As the OG indie bridal shop, Lovely redefined the wedding dress shopping experience in 2010, and we continue to push the boundaries every day for #ourlovelies. In our 17 bridal shops across the country, we have created spaces where you can create memories (and a sweet Instagram moment). We search the globe for the most unique designs and stock our stores with the perfect amount of wedding dresses to make the shopping experience a blast (never overwhelming). And because we know our modern-minded lovelies want to feel knowledgable and empowered while dress shopping, you can view our wedding dress collections online, including prices, by location. Hooray to more transparency in the bridal business! First shop online, then have an amazing experience in our stores.