Where happily ever after begins.
AWARD WINNER (6X)
Thanks to recommendations from couples on The Knot
Prom USA is a wedding dress shop in Douglasville, GA. The idea of Prom USA Bridal & Formal Wear Boutique started long before we opened our doors in 1990. We are a family owned and operated boutique that has been serving the southeast with formal wear for nearly 30 years. It's been a whirlwind, but we wouldn't have it any other way. We pride ourselves on our intimate bridal suite, amazing consultants, and warm environment. We specialize in Bridal, Bridesmaid, Mother of Bride, Special Occasion, and Flower Girl gowns. We also carry shoes and accessories to add the finishing touches for your special day. Come tell us your story, we can't wait to hear it. Our current store hours are Wednesday, Thursday, and Friday 12:00pm-6:00pm and Saturday's 10:00am-5:00pm.
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Flower Girl Dresses
Mother of the Bride Dresses
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5.0
out of 5.081 reviews
Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
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Maloree P
5.0
1/07/2024
My bridal stylist, Julee, went above and beyond in helping me find my dream dress! She pulled selections for me that matched my vibe perfectly that I never would have picked myself and overall was just the sweetest. She knew the dresses inside and out and that kind of dedication is so helpful in finding a dress that matched my personality! The space was so well thought-out and inviting and my experience was so stress-free! I would recommend Prom USA and Julee to anyone and everyone looking for their dream dress!
Jessica J
5.0
5/04/2022
Prom USA was not entirely on my radar until I walked in this past weekend and walked out with my wedding dress!
The selection they have for bridal gowns is organized by size, rather than by style - which I loved! And they had such a great selection. I ended up with a discontinued dress style that was way under budget. The staff, particularly Emma, was unbelievably helpful and gave her input when asked. She was such a joy and very patient.
Win, win, win!
Any questions?
Caitlyn P
5.0
1/02/2020
Prom USA gave me the most intimate experience I could imagine while shopping for my bridal gown. They had more options than I expected for the look that I was going for. Signa, my consultant, went above and beyond to make me feel heard, special, and beautiful. Choosing my dress was the most daunting aspect of the wedding planning for me, and it turned out to be the most special part so far! I can honestly say that I could not have had a better experience anywhere else.
Tiffany H
5.0
10/08/2019
Kayla was so kind and patient while I tried on so many dresses! Once I found the one, she made me feel so excited and special! I could not have asked for a better experience!
Jill J
5.0
9/26/2019
Both my bridal gown and our bridesmaid dresses came from Prom USA. They had a great selection and price! Everyone was very friendly and communicated well!
Alexis S
5.0
7/15/2019
I cannot say enough great things about Prom USA. From the start everyone was so welcoming. Signa was my bridal consultant, and she was so sweet & accommodating. Signa made sure I was very taken care of and listened to what I was looking for. Signa pulled several dresses for me to try on and never complained when I asked her to pull more. She pulled a dress for me that I wouldn’t have thought to pull for myself, and it ended up being the perfect one! I did not feel rushed at all during my appointment. Prom USA has done a phenomenal job taking care of my bridesmaids and I. I am thankful to have found such a great place to purchase my dress! I highly recommend this bridal boutique.
response 07/16/2019
Thank you so much for your kind words! We are so glad you felt at home while shopping with...
us. We thoroughly enjoyed helping you find your dream dress. You will be an absolutely stunning bride!
Isa Y
5.0
5/05/2019
Prom USA gave me the bridal experience that every bride-to-be dreams about. I received phenomenal service & care. Signa, Kylie, & Kayla were so sweet & so invested, I felt special and loved. I’m so glad I chose Prom USA to help me on this special day. Prom USA is an exceptional place & I would recommend them to anyone!
Mel V
5.0
3/21/2019
Kylie was my consultant, and she was amazing! My allure gown had always been my dream dress, but I was afraid I would miss out on something else that could impress me. She knew exactly what to pull for me to try on and reassure my choice in picking and ordering my beautiful gown! My wedding date changed and she helped expedite my order. Her impecable customer service took the stress off of dress shopping! It was the first dress I tried on, and it was perfect!
Jill J
5.0
1/30/2019
I made an appointment for my dress fitting and it went by so smoothly. Bethany was my consultant, and she was fabulous! The dresses were all styles that what I wanted to try on, and I found my perfect gown! Ordering was easy for both bridal gowns and bridesmaid dresses. Highly recommend!
