Tampa's Most Stylish Bridal Boutique
$1,500 starting price
Samaly De Assis
DIRECTOR OF SALES
A stylish bridal boutique featuring wedding gowns from exclusive couture wedding dress designers including Ines Di Santo, Gala by Galia Lahav, Alyne by Rivini, Ines by Ines Di Santo, and Legends by Romona Keveza, Adam Zohar, Riki Dalal and Jenny Yoo. Also carrying bridal accessories by Amanda Judge and Maria Elena Headpieces.
If you are interested in a gown that we do not have in the boutique, we are able to have samples shipped in for you to try on. We also have trunk shows scheduled throughout the year that include additional gowns that we do not have in the shop or have just come off the runway
Hispanic or Latinx-owned and Woman-owned Business
Prices & packages
Couples usually spend $3,000
Looking for more pricing details?
Reach out to get a customized quote from this undefined.
Details
Accessories
Hair Accessories
Pins, Combs & Clips
Tiaras
Sashes & Belts
Veils
Dresses
Flower Girl Dresses
Wedding Dresses
Fashion Services
Alterations
Bridal Stylists
Custom Designs
Dry Cleaning & Preservation
Online Ordering
Private Appointments Available
Any questions?
Meet the team
Samaly De Assis
Director of Sales
With several years in the Wedding industry, Samaly is an expert at helping brides find the perfect look for their wedding day!
Availability
Reviews
4.6
out of 5.022 reviews
Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
- Top reviews
- Newest first
- Oldest first
- Highest rated
- Lowest rated
Sort by
Rebecca M
5.0
1/24/2025
I had a great experience with this salon. I worked with the seamstress they recommend and she was fabulous. My dress fit perfectly
Brittany S
1.0
2/06/2022
Avoid this bridal salon at all costs unless you want another item to stress about for your wedding!
Edited for remainder of my experience with Isabel O'Neil Bridal Collection: I've been dreading to come back and update this review but don't want anyone else to experience the hell I went through getting my dress. Liz left the shop so I no longer had a designated sales person. I dealt with different people and the owner. I was told my dress would arrive in February 2021 for my May 2021 wedding. I ordered with plenty of time. It was delayed numerous times, understandably, because of production and supply chain. However, I never received ONE SINGLE notice from the store. I had to call weekly, left messages with sales people, and the owner would RARLY call me back. Long story short, my dress arrived TWO WEEKS before my wedding and still needed to be altered.
During this entire disaster I also added a custom veil from the same designer. It came back TOTALLY wrong. Not sure if the store messed it up or the designer, but it was fixed, again with days to spare for my destination wedding.
Any questions?
Jessica C
5.0
11/09/2020
Gorgeous dresses and wonderful staff. Maddi was my stylist and she was incredibly helpful and the store had a beautiful selection of gowns.
Gina R
5.0
2/12/2020
My daughter and I visited Isabel O’Neil as the first bridal salon in her search for her bridal gown and my daughter eventually bought her gown here. I wish I could put into words how AMAZING the experience was with Somaly (the name of the bridal consultant who helped us)! She was SO patient, creative, kind and a real joy to work with! She spent several hours with us on two different occasions and made many helpful suggestions in regard to options for my daughter none of which the other salons we visited did. My daughter needed her gown rushed and that was not a problem whatsoever. Somaly was upbeat, genuine and very well informed on each dress and designer. She only offered opinions when asked and was just a joy to work with! I cannot encourage any future brides enough to make Isabel O’Niel the very top of their list of salons to visit when searching for a bridal gown! Don’t go anywhere else!
Jason G
5.0
11/05/2019
I found my perfect Mermaid gown here and I felt like such a Princess on my wedding day! Thank you to everyone at Isabel O'Neil for helping me find my dream dress!
Amelia B
5.0
4/05/2019
When I was looking for my wedding gown I was on a serious mission to find a specific designer that wasn’t found at any boutiques in the Tampa Bay Area. Most boutiques that did have top designer gowns were either in boca ratón or Miami which was way too far of a drive for me. But when I came across Isabel O’Neil bridal I hit the jack pot! IOB was the first boutique I booked an appointment at and it was the last after finding my dream Galia Lahav gown. Not only do they carry top couture designers but they also carry bridal accessories, bridal apparel and gorgeous veils!! The intimate boutique is designed in an elegant chic style, and appointments are very private. When I had gone with my mother and sisters to my appointment, we had the whole boutique to ourselves so that was definitely a plus because all attention is given to one individual bride at a time. I also worked with Liz who was the absolute sweetest, most fun and positive light to have around when helping me find my gown. She was super excited for me and it showed, I absolutely loved working with her. To all my brides there is absolutely no doubt, if you are looking for a show stopper dress then Isabel O’ Neil boutique is the place you need to visit.
Rhonda M
5.0
9/16/2018
We found Isabel O’ Neil’s Bridal such s warm and loving environment as soon as we entered the shop. Such class and elegance . They made you feel as you were their most valued customer.
