About this vendor
As the OG indie bridal shop, Lovely redefined the wedding dress shopping experience in 2010, and we continue to push the boundaries every day for #ourlovelies.
In our 17 bridal shops across the country, we have created spaces where you can create memories (and a sweet Instagram moment). We search the globe for the most unique designs and stock our stores with the perfect amount of wedding dresses to make the shopping experience a blast (never overwhelming). And because we know our modern-minded lovelies want to feel knowledgable and empowered while dress shopping, you can view our wedding dress collections online, including prices, by location. Hooray to more transparency in the bridal business! First shop online, then have an amazing experience in our stores.
Details
Accessories
- Cover Ups
- Jackets
- Wraps
- Hair Accessories
- Headbands
- Pins, Combs & Clips
Business Attributes
- Woman-owned Business
Dresses
- Shower & Party Dresses
- Wedding Dresses
Fashion Services
- Bridal Stylists
- Plus Size Available
- Private Appointments Available
Awards and Affiliations
Reviews
Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
5
out of 5.0131 reviews
Review photos
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Sierra was the best at helping me find my wedding dress! She really took the time to listen to what I liked and what I was looking for. Highly recommend going to Lovely Bride as they have a beautiful selection of dresses to choose from. (10/10) experience!
My fiance and I were both in the market for our dresses. I had tried on over 30 dresses at 4 different places and Lovely was hands down THE BEST experience! Sierra and Maddy were so friendly, welcoming, and fun to be with. They took amazing care of us and we both found our perfect dress!
We could not recommend Lovely, Sierra, and Maddy more. ❤️
I had the most special, sincere and amazing experience at lovely bride! It was my very first bridal shop and I said yes to a dress that they didn't even have in stock at their store but took the liberty of keeping consistent communication to arrange a loan from another store just so I could try it on in person and even obtained sleeves for the dress per my interest very last minute. Sierra was astounding and so kind. She was very understanding of my late arrival due to all roads being closed off. Despite the tardiness, she did not rush me and was very flexible with me going back and forth between toppers and dresses. I would highly recommend lovely bride and look no further!!
An absolute DREAM appointment with Sierra! I can’t thank her enough for all of her help. She genuinely listened to every detail I was looking for & pulled so many different options with elements I was drawn to. With her help, I was able to find THE DRESS! It feels like the perfect blend of every detail I have always dreamed of. I can’t thank her + the Lovely Bride Phx team enough for all of their help in making this happen! THANK YOU!
I worked with Sierra and she was amazing! I came into the visit with a totally different vision of my wedding dress and ended up with a surprise pick the was everything I wanted and even more! Sierra was so great listening to the elements of my dream dress that I wanted and picked the winner! She was so calm and supportive and made the whole process so fun! I love the Lovely Bride inventory and quality of designers and dresses. They made me feel special and you can tell they truly care about their brides! I would go back and send all my closest friends there in a heartbeat!
I had the best experience at Lovely Bride with Sierra! Sierra was absolutely amazing to work with and helped me find my dream dress. 🥹 She was so kind and positive to work with, down to the little details of playing Taylor Swift during my appointment because she knows I love her so much! I’m even more excited for my special day because I found my dream dress. Thank you Sierra and Lovely Bride! 🤍💍🥹
Sierra was AMAZING! She was so kind, welcoming, and made me feel comfortable throughout the whole process. She did a great job of listening to my thoughts on the dresses—every one was a better fit for me than the last until I found the one! I never felt any pressure either. I couldn’t say enough about how wonderful Lovely & Sierra are!!!
Sierra was amazing!! Before I even had my appointment she called me to hear about my vision and made sure that she had the perfect dresses ready for me to try on. When we arrived she greeted us with champagne and made us all feel at home. I found my dream dream dress and veil thanks to her! She made me feel like a true queen and has been so great at communicating throughout the whole process. Thank you Sierra 💕
Xandra was the BEST, I had an insane wishlist I wanted to try on and she made sure nothing was missed and that I was able to see it all while still being able to narrow out what I would not like. After my first appointment I went to a couple others and other shops since I had pre booked appointments, but the experience just didn’t compare so I sent Xandra a few other styles I NEEDED to see in order to feel confident in my choice and once again she showed up and made sure I was happy with everything. I recommend Lovely Bride over any of the major shops here in AZ (trust me I went to all of them) your stylist there will care so much more about you and the experience will just be amazing!!! So sad Xandra won’t be there when I pick up my dress but so glad I got to work with her and Lovely Bride. 💕
I had the absolute pleasure of working with Sierra to find my wedding gown, and I couldn’t be more grateful for the experience she gave me. From the moment she first called me to go over next steps, to the moment we started trying on dresses, she made me feel comfortable and genuinely listened to what I was envisioning.