Molly W
5.0
1/29/2019
I bought my wedding dress and all of my bridesmaids dresses here, and it was the best experience! The space for brides is nice and private for one bride at a time (unlike other places I've been where it's chaotic and there are people running around everywhere). The girls who work there are super friendly and helpful, and they have a great selection of dresses for every price range! There was enough space for my bridesmaids, mom, and future MIL to come with me which meant the bridesmaids could try on their dresses at the same time as I did not need the full time slot. They are very accommodating and communicate with you every step of the way. I would recommend Prom USA to anyone shopping for a wedding dress!
Brittany S
5.0
1/18/2019
I have searched 4 different bridal shops to find my dream wedding dress, it wasn’t until my time at Prom USA that I felt like a true bride. I am so thankful for the helpful staff there. Kylie, Signa, and Erin we’re so welcoming and friendly. They made me feel so special and helped in anyway they could to help me find THE DRESS! Thanks to Prom USA I could FINAllY say, “Yes To The Dress!”
Chandra A
5.0
12/12/2018
Very good experience! I worked with Britney and she was absolutely awesome; very patient and informative!
Laura S
4.0
11/26/2018
I wanted to go to Prom USA after looking at wedding dresses on TheKnot.com and learning that Prom USA was a local retailer for some of the dresses I liked on TheKnot. com. I arrived on the Saturday after Thanksgiving with my mother, sister in law and future mother in law. I did not realize that you needed a bridal appointment for Saturdays. Nonetheless, we entered the store and Brittany greeted us at the front door and began working with me right away. As it turned out, a 2:00 pm bridal appointment was canceled so we were able to go into the bridal room. Brittany was great! She was very patient with me, allowed me all the time I needed, was very knowledgeable about all the dresses, and very professional. 3 hours later I said "yes to the dress." I would definitely go back and will return to look for junior bridesmaid dresses and shoes.
CHIQUITA P
5.0
10/22/2018
I ABSOLUTELY LOVE THE WEDDING DRESS I FOUND AT PROM USA; IT WAS A STEAL OF A DEAL AND THE CUSTOMER SERVICE WAS GREAT!!!! THANKS FOR MAKING ME A BEAUTIFUL BRIDE!!!!
Rhonda M
5.0
10/05/2018
My fiance brought me to this store as a surprise after I had purchased another wedding dress somewhere else for virtually nothing. You get what you pay for! As the days passed I realized I was just settling for a dress. This had happened the first time I got married due to finances, and I have always regretted it. I wore a brides maid dress in that small wedding. So when my fiance drove us to this store I was over the moon. I didn't have an appointment, but I was allowed to look at dresses and Isa helped me pull a few. To my, well God's plan a person cancelled and I was able to take her apt. I tried on a few gowns, beautiful gowns and thought I had found the one. When Isa placed a sash around my waist and a veil I was stunned at what I saw. The veil was beautiful but not the one, my fiance handed her his choice, and Isa placed it on and then came the tears. I can honestly say "ladies when you find the one...your heart just knows it"! I felt beautiful and I knew what it was like to feel like the ladies on say yes to the dress because I had that moment you can't ever take back nor want to. It's something I will always remember as well as the generous, kind, and attentive spirit Isa gave to me and my fiance that day. We chose the dress, the sash, and the veil. They even worked with us to make the purchase more affordable because it was a discontinued dress. This Boutique and Isa especially made this 51 year old bride feel like a young beautiful bride. They gave me something no one should be able to do but did in that they gave me "my moment" the one I never thought I would experience, and for that I am eternally grateful.
Heidi F
5.0
9/28/2018
by far THE best team to work with for any & all your formal wear needs! the staff is so sweet, patient & willing to help no matter the circumstance!
so thankful for every single one of them & HIGHLY recommend them!
tell Kylie Heidi sent you ;)
Ezra M
5.0
7/04/2018
Kylie was AWESOME! She helped me find and pick my wedding dress! Sweetest girl ever, easy to talk to, VERY respectful, will do what it takes for you to get the dress you want! This place has many choices for wedding dresses and she knew how they really worked. Even if I said my size is between 5-6, she knew certain dresses from certain makers ran smaller or bigger like bras do. No one else at any bridal shop has told me this. Kylie is great at her job!
Courtney H
5.0
7/02/2018
I had the BEST experience finding my wedding gown at PromUSA!! The staff is extremely knowledgeable and friendly. They took the time to help me try on several dresses, measured me and recommended add-on’s to my dress order. I anticipated the whole experience of choosing a dress to be intimidating but this store made it so memorable and stress-free! I am forever grateful to the team at PromUSA!!
Cymphonie W
5.0
6/14/2018
Visited Prom USA two weeks before my wedding and found the perfect dress at a very reasonable price! The ladies were so sweet and were extremely accommodating! Would recommend this place to any bride to be!
