Makeupbyheidy

Decades of Quality Service and Confident Clients

Staten Island, NY

Tri-state area, New York City and surrounding areas

Service area

5.0

Praised by couples for:

Bridal Makeup

Seasoned Professional

Airbrush

I can't say enough nice things about Heidy! She made my morning getting ready for my big day smooth and stress free! She was very attentive and knowledgeable. She is a wiz with color and crafted my bridal look with care! If you are thinking about booking her do it!!!

Christina L.

5.0

Heidy was so great when it came to my bridal makeup as well as my maid of honor, my mother, and my aunt. She worked with each of us as to what we wanted and it all came out perfect. We all got complements on how great our makeup was throughout the night and they came out great in all of our pictures. Would highly recommend and will definitely be using Heidy again for future events!

Christina G.

5.0

Heidy Serrano

OWNER

AWARD WINNER (3X)

Thanks to recommendations from couples on The Knot

Based in Staten Island, NY, Makeupbyheidy offers wedding makeup services to couples in NYC, Long Island, New Jersey, and Connecticut. Owner Heidy Serrano is passionate about bridal beauty. She will travel to provide on-location makeovers to soon-to-be-weds on their special day. This keen artist has over 20 years of professional experience under her belt. In this time, her favorite role has been styling wedding parties. Heidy loves helping couples and their loved ones look and feel confident. She wants each client to be able to dive head-first into their celebrations on the big day. Group bookings are available at Makeupbyheidy so the whole wedding party can get their glam on. This talented stylist will travel to your venue to join in on the excitement of the occasion. Heidy also offers makeup trials before the celebrations. This lets to-be-weds explore the possibilities before deciding on a style. Heidy can create soft makeup looks, smokey eyes and flawless looking skin. To finish off the look, she can apply eyelash extensions.

Hispanic or Latinx-owned and Woman-owned Business

Speaks English

Details

Beauty

Beauty Group Bookings

Makeup

Eyelash Extensions

Makeup Artists

Makeup Trials Available

Awards and Affiliations

3-Time 'Best of Weddings'

2024.2022.2020.

Join couples who chose award-winning vendors for their wedding

Meet the team

Heidy Serrano

Owner

Hello Beauties, My name is Heidy. I’m a New York City based freelance Makeup Artist with over 20+ years of professional experience. My passion is to deliver an outstanding makeup experience for my brides, making every women look their best, so they can feel their best and enjoy their big day.

5.0

out of 5.0

37 reviews

Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.

Search reviews

Christina G

Highlighted review.

Heidy was so great when it came to my bridal makeup as well as my maid of honor, my mother, and my aunt. She worked with each of us as to what we wanted and it all came out perfec...

t. We all got complements on how great our makeup was throughout the night and they came out great in all of our pictures. Would highly recommend and will definitely be using Heidy again for future events!

Response from Makeupbyheidy

Dear Christina, Thank you so much for this kind review ✨🤍 It was such a pleasure doing y...

our makeup for your special day as well as doing your family maleup! Everyone was super sweet and nice. I’m so happy to know everyone loved my makeup and got compliments… Yayyy! which by the way you all looked beautiful ✨ I loved how classic and soft your makeup was. You were glowing!!! I’m looking forward to keep working with you in the near future 🤍 Warm regards, Heidy ✨

Christina L

I can't say enough nice things about Heidy! She made my morning getting ready for my big day smooth and stress free! She was very attentive and knowledgeable. She is a wiz with col...

or and crafted my bridal look with care! If you are thinking about booking her do it!!!

Response from Makeupbyheidy

Christina, thank you SO much for taking the time to share this beautiful review! 💕 It wa...

s truly an honor to be part of your wedding morning and help bring your bridal vision to life. You were an absolute joy to glam — your energy, your smile, and your trust made the entire experience so special for me. ✨ Knowing that you felt calm, cared for, and confident on such an important day means the world. I’m so grateful you chose me to be part of your beautiful celebration. Wishing you a lifetime of love, joy, and magical moments ahead. 💍🤍 With love, Heidy ✨

Any questions?

Tara R

WOW. All I can say. My make-up was gorgeous. Lasted all night and came out beautiful in my photos. Heidi was so a pleasure to work with, very professional, knowledgeable, frien...

dly and FUN. I will definitely be using her again and recommending her - do not hesitate to book Heidy for your event!

