About this vendor
Lovely Bride Chicago is a bridal shop like no other! At Lovely shopping for your wedding dress is a fun and exciting experience! With indie designers and big names alike, we have a curated selection of the most delightful wedding gowns in town.
We're all about giving our brides a personalized experience. Each bride has her own private room and a stylist dedicated to helping her find the perfect dress! Our dresses range from $2,000 to $7,000.
Details
Dresses
- Wedding Dresses
Fashion Services
- Bridal Stylists
- Plus Size Available
- Private Appointments Available
Awards and Affiliations
Reviews
Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
4.8
out of 5.0106 reviews
Review photos
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Found the wedding dress of my dreams at Lovely Bridal! I didn't even know such a dress existed until I saw it from across the room and knew in that moment - that was it! Katie, the...
sales associate had such a fun, warm energy and added to the experience. I cried tears of joy and laughter when I tried my dress on. Such a fabulous, dreamy experience. I truly felt like a fairy princess. My dress arrived earlier than expected and the alterations recommendations they had were also amazing. Go find the dress of your fairytale dreams at Lovely Bridal!
I had a great experience finding my gown here. They have a large selection which made it ideal for my first appointment. My stylists - Cailyn and Sydney were great and made me feel...
very comfortable during the entire process!
BRIDES BEWARE!! THIS PLACE IS A NIGHTMARE.
I purchased my wedding dress here expecting accurate measurements, and expert guidance on sizing. Instead, I was mismeasured by my styli...
st, Sammy, and ended up with a dress that was too small, completely unwearable, and so short my feet were showing without any shoes on 🤢
The staff & store manager Kate, took ZERO accountability. they had me come back in for measurements during which they assured me they would order me the correct sized dress at no cost to me to get me out the door. But as we communicated over email on sizing and next steps, they ignored me for WEEKS at a time, despite my wedding being only four months away.
After six weeks of begging for a resolution, they finally told me I’d have to PAY for a second dress, which would still require extensive alterations & they couldn’t even confirm whether it would arrive in time for my wedding.
I ultimately had to get a lawyer involved just to get a refund.
Sadly, I’m not alone. Read the Google reviews — there are TONS of brides with the same horror story.
Save yourself the stress & lawyer fees. Go anywhere else!!
A great salon that offers elevated bridal experiences. I went twice to Lovely Bride, first solo and then with my mom and MIL and Rachel made me feel like a star both times! They ar...
e responsive, attentive, and really listen to what you are looking for in a dress. I was never made to feel rushed and all dress samples whether too large or too small were fitted to me with respect for my body and comfort. The space is gorgeous with lots of natural light and the dress selection is quite wide ranging for whatever bridal style you are going for. The prices are higher due to the downtown location and city tax, but the stylist was conscious of my budget points.
Had the best experience today with Sammy. She was an absolute delight and made the entire experience fun and exciting! She listened to what I ~THOUGHT~ I wanted and pulled those ty...
pes of dresses but also made a great suggestion about another gown that she felt based on my style/personality/body type that might be perfect for me. Of course, it was incredible and that was the dress I bought! Never did I ever think my first stop would be the best stop for my bridal dress and that I would say yes in under 2 hours. Best experience. Highly recommend.
I’m currently in the beginning stages of finding my dress and my stylist, Kate, literallyyyyyyy was the best. I went solo for this trip and she felt like a close friend that I brou...
ght along. It really made the experience so fun and enjoyable! She was the greatest. I highly recommend Kate at the Lovely Bride in Chicago!
HORRIBLE.
The sales associate, Rachel, was friendly and overall I had a good in-store experience. Her and the manager took my measurements, and while taking them my mom, my maid o...
f honor, and I all asked MULTIPLE times if ordering 2 sizes down from the sample would affect the construction of the dress. We had concerns as I’m taller and have a long torso, so I was concerned mainly about the bodice. We were assured over and over that it would be an unnoticeable difference.
I had followed up via email a few weeks after ordering the dress because I had a gut feeling that something didn’t feel right with the sizing. I once again was assured that the length was still going to be okay. If I had known the construction was going to be compromised I would have had no issues going up in size but I told the yes let’s keep what we ordered since the “professionals” supposedly knew what they were doing. But again, I was assured over and over the fit would not be compromised. So I chose to trust this team of professionals who have “sold this dress hundreds of times.”
