When you feel Beautiful, You look Beautiful
Travels to all six New England States.
Travel area: No travel restrictions See details
Ani Yaghmourian
OWNER
Typically responds within 24h
AWARD WINNER (7X)
Thanks to recommendations from couples on The Knot
It has always been my life’s work to make women feel amazing about themselves, and I strive to ensure I achieve the look they are seeking. Makeup By Ani ( Inner Beauty Artistry ) is to bring that inner beauty out, be it soft, light, and natural, to bold, beautiful, and daring on their first date to engagement to their wedding day.
I am a makeup artist only, I do not offer hair services.
Based in Rutland, Worcester County, MA, Makeup By Ani, or Inner Beauty Artistry, is a wedding makeup company that provides services to newly weds that will make them feel confident on their special day.
Details
Beauty
Makeup
Makeup Artists
Makeup Trials Available
Spas
Facials
Waxing
Awards and Affiliations
Any questions?
Meet the team
Ani Yaghmourian
Owner
As a little girl I have always been fasinated with makeup. When the holiday collections of Estee Lauder, Loreal would drop and my mother would buy them, I would sneak into her room and take the makeup. When maturing I never thought myself as a natural beauty, but when I put makeup on it made me feel good about myself. That is my mission to make every woman feel amazingly beautiful about themselves, no matter what.
Reviews
5.0
out of 5.055 reviews
Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
Review Summary
This AI-generated summary is a snapshot of this vendor's ratings and feedback.
Reviewers rave about the makeup artist’s professionalism, punctuality, and calming, friendly demeanor. They praise her skill, flexibility, and ability to create customized, long-lasting looks for diverse skin tones and party sizes. Clients say she’s communicative, reasonably priced, and highly recommended.Review photos
Showing slide number 1 out of 9
Alicia B
Highlighted review.
5.0
10/17/2024
Ani did my makeup and some of my bridesmaids and my mom for my 10/11 wedding. She is so talented and was wonderful to work with! Ani is very organized, punctual, and excellent at c...
ommunication. I am very happy with how my makeup came out, and it lasted the whole night! She also offers “just eyes” for any other ladies wanting to have their eye makeup done but want to do their own foundation; my bridesmaids loved this option! I would highly recommend Ani as a makeup artist.
Camryn G
5.0
3/20/2026
I really can't say enough how crucial Ani was to our special day. She is so professional, communicative, and a joy to work with from start to finish. Not only is Ani an expert at h...
er craft, she also was such a kind spirit to have on our team of vendors. Despite having to travel to us super early in the morning and work for several consecutive hours (she did makeup for two whole brides and almost our whole wedding party!!), she was so focused and attentive to our needs the whole time. All of our bridesmaids and family members raved about how great it was to have Ani's fun, positive energy in the room while we were getting ready. And to top it all off, we looked (and felt) beautiful!!
Any questions?
Stephanie M
5.0
12/14/2025
Ani is a wonderful makeup artist and person in general! She’s done my makeup as a bridesmaid and as a bride - both times, she made me comfortable, she asked for my opinions/what I ...
was comfortable with, and made recommendations without pressuring me. I truly have loved working with Ani - she is kind hearted, flexible, and communicative.
Elise G
5.0
11/11/2025
Ani was amazing! She was so professional for both the train and the wedding day, not to mention she did the BEST job of getting rid of wedding day jitters! She is extremely talente...
d, and uses high quality makeup - we had a rainstorm during my wedding and my makeup stayed PERFECT! I recommend Ani to any future bride looking for an amazing artist at a great price!
Tierra S
5.0
11/10/2025
Ani was incredible! She calmed down some of my fears about being brown in this section of the country and not finding anyone who knew how to do my makeup. She listened to my wants ...
and helped me pick the perfect look even when I didn’t know that much about makeup up. She helped fix a last minute dry spot on my husband-to-be and made us both feel and look so beautiful and offered a blessing for our marriage that I thought was sweet and personal. Definitely talk with her leading up to the day, I’m sure she could have been even more helpful if I did with skincare tips and recommendations. She made the day so much more calm and relaxed and fun. Would recommend her again and again! Personable and knowledgeable! Thank you Ani for making our day shine!
