About this vendor
Primrose & Petals is an innovative floral design studio based out of Simi Valley, CA, dedicated to providing custom arrangements with a deeply personal touch. Led by owner Mindy, these cutting-edge florists stand out from the crowd with premium compositions and irresistible artistic abilities. An intriguing alternative to mainstream floral companies, this full-service custom design studio will carefully craft one-of-a-kind pieces that complement your unique event.
Passionate about art since she was a child, lead floral designer Mindy brings a distinct artistic flourish to every arrangement. After years spent learning from the very best in the industry, Mindy founded her studio as a way to embrace individual styles.
Serving the greater Los Angeles and Ventura County area, Primrose & Petals brings extensive knowledge and creative expertise to every bespoke creation. Specializing in a range of classic wedding styles from vintage to preppy, Mindy and her team love tailoring their event designs to very specific looks. Mindy is more than happy for you to share your ideas in a private consultation before refining the details with samples and a venue visit. Every customized wedding package includes delivery, set up, and clean up with a variety of design possibilities to choose from.
Details
Decorations & Accents
- Aisle Decorations
- Centerpieces
- Flower Girl Baskets
- Pedestals
- Plants
- Vases
Flower Arrangements
- Bouquets
- Bouquet Wraps
- Boutonnieres
- Centerpieces
- Corsages
- Flower Alternatives
Awards and Affiliations
3-Time 'Best of Weddings'
2024.2023.2022.
Best of Weddings
The Knot independently assesses vendors for this award—it’s never self-reported. We base it on firsthand experiences from real couples and guests, and they must have a 4.5-star average across 7+ reviews in the qualifying year.
Reviews
Your trust is our goal. Our community relies on honest reviews to help
you make those big decisions with ease.
5
out of 5.034 reviews
Review photos
Showing slide number 1 out of 9
Danielle went above and beyond on my flowers! I truly can’t get over how everything turned out. First of all, I had such a blast mocking up our tables with her and my planner. She ...
brought a ton of options, really understood my vision, and made the whole process feel so fun and collaborative.
Then, on the day of, she went beyond what I could have possibly imagined. From the lovely ikebanas during cocktail hour, to the stunning bar section, to the incredible sweetheart section of our table, and of course, our gorgeous chuppah, everything was so beautiful. My bouquet and my bridesmaids’ bouquets used totally different flowers from the main design themes, but Danielle somehow made it all feel cohesive, intentional, and stunning. The candles turned out so perfect too. I wanted whimsical but intentional and honoring the setting (we got married in Ojai, CA, home of pixie oranges!), and she delivered. I truly cannot recommend her enough!!!
Mindy and the Primrose & Petals team was one of our best partners in this wedding journey. We’re absolutely in love with our florals especially the ceremony arch with its’ full blo...
oms and thickness which made it look so grand. We felt like a million bucks sitting at our sweetheart table. We love how everything turned out. Mindy listened to our vision and provided us honest feedback on what design and style would actually look great in real life making all the candles, florals, and tables appear cohesive. Our wedding looked beautiful and dreamy. Thank you Mindy and Primrose & Petals team!
Oh my gosh! I could rave forever about how wonderful working with Danielle was. From start to finish she was always enthusiastic, creative, flexible, and understood EXACTLY what my...
husband and I were envisioning. Our whole wedding came out so gorgeous and I was practically in tears of joy when I saw my bridal bouquet for the first time. She did a great job of helping us have realistic expectations for what flowers would actually be in bloom... and then surprised us when the poppies of my dreams were able to be integrated through all of our florals. From the bouquets, Chuppah (with lemons tucked throughout!), table arrangements, and our cake I was constantly wow'd and complimented THE WHOLE TIME for how breathtaking our wedding looked. I can't recommend Danielle and Primrose and Petals enough!!!
Primrose & Petals was such a joy to work with leading up to our big day. Danielle did such an exceptional job on making our vision come to life and so much more!
Mindy from Primrose and Petals truly transformed our wedding with her floral expertise. With only four months to plan a destination wedding in SOCAL, she effortlessly turned our vi...
sion into reality. Her ability to expand on our ideas resulted in a breathtaking display that exceeded all expectations. The arrangements were more beautiful than we could have ever imagined. Mindy's respect for our budget was evident as she carefully selected flower varieties that maximized our investment. I wholeheartedly recommend Primrose and Petals for their exceptional service and stunning floral creations!