When the dress finally came in, THREE MONTHS before my wedding, I tried it on and my jaw dropped. The dress construction and bodice was completely different. The points of the dress were flimsy and poorly constructed, the bodice was nearly 2 inches shorter than the one I tried on in store (I was assured it should only be a 3/8th difference), and the dress had small strings hanging. My seamstress, who has been voted best in state many times, told me there was no way of fixing this. I took this to get multiple opinions and all agreed that the bodice was not only constructed poorly but too short for me.
When I reached out to Lovely Bride and I was contacted (days later) by their customer service manger, Sammy. She seemed to want to help at first, but as time went on she began getting more condescending and trying to convince me into thinking this was how it was supposed to be and acted as if they don’t make mistakes. She recommended I came back to Chicago (I’m from out of state) to see a seamstress they recommended. The solution she provided was get the back let out and lifted. When I told them that multiple seamstresses said that there was not even enough to let out to get it higher over back (which is odd because I lost weight since they had measured me in-store) they became even more frustrated with my concerns and reiterated this was not a measuring issue on their end. I requested a copy of the contract but never heard from them again.
.I spent almost $5,000 int their store to get a dress that needed to be completely rebuilt. Literally, rebuilt. I was stuck with a HEFTY alterations fee that I did not anticipate because of inaccurate measurements.
Not only was there issues with my wedding gown, but I also bought a mini dress for another bridal event. I was told to order a size that was nearly 3 sizes to big and had to pay another large alterations fee to get that taken in as well. Once again, a measuring issue. I also felt like every dress I tried on in this store was absolutely filthy, which is extremely disgusting and highly unsanitary.
I am extremely disappointed by Lovely Bride and their disregard for this entire situation. I hope no other bride has to experience this level of gaslighting, unprofessionalism and regret.
Note: I never once heard from the store manager or owner.
This place has sooo many amazing dresses to choose from and the staff was sooooo nice. They had a style of dress that I was looking for, so for me it felt like the place that had t...
he most options for me. They made me feel special each time. I highly recommend Kate or Sammy for your consultant, but everyone there is great!
WOW. Where do I even start?
I had been so nervous to start wedding dress shopping because I worried the high-end stores wouldn't feel warm or welcoming, but my sister (who also g...
ot her dress at Lovely!) told me not to worry about that with Lovely Bride. She wasn't wrong! From the moment I walked in and was greeted by Sydney's kind, soothing presence, I felt SO welcome.
I also was nervous to dress shop because my mom is no longer with us, and I worried I'd be emotional or melancholy and would have a hard time having fun, but Tiffany made every step of the entire experience a BLAST and truly unforgettable. Her warm, outgoing, hilarious, bubbly personality and top-tier knowledge of all things bridal made shopping a truly collaborative experience, and she and Sydney hyped me up the entire time. I felt GORGEOUS and like I could be honest about how I felt about dresses. It felt like shopping with my best friends, and my family felt comfortable and relaxed the entire time.
The true piece de resistance though was when Tiffany guided me towards the most incredible dress of all time that I literally never would have thought would be the one. I ended my appointment crying into her arms with gratitude for how special she made the day, and all of the above created a beautiful experience and memory that I will take with me always.
Do yourself a favor and go to Lovely Bride. Make it your first stop, enjoy some bubbly, and have the best time with the amazing people who work there. You'll find the dress and have a great time doing it.
WOW WOW WOW! What a great experience I had here. Not going to lie I booked this appointment last minute and wasn’t super excited. Lovely Bride exceeded my expectations and made me ...
feel so comfortable, confident and beautiful. The staff knew everything about their dresses and designers. The had a great selection and were very transparent on pricing. I found my dress within an hour and couldn’t be more excited. Shoutout Sydney in the Chicago location 🤩 Highly recommend if your looking for beautiful and affordable dresses!
What a great experience from start to finish! Not only did Tiffany help me find my perfect dress (after trying on what felt like a million) they were so kind and easy to work with....
While I had to find my own alternations (they don’t do it in house) my alterations team was shocked at the quality of the material and the way it was made!
Tiffany was the absolute BEST. Such a great dress selection, beautiful studio, and amazing staff. No pushy sales tactics and they make you feel so comfortable and confident in your...
decisions. If you are on the fence, this is your sign to make the appointment!
Lovely bride was the best shop I visited!! They had such a great variety in my budget and some really beautiful designs. Tiffany at the Chicago shop was so helpful and really under...
stood what I was going for
I cannot recommend this bridal boutique enough! My stylist made me feel incredibly special and the whole experience from start to finish was simply amazing. I went to a few salon...
s before this and Lovely goes above and beyond for their brides. I walked out of the salon that day with my dream dress, when I walked in I had no idea what my “dream dress” even was!
