out of 5 stars and 113 reviews Best of Weddings (6x).
4.9
(113)11771 Rockville Pike, Rockville, MD
About this vendor
iCON Bridal & Formal is a full-service bridal boutique featuring exclusive collections to suit various budgets. Committed to quality service and reliability, we welcome the opportunity to be a part of your iconic day!
Alterations:
With more than 28 years of experience in alterations and tailoring, our skilled seamstresses are dedicated to making you look and feel your best!
Hours:
Monday - Friday: 11:30am to 7pm
Saturday: 10am to 5pm
Details
Accessories
- Cover Ups
- Hair Accessories
- Tiaras
- Sashes & Belts
- Veils
Business Attributes
- Black-owned Business
- Woman-owned Business
Dresses
- Bridesmaid Dresses
- Flower Girl Dresses
- Mother of the Bride Dresses
- Shower & Party Dresses
- Wedding Dresses
Fashion Services
- Alterations
- Bridal Stylists
- Custom Designs
- Dry Cleaning & Preservation
- Group Discounts
- Plus Size Available
Suits & Accessories
- Bow Ties
- Cummerbunds
- Shoes
- Ties
- Tuxedos & Suits
- Vests
Awards and Affiliations
6-Time 'Best of Weddings'
2026.2025.2024.+3 more.
Best of Weddings
The Knot independently assesses vendors for this award—it’s never self-reported. We base it on firsthand experiences from real couples and guests, and they must have a 4.5-star average across 7+ reviews in the qualifying year.
Hall of Fame
Earned by winning 'Best of Weddings' four or more times.
Reviews
Your trust is our goal. Our community relies on honest reviews to help
you make those big decisions with ease.
4.9
out of 5.0113 reviews
Review photos
Showing slide number 1 out of 6
The two ladies were lovely! They were accommodating and on top of everything. They made my dream dress come to life . They were so patient and kind and SO KNOWLEDGEABLE! They made ...
my experience amazing!
I had an amazing experience shopping for a dress at ICON. I am a new mom whose baby girl was going through a very fussy growth spurt at the time of the appointment. They were SO ...
patient and caring with us. Not only that, but they were knowledgeable and helped me find the most beautiful dress that fit my vision and budget. Since then, they have been highly responsive regarding the shipping timeline and alterations. So happy I found them!
We had an outstanding experience here. We fell instantly in love with the dress and the employees were kind and knowledgeable. Highly recommend!!
I had an amazing experience at iCON Bridal in Bethesda! Theresa went above and beyond to help me find my dream wedding dress. From the moment I walked in, I felt welcomed, supporte...
d, and truly listened to. She made the entire process so special and stress-free. I’m so grateful for all her help highly recommend iCON Bridal to any future bride!
I had an excellent experience at iCON! Theresa was very easy to work with - she listened to my desired styles and worked with me to understand what I did and didn’t like about each...
dress. She was also incredibly knowledgeable about each designer and suggested ways a dress could be altered to better meet my style. The entire appointment felt very comfortable, and I also appreciated the transparency about pricing and delivery times. Highly recommend!
Theresa is wonderful to work with. She stocks beautiful gowns and makes great recommendations during your appointment. As a size 16 bride, I also appreciate that they carry multipl...
e sample sizes. I highly recommend iCON!
The communication and professionalism was superb. The variety of dress options was great, and the help that came from the ladies made it feel so personal and special. Thank you ico...
n for finding my perfect dress!
iCON Bridal is a great spot! It's a very intimate setting. This was the third shop I went to, and I'm glad I had made other stops ahead of time because then I walked in having a vi...
sion! I got to try on as many dresses as I wanted and the folks there were very helpful in making my vision a reality.
Such a great experience at iCON. We were able to get in on a last minute appointment and the stylist was phenomenal. Would recommend for any future bride. The dress quality is a st...
ep above other places- truly a pleasure and I said yes to the dress!!
Despite being further away from other vendors, I decided to book alterations with iCON after reading great things about them on the Knot. Theresa and Ana were great to work with - ...
very kind, professional, offering their suggestions and expertise. Ana did a great job with the alterations, got them done on schedule, and at a competitive price. Maybe most importantly, I felt great in my dress. Thank you!
I scheduled an appointment to look at dresses with iCon Bridal and tried on several lovely dresses. I was not able to make a choice the first time, so I had to make a second appoi...
ntment and tried on two to three dresses a second time. I was then able to make a decision and chose a beautiful dress for my vow renewal. The sales woman was very friendly and informative on both occasions about the types of dresses, materials and style that flattered my figure. Very helpful and a nice selection of different styles of dresses. Great experience and would recommend to friends and family.