She struck the perfect balance between offering expert suggestions and letting me explore what felt right for me. Sierra was patient, kind, and incredibly knowledgeable. Her attention to detail made the whole experience feel effortless and fun. I left my appointment feeling confident and excited!
If you're looking for someone who truly cares and has an amazing eye, ask for Sierra. She made such a special moment in my life even more unforgettable.
Myself and my crew had an amazing time saying yes to my dress at Lovey Bride! Sierra was helpful and so fun and personable that it just felt like having an extra friend and cheerleader there for me on my dress shopping journey. The Rue De Seine dresses were everything I dreamed of a more, the detail work is immaculate. The quiet and private vibe of Lovely Bride made it really easy to feel comfortable as no other parties were there at the same time. The goodie bag after saying yes was an amazing and sweet touch. Thank you Sierra!!
I had the best experience at Lovely Bride! Sierra was so patient and totally understood my vision! She really took the time to figure out what dresses I liked best and went above and beyond!!
I went with my best friend a year ago and from her experience I knew I was definitely coming back to Lovely Bride when it was my turn!
I had the best experience and this was the first bridal store I went to. I requested Sierra as my stylist because of the amazing experience I witnessed when my best friend came in to try on her dresses. I couldn't have asked for a better stylist. Sierra listens to everything you need and she made sure to always check in with me during the entire process. I never felt rushed, she was so patient with me. I had 6 guests with me and they all had the best time. She made sure to also call me before my appointment so we could have more time to discuss what I was looking for and she was so prepared the next day. I left with the biggest smile on my face because I said yes to my dress! Thank you Sierra and thank you to Lovely Bride for making my wedding dress dreams come true!!!!
I went to a few shops, and Lovely Bride was by far the best experience I had, had the best dresses, and where I ultimately found my dress! Sierra was my stylist and really went above and beyond to help me find exactly what I wanted and how I wanted to accessorize. I wanted a some specific details and she really understood what I was looking for and was able to address every question or concern I had. I wanted a very clean elevated look and they are the only place I visited that did that incredibly well. I tried on more elsewhere after Lovely Bride and nothing really compared to the dress nor overall experience. So... definitely visit this spot and expect it to be where you find YOUR dress and enjoy being done dress shopping :)
I could not have had a better experience dress shopping than I did at Lovely! Sierra understood my vision for the dress and the overall vibe perfectly and brought out so many great options for me to try on. She even gave me a call the day before to ask about my preferences, looked at my venue ahead of time, and made me feel so comfortable overall. I'm so happy I said yes to the dress here!
The only bridal store I went to that made me feel like a bride! I had such an amazing experience at Lovely Bride with the help of Sierra! She helped me find my perfect dress and veil. I couldn’t be happier with my experience!!
I had the absolute best experience with Lovely Bride. Sierra was a DREAM to work with and made the day so special for me and my family/friends. We had such a good conversation the day before to get on the same page, and the day of couldn’t have been more perfect. I can’t say enough good things about Lovely Bride and Sierra! Oh, and I found my dream dress so that was great too :)
Lovely Bride Phoenix was amazing! I was lucky to get Sierra as my stylist and I can’t say enough good things about her. She’s so sweet, personable, and made me feel so comfortable throughout the whole process. I said yes to the dress during my appointment and I couldn’t be more in love with my dress. Highly recommend this store if you’re looking for the chic/contemporary style dresses and the best stylists!
My experience at Lovely Bride in Phoenix was absolutely perfect. The whole process from start to finish was so easy. I really appreciate the ability to browse dress options (including prices) ahead of my appointment. Sierra was amazing! She is so sweet, bubbly, and talented - I felt so comfortable having her as my stylist. She listened to my wishes and likes/dislikes to help me find the best dress for my wedding day. I am so happy I chose Lovely Bride and so lucky I was paired with Sierra. 🤍 I had a truly lovely experience.