Response from Makeupbyheidy

Thank you so much for this awesome review my gorgeous Tara 💖💖💖I’m loving these pics! Y...

ou looked breathtaking on your wedding day. I loved everything about your wedding and your family were so sweet and nice! It was my pleasure to be part of your special day! ✨🤍

Brittany L

Heidy’s skills are unmatched - she is a true gem of a professional and person. Heidy has done my makeup for various occasions in my life and most recently for my wedding, where she...

performed her magic on my mother, bridesmaids, and me. Heidy’s work is natural and beautiful and I HIGHLY recommend her for ALL events. She knows exactly how to tailor your makeup level for life’s different events and occasions and truly becomes inspired from your own inspiration pictures you share with her to create a work of art. She is a master at her trade. 10000/10

Response from Makeupbyheidy

Dear Brittany, You are the sweetest I swear ❤️❤️❤️ thank you so much for this wonderful r...

eview! I have always loved doing your makeup for different events and more so or your special day. Wow Brittany, I loved everything about your look. You looked gorgeous! Everyone in the bridal party and your family were so nice and sweet. Thank you for trusting me beautiful!

Lisa M

I recently had the pleasure of working with an incredibly talented makeup artist, and I cannot recommend her enough! From the moment I sat in her chair, I knew I was in good hands....

She took the time to listen to my vision and concerns, and then executed the perfect look with ease and precision. What impressed me most about this makeup artist was her attention to detail. She really took the time to ensure every aspect of my makeup was flawless, from the base to the finishing touches. The end result was stunning and I received so many compliments throughout the day. Not only is she skilled in her craft, but she was also an absolute pleasure to work with. Her friendly and warm demeanor made the experience even more enjoyable. I will definitely be booking her for all my future events and highly recommend her to anyone in need of a makeup artist.

Response from Makeupbyheidy

Dear Lisa, Thank you so much for this wonderful review. It was my pleasure doing your mak...

eup. I love your energy and your smile is contagious. You looked gorgeous and I’m so glad not only you liked my makeup but you also received complements as well. You have made my day with such kind words. ❤️❤️❤️

Esther S

Heidy is a one of a kind talent. She did such an amazing job with my makeup for my wedding, from the trial, all the way to the day of.. She was punctual, prepared, and professional...

. She has a great personality to go along with her outstanding work. She gave me exactly what I was looking for. She did a wonderful job with all the ladies in my wedding party, including my mom. .I can't even tell you how many compliments we got!

Response from Makeupbyheidy

Hi lovely Esther, Thank you for such wonderful review ❤️ it means a lot to me. I’m so hap...

py you and your bridal party loved the makeup. You all looked so beautiful! I also love your wedding gown…it was perfect…. You looked a Barbie! Thank you again! Kind regards, Heidy 🤍

Olivia S

Heidy is wonderful. Not only she listened to what type of makeup I wanted for my wedding but she also made me and bridal party feel more confident and beautiful. Love how professio...

nal she is. My makeup stayed fresh all night long. I highly recommend her.

Response from Makeupbyheidy

Dear Olivia :) Loved your makeup and your family. So nice and kind! Not to mentioned that...

you looked stunning. Thank you again for such great review! Best, Heidy

Mary S

Heidy’s skills and her attention to detail are incredible. She knew exactly what to do to make me and my girls shine. I’d recommend her in a heartbeat.

Response from Makeupbyheidy

Hi Mary, Awww thank you so much for your kind review. You and your wedding party looked s...

tunning. I can't wait to see the professional pics soon. Gorgeous wedding!!

Vinessa G

Heidi's makeup was amazing. She made my daughter look beautiful for her Sweet 16. She also glammed my neice and I up. We received compliments all night.

Response from Makeupbyheidy

Dear Vinessa, Thank you so much for trusting me. Loving this nice review!! Your daughter ...

and niece are so beautiful inside and out. It makes me happy to know you loved my work and all of you got so many complements.I was also excited to be part of your family special day! Sending love and hugs to you all.

Jenna M

I have been working with Heidy since my engagement party in October 2021. When I tell you this woman is the best of the best, I mean it wholeheartedly. Not only does she do amazing...

makeup that makes me feel beautiful, she's become a friend to me. Since I initially hired her, she's done my bridal shower makeup, and most recently, my wedding makeup this past weekend. The amount of compliments I received on my makeup were overwhelming. Heidy is a magician. She takes her time with her craft and is a perfectionist. She also puts her own little twist on any makeup inspo phots you show her. I am so beyond grateful that I stumbled across her instagram page. BRIDES- do yourselves a favor and book Heidy. You will not regret it!