Brittany McQuaid’s wedding dress was beautiful and fit her like a glove.
Thank you for making our daughters gown one to never forget!
Her parents,
Rhonda and Wes McQuaid
Jennifer S
5.0
6/25/2018
I had such an amazing experience at Isabel O'Neil's! I tried on SO many dresses at almost every bridal shop in Tampa + several in Orlando, and the dresses at Isabel O'Neil's were my absolute favorite. I didn't want to take the dress off that I ended up going with, and I love how the consultants kept in close contact with me & gave me updates along the way. I loved how my dress looked on my wedding day, and now my MOH also just bought her dress here as well. Would definitely recommend!
Kara M
5.0
2/22/2018
The best bridal shop! Alex was my bridal stylist, and she was so much fun! Never pushy, always honest, and supportive. My dress was incredible, and I could not have been happier in anything else. The seamstress at IOCB, Sandra, was amazing as well. I’m a stickler for fit, and with a background of wedding dress design I understand that my dress was very complicated. Sandra did quality, beautiful alterations and I was extremely impressed. I was so in love with the fabric on my dress, that I wanted custom flower girl dresses made out of the same material. Alex called the dress designer and worked her magic to get a few extra yards of fabric from my Ines Di Santo dress. Sandra then used that to make the most perfect little haute couture gowns for my flower girls ages 1 and 3. Thanks for an awesome experience!!
Taylor B
3.0
1/14/2018
I wasn’t entirely impressed. The woman helping me was very sweet and friendly, and we were the only customers there, which was nice. But many of the dresses were model sample size, and even my average build was too big for them. Anyone over a size 10 wouldn’t have a single thing to try on.
d'Alene M
5.0
1/12/2018
I had a great experience with Isabel O'Neil.... I was sensitive about being an older bride after the experiences I had at some other bridal salons in the area, but everyone there was warm and patient and very kind. Did I mention that my gown is absolutely GORGEOUS, and not carried by anyone else in the area? The selection is excellent, the atmosphere beautiful -- Isabel O'Neil should be your first stop.
Laura K
5.0
10/13/2017
Isabel O'Neil's was fabulous. Not only did I buy my wedding dress there but I had a bolero customed made to go over a strapless gown. Sheer perfection as it was exactly what I wanted and made it a dress like no other out there. The dress got rave reviews and rightfully so. Cannot thank them enough for making me look and feel absolutely wonderful.
Mallory M
5.0
9/28/2017
I had an amazing experience here! My bridal consultant, Alex, pulled dresses that fit my body type. The final dress I tried on was the one I went with. I felt special every time I went in for a fitting. If you're looking for a classy bridal boutique, I would highly recommend you go here!
Jessica F
1.0
3/28/2017
I had such a terrible experience at Isabel O'Neil Bridal. I had read really good reviews about Isabel O'Neil Bridal so I decided to book an appointment here along with a separate appointment at Malindy Elene Bridal down the street. My bridal consultant at Isabel O'Neil pulled dresses 2x my price range for me to try on and would not listen to the style I was interested in trying on. I explained I was looking for a comfortable wedding dress with sleeves and the consultant asked me to try on multiple dresses that were beaded, uncomfortable, strapless, and extremely revealing. I didn't even feel comfortable getting out of the dressing room to show my mom and bridesmaids one of the dresses she had me try on because it was so revealing. The worst part was in the middle of my appointment, my consultant left me in the dressing room for 20 minutes alone while she helped a customer in the store. My maid of honor ended up having to help me change out of the dress and back into my clothes I came in. We all ended up leaving in the middle of the appointment extremely frustrated. Thank gosh I had my other appointment that day and ended up finding my perfect wedding dress at Malindy Elene and had a much more enjoyable experience there.
Jessica C
5.0
4/19/2016
Isabel O'Neil was the first stop I made on my wedding dress adventure...and the last stop as well. I walked in a knew that I didn't want to go anywhere else to find my wedding dress. The service I received from Alex and Marysabel was more than extraordinary. Each one of them made me feel like I was the most important person in the room. They paid attention to all of the details and made me feel like the beautiful bride you're supposed to feel like when searching for and purchasing your wedding dress. I went in not knowing what I wanted and Alex found my perfect wedding dress for me. My husband could not stop telling me how beautiful I looked on our wedding day, and Isabel O'Neil is partly to thank for that :) Thank you ladies so much for everything, it will never be forgotten!
Stephanie D
5.0
12/03/2015
Where do I start when describing the outstanding experience I had at this boutique? Well, let's start with the wonderful and lovely service I received from MaryIsabel and Alex. From the moment I walked in, I was welcomed and pampered. You can tell that the owner, MaryIsabel put A LOT of effort and detail into everything as evidenced by the beautiful interior design not to mention the vast inventory of some of the more beautiful couture wedding gowns I've ever seen. I was made to feel at home. They have a wide range of styles, designers and prices. I was able to stay within my budget while also having the dress of my dreams! They picked an initial selection based on my original preferences but they also pulled some dresses I wouldn't have normally tried on and turns out I picked that dress! They knew exactly what worked for me! I am so happy with my dress and I am very grateful to have had this usual "to-do" task become one of the most wonderful wedding planning experiences. Thank you very much!
