Book your dream appt at our San Diego Showroom
AWARD WINNER (5X)
Thanks to recommendations from couples on The Knot
Luv Bridal offers a stunning selection of diverse designer wedding gowns at incredibly reasonable prices. An exclusive feature to our showroom is that we provide almost every designer sample gown in multiple size and color runs offering a more real look and feel to your dream gown when you find the one. Our knowledgeable and patient Bridal Stylists are eager to help you find the perfect gown for your wedding day. Experience the difference with our elegant showroom and unique style of gown shopping that you'll never forget. Schedule your appointment online today!
Prices & packages
No pricing details yet
Reach out to get a customized quote from this vendor.
Details
Dresses
Wedding Dresses
Fashion Services
Bridal Stylists
Gown Collections
Awards and Affiliations
Any questions?
Reviews
4.8
out of 5.0121 reviews
Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
Review photos
Showing slide number 1 out of 9
- Top reviews
- Newest first
- Oldest first
- Highest rated
- Lowest rated
Sort by
Renee C
5.0
2/04/2025
I had the most amazing experience at Luv in San Diego. I had Marisa as my stylist and she was everything I could have asked for and more. So sweet, personable, and knowledgeable. The store was beautiful and the dresses were breathtaking. They offered free snacks and beverages and I never felt rushed during my appointment. Thank you Luv bridal!!
Christina S
5.0
1/19/2025
Exceptional Service and a Dream Dress at Luv Bridal
Planning a wedding in just six months can be a whirlwind, and finding the perfect dress was one of my top priorities. After hearing wonderful things about Luv Bridal in San Diego, I was determined to get an appointment despite their packed schedule. Initially, there were no openings until February, but I added myself to their waitlist in hopes of an earlier spot.
I thought I got lucky when I saw a Sunday appointment in January become available, but unfortunately, there was a scheduling error, and the spot wasn’t actually open. Carolina, who I spoke with, was kind and reassuring, encouraging me to keep trying. To my surprise, she called later that evening to let me know a last-minute spot had opened up for the next day. I immediately jumped on the opportunity, and I’m so glad I did.
Due to the short notice, I could only attend with my two sisters. From the moment we walked in, I was blown away by the welcoming and friendly staff. My stylist, Marisa, made the entire experience absolutely wonderful. She was kind, patient, and incredibly knowledgeable. Marisa took the time to ask thoughtful questions about my preferences, walked me through their selections, and made the process stress-free and enjoyable.
I wasn’t expecting to find my dream dress so quickly, but Marisa nailed it with the second dress she pulled for me (I tried on seven total). While I was ready to say “yes,” I wanted my mother to be part of the special moment, and she couldn’t attend due to the last-minute nature of the appointment. When the staff heard about my situation, they went above and beyond, offering me a “mini” appointment the very next morning so my mother and mother-in-law could join me.
The next day, Marisa continued to provide exceptional service. She welcomed my family warmly, allowed me to try on a few more dresses to give my mom the full experience, and never once rushed me or pressured me to make a decision. I truly felt like the staff cared about my budget and my happiness. Thanks to Marisa and the incredible team at Luv Bridal, I said yes to my dream dress!
The only downside is that alterations are not done in-house, but I feel confident with the trusted recommendations they provided for local bridal alterations.
Overall, Luv Bridal exceeded all my expectations with their quality dresses, professional staff, and compassionate service. I cannot recommend them enough to any bride-to-be looking for her perfect gown.
Any questions?
Michelle A
5.0
10/02/2024
Out of all my dress appointments this was by far my favorite!! My stylist Lindsey made me feel so comfortable, picked up a good range of dresses for me to try on, was conscious of my budget, really listened to my thoughts, and even gave me moments by myself to really take it all in. I went once with my friends and a second time by myself. When I went by myself, the other stylists there were also super helpful and giving me support as if they were my own friends/family! I ended up saying ~yes to the dress~ here and I am SO excited!! Truly could not have asked for a better experience.
Jessica W
5.0
9/14/2024
They went above and beyond helping me find my dream dress. I had a budget but did went over just a little and was completely ok with it. Highly suggest this bridal shop!
Chloe R
5.0
7/23/2024
Loved, loved, loved shopping at Luv Bridal! My consultant Jen was so enthusiastic and knowledgeable, guiding me toward my dress (even if it was a complete 180 of what I thought I was going to walk out of the store with)! She was able to show me 5+ dresses in my hour-long appointment, and we found the one! The ladies were all so nice and comped me the price of my veil since I found my dress on my birthday. Best gift I could have given myself for my wedding.
You'll feel like an absolute princess while at Luv Bridal, they truly make the dress-shopping experience a wonderful memory to look back on.
