Where do I even start!? From start to finish Jessica & her team provided the most AMAZING service. She listened day in and day out to what I envisioned my wedding day to look like. On top of that her customer service and response time is amazing. The florals she did for my wedding were so beautiful and she continued to ensure she was being mindful of costs. I would recommend her for every single bride in the RVA area. She is the sweetest, her work is professional, she will work with you from day 1 till your wedding day to ensure it’s exactly what you want. She did it all, and she was so kind and made the process so easy. Finding a florist can be so difficult but I am so happy I chose Jessica & her team for my special day.
Freddy N.
5.0
My flowers were absolute works of art, I could not have been happier! The arrangements complimented the venue absolutely flawlessly. We did color blocked arrangements on the tables and the monochrome centerpieces were GORGEOUS even when limited to one color! Of course my bouquet and the ceremony arrangements were breathtaking, but Jessica does not phone in a single detail. Her true care is evident in every boutiniere and centerpiece. Absolute magician. I would never hire anyone else.
Logan M.
5.0
About this vendor
Jessica Peacock
FLORIST
Typically responds within 24h
Primavera Floral Company is a full-service floral design studio based in Richmond, VA. Our goal is to elevate life's most cherished moments into immersive, floral experiences- where artistry meets intention and every detail is considered with care. We bring together creative direction, meticulous craftsmanship, and seamless execution to ensure your wedding florals are not only beautiful but purposeful. From initial consultation to final placement, our team treats each project as an original composition: thoughtfully paced, patiently curated, and tailored to reflect the unique story of the couples we are honored to serve. We believe true elegance is achieved when vision and practicality coexist. That belief guides how we design, source, and steward each stem. We prioritize seasonal and responsibly grown blooms whenever possible, pairing premium flowers with supporting elements to create richness without excess. This conscious approach allows us to craft arrangements that feel lavish and authentic while honoring our clients' budgets and the environment. Whether we are designing a delicate hand-tied bouquet, a sweeping ceremony installation, or intimate tabletop vignettes, our focus is always on creating emotional resonance through considered color, texture, and movement. Collaboration is the heartbeat of Primavera. We cherish the trust couples place in us and honor it by listening deeply, advising thoughtfully, and executing with unwavering attention to detail. Our process is designed to be intuitive and reassuring: discovery conversations that reveal what matters most, mood boards that translate feeling into palette, and transparent proposals that make choices clear. We strive to craft florals that become part of your narrative. Each composition is created to complement your venue, your attire, and the cadence of your day, resulting in an atmosphere that feels curated, intimate, and undeniable yours. On your wedding day, you'll find our team working quietly and efficiently to deliver and install your florals with precision and intention so that you can be fully present in the moments that matter. If you are ready to begin the conversation, we would be honored to collaborate with you to bring your vision to life!
Jessica is an experienced events florist, with a lifelong love of flowers and gardening. She looks forward to working with you to create your dream floral design for the big day.
Reviews
5.0
out of 5.0
5 reviews
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Review Summary
This AI-generated summary is a snapshot of this vendor's ratings and feedback.
Reviewers rave about the florist’s attentive, collaborative service and fast communication. The arrangements are described as breathtaking, creative, and perfectly suited to the venue, earning many compliments. The team was professional, detail-oriented, cost-conscious, and went above and beyond to exceed expectations.
Review photos
Showing slide number 1 out of 9
Freddy N
Highlighted review.
5.0
7/15/2026
Where do I even start!? From start to finish Jessica & her team provided the most AMAZING service. She listened day in and day out to what I envisioned my wedding day to look like....
On top of that her customer service and response time is amazing. The florals she did for my wedding were so beautiful and she continued to ensure she was being mindful of costs. I would recommend her for every single bride in the RVA area. She is the sweetest, her work is professional, she will work with you from day 1 till your wedding day to ensure it’s exactly what you want. She did it all, and she was so kind and made the process so easy. Finding a florist can be so difficult but I am so happy I chose Jessica & her team for my special day.
Response from Primavera Floral Company LLC on 07/15/2026
Thank you so much for your kind words! It was a pleasure and honor to work alongside of yo...
u guys to help bring your vision to life. Wishing you love and happiness for many years to come!
Logan M
5.0
6/03/2026
My flowers were absolute works of art, I could not have been happier! The arrangements complimented the venue absolutely flawlessly. We did color blocked arrangements on the tables...
and the monochrome centerpieces were GORGEOUS even when limited to one color! Of course my bouquet and the ceremony arrangements were breathtaking, but Jessica does not phone in a single detail. Her true care is evident in every boutiniere and centerpiece. Absolute magician. I would never hire anyone else.
Response from Primavera Floral Company LLC on 06/03/2026
Thank you so much for your beautiful and kind words! Your day was truly magical and I was ...
so lucky to have a front row seat!
Any questions?
Mrudula B
5.0
6/03/2026
We cannot recommend Jessica highly enough!!!! From our first meeting, she was thoughtful and incredibly collaborative. She took the time to understand our vision, came prepared wit...
h inspiration and ideas, and was always receptive to feedback throughout the planning process.
The morning she walked in with my bridal bouquet, I was completely blown away! We took endless pictures before the ceremony even started. The florals were unlike anything we had ever seen- so elegant, creative and truly one-of-a-kind. She perfectly captured our vision while making everything feel natural to our venue and overall design.
We received so many compliments throughout the day and luckily, we brought bouquet sheets for our guests to take home the florals at the end of the night! It was such a sweet way to share a piece of the celebration with our loved ones.
Working with Jessica was an absolute pleasure, and the final result exceeded all of our expectations.
Response from Primavera Floral Company LLC on 06/03/2026
Thank you so much for your kind words! From the first time that we talked I knew this was ...
going to be a great collaboration. It was a pleasure and honor to go through this process with you!
Chloe E
5.0
5/27/2026
Jessica at Primavera Floral did the flowers for our wedding and we couldn't have been happier. She took our suggestions and preferences and then blew us away with how they turned o...
ut. The bouquets were beautiful as well as the large statement pieces and I specially loved the bud vases. WE got many compliments at the wedding for the flowers. The quality was high and she was a joy to work with. I was sad to see the flowers go at the end of the wedding. We can't thank her enough for how great of a job she did.
Blaise H
5.0
1/15/2026
Jessica with Primavera Floral Company was absolutely incredible. She was professional, kind, and truly went above and beyond to make sure my wedding florals were stunning. She beau...
tifully incorporated my unique ideas and brought everything together even better than I imagined. One of my favorite moments of the day was when we chatted right before I walked down the aisle. It meant so much and showed how much she genuinely cared. I couldn’t recommend Jessica enough!
Response from Primavera Floral Company LLC on 01/16/2026
Thank you for your kind words! I will always remember the special moments before you walke...
d down the aisle. I am honored to have been a part of your magical day.