Emily C
5.0
6/07/2018
Prom USA will always be my first choice for anything dress related! They did absolutely everything to get me the dress of my dreams for the budget I had set. Love these guys!
Allyssa R
5.0
6/01/2018
They were extremely professional. They were helpful at finding dresses in my price range and short time span. They also were patient and stayed right with me throughout the appointment. Kylie was very helpful, kind and extremely professional. I recommend them for any special occasion!
Mary P
5.0
4/16/2018
I highly recommend Prom USA Bridal & Formal Wear!! Caitlyn was so great and helped my daughter and I find the perfect dresses for my wedding. She listened to my wants and wishes and was able to deliver both. Check them out! You will not be disappointed.
Lindsay H
5.0
4/03/2018
Easy to schedule appointment. Had a large selection of dresses for my bridesmaids. The associates stayed on top of me and my bridesmaids (all 11 of them) to make sure the dresses were ordered in time.
Brittany M
5.0
3/16/2018
THE BEST EVER!!!! My bridal appointment was such a cozy and intimate moment with just myself and the women I brought with me! It was the very first place I tried on dresses and needless to say I was back by the end of the day buying my dream dress!! We had Bethany help and guide us, she was WONDERFUL! I told her what I was looking for and she nailed it on the head! I will definitely recommend them to anyone. Such wonderful and sweet owners and staff!!! I will also be back getting my bridesmaid dresses there as well! Thank you PromUSA!
Abigail D
5.0
2/13/2018
They didn’t have the dress I wanted in store. However, the staff helped me order my dream dress and they made sure it’d fit properly once it came in. The estimated delivery time was quick, only 7-10 business days.
Morgan S
5.0
2/12/2018
Absolutely LOVED shopping here. Caitlyn is one of the sweetest consultants I’ve ever got to have and we literally went EVERYWHERE to try and find me a dress as well as all of the bridal party. Caitlyn went above and beyond to make sure we had three different types of dresses but looked good on everyone especially with me have 8 bridesmaids! I highly recommend everyone going to PromUSA before looking anywhere else!
Catelyn H
5.0
2/10/2018
Caitlyn was amazing! She gave wonderful advice and made my whole experience dress shopping wonderful.
Amanda O
5.0
1/15/2018
Very nice. Didn't feel pressured or rushed. Great overall experienced. Walked away with my dress.
Ashton M
5.0
1/10/2018
I could not have asked for a better experience at Prom USA! I came in just "looking" and getting ideas for what I wanted in a wedding gown, and I left the store with my dream dress! Brittany was great. She listened to what I wanted and helped me pick out dresses that suited me. I am so glad that Brittany and the staff at Prom USA could play a part in my big day!
Chanda S
5.0
12/30/2017
Caitlyn was extremely helpful in helping me find my wedding dress! I went in for my first appointment and she really helped me understand what styles that I liked. I did not select a dress on my first visit, but after visiting another bridal store I decided to go back and look at one of the dresses I was interested in to order it. I really thought I was going back to get sized and order the dress. I thought I would be in and out in 20 minutes, so that’s what I told them I would need the appointment for. When I arrived at the store, I was having second thoughts about my dress and was wanting to try others. Thankfully, Caitlyn had already scheduled my appointment for the full hour and 15 min! I was able to try several other dresses that I loved (Prom USA has a great selection of dresses). As I found several dresses that I loved, my appointment time had ended but Caitlyn moved me to another dressing room and allowed me to stay how ever long I needed! She was super patient with me as I hard a hard time picking “the one”. She gave several suggestion that helped me clear my head and make my decision as I began to get pretty overwhelmed. Finally, I was able to come to a decision!
The only thing that caught me off guard was that the belt to my dress was sold separately, I thought it was included.. so that was an added expense.
Overall, my experience was great and I would recommend Prom USA to any bride!
Shannon S
5.0
12/16/2017
Kylie was amazing!! She was extremely helpful and did everything she could to help me find the perfect dress for my wedding.
Farrah S
5.0
12/03/2017
Thank you Prom USA Bridal & Formal Wear Boutique for such amazing staff that allowed me to feel so comfortable during my bridal shopping experience. I appreciate the patience and understanding that was given to me. This was my first stop and I was so awkward but Bethany assisted me in the process. Then I came back with my crew and Bethany again was so amazing with providing us options within our price range. Then I came back to place my order and Kaitlyn was super sweet with deciding the right color. Again, I enjoyed my experience and suggest that everyone makes this a stop while shopping.
