Ideal Artistry

Based in Rochester, NY, Ideal Artistry is a wedding beauty business owned and operated by makeup artist Liana. Boasting over 17 years in the wedding industry, Liana has a wealth of experience that she loves to share with new clients. Liana and her team specialize in polished and clean beauty, highlighting the wearer's naturally beautiful features and helping them shine on their big day. Ideal Artistry is devoted to empowering clients through professional makeup applications. The company is founded on the ethos of making couples look and feel their best, personalizing every look to their exact tastes and vision. Liana has ample experience working with all skin types, ensuring an inclusive array of services. Wedding packages include onsite makeup artistry for to-be-weds and groups. A travel fee exists for getting-ready locations that exceed an hour's travel time. Services include contour makeup, false lashes, natural makeup, eye makeup, and trial sessions.