Kaylin C
5.0
11/07/2025
Ani is incredible! She answered every question/request I had and made me feel so beautiful and comfortable on my wedding day. She was so kind, patient, and supportive every time we...
talked. She gave me a wonderful advice leading up to my wedding, and we all were blown away by her talent! I highly recommend her - she is fantastic!
Kristina S
5.0
11/06/2025
I absolutely loved having my makeup done by Ani! She really went above and beyond. Her prices are soo reasonable and she’s so experienced in her craft. I had awful acne at the time...
of my wedding and I was really nervous about how it would come out especially in photos but she really did such an amazing job! I highly recommend booking with her, you won’t be disappointed
Payton S
5.0
11/04/2025
Ani is an amazing artist to work with! She was able to help me with everything from makeup to pre wedding skin care and prep. After my first trial I had decided to go in a differen...
t direction as far as the style of my makeup. Ani was so flexible and accommodating making sure I had exactly what I wanted for my big day!
Jen B
5.0
1/08/2025
Ani is someone I would highly recommend. She is very professional and working alongside other professionals came quite easy to her. She was punctual and started the day by placing ...
the bride and bridal party at ease. She didn't rush anyone and made each one of us feel like we were the only one she was working with in that moment. She worked with a variety of ages, styles (airbrush and non), yet no one left Ani's workspace feeling overdone or like someone other than themself. We simply felt like a more beautiful version of ourselves. She listened to all of our wants and needs... smaller lashes, fuller lashes, more sparkle, bolder lips etc. she would aim to please. The make up came out gorgeous! It stood up through the test of time. My make up was fully in tact at the end of the wedding even after a full night of dancing. I highly recommend Ani for your special day. You are worth it and so is she.
Kimberly K
5.0
12/11/2024
Ani is amazing! She came out almost 2 hrs away to do just my trial. She took the time to understand what I was looking for, for my big day. She made sure myself and my bridesmaids ...
were comfortable. She really knows what she is doing and matched each ladies makeup to a T. She was timely and made she we were all set before leaving on my wedding day. I highly recommend her! She truly helped me have the best day of my life.
Mia A
5.0
12/06/2024
Ani was great for the wedding. From contacting her as I was deciding on a make up artist to the wedding day she was great! Punctual. Professional. All around AMAZING!
Sarah B
5.0
12/05/2024
Ani was a delight to work with. Super friendly, on time, and not to mention does wonderful work. She listened to my wants and vision and brought her professionalism and expertise. ...
I felt beautiful on my wedding day!
Dominique H
5.0
12/04/2024
I was so glad to have chosen Anoush as my wedding makeup artist. She not only did my make up but all my bridesmaids, flower girl, and my mother. She is so flexible and super easy t...
o work with. She's just all around fantastic! She took the time to listen to what I wanted for my bridal make up and made my eyes stand out just the way I wanted them to look. My makeup lasted all day and I am beyond grateful for Anoush. I will definitely be using her again!
Meg B
5.0
3/22/2024
Ani was wonderful. She did the makeup for my bridesmaids for my wedding. She showed up early and took the time to discuss with each of the girls what type of look they wanted to ma...
ke sure they were happy with the final product. They all looked AMAZING!! I would highly recommend hiring Ani for a wedding, she does a fantastic job.
Caitlin G
5.0
1/03/2024
I went to Ani to get my makeup done for my sister's wedding and she
did such an amazing job that I went to her for my own wedding! She is
very skilled and listens to your vision. ...
I highly recommend Ani!
Megan L
5.0
12/31/2023
Ani is amazing! I hired her to do makeup for my wedding. She was extremely professional, gave excellent advice about what looks good and she made my bridal party, mom and myself lo...
ok amazing! I would highly recommend her to anyone, she is a fantastic makeup artist and I was very lucky to have found her!
Alleen S
5.0
12/26/2023
I want to say how amazingly impressed I am with Ani. I loved working with her. She was professional, punctual, and over all her energy suited us all. I would recommend her to anyon...
e.
Adrian B
5.0
12/22/2023
I was at a Destination wedding, and I wanted my makeup done. Ani was the makeup artist for the wedding and she did a phenomenal job. Not only did she take care of the bridal party ...
she had enough time for last minute makeup applications from a couple of us. Very attentive, humble, professional. She got the look I was going for, and made me feel beautiful. I highly recommend her!!