Stasi T
5.0
11/20/2017
The most amazing experience! I was completely torn between two dresses. Bethany was so patient with me as I contemplated for like 3 hours. I tried them on one last time and Bethany suggested to take the straps off the shoulder and it completely changed the dress. I was sold!! IN LOVE!!!! I said Yes to my dress and couldn’t have done it without her help! Best experience!!
Mackenzie C
5.0
11/20/2017
I love Prom USA, it has always felt like family every single time I walk in. Always had gotten prom dresses there, but it was finally time for a wedding dress. They had a marvelous worker named Caitlyn. She had everything ready for us, and provided excellent help as well good style points. I did end up saying YES TO THE DRESS at Prom USA!!
Somto O
5.0
10/09/2017
Prom USA was absolutely wonderful for finding my wedding gown. There was lots of variety and options of dresses to choose from and Caitlyn was extremely helpful in helping me find the right style and color. I actually found more options here than at any other bridal store I visited in Atlanta. I really enjoyed my experience here and I would definitely recommend Prom USA to any bride I meet.
Brooke M
5.0
9/25/2017
Caitlyn was AMAZING and super helpful! She is such a sweet person, and I had a fabulous experience finding my wedding reception dress with her! I love all of the workers there and Russ, the owner, is WONDERFUL! I have always bought my formal dresses from there and they never disappoint. The groomsmen ordered their tux from them too! We love our local dress/men's wear shop! You will not find sweeter people than the workers at Prom USA Bridal and Formal Wear!
Lilli B
5.0
9/08/2017
I went to Prom USA to find my wedding dress. It was my first time looking EVER. Everyone was amazing & incredibly patient with me. I explained what I wanted and they picked out (and let me pick out) the dresses I wanted to try on. I picked the last dress I tried on. I had a wonderful experience at Prom USA & will be going back for my bridesmaids dresses!
Karlee D
5.0
8/28/2017
Don't let the name fool you! This place has a huge selection of wedding gowns. Caitlyn is phenomenal to work with. She makes you feel like you've been friends your whole life. One thing that makes this place so great is your appointment is in a room by yourself with plenty of room for your bridesmaids. I was able to find a beautiful gown within my price range.
Sydney E
5.0
8/07/2017
Everyone is so nice every time I come in! I will definitely be recommending them to everyone
jess v
5.0
7/16/2017
most amazing place to get your wedding gown! very professional. ENTIRE staff is sweet and kind and helpful . AND BEST OF ALL, by FAR the BEST prices in the metro atlanta area!
LOVE YOU GUYS,
Jess
Lindsey K
5.0
7/07/2017
Caitlyn helped me find the perfect dress for my special day! She was amazing!
Christian W
5.0
7/02/2017
I had an appointment so I was seen right away. Caitlyn was my stylist and she was absolutely amazing. I showed her pictures of my interests and she was able to pick out some wonderful dresses for me to try on. She was very knowledgeable about the inventory and I was very happy that they had many pieces to fit my size. I am not a size 4 or 6 but I am also not plus size. Many people may sleep on this place because of the name but they have a wide selection of beautiful wedding gowns. This was my 4th stop and I was starting to get discouraged about finding my gown but I found my DRESS here! I had a wonderful experience!
Lacy F
5.0
3/20/2017
Caitlyn helped me with finding my bridal dress!! She was so sweet, really listened to what I wanted, and honored my budget. She asked before she even showed me a dress if it was a little out of budget to not get me hopes up! My dress is beautiful and she was wonderful! Definitely worth it!
Haley H
5.0
3/08/2017
Hands down, the best! The staff went above and beyond to accommodate my every need. They will never know what a special role they have played in making the big day perfect. So blessed and thankful to have had the experience that I did! Thanks Prom USA!
Cheyenne C
5.0
2/19/2017
Caitlyn, the girl who helped me was so full of knowledge about the dresses, helpful, and down to earth.
Racquel S
5.0
2/07/2017
My shopping experience was easy and stress free thanks to the sincerity and cheerfulness of my bridal consultant Bethany.
Khaliyah A
5.0
12/09/2016
Prom USA is an absolutely amazing place. Caitlyn was so helpful. She was so patient and she could tell exactly what I wanted! The service was amazing and the dresses are gorgeous. They had so many to choose from, my dress was better than I could have imagined and in my price range!! If you go here you will receive the best service by truly caring individuals.
Olivia R
5.0
11/23/2016
I have found my Homecoming, Prom, Formal, and now my wedding dress at Prom USA. Always the best choices with the best service!