I just completed my dress pick-up at Lovely Bride, and I have to say that I'm a little bit sad that the process is over! Everyone there is so sweet, especially my stylist Xandra who is seriously a superstar at her job. I completed my pick-up with Sierra, and she made this little moment so fun. Would recommend lovely Bride to everyone I know!
Lovely Bride made dress shopping the best experience, I felt so special and taken care of by Sierra. The selection is gorgeous and the shop is seriously adorable. Sierra took us through everything and understood exactly what I wanted (and I left with my yes dress 🥰) I wish I could relive it again and again!! ❤️
Sierra is a gem! Lovely Bride Phoenix was the second shop I went to for my wedding dress and also where I found my dream wedding dress ☺️ Sierra was my bridal stylist and she made it such a wonderful experience. She took the time to reach out before my appointment to go over the process and to get an idea of what I was looking for. She was very welcoming and friendly and you can tell she loves what she does! Thank you to Sierra and Lovely Bride :)
I cannot say enough good things about Lovely Bride- the entire experience was wonderful! I absolutely loved my stylist, Xandra! The dress selection was fantastic, and I felt so comfortable and confident throughout the entire appointment. I would highly recommend Lovely Bride and Xandra! I am so happy I found this boutique and was able to say yes to my dream dress!
We had Sierra as the stylist for my daughter’s appointment and she was amazing!! This was the third bridal shop we tried and our LAST!! She said YES to a gorgeous dress meant just for her!! Highly recommend Lovely Bride!!!
I had a wonderful experience at Lovely Bride Phoenix. Xandra was amazing and helped me find the perfect dress!
10/10 recommend booking your appointment with Sierra at Lovely Bride!! The shop is super charming and sets the tone for a great experience. Sierra is so sweet and took the time to pay attention to each detail of what I was looking for. So happy I found this gem!!!
I had the most amazing experience at Lovely Bride PHX!! My stylist, Jordan, could not have been more sweet and perfect! Every single dress she pulled for me was beautiful and I ended up saying “yes” to the most stunning dress ever. I wouldn’t have even seen this dress if she hadn’t pulled it for me. Thank you Jordan & Lovely Bride for the best experience I could have hoped for!
I had a dress appointment at lovely bride and Jordan was my stylist. Jordan was very nice and made me feel super comfortable the whole time. I had so much fun and wasn’t even expecting to say yes to the dress that day. Jordan knew exactly what to say and seemed just as excited that I was to say yes to the dress.
I have been to MANY bridal shops in the Phoenix area (for other brides) and this was by far the best and easiest experience. They have all the dresses they have in stock online, with the prices(!), so I knew exactly what I wanted try on when I went to my appointment. Sierra was my stylist and she was so sweet and helpful. I'm a wheelchair user and I was scared that trying on dresses would be too difficult, but Sierra knew the dresses well enough that getting in and out of them was a seamless process. She made me feel comfortable and she understood my vision. It was a wonderful experience and I would recommend Lovely Bride to anyone.
Sierra made this experience so easy — I was so comfortable sharing my vision with her and she knew exactly what I was looking for. I found my dream dress that feels like it was made just for me (I was super nervous about trying on wedding dresses and Sierra boosted my confidence SO MUCH). 10/10 recommend for all Phoenix brides!
I had the most incredible experience at Lovely Bride thanks to Jordan. She helped me find my dream dress with such personalized attention, making the entire experience feel truly special. The atmosphere was so comfortable, allowing me to relax and enjoy the process. The dress selection at Lovely Bride is both unique and timeless, catering to a variety of styles. I am beyond thankful for Jordan’s expertise and care. Highly recommend!
I am a 2025 bride and I had the absolute best experience at Lovely Bride. Sierra was amazing and made my day so incredibly special. She called me the day before my appointment to introduce herself, ask questions, answer any of my questions and the appointment was soooo seamless because of this. I was in such good hands! I’m so happy with my experience here and can’t wait to be a Lovely Bride!!