Emily S
5.0
12/22/2023
Knows what she’s doing, listened to what I was looking for and did a great job. Reliable. Definitely recommend
Allison P
5.0
12/21/2023
Working with Ani was a dream! She was so professional and punctual and was so enjoyable to work with leading up to wedding day and on wedding day. She kept things running smoothly ...
and did a beautiful job on our makeup. I highly recommend working with Ani!
Rachel S
5.0
12/20/2023
Ani is prompt, professional and talented. She worked with my schedule and helped me realize my wedding day make up vision!
Meghan L
5.0
8/22/2023
Ani is absolutely amazing! I have had my makeup done a few times by her as well as seeing her artistry on many others. She always makes you look stunning and her work is impeccabl...
e! Highly recommend her to everyone!
Emily V
5.0
6/26/2023
We had a wonderful experience working with Ani for our wedding! Ani did a beautiful job with our make-up and is a true artist. She took the time to understand the look and style th...
at me and each of my bridesmaids were going for and the results wee beautiful. We would highly recommend working with Ani for your wedding or other special events!
Jessica L
5.0
12/11/2022
My daughter had her Quinceanero July of 2022. For those who aren't aware, Quinceanero is a celebration of a girls' 15th birthday. It's mostly celebrated in the Latin culture. Ani c...
reated shear magic on the night of the party. The moment she walked into my house, she created fabulous, fun energy for everyone. She was able to find a spot to work and really didn't need anything from me. She had everything she needed organized in her to-go bag. I was amazed how everything was clean and fresh inside her bag. There are multiple different skin tones within my family. Ani was able to find the perfect shade and the perfect color tones to fit each and every one of them, even me, the mom! Somehow, she was able to create a masterpiece on the face without the appearance of caked on makeup, it looked very natural. Then, the masterpiece that was/is my daughter. My daughter looked like a porcelain doll straight out of a magazine. All of the makeup blended so beautifully together. I could say a lot more but the word I would use to describe Ani is "MAGIC"!
Kaylie M
5.0
12/05/2022
Ani is an excellent makeup artist! She did the makeup for myself, four bridesmaids, two mothers, and the eye lashes for my grandmother. It was such a comfort to have Ani there the ...
morning of my wedding making everyone look beautiful. In addition to her talent, she has a very kind demeanor and will be a calming presence on the day of your wedding. I also love that her makeup style is so tasteful and she helps the true beauty of each woman come through. She was very kind and did my grandmother’s eyelashes for free. I highly recommend Ani for your wedding or event!
Cheryl H
5.0
10/13/2022
Ani is a true artist with makeup! She made sure I looked beautiful for my niece’s wedding by working her magic incorporating my dress color and my skin tone. Ani was on time, prof...
essional and had a wide range of products with her to make sure she could create a special look for me. I would definitely recommend her to family and friends and keep her on speed dial for myself!
Rose K
5.0
10/12/2022
Ani was amazing! I do not wear much makeup and she made me feel very comfortable and confident during the trial. Most of my wedding party was also unused to makeup, and Ani was hap...
py to explain anything they asked about and everyone felt comfortable with her. The two in my wedding party who wear makeup regularly pulled me asside to specifically tell me that I had found an great makeup artist who knew what she was doing to make sure I understood how good my choice was.
Everyone's make up lasted ALL DAY. First person was in the chair at 6:30 (we had a lot and needed to be out the door at 1 for pictures before the ceremony) and everyone's makeup was still perfect at the end of the reception at 9. She also finished everyone on time! And there were 11 people including me.
One of the highlights of my wedding was when one of my bridesmaids, who was in the middle of her second puberty, told me and Ani that a gender swap app recognized her has female. Ani's response was to jump in triumph and I was just super happy.
Annalise H
5.0
10/04/2022
Ani did makeup for my wedding this past weekend. She did some of my bridesmaids, my mom and mother in law, a friend of the family, and my bridal makeup! Everyone absolutely loved h...
ow theirs came out. She took the time to make sure everyone got what they wanted, and she fixed something if people didn’t like it. She was super responsive throughout the entire process leading up to the wedding. I highly recommend booking her for your wedding makeup!