Calloway V
5.0
11/23/2016
Wonderful customer service. They had a beautiful selection to choose from, but my consultant knew exactly what I wanted & I bought the first one I tried on! I never believed that if you tried on a dress that you really would KNOW thats your dress, but I did! Caitlyn was such an important person in that day & thanks to her I'll have a perfect wedding dress & head piece 💜
Heather S
5.0
11/09/2016
I got my bridesmaid dress in, and it is beautiful!!! I would definitely recommend using them! They are so helpful and kind. Prom USA has excellent customer service.
Kaytlyn W
5.0
10/11/2016
Prom USA is absolutely AMAZING! They made me feel like the most important person ever and were able to find the dress of my dreams!
Lauren B
5.0
10/10/2016
I had several AMAZING experiences working with the Prom USA boutique's team. My sister booked a bridal appointment with them, and I got to tag along as MOH to give my input and be there for such a special occasion. The staff at the boutique made the occasion even more special, providing support, guidance, and a Kleenex or two for the weepy sister. ;) Their consultants are the sweetest and most helpful ladies you will ever meet. We never felt rushed or pushed, as is common in so many other bridal salons.
My sister found her dream dress, and we enjoyed the experience so much that we booked another appointment to get our bridesmaid dresses with them. The stunning array of inventory, both bridal and formal, was impressive and all 6 bridesmaids were able to find dresses that flattered their body types. If you go to this boutique, you will feel like a princess--both from the gorgeous gowns they sell and they amazing customer service they provide. Would highly recommend to anyone in the area, or beyond.
(Also, I am a bit older, but I wish I were 17 again so that I could re-live prom and have had a dress experience with this store! What a CRAZY beautiful selection of dresses.)
Rick B
5.0
10/08/2016
Prom USA was the absolute BEST to work with. The ladies that work there were intentional, knew me and my heart, cared deeply and made me feel like the most special bride in the entire world. They went above and beyond for me and my dream dress.
Mary Clarice H
5.0
10/01/2016
There aren't enough positive things to say about this company!!! The service was impeccable and personal. The owners are a wonderful family who hold integrity at the core of everything they do. The selection is vast and if they don't have the specific dress you want, they will do whatever they can to order it and provide you exactly what you want. They simply go above and beyond just the basic level of service that you get from most stores. They provide a "congratulations" basket for each bride and work from beginning to end to make your day special. I would come back again and again for all of my kids' future weddings and formal events!
Jennie H
5.0
9/29/2016
Prom USA was absolutely amazing to Work with. From the beginning trying on dresses to receiving our dresses. They made sure we had everything we needed to look Beautiful the day of the wedding. They make sure you have the opportunity to bond with the other bridesmaids and bride while picking out your dress. They go above and beyond and I will continue shopping with them for years to come!
Blaze A
5.0
9/29/2016
PromUSA has been one of the best decisions I have made in my wedding planning journey. I have been so blown away by their business. All of the staff is so encouraging and kind. I really felt like they worked so hard to help me find exactly what I wanted and were so cooperative. I couldn't have imagined going anywhere else!
Taylor T
5.0
9/29/2016
I visited the store for my sister's wedding after she selected a Mori Lee bridesmaids dress that Prom USA carried. The staff was incredibly helpful, not pushy, and made the entire experience enjoyable for our party. They were very knowledgable about the dresses and designers that they carried, and our ordering experience was flawless. I cannot thank Prom USA enough for their part in my sister's big day. I LOVE LOVE LOVE this store, their staff and their selection. I have recommended this store to many friends and plan to use them in the future for my wedding. I wish I could give more than 5 stars!
Charity J
5.0
9/29/2016
The staff at Prom USA is 100% top notch! I am getting married this November, and they have been the absolute best with helping me get everything for the bridal party picked and ordered on time, so that I would not feel any stress when it came to the wedding attire. Kala, the manager has helped me every step of the way from helping me decide on the style of dress, color, & even helping me decide what color ties the groomsman should wear. She is the absolute best! I would do business with Prom USA anytime!! They are a great local bridal and formal wear brand & busniesss & I could not imagine doing business with anyone else!
Alicia H
5.0
8/30/2016
Caitlyn Pank was a doll! The dress I ended up choosing was the exact Allure Bridal gown I showed her a picture of when we arrived. She pulled several dresses that were similar, and none of us realized the one I chose was that gown until she went online to order it! This was a very special time that I will always cherish. I am so grateful for the experience and attention Caitlyn showed my mom and I. Thank you for helping to make this day so perfect! And P.S. I love my dress!
Jasmyn P
5.0
8/29/2016
Very professional without it feeling stuffy. I was listened to well and ended up finding the dress of my dreams. I have always had a happy experience dress shopping there and was so happy to find my wedding dress there as well. Highly recommended!!
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