Super sweet! Patient and allowed me to try on 30 different dresses until I found the one😊
I had an excellent time at iCON, and I would HIGHLY recommend it to any brides in the area! The staff there, especially Claudia, were so friendly, knowledgeable, warm, and supporti...
ve. Claudia pulled a few dresses for me based on my interests, and she allowed me and my maid of honor to also look through the racks and see if anything else caught our eyes. She listened to what I liked or didn’t like about the dresses I tried on, and she and the other employees who were floating around during my appointment were SO helpful in explaining the different ways that they could modify a dress either in-house or when ordering it from the designer. I ended up buying the first dress that Claudia had pulled for me (after trying it on three times!), and I feel very secure and confident that iCON’s team will be able to make the alterations that we discussed! This was the third bridal shop I visited, and I made a same-day appointment on the recommendation of a friend after the second shop that I went to was a dead end. I am so happy that my friend encouraged me to go here, and so happy with the dress that I picked out with iCON’s help! Thank you!
They had so many incredible dresses to choose from and were so helpful during (both) appointments I had. Cannot WAIT to wear my dress at my wedding.
Theresa helped me find an incredible dress!! She was very kind, patient, and extremely helpful in finding what would best fit my body type, style, and the aesthetic of our wedding ...
venue. My mom and I had a great experience here and would highly recommend this bridal store. Thank you Theresa for helping me find my wedding dress!
It was a lovely experience! I truly was so glad I was able to find my dream bridal dress.
I bought my dress from here on my first visit. Everyone working at the store was so nice and helpful. Great experience and would highly recommend!
Such great people to work with! Made the dress buying experience so easy and fun.
I had the most incredible experience at Icon Bridal Shop! From the moment I walked in, My 2 x guests and I were greeted with warmth and professionalism. The boutique itself is love...
ly, with a beautifully curated selection of wedding dresses that provide variety without being overwhelming. Theresa was extremely helpful, truly listening to my preferences and guiding me to the perfect dress. Prices of the gowns were also fantastic, without compromising on quality or craftsmanship.
If you're looking for a bridal shop that combines elegance, exceptional customer service, and a personalized touch, Icon Bridal is the place to go!
The ladies at Icon were extremely welcoming of my family and I. The process was fast, but I wasn’t rushed. I just really loved their selection which made it easy to find the perfec...
t dress for my day. The sale they had made my dress 50% off! They have beautiful designer on a budget. Ms. Connie was so helpful walking through alterations. Great team!
My stylist was the sweetest & the most helpful person ever! I am so grateful for this experience & am so excited for my big day!
The service I received was wonderful. Connie was so attentive and kind. The selection of dresses was excellent, I instantly found 8-9 that I loved. All dresses were reasonably pri...
ced as well.
Picking out a wedding dress is fun and at the same time is stressful. I am glad I went to ICON and met Biancha. She truly listened to my style and was able to select multiple dre...
sses that fit my vision. Working with her made me feel relaxed and gave me an on-the-spot consultant that offered tips on how to enhance the dress up to my vision and requirement. Changing in and out of wedding dresses can be an exhausting endeavor. Thanks to Biancha and her experience, I fully appreciated each style and how it would present on my special day. Her patience and professionalism throughout the process is one of the many wonderful things about ICON.
Arriving back home after a long day of wedding dress activities, I reviewed the pictures taken and consultation notes from Biancha that made me realize that I had found THE dress with ICON! I immediately phoned in my order for the dress that I wanted. To my surprise, Biancha had already set the dress aside! She remarked that she could sense that I enjoyed the dress and saw that it reflected my style. She was 100% right!
My family and I thoroughly enjoyed the experience at ICON. Biancha brought a wealth of knowledge, and I am so thankful to have her as my dress consultant that helped me with my selection. I highly recommend ICON to any brides-to-be!!
Bianca was amazing! She took into account everything I thought I wanted and was able to change the style based on my opinion of the current dresses. She took the time for the measu...
rements and even asked for a second opinion before ordering it. She did not push any dresses on me and provided a great experience!
Emerson was so patient and made me feel comfortable, despite being nervous about the process. She helped me keep an open mind and selected great samples. I ended up saying yes to t...
he dress!
I found my dress at iCON Bridal the first time, but I wasn't sure if I wanted to buy it. Bianca was super friendly and helpful in showing me all the different styles of dresses. Sh...
e was patient and answered all my questions. I went back a few times and each time they were kind and welcoming. When I decided on a dress, Bianca took the time to make the moment memorable and I really apprecaited that. I would highly recommend this bridal shop if you're looking for a wedding dress!
It was so great and I felt they really got to know me and I felt really listened to. I’m so happy I got my dress.
