Love Set Wedding Co

Wedding + Event Planning

Wilmington NC to South Carolina

Service area

Shelby Ballo

OWNER

With over 15 years experience in the wedding industry Owner Shelby founded Love Set Wedding Co as she arrived to the East Coast, North Carolina. Love Set wedding Co is an accomplished wedding planning company known for designing luxury celebrations that feel deeply personal and impeccably executed. From intimate gatherings to large-scale weddings with extensive guest counts; Shelby brings a calm, detail driven approach to every event. Blending refined aesthetics with flawless logistics, Love Set Wedding Co works closely with each couple to transform their vision into an elevated, seamless experience. Every wedding is thoughtfully curated-from venue selection and design to vendor coordination and guest experience-ensuring that no detail is overlooked. Trusted by discerning clients for professionalism, creativity, and discretion. Love Set Wedding Co has built a reputation for producing weddings that are not only visually stunning but also meaningful and effortless for the couples to enjoy. Whether hosting an elegant soiree or a grand celebration; Love Set Wedding Co delivers timeless weddings marked by sophistication, intention, and exceptional service.

Woman-owned Business

3+ years in business

Speaks English

Small team (2-10 members)

Details

Destination Weddings

Destination Wedding Planning

Planning

Budgeting

Destination Wedding Planning

Full Service Wedding Planning

RSVP Tracking

Wedding Design

Wedding Activities

Getting Engaged

Engagement Party

Rehearsals & Parties

After Party

Engagement Party

Rehearsal Dinner

Wedding

After Party

Ceremony

Cocktail Hour

Day After Brunch

Reception

Rehearsal

Rehearsal Dinner

Any questions?

Meet the team

Shelby Ballo

Owner

Shelby is a luxury wedding planner celebrated for her meticulous attention to detail and active involvement in every stage of the planning process. Born + raised in California, now living her best East Coast/North Carolina life. She believes the true luxury lies in thoughtful design, seamless coordination, and an elevated guest experience. She is known for her hands-on approach, strategic planning, and refined aesthetic. Shelby transforms visions into sophisticated, stress-free celebrations. Each wedding is tailored with intention, precision, and a deep understanding of her clients' style and story.

5.0

out of 5.0

7 reviews

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Review Summary

This AI-generated summary is a snapshot of this vendor's ratings and feedback.

Shelby is highly praised for her exceptional wedding planning skills, described as attentive, organized, and creative by multiple reviewers. Many couples appreciated her calming presence, attention to detail, and ability to turn their visions into reality. Shelby's personalized guidance and thoughtful approach made the wedding planning process stress-free and enjoyable. She was noted for her professionalism, effective communication, and ability to handle any unexpected issues seamlessly, making the wedding day special and memorable for couples. Highly recommended for couples seeking a dedicated and caring wedding planner.

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Sarah P

1/07/2026

We knew Shelby was the one for us when she responded to my 8pm email. She made herself so available and relatable which we loved. No only did she answer all of the questions, she a...

dvocated for us with with a pesky venue, and even by helped me coordinate some last minute vendors I had procrastinated on booking. It was an absolute joy and weight off my shoulders every time she helped me complete a planning task. She created magic and helped us till the last moment including steaming my dress while I was getting ready and nervous for anyone else to touch it haha. Our wedding was beautiful and smooth running thanks to her expertise, patience, and dedication. Highly recommend!

Ashley V

11/13/2025

I cannot say enough wonderful things about Shelby. From the very beginning, during our first conversation I knew I wanted her to be my planner. She was constantly upbeat, easy to t...

alk to, feel comfortable with, kind, compassionate, and easy to get ahold of. Throughout the entire process I never once felt alone thanks to her. She reassured my doubts and supported my feelings (which if you’re planning a wedding you know how emotional it can get at times) throughout the entire process. Shelby helped bring my wedding vision to life and I truly could not have done it without her. One of the saddest parts about my wedding coming to an end was not working with Shelby anymore. I feel like I always had more than just a planner, I had a friend, advocate, and someone that would help me achieve my dream wedding no matter what. Not to mention she never failed in helping me get over a freak out moment, or finding solutions to things that just weren’t coming together right. Don’t hesitate on booking with her, I promise you’ll love her, I know I do!