Olivia B
1.0
3/07/2024
I had an absolutely horrible experience shopping at and receiving my dress from Luv Bridal. When I went in, I told them that my budget was $2500 but could stretch to $3000, and I had a list of dresses in mind. I was told that all the dresses on my list were in my budget. I tried on maybe 10 dresses - it's a very weird set up where you have to walk to a back room, no one helps you get in or out of the dress except for zipping it, and then you have to walk out where you're only feet away from other brides. It's super cramped, and this was the only bridal boutique I went to where you weren't assisted into dresses.
I fell in love with one dress on my list and decided to purchase it. I was told to get back dressed in my normal clothes and then I was measured OVER my normal clothes. This was the only boutique I went to where I was measured in jeans and a sweatshirt. Absolutely ridiculous.
I was provided with a contract for $3090, and I was initially upset that it was slightly out of budget, but I figured they didn't think $90 would break my budget. Whatever. I then was told I should order a size 16, and I was shocked. I know bridal sizing is weird, but I'm usually a size 8-10. I was planning on losing some weight before the wedding, and I told them that. They told me to order no more than 1 size down, so I chose to go with a 14.
Then, they told me that they accidentally put the wrong dress on my initial contract, and this dress was actually $3400. I never would have tried on a dress for $3400 and was absolutely heartbroken and embarrassed that they literally waited until I had my credit card out to tell me that it was more over my budget than they even thought. I had already decided with my whole party that this was the dress and gone through all the motions, so I just decided to suck it up and pay for it.
Cut to several months later when I'm trying on the dress. I lost maybe 10lbs, and when I went to put on the dress, it completely fell off. I had to hold it up to even move around. It literally would have fallen to the ground if I wasn't holding it up. There is absolutely no way that a 10lb weight loss could result in me losing so many dress sizes that the dress would hit the ground, especially since I already ordered one size down from what they measured me at. I was told by the bridal assistant that it's the size I ordered so there's nothing they can do, and that their alterations recommendation could definitely fix it. I contacted their alterations recommendation, who quoted me triple the normal alterations price just for the corset to fit me.
Luv swindled me into buying a dress outside of my price range and completely mis-measured me, leaving me with either having to pay an absurd amount of money in alterations or buy a new dress entirely. I would avoid at all costs.
Jesselyn M
5.0
2/07/2024
Wonderful experience at LUVBridal. After trying on dresses at A LOT of shops I found my dream dress at LUVBridal. The staff was so helpful and made me feel special in a sea of beautiful brides. They helped get me the best price they could and even helped me catch the veil of my dreams on sale! Highly recommend the wonderful ladies at LUV Bridal
Lindsay E
1.0
11/23/2023
I am the bride’s maid of honor and we had a terrible experience, plus this was the first dress shop we went to. The stylist, Sara, told us to take photos of each dress my friend wanted to try on. Instead of listening to what she and her friends wanted, Sara chose dresses herself. My friend specifically said she didn’t like strapless or the neckline that went straight across, yet Sara kept putting her in that style of dress. Sara added no commentary or questions to each dress that was tried on, and during the process called my friend ‘picky.’ 9 out of 10 dresses made my friend feel horrible, because they were nowhere near what she wanted. When my friend voiced that one of the fitted dresses was way too tight and made her look bloated, the stylist said that there was no difference between that dress and the others, and then proceeded to put my friend in ballgown dresses instead of fitted. Overall, Sara didn’t seem to care about her job and surely didn’t seem to care about how my friend felt when picking out a dress for her special day. At the end, it seemed like the stylist just wanted us out of there and we were ready to get out of that weird atmosphere. We went to Jana Ann Couture next where we had a lovely stylist who was very passionate about her job and helping my friend find a dress she loved.
Jocelyn P
5.0
9/03/2023
Found my perfect dress today with an incredible staff and absolutely gorgeous selection that had anything and everything I could need. My mom and I had such an amazing experience
Can’t wait to continue working with them
Maegan M
1.0
8/16/2023
Went here 8 months before my wedding, found a gorgeous dress and when I went to try it on during pick up it was EXTREMELY small. No where near close to the same sized dresses in store. The manager Anna tried to say I had gained weight and thats why it didnt fit and had major attitude. We made her measure the dress and she reordered a new one which didnt even come in when she PROMISED it would and then LIED about it. We ended up going elsewhere and found a better dress and got a refund. The dresses here are gorgeous and priced very well and all other staff members were super sweet. I had a really great first bridal appointment here as well, however if you buy a dress here-size up and the manager needs an attitude check.
Caitlin S
5.0
6/12/2023
Luv Bridal is it! The staff is extremely helpful. They understand how emotional this process can be, but made me feel supported every step of the way. They worked within my budget and were very clear on the process up front. They had me go through the ENTIRE store to look at all the dresses to point out what I liked or disliked. It forced me to be honest with what I was looking for, what I was open to trying, and what I absolutely didn't like so they could get a better sense of my style. They listened to my needs, but knew when to push me to try something new. I never expected to have that "bridal moment" but they helped me find THE ONE and I cried instantly before the dress was even zipped up. I'm so grateful for this store and will be recommending it to any future brides!