I visited iCon Bridal a few weeks ago to find a wedding dress, and Emerson was fabulous! I was honest and shared that I had already visited one shop and found a dress that I liked,...
so everything I tried on at iCon would be trying to beat it - and Emerson found it! She immediately understood the style I was looking for and pulled several dresses that were all tough competition with the dress I had previously tried on. She was incredibly respectful of my budget and only pulled or suggested dresses within the budget. I got close to making a decision in the store but needed a little more time, so the staff allowed me to think about it and complete my order whenever I was ready, via phone or email. I ended up ordering my dress a few days later via email. My wedding isn't for over a year, so I won't see my dress for several months, but I was over the moon with the shopping experience! The appointment sign-up originally said that I could only bring 4 guests, but when I requested an extra because my mother was flying in to visit, they were very accommodating. I'm excited that iCon does their alterations in-house, as well.
UPDATE AFTER WEDDING: All my alterations, done at iCON, were fabulous! I'm a very short gal, and I was able to dance the night away with my bustle. The iCON alterations team even satisfied my weirdest request - I wanted a tiny pocket for chapstick, so they sewed one right between the cleavage! Highly recommend (the salon and also the boob chapstick).
I truly enjoyed my time at Icon Bridal and Formal! They were so helpful and gave excellent advice on finding the perfect dress for what i envisioned for my wedding. They are so kno...
wledgeable and im so excited that i got my dress from here!
Very attentive and professional. They were able to answer all of my questions.
I can't say enough great things about my experience at iCON Bridal Formal & Alterations! Theresa was absolutely amazing. She helped me every step along the way and made me feel ext...
remely comfortable throughout both of my appointments. I was not rushed at all and she really took time to get to know me and what I was looking for. When a dress that I wanted to try on wasn't in the store she helped by ordering in a loaner. This ended up being the dress I said yes to! A big plus is that all the alterations will be done at iCON so you won't have to go through the hassle of going to and finding someone else to alter your dress. I went to 4 different bridal stores during this process and iCON was hands down the all-around best!
Theresa was the most welcoming soul I have encountered. She made the entire experience special for me. ICON was not our original choice but we are glad to have found her. We went f...
rom having a bad experience to having our day brightened up by Theresa. She helped me find the dress for me and I am extremely thankful that she was able to accommodate us.
Connie at iCON Bridal knows her craft very well! I purchased a sample wedding dress elsewhere and the bridal shop I purchased the dress from was unwilling to perform alterations on...
sample dresses. However, iCON Bridal performs alterations on new dresses purchased in-store as well as dresses purchased elsewhere and other clothing – thank goodness! There were a few scheduling mishaps and few more trips than expected, but I understand that alterations are an iterative process and thankfully I do not live too far away. It all worked out in the end, and she did a PHENOMENAL job and the dress looked AMAZING! Thank you, Connie!
iCON was such a blessing to me. I have had a dress for my wedding for years but as my wedding date loomed closer, the dress I had picked out didn't seem like a good fit anymore--it...
felt dated and like it represented a different moment of my life that I no longer resonated with.
My friend was the one who found iCON and I was able to get an appointment the same day. I was really nervous going into the appointment being less than 70 days out from my wedding. Most places I had looked at recommended looking at a dress nine months out and I was feeling really uneasy about working with a bridal shop.
When I walked into the shop, Teresa and Connie were so warm and welcoming to me and didn't make me feel bad about wanting to find a new dress so close to my wedding day. It was very easy to work with them and I felt comfortable in the space. I was able to find my absolute dream dress and within time for my wedding.
They made the whole experience very pleasant and easy, which were important to me since I was very nervous and uncomfortable about going dress shopping in the first place.
If you are looking for a welcoming, warm place to find your wedding dress, iCON is the place.
Great customer service, beautiful gowns and the fact that they have their tailor services in-house, makes it super quick and easy to get alterations done. This was a life saver fo...
r me after being turned down by other places for not having enough time to get alterations done before the wedding.
I went to 3 different stores looking for a wedding dress and I couldn’t find nothing I liked. It was depressing searching for a dress for my curvy body. Finally my friend recommend...
ed them and I found the perfect dress!
I’m also able to do all my alterations here as well.
Perfect one stop shop! Connie is absolutely the best!
I highly recommend this store!
I had a wonderful experience dress shopping at iCON! They had the best selection of dresses for my budget. Biancha was so helpful, friendly, and patient, working with me to find ...
the perfect dress!
After going to 6 other dress appointments, ICON was the answer to my wedding dress prayers! The staff was incredibly helpful and they made both my family and I feel incredibly comf...
ortable. They let me try on multiple dresses as many times as I wanted too and they helped me pick the dress of my dreams! Thank you to the staff at ICON!