Both my sister and I found our dresses at Lovely Bridal. Not only do they have a great selection, but they also have the most amazing people. I had tried a few other bridal salons ...
and was starting to get discouraged, but Tiffany was so positive and knowledgeable, it made the process so much better! Highly recommend!
I had such an amazing experience at Lovely! I felt so comfortable and welcomed. Max was so great to work with - kind, smart, and all around amazing!
Max was so kind and knowledgeable from the moment we walked into the store. We were offered a chilled beverage and got to look at all the dresses on the floor, which not every pla...
ce let me do. The whole appointment felt very private with tons of natural light and just good vibes all around with Max. Even though I didn't ultimately pick a dress from Lovely Bride, I would highly recommend this store to anyone else. Thank you lovely bride and thank you, Max!
Max did an amazing job running my appointment! She was attentive, thoughtful, helpful and extremely supportive throughout the entire process! I am so appreciative for her time and ...
patience and had so much fun during my appointment. Overall this was a great experience and I highly recommend any bride in Chicago to go here!
What an amazing experience! Max is so amazing at what she does. One of the dresses she brought me became my dream dress. And then she brought a veil and suddenly I could see what m...
y bride look was and it was magical or should I say Max-ical. This was the most supportive fitting I’ve ever had. I can’t wait to get my dress!
Max was AMAZING! So kind and listened. This was my first ever experience trying on wedding dresses and Max made me feel comfortable. Her knowledge about the different dresses, find...
ing ones that fit my style, and the time she took fitting each dress was really impressive. Thank you Max and Lovely Bride.
Had the most amazing experience at Lovely Bride Chicago! The space is adorable and they had a wonderful selection of dresses. Tiffany could not have been more helpful! She made me ...
feel so comfortable and had brought out dresses that were exactly what was in my budget and styles that I liked. Thank you Tiffany for making the day so special!
Can’t wait to wear the dress on my wedding day!!
I had SUCH a great experience at Lovely Bride Chicago. Beautiful store and gorgeous selection of dresses. Max was a huge help, making sure every sample dress was clipped so well th...
at it felt like the dresses were perfectly fit every time. It made it so much easier to compare dresses and make my decision. Highly recommend!
I got 3 wedding dresses from Lovely for my wedding! Loved each one!
The crew at Lovely Bride Chicago was warm and welcoming when I visited this last summer during their veil trunk show! I already had bought my dress elsewhere but was looking for a ...
knockout veil and saw they were having a designer's trunk show ending very soon. Even though I didn't even buy my dress there Tiffany took her time with me having me try on at least 6-7 veils! So as not to get my own dress dirty or potentially damaged they had me try on veils with a dress that looked similar to one of theirs (silhouette, shade of white, neckline, etc). In the end, we had so much fun but Tiffany was really a blast to work with- so knowledgeable and practical and helped me choose the most beautiful Toni Federici veil that ended up being by far my favorite part of my wedding outfit. Tiffany and her staff were communicative with me throughout the entire process of choosing/ordering/receiving the veil in time for the wedding and I cannot thank her enough. Love Tiffany and the Lovely Bride Chicago crew!
Had a great experience at Lovely Bride Chicago! I had gone to several other places prior and had struck out at all of them. The team at Lovely Bride listened closely to what I want...
ed and helped me find a dress that made me feel so special but also like myself! Could not recommend coming here more!
I had a great experience shopping for wedding dresses here! The store offered a wide variety of dresses and the attendant was incredibly helpful. I would highly recommend this stor...
e to any of my friends/family members getting married!
Had a wonderful experience at Lovely Bride yesterday, and could not recommend the shop more to anyone searching! Epiphany was incredible, and truly helped make the appointment the ...
best experience possible. She was incredibly patient and helpful and made the process so much fun - I did not expect to laugh so much, the hour and a half flew by! Would highly recommend Lovely Bride and Epiphany 10 times over, thanks so much for such a great experience!
Lovely Bride Chicago was my third stop for wedding dress shopping, and when I came in I was aaaaall over the place about what I wanted! I had no idea! Tiffany was my stylist and sh...
e patiently helped me try a bunch of different styles, which ultimately led me to me dream dress. Tiffany was a joy to work with, and I am so glad I made the appointment!
Best salon ever! Good variety of dresses and the staff made me feel so comfortable and created such a great atmosphere. I cannot say enough about how rad my stylist, Bri, was. 10/1...