Danielle D
1.0
10/29/2022
Brides, don’t waste your time here! The dresses were DIRTY!! Staff is unfriendly and inexperienced. Communication is terrible. They had no respect for me, it was obvious. They only cared about the sale and they couldn’t even pretend to care enough to successfully do that.
Hymna R
5.0
10/10/2022
I wish this was my first bridal shop so I didn't have to go to the other four beforehand. Savannah was my stylist and she helped immensely with figuring out what I truly wanted. She let me walk around the floor picking gowns that peaked my interest which is completely different from the other bridal stores where they bring you gowns. At first I was dead set on a lace mermaid gown but wasn't feeling it. The final gown was a little out of my budget and Savannah did warn me, but I fell head over heels with my Provina's gown and would wear it again given any special occasion. I recommend my future brides this vendor not only for the range of gowns, the prices, but also for the experience.
Kathryn T
5.0
8/21/2022
Luv Bridal gave me a beautiful dress! It was so ethereal and pretty. I just want to wear it all the time. I got a strapless dress and then added sleeves and a cape to it. They didn’t do alterations, but that is okay! They helped me find a dress that fit my personality and made me feel beautiful! I just want to wear it all the time!
Katie B
5.0
7/24/2022
I had such an amazing experience with Luv Bridal and my dress consultant Victoria!! It was a wonderful atmosphere where you immediately felt welcomed and comfortable. Victoria made the process seamless, fun, and relaxing. She used my input to pick some wonderful dresses for me to try on and helped me narrow them down to a specific style I liked. There was no pressure to buy right away and the experience felt genuine. I went to a few other stores, but nothing compared to dress selection and customer experience like Luv Bridal. 100/10! Check out Luv Bridal!
Michelle K
5.0
7/18/2022
I had gone to other bridal shops and none compared to Luv! When you step in the door you instantly feel welcome. Other shops can be off putting and territorial over their dresses. I felt so bad for my stylist, Kylie, because I was overwhelmed and didn't know what I wanted. She was SO helpful and understanding. She was able to squeeze me in the next day after I had time to clear my head. We went in with a game plan and she found my dream dress! She was such a god send and a pleasure to work with. I would recommend all my friends and family go to Luv because of the experience and the beautiful dresses. Go to Luv and you will not be disappointed!
Sam S
5.0
4/12/2022
Had an amazing experience at Luv Bridal! I had done two other bridal appointments at other wedding stores and Luv exceeded all expectations. Christina was an amazing stylist and her help absolutely helped me make my choice for a dress I love. My wedding date is also too soon for a custom new dress to be ordered so I tried on stock dresses and the selection was still amazing! On top of that, Christina helped me stay within my budget, and although I need to get my dress tailored to size (I left with a great recommendation for a dress tailor as well), I got to walk out with my dress. I’m so happy with my experience and absolutely recommend for other brides looking for that perfect dress.
MISTY S
5.0
1/27/2022
Please hear me!!!!! DO NOT waste your time going anywhere else! DO NOT! “Luv Bridal” is the Rolls Royce of places to purchase your dream wedding dress. The 1st dress I put on was the dress I bought! All the others was just me having fun playing “model”- I knew as soon as I slipped into it that I wanted to walk down the isle in it. The process is beyond red carpet… your guests sit in a cute couch while you tour the store explaining your dress to your personal assistant.. She hand picks what she imagines you in & you get started! They have awesome payment options & the place is spotless! THANK YOU ANI for being such a gem! I truly appreciate you & the amazing service & attention you gave me. Here’s to my wedding!!!! 11-11-22!!!
Vera C
5.0
1/25/2022
They have a wide variety of dresses and styles AND sizes. The staff is great, and the location is beautiful. This is actually the third time my family and I had gone here to shop for a wedding dress (two of my sisters purchased their wedding dresses from this location as well), and like the other two times they were nothing short of amazing! Shay from the get-go knew exactly what I wanted, and she was super attentive and welcoming not just to me, but made my guests feel excited and really involved. The experience from start to finish was effortless and so much fun. I'm so thankful for Shay and the rest of the staff at Luv Bridal for helping find my dream dress.
Téah C
5.0
1/19/2022
Large selection of beautiful, up to date dresses. Very helpful, friendly, not too overbearing nor pushy staff. Did not try to pressure me to buy my dress on day 1.
They helped me stick to my budget and even found a dress in another of their stores that fit my style!
FYI: Dresses seemed to start around $1500 here unless you get one that is off the rack.