Any questions?

Katherine O

10/19/2025

Shelby was such a calm, creative, and reliable presence throughout our wedding planning and on the big day. She was never pushy, but always kept me on track and offered thoughtful,...

creative ideas whenever I got stuck. Her attention to detail is incredible. If anything went wrong on our wedding day, I genuinely had no idea, because she handled everything so seamlessly. Shelby helped bring our vision to life while keeping the entire process stress free and enjoyable. I felt completely supported and able to just enjoy the day knowing she had everything handled. I can’t recommend her and Love Set Wedding Co enough. She made our day absolutely perfect!

Madeline H

7/27/2025

I truly cannot say enough wonderful things about Shelby. From the moment we started working together, she was amazing — incredibly kind, sweet, and communicative every step of the ...

way. She walked me through the entire planning process with such care and thoughtfulness, making what could have been an overwhelming experience feel exciting and completely manageable. Shelby gave me fantastic advice on the do’s and don’ts of wedding planning — not just generic tips, but thoughtful, personalized guidance that really made a difference. She was so organized and attentive, always making sure that every detail was covered without ever making me feel pressured or overwhelmed. One thing I appreciated deeply was how understanding she was of some of the unique aspects of my wedding. She honored all of my ideas and preferences, and never once made me feel like it wasn’t my wedding. That meant the world to me. On the day of the wedding, Shelby showed up right on time with her assistant, and they completely transformed the space. It was magical. The amount of work, care, and effort she put in truly went above and beyond — honestly, she did way more than what she charges for. I was in awe watching her and her team bring everything to life so smoothly and beautifully. I cannot give a stronger recommendation. Shelby is everything you want in a wedding planner — and more. If you’re lucky enough to work with her, know you’re in the best hands possible.

Kena G

8/28/2023

Shelby made our wedding day so special. She was so sweet throughout the stressful process, had great communication, and just overall made us feel confident with our decisions with ...

her helpful input. We are so grateful to have had her part of our special day.

Yesenia G

8/28/2023

Shelby truly felt like a new best friend who genuinely cared about us. She was professional and thoughtful. On our wedding day, it really was stress free and a huge part of that wa...

s the confidence we had in Shelby. She handled any issues (because there are always random issues, right?) with a quick and efficient response. In our case, our venue (a winery) realized that they likely would not have enough of one of our wine selections to cover the evening. Instead of panicking, Shelby calmly approached my maid of honor & I with alternative options & selections literally I n hand for us to try. In the end we ended up with bonus wine for our guests and the alternative selection ended up being one of the most popular. Her communication was excellent and always upbeat. I know she worked so hard behind the scenes but she really always approached me with the poise and grace of someone who had things under control. Our families both loved working with Shelby. Our vendors loved working with Shelby. We loved working with Shelby. Our wedding day has is now well into the past but I still keep in contact with Shelby as a friend.

Tania D

8/15/2023

Shelby is amazing. She knows how to be personable and really pays attention to the details that are important to you. She’s also cognizant of the budget you want to stay within so ...

as we were 💒 planning, she helped us decide what was worth spending on, and what wasn’t. On the day of the wedding, she made sure I also wasn’t worried about the things I was so hung up on. I highly recommend working with her. Thank you Shelby for making sure that our wedding went smoothly and for making it so much fun!

Service area & Contact info

Wilmington, Wilmington, NC

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Wilmington NC to South Carolina
Typically included in the starting cost

(180) 542-35414

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Love Set Wedding Co

Shelby Ballo

Owner

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Love Set Wedding Co

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Review Summary

Service area & Contact info

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