Debra H
5.0
8/20/2022
Ani was great! She provided makeup for the bride, mother of the bride and both bridesmaids. She asked everyone questions about the look they wanted and explained every step of the ...
process. The free trial for the bride was the best. Ani was able to discover that the bride needed the fairest of foundations and Ani found the exact color that worked perfect for the wedding day. I would recommend Ani to anyone that is need of her services.
Tiffany B
5.0
7/24/2022
Ani was amazing!! She was awesome with all the bridesmaids, even the one who doesn’t wear makeup. She listened to what everyone wanted. She was punctual and the whole process was g...
reat! Would book with her again!
Jennat M
5.0
7/13/2022
I was so truly lucky to find Ani for my wedding makeup. From the makeup trial to the wedding day, Ani was kind, supportive and communicative. When I had a vendor unable to perform ...
services a few months before the wedding, Ani stepped up and tried to help me find someone. On my wedding day, she was punctual, calm and professional all while being having fun with the group and brining good vibes. Everyone loved the way their makeup turned out and we can’t wait to use Ani again in the future!!!
John W
5.0
1/01/2022
Ani had me looking good and natural for my big day! She was enthusiastic, knowledgeable, and visionary in her approach. She took the time to assess my day-wear makeup needs and bro...
ught all the product she needed to make it happen. :)
Maria K
5.0
12/31/2021
Ani is amazing! I haven’t worn any makeup except for eyeliner and mascara for over 10 years. I had a wedding to attend and decided I wanted to really look my best. I looked better...
than my best!! It was a complete makeover! She told me what kinds of makeup she used and I went out and bought it! I’ll never be able to get it as perfect as she did but now.. I wear makeup every day and feel like a million bucks! Thank you Ani! You are an angel!
Larissa C
5.0
11/03/2021
Ani was able to accomidate me the day of my engagement photos ( I asked her literally the day before the shoot). I hate the feel of makeup on my skin and I always feel 'fake' but s...
he was able to give me a natural look that lasted allday. She enhanced my natural beauty without making me feel like I was wearing a mask. I felt beautiful and looked classic. I hired her for my Wedding. She is professional and really listens to you. She taylors the look for you!!
Stephanie C
5.0
10/28/2021
Ani was the best! She was on time and professional. Always with that energetic aura around her. I had a vague idea of what I wanted for my wedding day but I wasn't sure. However, ...
Ani, without having to do a previous makeup test was able to give me what I wanted! I'll be forever grateful 🙌🏻 She's the best!
Antoinette P
5.0
10/11/2021
Ani was absolutely amazing. She is so great at what she does and she listens to what you want. I loved my makeup and so did my bridesmaids! I felt so beautiful on my wedding day an...
d we got so many compliments on our makeup. My friend who attended the wedding even asked me for her contact info because she wants to get her as well. She is so sweet and was such a joy to work with. book her now!!
Natalie A
5.0
10/07/2021
Ani did my make up for my daughter’s wedding. She also did makeup for some of our out of town guests. All of us were so happy and amazed on how she listened to us and did exactly w...
hat we wanted. She also made great suggestions. My makeup looked so beautiful and so natural. Ani is amazing. She is sweet, kind and so professional. So glad she was highly recommended to us.
michelle r
5.0
9/09/2021
ani did my makeup for my graduation and i couldn’t have been more happier. I got so many compliments on my makeup !
Ada B
5.0
9/09/2021
Ani was hired for my best friends wedding and was beyond amazing. Everyone looked stunning and our makeup stayed beautiful for the whole day! Ani has a unique gift for enhancing th...
e natural beauty of her clients through makeup. Not only is she very professional but she was very good at making sure everyone was ready in time.
Mariette H
5.0
9/09/2021
Ani is one of my backstage heros! As a fashion lover woman and mother. I refer to Ani frequently and every time with a different request for a different need. Sometimes i need a f...
ormal look, sometimes i ask her for a more fancy one, an artistic look, a classical one.... She is amazing, she knows how to satisfy my expectations and i always find myself so happy with my make-up and in line with the selected fashion and clothing styles.