0 recommend!!
I found my gorgeous dress at Lovely and could not be happier! My stylist Bri was extremely helpful in working with me to pull dresses that were within my budget & style preferences...
. There were no sales tactics or pressure; she really wanted what was best for me and made me feel comfortable. Bri knew I had another appointment after Lovely and was very open to me calling back with feedback after my second appointment, no pressure to cancel. The space is clean, the staff is really friendly and helpful, and the dresses are LOVELY. I am thrilled with the overall experience and will be recommending Lovely to all of my girls. Thank you!! XO
Wow, I wish I could bottle up the experience! I had the most fantastic time trying on wedding dresses. My stylist, Tiffany was the coolest human ever and made me feel so amazing an...
d beautiful, I didn’t want the appointment to end. She knows the ins and the outs of every dress and recommended some excellent options I didn’t consider at first. My whole entourage had the best time. If you’re a bride, and you want to feel special- go to Lovely and hang out with Tiffany!
The loveliest dress shopping experience ! I felt relaxed and catered to the entire time. My dress consultant, Tiffany (shout out to you girl !), was very attentive, accommodating, ...
and encouraging! I definitely recommend working with Tiffany to find your dream dress. The dress selection from Lover Society was gorgeous and full of boho magic. Great experience!
I cannot say enough good things about Lovely Bride and my experience there! I had two appointments, both with Epiphany, who made me feel like royalty. I went with a specific dress ...
I wanted to try on, but ended up trying on several more that Epiphany picked out that were just as perfect. She was knowledgeable, funny, attentive, and also knew when to step back and let me take it all in. The shop itself was taking COVID safety very seriously (masks required, hand sanitizer provided, minimal guests allowed) and was clean and beautiful. Each dressing room is really big and you feel like you're the only person in the shop. The samples are very well maintained and I actually ended up buying a sample and saved a TON of money and would recommend that route to any budget-minded bride! If you're looking for a luxury bridal shop experience with a warm and friendly vibe, Lovely Bride is the place for you!
I made three appointments for one weekend when my MOH came from out of town to visit. Lovely initially wasn't on my list, but after cutting another salon (due to style), I added Lo...
vely. THANK GOODNESS I did because Tiffany helped me find THE ONE!!!! The customer experience with Lovely begins before you've ever stepped foot in the door - I felt taken care of from the moment I made an appointment! Could not be happier with my choice and experience at Lovely :)
I had an amazing experience at Lovely Bride. I was really nervous when I went in and Bri was so comforting and helpful. She listened to what I wanted and delivered. I felt like she...
really heard me and was so patient. She is really knowledgeable about the dresses and was on point about all her advice. I feel super lucky to have had her help! I would have been lost without you Bri!
Not only is this shop amazing because of next level customer service, it’s amazing because of Epiphany. She truly listened to what I had to say and stuck with me till we found “th...
e one”. She took a different underlay to the dress I wanted to create a one of a kind experience and my one of a kind dress. I cannot speak more highly of her, or my experience at Lovely. Ask for her, you will not be disappointed.
I had such an amazing first time shopping for wedding dresses at Lovely Bride. Epiphane was so wonderful to me and my guests. She made me feel comfortable, beautiful, confident, an...
d helped me wiggle my way into every dress. We laughed the entire time and she had us all feeling so wonderful, joyful, and light!! I walked in not knowing at all what I wanted and she gave me so many options to try on and helped me really identify the things I love. If the rating is out of 5 starts she deserves 10. Thank you so much for the wonderful experience!
Anesha was so kind to me and my friends as I tried on A TON of dresses. She was so stylish and cool and I felt like she really understood me. The selection was really great and I w...
ill definitely be back.
I loved my experience at Lovely! It was the first place I went to try on dresses and Tiffany made me feel comfortable immediately. She brought a "let's have fun" vibe that made the...
appointment really enjoyable. She really listened to what I was looking for and also pulled in some dresses I wouldn't have thought of, but looked great on me. It was really helpful to see the other dresses to validate I was thinking about the right style. A few of the designers that Lovely carries really "got" me and I loved several of their dresses. I ended up falling in the love with the LAST dress that Tiffany showed me and got that misty feeling. We had another appointment so we went over measurements etc but I felt no pressure to make a purchase at any point during the appointment. I just purchased the dress a few days later. Great experience and can only imagine it would be even better outside of a COVID world.