Brittany D
5.0
12/30/2021
This was my first dress shopping experience for myself, and I was at such ease! The stylist, Jenn, was so easy to work with and asked all the right questions! I went in with pictures and walked out with a dress that I would have never seen myself in... after only trying 4 dresses! I am a plus size bride and was nervous that I was going to hate all the dresses I tried! Jenn listened to my "luvs" and my concerns as I tried each one on, and she delivered! She envisioned what I had in my head but did not know how to describe! I would definitely recommend Luv Bridal!
Crystal F
5.0
12/21/2021
I had the most AMAZING time trying on wedding dresses. The lady who helped me (I forgot her name) was a ROCKSTAR!! I'm a plus size bride and I didn't think I was going to find anything that fit. She was so calm and was able to answer all of my questions and made me feel extra special. I had major surgery a couple months ago so trying on dresses was a little hard. She was able to help me and made it as easy as possible. When I found my dress she dolled me up with a veil, flowers, and showed me how beautiful my dress would look at night. I haven't seen another bridal place do that. I would HIGHLY recommend this place for curvy people.
Morgan F
5.0
10/22/2021
I had such a wonderful experience at Luv Bridal. My stylist was Shae and she made sure I found the absolute perfect dress. My wedding is only 4 months away so I was limited in the selection of dresses. But I never once felt like I was settling. She made sure to listen to my likes and dislikes and she found the most perfect dress. She also made the experience special for my mom, sister, and I by incorporating little touches. She put a veil on me and positioned me in the front of the salon and told me to close my eyes, when I opened she had me positioned in front of a mirror so I could see how I would look walking down the aisle. This moment brought me to tears and I knew the dress was the one!
Sierra H
5.0
9/13/2021
Wow! My experience at Luv Bridal was amazing. I went to one other store before here, and thought I might’ve found the dress but was feeling pressured and wanted to come here to confirm. First off, the showroom is gorgeous and really appealing. The selection is amazing. They have great lighting both natural and recess, and mirrors everywhere so you can see all angles. They even are able to dim the lights so you can see what your dress would look like at night and let me tell you, I’m pretty sure this is what made me fall in love. Ani was my consultant and welcomed me and my guests into the beautifully organized showroom. She was extremely sweet, real, and a pleasure to be with. She was complimentary without being fake. She took me around to each section of the showroom even if it wasn’t what I described so she could get a sense of what I liked and because many dresses can be customized. I loved this approach as often places just ask for pictures, but I felt this gave her a perfect idea of my style and things I liked that I might not have known how to articulate. She put me in and out of a ton of dresses, and I found that where I was confused before I was able to make quick decisions on style choices. The selection was incredible and I liked almost every dress, but she knew when to move on and when to let me take my time and feel out a dress. She asked me about my fiancé and when I was close to picking a dress she let me walk down a walkway towards the mirror to see what he would see. It really put me in a good headspace. Ani didn’t pressure me at all and the last dress she put me in she made sure she could order still since it was a sample, and when she could she brought it in and it was perfect! I had a specific vision and she brought it to life and really made me feel like my style was fun for her to play with! She even gave me a discount because we had such a good time. Thank you to Luv Bridal and Ani for an amazing day. I can’t wait to wear my dress!
Lily K
5.0
8/29/2021
Koko was awesome! She was really great at helping me find the perfect dress. Luv was the first place I went. I went to two other bridal salons for good measure but really couldn’t beat the dress from Luv!
Charm C
5.0
8/08/2021
I had such a great experience at Luv Bridal! Luv Bridal was the first place I went to to look at and try on dresses. Koko really took the time to listen to what I was looking for in a dress and learn more about my wedding vision. She was so helpful and I loved the selections she brought for me to try on. I ended up purchasing my dress that same day! I did look at dresses at other stores but Luv Bridal had the best dress selections and customer service.
Allison T
5.0
7/17/2021
Luv Bridal was the first place I went to try on wedding dresses, and Ani helped me try on a lot of different styles to help me determine what styles I liked the most. When I tried on the fourth dress she suggested, I knew it was my favorite. It felt too soon to make a decision, and Ani didn't make me feel pressured to buy it, but after I left I compared every other dress I tried on to that one. After a few more dress stores, I went back and bought it and am so glad that I did! I am so grateful for Ani's help - she really made all of the difference. :)
Monica S
5.0
7/12/2021
Highly recommend Luv Bridal. My consultant, Ani, was sweet, helpful, professional, and very knowledgeable about wedding dresses. I went to 3 bridal shops and had good experiences everywhere, but this was my favorite and I ended up getting the perfect dress for me here. Beautiful and reasonably priced dresses. Very fun and low-stress environment. :)
Amaya F
5.0
6/24/2021
Luv Bridal is the best! I had my favorite person Jenn! She has helped me out twice and she did not disappoint! She remembered my style from the first appointment, she walked me through the whole process again and she even remembered the people that came with me last time! If you want a real genuine, caring team behind you and your wedding dress experience...don’t walk...RUN to Luv Bridal!! ☺️💜
t k
5.0
6/15/2021
Luv Bridal was everything I could have hoped for in a Bridal Shop. The experience was easy and the dresses are AMAZING. My bridal consultant Anna was a dream. I cannot recommend this shop enough.