Response from Makeupbyheidy

Omg Jenna! You are going to make me cry again ❤️ You are so beautiful and sweet! Thank you...

so much for your kindness. I enjoy doing your makeup for all the previous events but YOUR wedding was magical. Everything was perfect. Not only you looked like a QUEEN, your happiness was contagious. Your family and friends were so supportive and nice. So beautiful and warm people ( good people) I am glad we became friends 🤍🤍

Wendy C

Heidi was absolutely the best makeup artist I ever could have booked. She did my makeup as well as 5 other woman in my family. She made sure we all looked flawless and unique. She ...

took her time and found out what everyone wanted. She has a special way about her- so caring, she made us all feel so comfortable especially my mother who is handicapped. Heidi- is truly a blessing, I am so thankful she was there to make us look beautiful on our special day.

Response from Makeupbyheidy

Dear Wendy, Thank you so much for the kind review. You and your family were so sweet and...

I had an awesome time doing your makeup. Thank you for sending me your professional pics which by the way you and everyone looked stunning! Sending love and hugs ❤️❤️❤️❤️

Jill P

She was amazing. Works with you and doesn’t try to force a look.

Response from Makeupbyheidy

Thank you Jill. This means a lot ❤️ ❤️

Mary R

I don’t know where to even start! Heidy is the most talented and professional make up artist. Being an older bride (57), I felt kind of silly having a fuss made over me. I also d...

idn’t want to be overly made up. She listened to every concern I had and made changes along the way. Heidy made me feel so special and so beautiful that it is an experience I will never forget. She is a lovely woman inside and out..

Response from Makeupbyheidy

Dear Mary, what a beautiful lady you are! It was my pleasure to be part of your special da...

y. You were the most fun and amazing bride I have ever done ❤️ Thank you for your kind review. You looked stunning by the way 💕

Kristina D

Heidy is phenomenal! Not only is she fun and easy to work with, she does amazing work! Heidy did the makeup for me and my family the day of my wedding and we all fell in love with ...

her. She is super talented and I would recommend her 1,000x!

Response from Makeupbyheidy

Wow! What a nice review! Thank you beautiful Kristina. You were a stunning Bride! Loved yo...

ur hair everything about your wedding on that day. I also enjoyed doing the makeup for your Mom and the bridal party 💗 ( all of you are such beautiful ladies) Thank you for referring me to your friends 💕

Jesse G

Heidy is absolutely incredible! Her makeup is so natural and effortless looking but she takes such care to make you look beautiful. She listens to suggestions and feedback to make ...

sure what you get is exactly what you want. And on top of it all, she is unbelievably sweet and caring. I would recommend her 110% to anyone who needs makeup for a special occasion.

Response from Makeupbyheidy

I love this ❤️ Thank you so much Jesse for such kind words. All of you were incredible swe...

et and fun to work with. I absolutely loved doing your Makeup. You looked gorgeous! Love, Heidy

Jessica V

Heidy did my and my Mother in Law’s makeup for her wedding and she is amazing. My mother in law was concerned about hiring a makeup artist who would slap pounds of makeup on and no...

t look like herself and I told her she haddd to use Heidy! Her makeup came out so natural and soft and beautiful. She really takes your skin type into consideration when doing your makeup. I have extremely dry skin and makeup tends to look really patchy on my skin but my makeup came out absolutely beautiful. My makeup was more of a glam look she can truly do it all. I will never let another makeup artist do my makeup only Heidy!

Response from Makeupbyheidy

Hi Lovely. Awww it was my pleasure. All of You were soo sweet and fun to work with! I had ...

an incredible time. You are amazing Jessica and a ❤️ beautiful girl too! Thank you so much again for referring to Mary! This makes me happy to know. I love Mary, she’s soo awesome and easy to work with. She looked gorgeous on her wedding day and there is nothing else that makes me happier ! Sending you love 💕

Nicole P

Heidy did an amazing job on makeup for my mom and I for my brothers wedding. She made us feel comfortable and explained every product used. She is the sweetest and I could tell she...

is very passionate about what she does. My mom made the most beautiful mother of the groom, she was so happy with how she looked. I also loved my makeup, Heidy knew exactly what colors to pick to make my eyes pop. The makeup and lashes stayed all day without budging. We will definitely be using Heidy again in the future for any big events.