Lauren G
5.0
7/23/2015
Isabel O'Neil is the place to go to shop for a wedding dress! The shop is small and intimate with beautiful interior design. After shopping around at a few other big name bridal stores, I decided to make an appointment with Isabel O'Neil Bridal, and I'm so glad I did! Not only was the dress shopping experience great, but her selection of different styles of dresses was exactly what I was looking for. At other shops, I felt like I was trying on the same dress over and over again and not finding anything I really loved. I worked with the owner, Maryisabel, and she brought me so many dresses to try on, and even told me that I could try on every dress in the store if I wanted to. The store only takes one appointment at a time, which I loved because it made everything so personal to me. I made my appointment way in advance, but as it got close to my appointment I learned that they were having a huge sample sale, and lucky for me I found my dream dress for over 60% off! If you are looking for a place to shop for your dress, don't hesitate to call Isabel O'Neil!
Jessica S
5.0
6/18/2015
Isabel O'Neil's was great. While I did not get my dress from there I did have such a great time while shopping there. It was the only shop that offered us champagne/mimosas and had finger snacks out. The dresses were beautiful and they did a great job pulling dresses for me within my budget. I made several appointments and took photo's of my favorite from each shop in order to remember and make my final decision and they had no problem with us taking photo's. While the dress did not win out compared to the one I eventually decided on it was still beautiful and my experience at Isabel's was one of the best of all the shops I went to.
Lorin K
5.0
10/24/2014
I had the most wonderful experience at Isabel O"Neil Bridal Collection! The appointment started of with a personal, relaxed conversation with owner MaryIsabel and I immediately felt at home. This was my first time wedding dress shopping ever, so I had no idea what I wanted or any style names, designers, etc. MaryIsabel and Alex took great care of me and gave me time to look around the shop myself, then provided me with options they thought would look great on me.
The selection in the store is amazing (and so is the interior design!) and I loved plenty of the dresses. After all was said and done, I ended up finding the one and it was the first wedding dress I ever tried on! I loved everything about my visit there. They have a good range of gowns price-wise, and I selected my gown as part of their sample sale and saved a bundle. I HIGHLY recommend going to this boutique for dress shopping!!!
Caitlin S
5.0
10/23/2014
I was a Florida bride but had purchased my dress in another state. I chose Isabel O'Neil because they worked with the same designer and when I went to try it on my dress for the first time after it was shipped, I was in tears - it was ordered too small! MaryIsabel went above and beyond to work with the other store to clear up the issue and did everything to get it fitted correctly, all the while making me feel that it would all turn out great. And it did! I will continue to send future brides and bridesmaids to this store. It was a great experience and I loved everyone I worked with there.
Lena M
5.0
7/15/2014
I could not have been happier with my experience at Isabel O'Neil Bridal! I truly found my dream dress. MaryIsabel was so helpful and did everything possible to make my wedding dress dreams come true. I'd recommend Isabel O'Neil Bridal to ANY bride looking for a perfect wedding dress experience!
christine g
5.0
9/08/2013
I honestly cannot say enough good things about Maryisabel and her boutique. From the minute I walked in the door (despite the fact that I was late for my appointment) I was made to feel like I was special and could relax with my family and friends and really enjoy the process of finding my perfect dress. All of the dresses were very high quality and covered a wide price and style range so I could really get a feel for what was going to be the best look for me. She only books one appointment at a time so we had the entire place to ourselves unlike the other local boutiques I had visited where I felt rushed. If you are looking to have your dress shopping day filled with champagne, sweets, beautiful gowns and exceptional service, then I HIGHLY suggest you go to Isabel O'Neil Bridal in Tampa!
Contact
Curious to learn more?
Start the convo
*=Required
Use this secure form to reach out and share your wedding vision.
Isabel O'Neil Bridal Collection
Samaly De Assis
|
Director of Sales
- Messaging our verified vendors on The Knot is free, safe and secure.
- Conveniently track vendor messages and planning details all in one place.
- Our mobile apps make it easy to stay in touch with vendors while you're on‑the‑go.
- For personalized pricing and package details, sending the vendor a message is the fastest way to get info.
By clicking 'Request Quote', you agree to The Knot creating an account for you, if you don't have one, and to our Terms of Use. See our Privacy Policy to learn what data we collect and how we use it.
Wedding vendors in Tampa
Isabel O'Neil Bridal Collection
Isabel O'Neil Bridal Collection's photos
Why use The Knot to message vendors?
- Messaging our verified vendors on The Knot is free, safe and secure.
- Conveniently track vendor messages and planning details all in one place.
- Our mobile apps make it easy to stay in touch with vendors while you're on‑the‑go.
- For personalized pricing and package details, sending the vendor a message is the fastest way to get info.