Diana E
5.0
5/28/2021
I was scrolling through social media and saw an ad for this place. Now I am only 8 months away from my wedding day and dress shopping wasn't even on my mind yet. The ad talked about their 3-day Sample Dress Sale and I sent it to my sister out of curiosity and she said let's go for it. I came in with an open mind and left with a beautiful designer dress that I didn't even know I would love! The staff there are ALL 100% supportive and friendly and you can tell they love their job. With every dress you try they are all your hype women it is amazing! I would recommend this place not only for the stunning dress options they have but for the overall experience as a bride-to-be trying to navigate through dress shopping which is a very personal and intimate part of your day. Love them!
Erin B
5.0
5/26/2021
Ok- wow!
Short answer: will recommend 10/10 to all my friends.
My experience:
I found that Luv Bridal was having a sample sale and went on a whim, with zero expectations and hopes to just whittle down what style I really wanted. I have been to 3 other salons/stores and just hadn’t found the one.
Even though it was super busy, I was greeted immediately, enthusiastically and with kindness- by multiple staff. I was there by myself, and even though the store was packed (in a very covid safe, socially distanced and respectful way) the staff all made an effort to make sure I was comfortable, happy and even took time to get to know me. I found myself just mesmerized in the distance by the dresses that were not apart of the sale- an absolutely STUNNING selection.
When it came time, the ladies looked through what I picked myself, suggested I sub out 1-2 dresses, and pulled a few for me- during a very busy sale. What!!!?? This was awesome customer service!
Enter Anna. Oh, she’s the BEST!!
I was in the dressing room, she stepped in to help get me in and fitted. I felt so special, amongst all these other women- who also felt so special. It was by far the best experience that I have had. I tried on 5 dresses and it was one after the other that I loved- and it just kept getting better.
I can confidently say: if I didn’t find a dress today, I would 100% come back with an appointment and know I would find something.
My good news: I found a dress, at such a fair price. I have never felt so beautiful. These women are so kind. This store is so nice. I just can’t say enough what a lovely experience I had. During a sale!!
Thank you Anna, and all the ladies, for truly making dreams I didn’t even know I had come true. I am so, so happy and forever grateful to you.
Do yourself a favor and check this place out!!
Celeste G
5.0
4/28/2021
Sarah is a freakin rockstar! This was my 5th attempt at wedding dress shopping and it was the experience we all dream of having! Sarah was fantastic; she listened to my vision, gave me her honest opinions and really went above and beyond to make sure I was comfortable and taking in all the options. Forget Davids Bridal, this is a one stop shop for your dress - they have a ton of options to choose from and are really able to work with you when you find "the one." I LOVE Luv Bridal, thank you so much for making this the best experience ever!
Erika L
5.0
3/08/2021
Had the greatest experience all thanks to the help of Sarah! I honestly could not speak more highly of her. I for one am not the type who enjoys shopping so I was not looking forward to the process of choosing a dress. But Luv Bridal has such a great selection and great assistance that I felt so comfortable, heard, and had a really amazing and fun experience. I loved how honest and safe I felt to express things about particular dresses, and I was able to find the perfect dress. Sarah was so kind & amazing and help me stay in my budget. With Sarah I didn’t feel like just another customer that she was trying to get my money from, but she is so personable it felt like I was shopping with a friend. I went to two other shops to look for dresses but absolutely did not have the same great and personal experience as what I did with Luv Bridal. All the staff is so friendly & helpful, and the variety of dresses were amazing. The dress I choose had amazing quality (and looked way more expensive than I thought it was going to be) but it was so affordable and beautiful! SHOP HERE.
Rosella C
5.0
2/25/2021
Amazing store, dresses and staff!! really had a great easy experience shopping fot my dream dress!! I could not have asked for anything better. Shout out to Sarah, she was amazing at accomodating to my budget, style and overall vision. THANK YOU! I said yes to the dress at LUV bridal
Andrea R
5.0
2/23/2021
I had an absolutely wonderful experience at Luv Bridal. Sarah was the best! I had tried on multiple bridal dresses before coming to Luv Bridal. I was honestly starting to think that I was never going to THE dress. But Sarah was super patient listened to what my needs and desires were and then got to work! Even though I had shown her pictures of the styles and dresses that I liked she still told me to look around point out anything that I liked or didn't like about a specific style. She was so attentive to my comments that when I was trying on dresses she would automatically know to discard some or add certain styles depending on what I had said. At the end I found the perfect dress! Thank you Luv and Sarah for being so patient and having a wonderful display of dresses! Seriously the only place that had various dresses in the style that I was looking for!
