I bought my wedding dress (Magnolia) from the Jenny Yoo showroom in NYC. I'd been to half a dozen other stores and nothing had really clicked yet. I was looking for something simple (we got married in the woods!), flowy and with straps. The... consultant, Wendy, was fantastic, and really listened to what I was looking for. I'd said I didn't want any sparkle, but she suggested I try on a dress that had just a bit, and I'm so glad I did because it was perfect. I didn't really have that big "moment" like on TV, but there was pretty much nothing about it I wanted to change and it looked great on me. We took some photos (major bonus points for allowing photos in the store!!!), then headed to two other appointments.... but ended up back just before closing to buy my dress!
Wendy was super helpful with the purchase process. I was also pleasantly surprised to get an email from her this summer about a special accessory sale and free hair and makeup styling event. I was still looking for a veil, so I signed up. I got my hair done somewhat similar to what I was planning for the wedding and then looked at the veils and found one that I kind of liked, but luckily they were able to special order the perfect one, with the sale price for the special event.
The only "issue" I had with my dress was that I had the crinoline layer removed in alterations (not through Jenny Yoo - they don't offer them), which resulted in the dress being pretty sheer, so they had to add an extra layer of lining. It ended up looking amazing though.
Wendy and Jenny Yoo were great to work with the entire time, and very reasonably priced compared to many other boutiques and dresses. I would definitely recommend them to anyone looking for something beyond the standard strapless puffy ballgown.