I feel really happy and lucky for having a such wonderful artist with special touches.
Arysa M
5.0
9/08/2021
Ani was so amazing! She did all the makeup for my wedding, which included myself, my 6 bridesmaids, and my mother. Not only did she have us all ready early, she was also very flexi...
ble and did full faces for my bridesmaids when they originally wanted just their eyes done and a little bit of glam! She traveled to my home for my bridal trial, which was super convenient and had so many options. Although I had an idea of what I wanted and had a picture, she helped me narrow down my options and gave great suggestions. I felt extremely beautiful on my wedding day and so did my bridal party! Ani was also very sweet, responsive, professional, and personable! Thank you so much for helping to make my day special!
Anisa B
5.0
9/08/2021
I have had my makeup done by Ani a couple of times for different occasions and have left happy and feeling like a million bucks. She is very easy to talk to and listens to all your...
suggestions and also give her recommendations as well. She’s always my girl for getting glamorous on special events.
Cara F
5.0
1/21/2021
Ani was amazing! She did my makeup for newborn photos and it came out amazing! As a new mom, I haven’t had the energy to do my makeup but wanted to look and feel great with my husb...
and and son and Ani did just that! She made me look beautiful and refreshed! Thank you Ani!!!
Bridget Z
5.0
10/31/2020
We loved working with Ani! She came highly recommended from two other friends whose weddings she had done. Her prices are beyond reasonable, she travels, and all our make up came o...
ut perfect! She even came to my house to do my trial. I cannot say enough positive things about her. If I ever need my make up done again, she’s be my first choice!
Evita R
5.0
10/29/2020
Ani is awesome!!! She is extremely professional, and she can successfully create any look for all types of occasions. I ve been a client of hers for the past 5 years... she has don...
e my make up for all different types of events ranging from weddings, parties and simple dinner dates. She always manages to give me that flawless glow, that lasts well into the night! She listens to exactly what I want and always delivers... even when I'm unsure about what I want she makes the best suggestions that works well with my skin tone and outfit! She also has my personal care in mind by using the best products on my skin, and prepping my skin well before applying make up. She always ensures that I am completely satisfied with the make up on and happy my entire look before leaving! I would highly recommend Ani for any event or wedding/bridal party!
Aileen S
5.0
10/29/2020
I can not stress how amazing Ani is and also was for the wedding. She put me at ease. I was nervous because I didn’t get to have a chance to have a trial with her, but everything c...
ame out better then I expected and beyond. She is a perfectionist, sweet and fun to be around. I am definitely going to hire her for more events to come!!
Ashley I
5.0
10/28/2020
Personable, knowledgeable, and just incredibly talented! She made me look truly flawless! I will continue to go to her for future events.
Julianne A
5.0
10/22/2020
Ani's personality makes you feel so comfortable and she truly wants everyone to get a look they love. She customizes her techniques to compliment the face of whoever she's workin...
g on, which is really cool to see.
I hired Ani for my bridal makeup, and I would hands down go back to her for any future event. All of my ladies looked beautiful, they were overjoyed, AND the makeup lasted the whole night! Thank you Ani for sharing your talent and tips with us!
Amanda T
5.0
10/13/2020
I met Ani the day of my wedding. She had already begun working on my bridesmaid, as I was there early to be with them, and when she finished
my sister looked amazing. I knew I woul...
d be in great hands. She took her time to listen to my ideas, and gave me the exact look that I
wanted. I felt so beautiful! What I loved the most was that she took her time with me, giving me a
chance relax and calm my nerves for the big day. She even assisted the other makeup person who was working on my mother.
I don't think without Ani overseeing it, my mom would have looked as good. Without a doubt, I would definitely come back to her.
Tannia T
5.0
10/13/2020
She listened to the look I was interested in. Made me feel comfortable with saying if I like what she was doing. Very knowledgeable in her craft. My look was exactly what I wanted!
Service area & Contact info
Travels to all six New England States.
Typically included in the starting cost
Travel area: No travel restrictions
Additional charges may apply
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Makeup by Ani
Ani Yaghmourian
|
Owner
Typically responds within 24h
Wedding vendors in Worcester
Makeup by Ani
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