Response from Makeupbyheidy

Dear Nicole 💗 Thank you for this lovely review. You’ve made my day. You and your Mom are...

so beautiful. I really enjoyed doing your makeup. I’m so glad you both loved it. Sending love and hugs.

Jeanne R

Heidy is an incredible make-up artist. I felt so comfortable and gorgeous on my wedding day. She knows how to tailor her work to everyone’s specific facial features and she uses gr...

eat products. She’s super friendly and easy to communicate with. We were in great hands. 100% recommend and I truly hope our paths cross again! <3

Response from Makeupbyheidy

Hello beautiful Jeanne! Thank you for such wonderful review. You looked stunning. I enjoye...

d doing you/Moms and your bridal party’s makeup ❤️

Aneta R

Working with Heidy was so amazing! She made me feel so beautiful on my wedding day. The make up lasted all day and night! She is the sweetest :) definetly recommend her!! So easy t...

o work with and she is very talented! Thank You Heidy! :)

Response from Makeupbyheidy

Thank you so much ❤️🙏🏼 Aneta, you are so beautiful inside and out. I enjoyed doing your...

makeup for your wedding day.

Janine P

I had the best experience with Heidy and would recommend her to anyone! She did my makeup for my engagement party, bridal shower and wedding day. I only wish I had more bridal even...

ts so I could book her again! She also did my mother and sisters makeup as well and we were all beyond pleased. She was very professional, friendly, fun and her work was flawless. I couldn’t recommend her higher!

Response from Makeupbyheidy

Thank you so much Janine ❤️ you are a doll! I’ve enjoyed doing your makeup for all the pa...

st occasions but your wedding was my absolute favorite! You looked stunning!

Andrea P

Couldn’t be happier with how everything was handled from start to finish. Very professional loved the results!

Cristina P

Heidy is such a sweetheart and so talented! We are so happy she did all of our makeup (bride, maid of honor, and mother of the bride). We wouldn’t change a thing!

Response from Makeupbyheidy

Thank you so much beautiful Cristina 😘❤️ It was my pleasure.

Elwira O

Heidi did the make up for my friend’s wedding and I was a bridesmaid. Let me tell you her work is flawless. Our makeup stayed all night. I showed her what look I’m going for and sh...

e recreated it to go with my traits. Heidi was very professional and not only was she so sweet we also chatted about makeup recommendations. I would definitely recommend her to my friends and family.

Response from Makeupbyheidy

Thank you so much beautiful for the sweet review. You looked so pretty ❤️

Cally P

I would highly recommend Heidy for any formal or even low key affair you may need a skilled makeup artist to prepare. Heidy was prompt, professional and an absolute expert in her c...

raft. She used quality products and made me look and feel fabulous. I received many compliments on her beautiful makeup application and was so pleased on how long wearing and flawless the products lasted. I felt like a celebrity when my makeup was completed.

Response from Makeupbyheidy

Thank you so much Cally for such beautiful review. You looked amazing for your sons weddin...

g. ❤️

Dana W

Heidy is an incredible makeup artist and is great at creating dramatic looks or something more subdued. I have worked with her over many years for a variety of occasions including...

weddings (including my own), parties, and work events, and she brings true professionalism, attention to detail, and flawless execution to every project. She is also very intelligent, warm and charming -- so she makes the experience fun and not intimidating whatsoever. I highly recommend her!

Response from Makeupbyheidy

Thank you so much Dana! You are beautiful inside and out. I love doing your makeup 💕

Ana Cristina C

I have been working with Heidy for many years. She has always done my make up for mmany ocassions. The reason why I have kept working with her is because she is a very knowledgeabl...

e and accurate with the colors and make up trends that would look great on you. Heidy is always updated and she is a versatile make up artist. Something else that I can also emphasize about Heidy is the way how she can work with the same level of professionalism either in a calm or an stressful environment. Zhe is always smiling and giving to everyone the same level of attention and kindness.

Response from Makeupbyheidy

Thank you Anna Cristina for such kind review. You are an amazing woman. Thank you again fo...

r choosing and trusting me to do your events, pretty girl 💕

Stacy I

My experience with Heidy was fantastic. She did my makeup for my wedding last November and she met all my expectations. I looked beautiful/radiant and my makeup lasted all night o...

f festivities and dancing. I have no idea what this girl did, but nothing moved!! Lol She did Magic.... Thank you Heidy! I highly recommend her.

