Ritual Salon

Relax, and let the wedding experts take control

Natalie Werle

WEDDING COORDINATOR

Typically responds within 24h

Ritual Salon is a wedding hair and makeup business in Santa Rosa, CA, serving throughout Northern California in Sonoma, Napa, Marin, and Mendocino. Since 2017, its collective of talented and inspired artists has been creating elevated and effortless looks for nearlyweds on their special day. For several years, the team at Ritual Salon has had the honor of working with hundreds of couples and coordinating with vendors and venues as they provide a truly seamless experience. They will tailor their services to match your needs as they learn all about your love story and journey so far. You can start by arranging a meeting with Natalie, the in-house wedding coordinator, who will plan your beauty timeline when the big day arrives. Throughout the planning process, Natalie will be by your side to answer any questions. Her number one priority is making sure you feel relaxed and confident on the wedding morning and that you and your partner live in the moment and enjoy your once-in-a-lifetime experience. At Ritual Salon, they train all year round to ensure they are at the forefront of the fashion industry, learning about all the new trends and techniques to make sure you look and feel your most radiant self.

Woman-owned Business

9+ years in business

Speaks English, Spanish

Large team (21+ members)

Details

Beauty

Hair Stylists

Makeup

Makeup Artists

On-Site Hair & Makeup

Any questions?

Meet the team

Natalie Werle

Wedding Coordinator

I’m Ritual’s in-house coordinator and your direct point of contact throughout your bridal beauty journey. I’ll help plan your preview, build your wedding day timeline, and answer every question along the way — so when your day arrives, you can fully relax and soak it all in while our artists work their m

5.0

out of 5.0

4 reviews

Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.

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Sarah B

Highlighted review.

11/21/2025

I booked Ritual Salon for my hair and makeup for my San Francisco wedding in May of 2025, and it was one of the best decisions I made for the entire weekend. From the very beginnin...

g, the communication was effortless and organized. Natalie, the bridal coordinator, was phenomenal. She handled every detail with so much care and clarity, and she made the entire planning process feel calm and seamless. On the wedding day, the artists were incredible. They arrived fully prepared, created the exact look I imagined, and somehow made it even better. My hair and makeup lasted through photos, wind, fog, happy tears, and hours of celebrating. Every member of the team was kind, talented, and truly invested in making me feel beautiful. I cannot recommend Ritual Salon enough. If you are getting married in San Francisco or anywhere in the Bay Area and want a team that delivers luxury, professionalism, and artistry, this is the place. My experience was perfect from start to finish.

Amber H

11/21/2025

I hired Ritual for my wedding hair and makeup, and it was one of the best decisions I made for my big day! The booking was very easy and there was great communication whenever I ha...

d questions or schedule changes. She took the time to understand my vision and brought it to life perfectly. My hair held perfectly all night, and my makeup was absolutely flawless in person and in photos. I truly felt like the best version of myself

Any questions?

Evelyn R

11/21/2025

We had such a great experience with the team at Ritual Salon for our wedding. Everyone on their team was so kind, calm, and easy to work with, which made the whole morning feel rel...

axed instead of stressful. They really paid attention to what we wanted and made sure we felt comfortable and confident the entire time. Our hair and makeup turned out beautiful, and they were so thoughtful with all the little details. It honestly felt like they cared just as much as we did about how everything looked. If you’re looking for a team that’s talented, organized, and just genuinely great to be around, I would definitely recommend Ritual Salon. They helped make our wedding day feel really special.

Holly S

11/21/2025

I used Ritual Salon for my wedding in August, and they were truly amazing! Communication was easy from start to finish, and everyone there was so kind and welcoming. Mia and Lindsa...

y did such a beautiful job on my hair and makeup, I felt absolutely gorgeous! And everyone in our group loved their looks too. I couldn’t have asked for a better experience!

Service area & Contact info

Santa Rosa, Santa Rosa, CA

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Travel area: No travel restrictions

Additional charges may apply

(170) 789-05546

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Ritual Salon

Natalie Werle

Wedding Coordinator

Typically responds within 24h

Ritual Salon's photos

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Ritual Salon

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