Megan M
5.0
2/22/2021
WOW! 10/10! Overall - supportive staff that listens to you and your hopes, not just forces dresses on you. Shae was WONDERFUL! The whole staff was so encouraging and created a great try-on atmosphere. Even other bridal parties were awesome and supportive to each other as strangers, that’s how fun it was!
My story -
Something kept telling me store after store that there’s a more perfect dress out there. Once I got to the store I was paired with Shae. The store took great precautions with COVID as well so I always felt safe. Shae took me aisle by aisle and asked me what I liked / didn’t like. From there she pulled dresses for me to try. After a few dresses that were stunning but not quite it, Shae grabbed one from the back that I hadn’t seen. I tried it and immediately loved it. She helped me look at all of my options for other dresses and accessories. I knew the dress was the one because I cried. Not when I put it on, but when I had to take it off! This store made me feel AMAZING! The dress was better than I could have ever designed myself. The staff was amazing!! 10/10 for the full experience!
Genesis F
5.0
2/09/2021
Where do I BEGIN!! if your looking for the best bridal dress shopping experience in San Diego look no further than luv Bridal. After visiting a few places before going to Luv bridal I began to feel extremely stressed not only were the other bridal places not understanding my vision of the dream dress I wanted but they were completely ranging out of my budget leaving me hopeless as if this whole bridal dress hunt wasent for me. Considering my wedding is 5 months away and a budget of $1000 I didn't think I would be able to get the dress I wanted. BUT the minute we walked into Luv Bridal the weight and stress just fell of my shoulders. The staff were extremely welcoming, followed all the procedures to ensure safe and social distancing. My consultant Jen was AMAZING !!!! LET ME TELL YOU ! She made my experience unforgettable! I felt so understood and she totally made my vision come to live she showed me dresses that were totally out of my comfort zone and dresses that fit my dream dress live a glove. They have such a variety of stunning dresses. Jen such an amazing energy and she truly cares about you finding your dream dress. Jen was so understanding of every little fear and doubt I had answered all my questions and never made me feel embarrassed about asking questions. And the best yet, Jen sticked to my BUDGET! And did not pressure me into buying something I couldn't afford. The staff here care for you and genuinely want to make sure you look the most confident, stunning, flawless, & amazing on your wedding day. I said yes to the dress and I will recommend this place to everyone I know !
John R
5.0
1/25/2021
I'm still glowing hours after my appointment at Luv Bridal today. Cristina was my stylist and she was so sweet and knowledgeable about all the dresses and different styles. She also had an uncanny ability to read my face (even while wearing a mask!) and could tell exactly what I thought about a dress without having to ask. This was the first bridal salon I went to and I definitely did not expect to find a "the one" today, but it was the second dress I tried on! We still tried on many other options, but nothing compared to how I felt wearing the "the one", as cliché as that might sound! There were plenty of options within my budget, and the dress was actually cheaper than I expected it would be because it was on sale! Obviously everything is a little different being a bride during COVID, but the entire team at Luv Bridal worked really hard to make the experience special for my mom and I. Also, we felt as safe as you could be venturing outside during COVID, since everyone wears masks the entire time and there was only one other bride trying dresses on, so there was plenty of space for social distancing. Overall, it was such a wonderful experience and I can't wait to wear my wedding dress! Thank you Luv Bridal, Cristina, and Madi Lane!
Laura M
5.0
1/12/2021
I came in having almost no expectations as it was only my second dress appointment and I left that first day with what felt like a friend who knew me, was able to put into words and pull dresses that were just what I was looking for, even without knowing it myself. If you come here you need to ask to work with Jen, she is a gem. Her knowledge of this industry is incredible, plus she has a heart of gold. She made the entire experience so much fun and exciting. Every time I came back to try on dresses, she was my go-to girl.
Julie D
5.0
1/12/2021
I cannot say enough amazing things about Luv Bridal and my stylist, Sarah! This was my first shop and first time ever trying on wedding dresses. My wedding is in 68 days and I was so nervous that they weren’t going to have a lot to choose from “off the rack” and/or in my size but boy was I wrong! Sarah explained how the process would go, I showed her a few inspiration photos and we got started. Although I tried on multiple beautiful dresses, the first one Sarah picked out for me was exactly what I was looking for! (With a few alterations to come) She is very experienced in her field and definitely knows how to pull the perfect dresses. She was so friendly and made the entire experience so comfortable from beginning to end. Wedding planning during a pandemic is far from easy, but this experience was by far the best thing ever! I would recommend Luv Bridal to anyone and everyone getting married. Thank you for a perfect experience and dress!