Response from Makeupbyheidy

Awwww this is soo sweet! Thank you Stacy... I had the best time doing your makeup for your...

wedding and your bridal party. ❤️

Erica M

Our wedding planner recommended Ms. Heidy and I am super glad she did. Not only is her make up artistry pure perfection, but she is super kind and sweet, and put me at ease instant...

ly. Her attention to detail was amazing. I would recommend Heidy 100%. Thank you so much Heidy!

Tina B

I had my makeup done by Heidy this passed weekend. It was very early in the morning and Heidy was there a few minutes before she said she would be! She was so sweet and listened to...

all my concerns about my skin tone, etc. My makeup was done right at the time she said it would be. It came out FABULOUS! She even offered to put some on my grandmother and daughter for her special day! I highly recommend Heidy for any type of event! She is wonderful and so sweet!

Response from Makeupbyheidy

Thank you so much Tina ❤️ It was my pleasure!

Kecia T

Thank you so much ! For making me look like the bride I always imagined to be!! Your fun attitude and your professionalism are a plus , I typically don’t do reviews unless I’m trul...

y impressed and satisfied Heidy is very accommodating and pleasant she is absolutely AMAZING...

Response from Makeupbyheidy

Thank you beautiful Kecia ❤️ it was my pleasure doing makeup for you and your Mom. You bot...

h looked stunning! Xoxo

Anjli B

Heidy is a really special person and an amazing make-up artist. Heidy has prepared me for all the special occasions in my life, and no matter what the occasion, she has always appl...

ied the make-up perfectly. She gets to know you, gets a sense for the look and feel you are trying to achieve and then she gets to work! She knows all the different make-up products on the market and picks high quality products that are suited to the person and occasion. I really would never think of working with anyone else and I would rather change the date of an event if Heidy was not available!

Response from Makeupbyheidy

You are soo lovely Anjli. Thank you ❤️

Taylor M

Heidy does such an amazing job. She is very kind and professional. She makes you feel like a princess and look like a goddess. She doesn’t clump on makeup but is still able to cove...

r blemishes and still makes you look beautiful. She really makes sure the colors are right for you and uses your input. I highly recommend her.

Response from Makeupbyheidy

I loved doing your makeup Taylor. Thank you for this review 😘❤️

Arielle M

If you have expectations of what you wanted your makeup to look like, she’ll exceed any thoughts you had before! Very professional and nice! Highly recommended.

Response from Makeupbyheidy

You are soo sweet! Thank you soo much ❤️

Alesia B

MakeUp by Heidy is an incredible artist! She was able to make me look & feel amazing on my special day! She comes with great energy & makes sure to make your specific facial featur...

es stand out to look most beautiful! Would definitely recommend to all brides! Plus, she uses amazing high end products!

Response from Makeupbyheidy

Thank you so much gorgeous for such beautiful review. It was my pleasure ❤️💕

Michelle B

I have known Heidy and had her do my make-up for several occasions over the years. She has always done a beautiful job, creating an elegant and sophisticated look that left me fee...

ling comfortable and looking my best. Most recently, she did my make-up for my son's wedding in January 2018. I couldn't have been happier with the results. I have recommended her to friends without hesitation, and would continue to do so. She is terrific, punctual, and a pleasure to work with.

Response from Makeupbyheidy

Awwww it has been my pleasure. I loved being part of your special day. You are the sweetes...

t. Thank you so much for all you do ❤️

Katya r

I had a wonderful experience with Heidy for my wedding make up. She also did amazing job for my sister and my mother. Heidy has a natural sense of beauty and will amplify your b...

eauty by using her art. I had a trial with her prior as well. Thank you for making my wedding day flawless 💍

Response from Makeupbyheidy

Thank you so much Katya for this beautiful review. You are beautiful inside and out. You, ...

Mom and your bridesmaids looked stunning on your wedding day ❤️

Danamarie P

It was my first time meeting Heidy on my wedding day and i couldn’t of been more happy with her. She’s so sweet...I got a lot of compliments on my makeup that evening. I would def...

initely hire her again as a makeup artist for another event :)

Response from Makeupbyheidy

Thank you so much Dana. You and your family were so nice and sweet. It was my pleasure doi...

ng your Makeup for your wedding . You looked Gorgeous ❤️

Service area & Contact info

On-Site Services, Staten Island, NY

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Tri-state area, New York City and surrounding areas
Typically included in the starting cost

(212) 851-6898

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Makeupbyheidy

Heidy Serrano

Owner

Makeupbyheidy's photos

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Makeupbyheidy

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