When I walked into Lovely Bride Chicago I was immediately offered and drink and shown to my private dressing room! Olivia was so helpful and had already looked over my Pinterest bo...
ard and knew what styles I liked! She made the process so simple and comfortable! And I found my dream dress!
I had a great experience with Bri from The Lovely Bride! I had come from another boutique that just wasn't quite fitting my vibe and they were able to pull dresses that really wor...
ked! I also has put myself on the waiting list in case of a cancellation and I LOVE that they called me even though there was such a short time to make the appointment. I didn't have my closet set up but Bri did an AMAZING job pulling styles that worked and understanding what I liked and didn't like!
Bri at Lovely Bride is a must see! She really wanted to understand what you liked and didn't like about each dress so she could find the perfect dress for you. I loved my experienc...
e and would definitely recommend to every bride.
My experience at Lovely Bride was amazing thanks to Bri! She truly listened to my wishes and found me the PERFECT dress. She helped to make my family on the east coast feel welcome...
and just made this experience everything I imagined given the pandemic. I highly recommend her as your stylist if you choose to go here!
There was not one single dress I didn’t love at Lovely and Epiphany (who helped us) was absolutely wonderful! The pricing is extremely reasonable as well. I absolutely loved my ent...
ire experience here!!
I had the best experience at Lovely in Chicago! I found the perfect dress that was actually pulled by my stylist Samantha! I would have never picked it but I’m so glad she did! Eve...
n with Covid the whole experience was amazing!
Bri was amazing. She was attentive, answered all our questions and ultimately ended up showing a dress that totally was not on our radar but ended up being the one. It was an amazi...
ng experience. Thank you, Bri!!!!
I had a lovely time working with Anesha in the shop at my first appointment - she absolutely NAILED the gown selection and I fell in love with the second dress she pulled for me! H...
owever, I opted against purchasing from this shop specifically due to the "hard sell" she and a colleague suddenly tried to strong arm me into at my second try on appointment. The attitude was essentially, "You love it? Great! What's your CC number?," then telling me I had 24 hours to "decide" and make the 70% deposit payment. Really off-putting, especially when I still felt as though I had a lot of questions that they hadn't taken the time to answer fully or with consideration. It was strange since to that point, Anesha had been really helpful and informative. Not sure if this is a selling tactic they're told to use by corporate? At any rate, it's not effective - they lost the sale because of it.
I worked with Bri and she was so great! She wasn’t fake or trying to make a sale and she offered unbiased opinion in what she saw ME do/how I reacted to each dress I tried on that ...
I wasn’t even aware of (I was between 2 styles and really having a hard time selecting where to go from there). She also completely understood what I was looking for through my descriptions, which made trying on each dress fun, despite being so tried (Lovely was my third bridal appointment for that day). You can tell she’s worked in fashion/retail for awhile. I also really appreciated the shop lay out but also the conditions and precautions they have implemented transparently to keep everything safe and no ambiguity with the rules. The shop still found a way to make things a fun and nice experience with champagne too despite the COVID times in a safe way. Nice job, Lovely!
I will literally be recommending Lovely Bride to any friend that is getting married. The stylist I worked with was named Anesha and it was like she was reading my mind. I wasn't to...
tally sure what I wanted for a dress when I came into the store but she was able to guide me to the dresses I liked the best. Even my mom and fiance's mother said it was amazing that she could take a comment of "I like that..." and select a dress that looked amazing on me.
Even though I didn't end up buying my dress here (my second favorite was at Lovely Bride) I was blown away by the amazing experience I had - even with the pandemic. I highly, HIGHLY, recommend this bridal salon.
Lovely was everything I ever dreamt of! My stylist was Samantha, she was super calm and knew her stuff! We first set up a zoom meeting and went over of what to expect and she was a...
ble to answer my questions prior to the in person appointment. The day of, I went with my parents and we were in our own private fitting room. Samantha slowly brought over the dresses in my wishlist and helped me get in and out of each dress- she did not pressure me in the order of the dresses I tried on and at one point offered a veil and a small bouquet of flowers to add to the look! HOW AMAZING! With that being said, I tried on about 10 dresses- my final two Samantha asked if I was interested in trying on the dresses multiple times to help decide. I left lovely with the one!! Prior to leaving, allll my measurements were made, Samantha also allowed me to be involved in finalizing the size of my dress because I was in between sizes which I appreciated! Would totally recommend, not your typical bridal store. I felt comfortable from the minute I walked in to the minute I left!
Contact
1657 N Wells St., Chicago, IL
Lovely Bride Chicago