Danielle was amazing to work with and we were so beyond happy with what she did to make our big day so beautiful!! She was so friendly and sweet, accommodating with all requests, a...
nd answered all of our questions! I felt so confident in her ability to fully execute our vision! Would definitely recommend!!
I reached out to several florists in search of someone who was creative, thoughtful, and willing to stay within our budget. Mindy was the only florist I came across who had more in...
terest in my vision for the wedding day, than my budget. On our first call, we discussed the wedding details, including bridal party outfits, color scheme, and overall look and feel for the day. I didn’t have a Pinterest board to show her, but knew I was looking for something traditional, organic, and white/gold/champagne with lots of greenery. After our call, Mindy took upon herself to create a vision board for me. It was a relief to find someone who could take my ideas and bring them to life, and who was more than happy to share the burden of choosing every single detail. I was so excited to see it all come together, and Primrose & Petals did not disappoint. On our wedding day, I walked into the most beautiful ceremony, followed by a gorgeous cocktail hour, and a stunning reception. Mindy was professional, creative, thoughtful, and one of my favorite vendors to work with.
A sincere thank you to Mindy and her team for going above and beyond to create the most magical day!
Photo credit: @stephanielynn.co
Provided a clear, organized quote with photos before signing a contract. Wedding floral arrangements were absolutely beautiful and beyond my expectations!
Danielle made all my floral dreams come true for my wedding. I probably had 10 or 11 phone calls with different florists to find the perfect one. Danielle was able to capture my vi...
sion perfectly and really took the time to understand what I wanted. She even took the time to send me pictures of different candle options to make sure it aligned to my vision. I've been to many weddings and often don't hear people comment about the florals but for mine, I had people reaching out after asking me about them because they loved it so much. Highly recommend!
Danielle was amazing! I knew I wanted to work with Primrose and Petals after searching dozens of florists for my wedding. Each conversation I had with Danielle was so productive an...
d she worked with my floral vision perfectly. She used inspiration from my Pinterest board and everything came out perfect. I absolutely LOVED all my flowers. She even used candles and votives for all my table arrangements and incorporated colored taper candles since I told her I wanted to include those as well. From the bouquets, table arrangements, ceremony florals and arch, it was ALL amazing. I definitely recommend Primrose and Petals!
Mindy and her team are the best in the business! Not only are her florals stunning and top quality, but she offers unrivaled service. She is kind and does everything she can to mak...
e her clients wedding day stunning with her florals. As a wedding planner I will continue to recommend her time and time again to my clients.
Mindy and her team made our floral vision come to life for our wedding! She went above and beyond with our vision and truly created magic for us! The flowers were exactly what I wa...
nted- subtle blush tones and arrangements that were classic and romantic. Our favorite part was the floral arch she created at our reception entrance! It was stunning and several guests commented on how beautiful it was. Thank you again for making our wedding so special, from the church decor, cake decor and reception installations!
Danielle and Primrose and Petals were so easy to work with! I sent her pictures of my vision and she took it and exceeded my expectations! The flowers were absolutely beautiful, an...
d she made our planning process and the day so smooth and easy! She made sure I never had to worry about a thing regarding my flowers! Highly recommend Danielle and Primrose and Petals for all your floral needs!
Mindy did an absolutely incredible job with my wedding florals, and I couldn't have been happier and more pleased with how they turned out. I just gave her my color schemes (ivory...
and mauve) and she created such beautiful arrangements that made our special day so magical. Best of all, her pricing fit well within our wedding budget and was very reasonable. She was also a great pleasure to work with! Thank you to Mindy for making our wedding vision come alive!
Mindy and her team are top notch. I was a bit unsure of the exact “look” I was going for and Mindy stayed patient with her suggestions and recommendations. On the day of the weddin...
g when I first looked into my reception room, I was blown away. She captured everything I had imagined and then more! Her team was quick and timely with their set up and take down, and they are so kind. I’m so glad I chose Primrose & Petals, you won’t be let down!
