"A brand is an identity of one's ideas in the retail world and a first impression to the consumer's eyes. LES Downtown is a brand that is mainly, but not exclusive to, personalized suiting, created from traditional menswear styles to fit the cu...rves of a woman. However, they are not limited to mainly the female audience. The niche market that LES Downtown provides their specialized services in is widely similar to other brands, but what makes Les Downtown so unique from others is their design in menswear custom suits, community help such as giving back to inner city kids thru internship programs for students within fashion, variation in wears, such as baby gear and sportswear, and a goal to “Label fashion not people”. The LES Downtown brand helps its customers with affordable, individualized, and fashionable clothing compared to their competitors. Overall, LES Downtown is a brand with unparalleled services and personalized experiences." - Intern Nikol Rafailova (High School of Fashion Industries-Class of 2022)