Pure, is a full-service salon and spa offering outstanding customer service, a talented, educated staff, and top of the line products to fulfill all of your hair, skin and beauty needs. Located in the West End of Allentown we are in the heart of the Lehigh Valley making our salon easy to find, and your experience will make it hard to forget. Bridal hair is one of our specialties and our stylists have gone to NYC for styling training. We offer on location bridal hair services for your convenience. We also offer massages and facials for pre and post wedding relaxation!