Mindy was spot on with her interpretation of my vision and was so easy to work with. I would recommend Primrose and Petals to anyone, they do amazing work
When hiring a floral designer for my wedding day I was completely overwhelmed. I didn't know much about wedding florals and I had no idea where to start. Mindy made the process SO ...
EASY. I sent Mindy some inspiration photos and did my best to communicate to her my vision. She sent over a quote that was so easy to understand and seemed like such a good value, especially compared to some of the other floral quotes I received. With Mindy you get such a good bang for your buck!!! When the day finally came and I actually got to see how Mindy and her team executed my vision I was STUNNED!! It was EXACTLY what I wanted! It was so, so, soooooo gorgeous, honestly the highlight of the entire event. It felt like there were flowers everywhere and I simply cannot overstate the beauty of her design work. Stop overthinking it and just hire Primrose and Petals for your wedding florals. You will not regret it!!!
Mindy is above and beyond! When I saw her portfolio I knew immediately that I wanted to work with her. She encapsulated everything I wanted when it came to wedding florals. I had c...
omplete trust in her which made wedding prep and my wedding day so much easier knowing that anything she touched would turn into magic no matter what. Mindy worked with and honored our budget and was always communicative with me throughout the process. When I arrived at the venue on my wedding day my jaw hit the floor because it was even more stunning than I could have ever imagined. Our guests have continued to say how beautiful our florals were. I cannot say enough incredible things about Mindy, I truly think she's the best woman for the job.
People are still talking about our flowers! Mindy was amazing, so so so sweet and personable and she truly worked with us and made a dream come true!!
Mindy is an absolute gem! Working with her was so seamless from start to finish. We worked on mood boards together and she was detailed and organized in tracking everything we hop...
ed for. Really appreciated how patient she was and really took the time to understand our vision, asked thoughtful questions, and left no detail unturned. I could not have been happier with the final result; the florals were timeless! Can’t wait to work with her again!
All I can say is WOW. Mindy was on our preferred vendor list for our wedding venue at the Spanish Hills Country Club and she went above and beyond what I could have imagined. I had...
a vision that she captured so well, I was totally blown away and so were the guests. She was accommodating, friendly, made great suggestions and made it SO easy for us. With Mindy you really get what you are paying for, worth every penny. I will always recommend her.
Mindy completely blew our minds with the flowers she brought on our wedding day. She managed to make sense of all of our chaotic ideas and transformed it into the most elegant flow...
er decorations we could have imagined. She was incredibly creative with her ideas for adding details to our weddings. Whether it was the dining tables, the cake and food tables, or the Chuppah, Mindy delivered beyond our expectations. Her personality was so easy to work with, even considering how many times we may have changed our minds about things :) Thank you for actually making our dreams come true. You were incredible!
Mindy is an absolutely incredible florist! I originally did not want to do floral for the cost but Mindy is a genius at making floral arrangements look gorgeous on any type of budg...
et. I also did not have a vision of how I wanted the floral to look. Mindy took the time to ask questions; look at photos of my dress and other wedding decor; and listened to what I wanted in a wedding. She took those things and made magic! I was blown away by how incredible and beautiful everything looked at the venue.
My bouquet was to die for! It had all these amazing colors and matched my look completely. Mindy’s floral arrangements completed my look.
Everyone who attended loved the floral arrangements and begged to take them home with them.
If you are on the fence about floral, hire Mindy and let her do her magic. You will not regret it.
I highly recommend Mindy. I had a wonderful experience working with Mindy for my recent wedding. As any pandemic bride (or vendor) knows there are many (new) challenges but Mindy d...
idn’t let that affect anything and executed my wedding vision perfectly and even beyond what I could have imagined. I wanted a very specific flower that I was basing my color scheme around and even in a flower shortage/inflation, she made sure we got them. I appreciated her kind, compassionate, and patient approach, welcoming any q&a throughout the process, and graciously did a FaceTime with me to do a mock and show me her inventory. I am a very particular person and she never made me feel like I was asking too much and was willing to brainstorm ideas to make sure we stayed in budget and I still got my vision. At the end of the day, it really matters to have vendors you can trust and from my first call with Mindy I knew I needed her to be a part of my big day.