Chelsea M
5.0
1/03/2021
I had a wonderful experience here! My consultant was Jen. She was AMAZING. I instantly felt comfortable with her and she understood what I was looking for while also showing me dresses I never thought I’d like (surprise, I did!). Jen made me feel confident and we had so much fun throughout the appointment. I ultimately got my dress somewhere else, but I would recommend Luv 10/10!
Chelsea T
5.0
12/28/2020
I had a wonderful experience at Luv Bridal. I had Jen as my consultant, and she was so much fun and made me feel really comfortable. She made sure our interactions were Covid-safe but still made sure I could have a lovely bridal dress shopping appointment. I made multiple appointments to try on dresses, but none of the appointments compared to my experience at Luv. I didn’t really expect to find my dress somewhere because of my budget, but I was pleasantly surprised at the variety of dresses and price-points. I found my dress at Luv, and everyone at the shop was so supportive and helpful. I couldn’t recommend Luv Bridal more!
Annalies A
5.0
12/03/2020
I cannot say enough about my experience at Luv. It’s exactly the kind of special a bride wants when searching for her wedding dress. Sarah helped me and she was FABULOUS. She made me feel so at ease with the freedom to express exactly what I wanted for my dress. She was so personable, genuine and made me feel very special as I tried on dresses. She captured my vision perfectly as she got to know me more in the showroom. I am so excited for the dress I found there!! Everyone else I spoke to on the phone was also quite friendly. 10/10 recommend!
Taylor P
5.0
11/30/2020
Could not be more happy with my experience at LuvBridal San Diego. With appropriate covid precautions in place, I still felt like I got the complete dress shopping experience. My stylist was Sarah, and I truly felt like she cared about me and my dress expectations! I tried on a handful, loving one. I went to another bridal store following my appointment, but ending up coming back to purchase the dress Sarah picked out! 10/10, loved this place. Already recommended it to my friends who are engaged as well.
laura n
5.0
11/18/2020
I had THEE BEST experience at Luv Bridal. Sarah made me feel so comfortable and relaxed, as if I were shopping with a long time friend. The first dress I tried on ended up being, "the one". After having tried on many other dresses at other boutiques, the selection here was far superior. I am so happy I decided to check out Luv Bridal.
Kimi A
5.0
9/27/2020
Alicia's amazi!!! she was patient with me and had such an amazing personality, she knew about every dressed I asked for and all details. I cannot thank her enough and recommend her to every!!!!
Korina M
5.0
8/30/2020
This place had such a great selection. I had a great experience. Jen really listened to my vision. She was a joy to work with. She understood what I wanted and chose dresses that I was looking for. In the end the I said yes to the very first dress she had me try on! Highly recommend this place.
Sarah S
5.0
8/13/2020
I had an amazing experience at the Luv Bridal! Sarah was so nice, welcoming, and warm. I love that at the Luv you can walk around and view/pick out some of your favorite dresses yourself whereas many other bridal boutiques they pick out the dresses for you. Gorgeous selection of dresses with a wide range of prices.
Brittany P
5.0
8/04/2020
I had two amazing experiences at Luv Bridal and I felt very comfortable with the COVID precautions they were taking at this salon. My first appointment with Ali consisted of us narrowing down what styles of dresses I liked since that was the first time I had tried on wedding dresses. Ali was great at helping me select a wide range of options to try and was more than willing to keep up with my quick decisions about dresses. Due to my great first experience here, I went back for a second appointment with Ali. Ali is great about taking your feedback and selecting options that incorporate the things you like about other dresses. She was very patient and easy to work with. I can't recommend Ali and Luv Bridal enough! With the help from Ali and support from the other ladies at Luv Bridal, I found my perfect dress!
Amie B
5.0
7/27/2020
I worked with Jen and had an absolutely fabulous experience. I came in with a good idea of what I wanted and picture of my favorite gowns. She had my number one pick, and I tried it on and instantly fell in love. Jen made sure to have me try on a few others to make sure the one I loved was in fact "The One". It turns out it was. Beautiful showroom, amazing stylist and perfect dress!! You won't be disappointed at Luv. They know their stuff and they're so much fun!!
Rachel V
5.0
7/10/2020
I had an amazing experience with my stylist Lauren, and the rest of the LUV bridal team. Let me just say that the location is easily accessible, and there is plenty of parking. When first entering the boutique you are greeted with smiles from the ladies at the front. The check in process is a breeze, with multiple reminders text/email regarding your up coming appointment. The place is clean, organized, with plenty of bridal dresses to suit anyone's palate. After checking in, Lauren had pick out any dress that seem to catch my eye. By the end of the process I was almost overwhelmed by the thought of having to try on all the dress I pick out. However to my surprise, my stylist had brought out a few dresses based on what I was drawn to and the style of my wedding. Let me just say she did an AMAZING job! The first dress I put on, I knew was the one! I would highly recommend this place to anyone and everyone.
