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Hooksett Beauty

New England Beauty Co.

Timeless Bridal Makeup & Curated Wedding Style
4.7 out of 5 stars and 12 reviews
·
New England
Travel area: Within 50 miles See details
4.7
Verified reviews from real couples
Sonia and Brittney are absolute treasures! From our first conversation, they understood exactly what I envisioned. On the wedding morning, they brought such a calm and joyful energy while creating flawless hair and makeup for me and my bridal party. I felt radiant, confident, and completely myself; and our photos turned out beautifully. I couldn’t recommend them more highly.
Emily C.
5.0
I am so grateful I chose Brittney and Sonia for my wedding day hair and makeup. They made me feel so pampered and cared for, and their talent is unmatched. Every member of my bridal party looked stunning. They still talk about how much they loved their hair and makeup. I’ll cherish the experience just as much as the photos.
Olivia B.
5.0

About this vendor

Vendor
Sonia Welch Tapley
OWNER
Located in Seacoast New England, New England Beauty Co. (formerly Makeup by Sonia) is a on-location luxury makeup artistry for all occasions across New England and beyond. Founded by Sonia Tapley and Brittney Fratus, our team is dedicated to ensuring your “getting ready” experience is every bit as memorable as the celebration itself. We curate a pampering atmosphere, combining luxury skincare and high-end cosmetics—always upheld by the highest sanitation standards—to create a flawless, lasting look from the first photo to the final dance. We specialize in weddings, working closely with each bride to bring her vision to life. Every makeup look is thoughtfully designed to complement her gown, setting, and personal style—tying together all the beautiful elements of her day so she feels radiant, confident, and effortlessly herself. For brides who want even more support, we also offer your personal bridal style edit—a beautifully curated blend of dress guidance, wedding color palette selection, and hair-and-makeup aesthetic direction, refined so your entire look feels cohesive, intentional, and stunning from every angle.
Woman-owned Business
14+ years in business
Speaks English
Small team (2-10 members)
Details
Beauty
Beauty Group Bookings
Hair Stylists
Hair Trials Available
Makeup
Airbrushed Makeup
Eyelash Extensions
Makeup Artists
Makeup Trials Available
On-Site Hair & Makeup
Circle Message
Any questions?
Meet the team
  • Vendor
    Brittney
    Owner
    Brittney is a Certified Professional Makeup Artist originally from Upstate New York. She loves helping each client achieve their dream wedding day look, ensuring that the morning-of is a fun and relaxing experience.
Reviews
4.7
out of 5.0
12 reviews
Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
AvatarE
Highlighted review.
8/26/2025
Sonia and Brittney are absolute treasures! From our first conversation, they understood exactly what I envisioned. On the wedding morning, they brought such a calm and joyful energ...
y while creating flawless hair and makeup for me and my bridal party. I felt radiant, confident, and completely myself; and our photos turned out beautifully. I couldn’t recommend them more highly.
AvatarO
8/26/2025
I am so grateful I chose Brittney and Sonia for my wedding day hair and makeup. They made me feel so pampered and cared for, and their talent is unmatched. Every member of my brida...
l party looked stunning. They still talk about how much they loved their hair and makeup. I’ll cherish the experience just as much as the photos.
Circle Message
Any questions?
AvatarV
6/25/2020
I contacted Sonia to do hair and makeup for my wedding. She sent the contract and after it was returned, she was unreachable by e-mail. When I reached out to her by phone, she apol...
ogized and informed me that she doesn't normally use her e-mail. I then tried several times to contact her by text but my messages went unanswered. I'm am disappointed in the lack of professionalism. I've cancelled the contract and will look elsewhere for beauty services.
AvatarK
8/23/2019
So incredibly happy I was able to have Sonia do my makeup for my wedding and my reception!! She did my makeup for my cousin’s wedding and I absolutely loved it and was so excited w...
hen she agreed to do mine! She listened to what I liked and was able to give me my style but in photo worthy translation. She’s professional and friendly and accommodating. Could not have imagined anyone else on such an important day!!
AvatarB
10/05/2017
Sonia has done my makeup on various occassions, all consisting of different makeup looks. Her eye for creating the best look for the individual is superb. I truly felt Sonia knew h...
ow to enhance my personal features and that her style of artistry is unique yet classic. She is highly knowledgeable in artistry techniques, skill level, and product knowledge. I would recommend Sonia for any event or any style of makeup. Thank you again for your beautiful work!!!
AvatarA
9/25/2017
I highly recommend Sonia for your special day! She was my makeup artist for my wedding day along with several other occasions. She takes the time to listen to your ideas, make sugg...
estions, and will make you look and feel your absolute best for your special day!
AvatarV
9/10/2017
Sonia did my makeup for my brothers wedding. She was amazing. I am not one to wear makeup very often. She listened to me about my likes and dislikes . She made me feel comfortable....
She even took the time to show me what natural colors to use for my skin tone. When I looked in the mirror I was truly amazed. She made me look and feel beautiful. I received so many comments on how beautiful I looked all night. Sonia is an amazing makeup artist who truly loves what she does.
AvatarM
9/10/2017
Sonia was truly amazing. Our make up was flawless and she made all of us feel beautiful. She was professional from start to finish and delt well with the stressful day wonderfully....
I will be booking Sonia again hopefully for my wedding in October of 2017!!!!
AvatarS
9/10/2017
I want to thank the amazing Make Up Artist Sonia Welch! She made me look so beautiful on my special day! I can't wait to have her do my make-up again! Thank you Sonia!
Response from New England Beauty Co. on 09/10/2017
Thank you Sarah, I can't wait to do your makeup again either! XO
AvatarN
9/10/2017
Sonia did my makeup for my Wedding last month. The Makeup was so nice, it stayed on all day long! My guests were surprised to see me in makeup because I never wear it, Sonia did th...
e natural look that I wanted very well! She listened to me and asked me throughout the process if I liked it which made me feel very comfortable. I would recommend her to anyone for Bridal Makeup! Again, Thank you Sonia!
Response from New England Beauty Co. on 09/10/2017
Thank you so much Ngan, it was great to meet you and your family! I'm so glad that you lov...
ed your makeup!
AvatarT
9/09/2017
Sonia did my makeup for my wedding in August 2015. It was the most beautiful I have ever felt. She is an amazing artist. Her warm personality and professionalism make her even bett...
er. I would recommend Sonia to anyone for their makeup needs. Thanks again Sonia for making my wedding day even more special!
Response from New England Beauty Co. on 09/13/2017
Thank you so much Taylor! It was so much fun spending your Wedding Day with you!! You were...
such a beautiful Bride! XOXO
AvatarA
9/08/2017
I had Sonia do my makeup and I couldn't have been more pleased with how it came out and made me feel! She did a wonderful job making sure I was comfortable and felt beautiful! Also...
I loved how she explained everything she was putting on my skin.
Response from New England Beauty Co. on 09/10/2017
Thank you so much Ashlynn! Looking forward to doing your makeup again! XO

Service area & Contact info

Travel area: Within 50 miles
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meet the owner
New England Beauty Co.
Sonia Welch Tapley
|
Owner
My wedding date is flexible

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