Lovely Bride Phoenix was such a lovely experience!! I had 2 wedding dress appointments and Lovely was my first and I’m so happy it was. I brought my mom and 3 sisters to join in on the fun. Sierra, my incredible stylist, greeted us, educated us on different dresses, and honestly made us feel so welcomed and happy! She brought calmness and excitement to my experience and I would not change it for anything!
She called me a day before to see what I had my eye on, what my personal style was, what I didn’t like, and she walked me through their website so I knew what to anticipate for dress styles.
I did add in their VIP package so that my family can enjoy some fun drinks and of course contribute onto the already fun ambiance! So glad they had that!
I found my Sarah Seven dream wedding dress along with a veil and gloves. I hadn’t thought about it but they also had a pretty white bouquet to help wrap your look together, which was really sweet- it really is the little things!! Their magic show room was the cherry on top. It’s everything I’d want my experience to be. Thank you Sierra and Lovely Bride Phoenix!
All the love,
Jasmine
I had the most amazing experience at Lovely Bride Phoenix! From the time I booked my appointment, communication was fantastic and I felt so supported.
The stylist I worked with was Sierra, and I cannot say enough AMAZING things about her! She took the time to listen to my preferences and pivoted with ease to bring different choices out based on mine and my group’s feedback. I felt so comfortable and truly just so special during my appointment.
I am a bride that has a hard time making decisions…and after trying on over 30 dresses at multiple places, I am so happy to say that I said YES to my dream dress at Lovely Bride!!! I couldn’t have done it without the wonderful guidance and support of Sierra! I will cherish my experience forever and cannot wait to see my dress arrive! 🤍✨
I had the BEST experience with Lovely Bride! Booking a fitting online was super easy. I was so blessed to work with Sierra, whose care and attention to detail was beyond my expectations. Staff was very communicative, personally reached out to confirm visit, and Sierra even spent almost 20 minutes on the phone with me the day prior to my fitting to go over what the appointment would be like as well as my vision for the dress. Sierra was very respectful of my budget and clearly outlined the process for a rush order, since my ceremony is a bit sooner than the typical timeline for the designers they work with. The dress I ultimately chose was one Sierra hand picked! The store itself is just gorgeous, lots of parking across the street, easy to find. All of the gowns I tried on were so stunning and impeccably made. Each one truly looks and feels handmade, quality well beyond other stores I went to, and looks that serve both the classic and non-traditional bride. Absolutely would recommend, love the small business vibes.
Sierra was 10/10! I had an amazing experience at Lovely Bride, all thanks to Sierra! She was incredibly attentive and listened closely to what I was looking for in a wedding dress.
Based on my preferences, she suggested multiple dresses from a designer she thought I'd love, and one of those dresses ended up being the one!
During my final try-on before saying "yes," Sierra went above and beyond by reaching out to the tailor to discuss how we would tailor the dress to fit me perfectly.
Thank you, Lovely Bride, for making this such a special and memorable part of my wedding planning journey.
Sierra was seriously amazing! I was so anxious and had no idea what I was looking for and she listened to my feedback on each dress and brought me new options. She is an amazing stylist and truly would not have been able to pick and customize my dress without her! My favorite experience of all the wedding dress shopping I did. Cannot recommend enough!!!
Small intimate shop with several modern and classic dresses to choose from. Jordan was wonderful! After trying on a few of my wish list dresses she was able to determine my style and selected a dress to try that was perfect! I appreciated that my experience felt private, calm and stress free compared some other studios I visited. Can’t wait for my dress to arrive!
I was SO happy and pleased with my experience with Lovely Bride, with special mention to my stylist Sierra!
From start to finish, it was so consultative! From understanding what I want before, from really respecting my vision of what I wanted and liked, I’m not surprised at all that I found my dress here!
Would highly recommend!