Mackenzie B
5.0
7/09/2020
Wonderful boutique in a very convenient area of San Diego. Jen W. assisted me with finding my dress. It was my first time ever looking at or trying on wedding dresses and she listened to me every step of the way, really understood my design style and ended up picking out the winning dress for me. She was so helpful, fun to work with, and really made my time there special and something to remember. I SAID YES TO THE DRESS! Thank you Luv Bridal
Emily K
5.0
7/02/2020
The place is beautiful and the selection of dresses is great. They really understood what I was looking for and helped me to find the perfect dress on my first time.
Brianna C
5.0
6/28/2020
The moment I was greeted by Jenn in the showroom, I knew I'd have a magnificent experience, despite how COVID has sucked out the joy of mostly anything bridal during this time of year. She was bubbly, warm, and the BEST STYLIST I could've asked to help me! We "shopped" around the show room to solidify which styles I liked, and which I wanted to avoid. She had what I was looking for down to a "T," simply based on our short conversations. The first gown she had me try on ended up being the one. I felt like a goddess--confident, beautiful, and it made my mom and sisters cry. After just trying on four others, I put on the first selection again and said YES to the dress of my dreams! It was in my budget and a spectacular choice. I would recommend LUV to any hopeful bride!!!!!
Haylee U
5.0
3/10/2020
Wow WOW wow. TOTALLY exceeded my expectations. I was so nervous about getting a a wedding dress, I had recently put on a little weight and I was feeling pretty self-conscious that I wouldn't find the ONE. Well let me tell you all those butterflies went away as soon as I met Jen, my stylist she was purely AMAZING. She made me believe I was her only business that day, which made me feel so special and was so much fun to work with!! We couldn't stop laughing and dancing it was a
I cannot recommend this beautiful establishment more, they have a very wide selection of dresses & good prices! I went in with a $3,500 budget for a dress and left spending only just over $2,000 for the most stunning timeless dress and a gorgeous veil. Not only that but the ambiance was so fun, everyone who was staff there was lively and accommodating to all of the guests and brides to be.
If you are looking for a first stop and probably last stop on your bridal shopping adventure, LOOK NO FURTHER.
LUV Bridal in San Diego is the best! I am going to have a weeping husband at the end of the aisle when he sees me in that dress! Can't wait.
Leela N
5.0
3/10/2020
Great experience! Found a dress I loved but had trouble committing. Six weeks later I knew I made a mistake by not ordering it. Due to the amazingly awesome ladies over at Luv Bridal they were able to contact the designer and rush order it in time for my wedding in August. No judgement about my wishy washy-ness and just very supportive!
Jennifer C
5.0
2/21/2020
I had a great experience here! Sarah was amazing and helped me find the one! I would definitely recommend :)
Ivy C
5.0
2/07/2020
I had the most amazing experience at Luv Bridal with Sarah - she was SO sweet and attentive, and I said yes to the very first dress she picked out for me! Luv Bridal accommodated my whole group - my mom, mother-in-law and bridesmaids were all there, and all of us had tons of fun and enjoyed every minute. Thank you to the whole Luv Bridal team for making this such a special day for me, and especially to Sarah who was just incredible in every way!
Karla F
5.0
2/01/2020
I came in to the shop having ZERO idea on what i wanted. Sarah was AMAZING and really helped me narrow down exactly what kind of dress i would like. She was extremely patient and very attentive during my entire appointment. This place was my first stop and i ended up getting my dress here. I never once felt the pressure to say yes and am extremely grateful for Sarah who listened to me the entire time.
Contact
Curious to learn more?
Start the convo
*=Required
Use this secure form to reach out and share your wedding vision.
- Messaging our verified vendors on The Knot is free, safe and secure.
- Conveniently track vendor messages and planning details all in one place.
- Our mobile apps make it easy to stay in touch with vendors while you're on‑the‑go.
- For personalized pricing and package details, sending the vendor a message is the fastest way to get info.
By clicking 'Request Quote', you agree to The Knot creating an account for you, if you don't have one, and to our Terms of Use. See our Privacy Policy to learn what data we collect and how we use it.
Wedding vendors in San Diego
Luv Bridal - San Diego
Luv Bridal - San Diego's photos
Why use The Knot to message vendors?
- Messaging our verified vendors on The Knot is free, safe and secure.
- Conveniently track vendor messages and planning details all in one place.
- Our mobile apps make it easy to stay in touch with vendors while you're on‑the‑go.
- For personalized pricing and package details, sending the vendor a message is the fastest way to get info.