I had such an amazing experience. The store has a great selection of dresses to choose from. I was able to find the perfect wedding dress!
I went shopping at iCON Bridal and was so impressed from start to finish. Theresa was patient, attentive, and professional throughout my appointment, helping me try different style...
s and discussing ideas to make each gown work better for me (a belt, lace or tulle at the bust, more or less crinoline at the skirt, etc.). I was allowed to select dresses to try on while she personally selected a few other options for me to try as well. Guess what...I went with one of her choices!
When the building's fire alarm went off (just a fire drill) while I was wearing my favorite dress, she remained calm, professionally wrapped up my appointment, and ensured that everything was in the system so that I could call to order my dress later in the week instead of having to return in person.
Connie helped me order my dress over the phone and email, making it easy to confirm details in writing before paying online. I'm so excited for my beautiful wedding gown to come in and to use iCON for my alteration services as well.
I reached out to ICON looking for a very specific dress request. Not only did they have the designer and dress, they got me in for an appointment the very next day. I had a great e...
xperience and ordered a dress for priority delivery. Thank you Connie and team!
Connie was very helpful and provided dresses and ideas based on my ideas and problem areas. She made the experience enjoyable and I was able to pick out my dress with confidence!
I had such a great experience at iCON. My private consultation was exactly what I needed to start the daunting process of finding the perfect dress. I also went back twice, as I ...
was torn between two gowns. The customer service was exceptional and I really enjoyed working with Ruth and Bianca. I found a gorgeous dress and they did everything to help me find something that has me feeling my best. Great location, very personalized, and wonderful service!
Icon went above and beyond with my wedding dress alterations. I was told I had to go to a specific place because of my dress designer but they charged double the amount and we’re p...
ushing me to get alterations done that I did not want. Icon was fabulous and made me feel like a princess on my wedding day. They went the extra mile to tweak my dress after I tried it on and even walk to my dress to my car to make sure it was hung up the right way. Thank you for a fabulous experience.
I had to change my appointment last minute due to an unforeseen circumstance and they accommodated me. From the moment I walked in the door, I felt welcome. It was a pleasant exper...
ience. Best part of the day was finding my dress at first try.
Ruth was amazing, accommodating, and very helpful. I said yes to the dress!!!
Wow! I had the most special experience finding my wedding dress at iCON. First off, Connie, is a gem! She listened to me and knew my exact style and preferences. Trying on dresses ...
was seamless and by the third dress I had found the one! She was so helpful during the whole process and made the boutique feel like home. iCON also carries so many beautiful dresses and accessories, it’s like a one-stop shop! I can’t recommend this bridal/dress boutique enough— thank you to Connie and iCON for an unforgettable experience and being the bridge between my dress and me!
iCON Bridal was my first and best wedding dress appointment. As a plus sized bride, I was very anxious that my options could be limited. iCON made the experience memorable, dignify...
ing, and fun. Connie and her staff made me feel so comfortable. There was a good selection to try on, and most dresses could be ordered in multiple tones (mine will be a blush color!). I was also able to try on any sample I wanted. I'm so happy to be giving my business to iCON. I would recommend this boutique to anyone. I can't wait for my dress to come in.
Icon Bridal is an amazing store! Biancha was helpful, attentive, friendly and responsive to my needs. She was easy to talk to and made me feel comfortable and at ease. The owner wh...
o is also the seamstress was also so helpful and warm. It is a small, intimate place where you get individual attention. I loved that they ask for your style and sample pictures of what you’re looking for ahead of time so they have some options similar to your style ready when you arrive. I highly recommend Icon Bridal!
Connie, Teresa and Ruth are the best in the business. I went to iCON several times to shop for my dress and both my grandmothers dresses. While I ended up selecting a sample dress ...
from a different salon, I was taken with how friendly and knowledgeable the crew at iCON was (much, much less snooty then many of the other area stores). I always felt warmly welcomed. I ended up bringing my dress back for alterations, and Connie did an absolutely PHENOMENAL job on a big alteration--- 7 layers of cathedral skirt with horsehare to hem and bustle, as well as some reconstruction of the bodice. It was done expertly, and very neatly. Additionally, they handled both my grandmothers with aplomb and grace (even the grumpy one with a bit of dementia) to make a fun memory that I will treasure forever. I cannot recommend iCON bridal and Formal enough!
This store is great if you know what you want but can describe it or nail it down. The associate was super helpful at guiding me as well as picking some out for me! She went above ...
and beyond to make sure i understood what the back and front looked like minus all the clips. I did not get my dress here but the experience was nothing short of greaT!
Contact
11771 Rockville Pike, Rockville, MD
iCON Bridal Formal & Alterations