Every bridal stylist should try to emulate Xandra at Lovely Bride Phoenix. From the moment we arrived at our first appointment to the time we walked out the door after purchasing my dress, she was nothing but kind and thoughtful. I’ve been to other bridal boutiques in the Phoenix/Scottsdale area and no one else compares. Xandra truly CARED about finding me a dress that I felt beautiful in. The communication during and between appointments was world class. Highly highly recommend Lovely Bride to anyone searching for a wedding dress! Ask for Xandra!! ❤️
I had the absolute best experience with Lovely Bride Phoenix. I had a few phone calls prior to my appointment and every one I spoke with on the phone was extremely sweet, knowledgeable, and patient with all of my questions! I had the honor of working with Xandra in person, who went above and beyond to make me feel special! The day of my appointment also happened to be my 30th birthday…when I arrived Xandra had set up the room with balloons and a happy birthday banner!! She even purchased cookies and had a candle ready to light.
My momma was flying in from Florida and was a little delayed but Xandra reassured me that we would have time and never made me feel rushed. Even though I had my heart set on one dress in particular, Xandra was patient and allowed me to try on a few others for fun but also to confirm the gown I loved was THE ONE. The bridal studio is beautiful, organized, and clean! The entire process was seamless and I wish I could relive the experience over and over again!
I highly recommend Lovely Bride to all future brides out there, you will not be disappointed.
I had a great experience finding my dream dress with Sierra! It was the first and last dress I tried on. It was one of the 4 boutiques I went to, and I had the best time at Lovely! She made me feel comfortable, confident, and answered all my questions. I highly reccomend it to all brides!
I had THE best experience with Lovely Bride Phoenix. I live in Wisconsin, but my best friend and maid of honor lives in Phoenix. Prior to my appointment at their Phoenix location, they were very communicative, and I got such a personal VIP treatment from the very start. They went out of their way to make sure they had all the necessary details to tailor my experience and prepare for my appointment. The bridal studio is beautiful, and my stylist, Xandra, was AMAZING. She completely understood my unique vision and the whole process was seamless and so much fun. Every dress she preselected for me to try was stunning, and the one she saved for last was THE ONE. It's my dream dress and I couldn't be happier. I highly recommend Lovely Bride to all future brides out there, you will not be disappointed.
I had such a great experience at Lovely Bride with Sierra as my stylist. This was my first (and only!) wedding dress experience and I am glad I chose Lovely Bride. Sierra reviewed my saved dresses in the look book and paid attention to the small details to help me find the perfect dress! The store is cute, spacious, and has great lighting/mirrors to get the full wedding dress experience. I'll be recommending to all my other girlfriends!
I had the great pleasure of working with Sierra at Lovely Bride Phoenix and could not have been happier with the shop or her assistance! It was my first day ever trying on wedding dresses and I found my perfect gown with Sierra's expert assistance and I could not be happier. Her bubbly personality and down-to-earth authenticity sets a comfortable and trusting tone that any overwhelmed bride would greatly appreciate. Buying my dream dress at Lovely Bride was Sierra's assistance was the easiest decision I've made yet and I will forever remember my experience with a huge smile.
I found my wedding dress with the help of Jordan :) Such wonderful staff and such a beautiful variety of dresses! Jordan made finding a dress so easy and stress free! I highly recommend brides to check out Lovely Bride!
Xandra was absolutely wonderful to work with! I enjoyed every minute - she listened to my thoughts, made things comfortable, and made the process go so smoothly!
I had an absolutely amazing experience at this store! The private dressing room made my appointment so much more intimate with my guests and they had a wide variety of dresses! Sierra was my stylist and she was incredibly helpful with narrowing down options and really taking into consideration what I was looking for while being price conscious!! I would highly highly recommend this store for any Arizona bride💓
I had such a wonderful experience at Lovely Bride Phoenix, Xandra was SO wonderful to work with and made the process fun and easy!! She really picked up on my vision which I appreciated beyond!!! Am very happy to have found my dress!!!
Xandra was hands down the most incredible bridal associate I have had the pleasure of working with. She ensured that the process was seamless and comfortable, all while taking the time to connect with me and hear my vision for the perfect dress! I felt that I could process each dress I put on without feeling rushed. Her overall presence was calm and supportive! From our phone consult to the fitting, she truly went above and beyond to make my entire experience wonderful and stress free! She helped me find THE dress as well as recommended a seamstress for alterations, allowed me to play with accessories, and so much more! Thank you so so so much again Xandra! If you are in need of a fun, personalized experience with bridal shopping go to Lovely Bride!
Contact
711 E Palo Verde, Phoenix, AZ
Lovely Bride Phoenix