Mindy is amazing!! We had a very specific vision for our wedding florals and she truly went above and beyond to make our vision come to life. We had a couple of conversations with ...
her to go over our florals, and every time she took meticulous notes and had great recommendations. The end result was absolutely stunning and it truly did make everything else for our big day come together beautifully. Thank you, Mindy, for everything! Can’t recommend her enough!
Primrose and Petals... Absolutely stunning work. Mindy is so kind, sweet, thoughtful, and truly cares to help you execute the day/ event of your dreams. We had a vision of what we ...
wanted our day to look like and she executed BEYOND our expectations. There was not a single person at our wedding that didn't compliment our florals. They immediately wanted her information, and a talent like this, HAS TO BE SHARED! We will 100% be using Mindy and Primrose and Petals for all of our events from here on out and I truly recommend her to everyone!!
Mindy was so wonderful to work with! Easy to contact, easy to talk to and she was so organized and kept in communication with me frequently which is something I so appreciated, esp...
ecially during a very busy wedding season! My flowers were beautiful. She captured the essence of Fall colors and all my bridesmaids loved their bouquets as well! She has a very creative eye and I am so happy I took her advice with some of our floral decor choices! Would definitely recommend her to any brides I know!
From start to finish, our experience with Primrose & Petals was just incredible. Not only did we have a great time with Mindy during our planning process (she was super accommodati...
ng with two in-person meetings and several phone chats) but the end product on my wedding day was a dream. She worked with our budget to make everything come to life even better than I could imagine.
From my bouquet to the ceremony arch, to every detail at the reception - I was literally blown away at what a beautiful job Mindy did to bringing my vision to life. It was better than I even imagined and we got tons of compliments from our guests. It's so important to go with vendors who you want around on your big day that you click with - Mindy was a joy to have and is so sweet, professional, and skilled at her craft. I can't recommend Primrose & Petals enough!!
I hired Primrose and Petals through Samantha Kin at To be Loved events and they designed the most beautiful wildflower bouquet boutonniere, and delicate flower crown for my microwe...
dding. They also added a corsage for my husband's grandmother last minute which she adored. Their taste is excellent and the product is top notch. 5 stars!
My wife and I hired Primrose and Petals to handle our florals for our wedding. We dealt primarily with Mindy and boy was she absolutely amazing. Every center piece, bridal bouquet,...
arch piece and everything in between was absolutely stunning. Not only did we love it but we got compliments from everyone on how beautiful it all looked. Mindy was an integral part in our wedding day being the best day of our lives. We HIGHLY recommend trusting her with any and all events.
I highly recommend Mindy! She was so easy to work with and supportive. She absolutely nailed it on creating incredible floral arrangements for my wedding. She was willing to meet m...
e at the venue before the event to see the space and create something perfect for us. She was super patient when I kept changing my mind during the weeks before the wedding. My bouquet could not have been more perfect. She is an absolute magician with flowers! I cannot thank her enough for her hard and professional work.
Mindy was beyond amazing!!!! She was such a pleasure to work with every step of the way. We unfortunately had to postpone our wedding and switch venues and she was so understanding...
and accommodating at each twist and turn. She always worked with our budget and knew exactly how to achieve our vision beyond what we ever envisioned. We knew nothing about specific types of flowers but she pulled the perfect types and they were breathtaking. Everyone (vendors and guests alike) commented on how they'd never seen a bridal bouquet that so perfectly matched a wedding dress and that's because Mindy asked for photos of my dress and all of the other wedding details beforehand, and she actually crafted the bouquet to perfectly fit my dress. She also had incredible ideas about additional decor, vessels, and sizes of flowers. I could not possibly recommend Mindy any more strongly - she was talented, sweet, fun, and kind to work with!!!!
Mindy did such a beautiful job on our flowers. It was a dream come true! I got so many compliments on the arrangements. It was above our expectations!!! Thank you!
Mindy is the queen of flowers. She is the sweetest human alive and my wedding would never have been what it was without her guidance! She created the most beautiful arrangements I ...
have probably ever seen in my life and fulfilled all my fall wedding dreams. My bouquet was to die for and is currently hanging upside down drying out so I can have it forever!!! She helped plan my whole layout, and really pulled together all the loose strings. I couldn’t have done it without her! She is the absolute best and a dream florist for any bride!!
Contact
Southern California
Primrose and Petals