Discount Designer Bridal at Luxuriously Low Prices
Ultimate Sample Sale Store
Over 300 Wedding Gowns in stock to choose from.
Plus Size Department.
located minutes from Montgomery Mall, Potomac MD
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Say Yes for Less is a wedding dress boutique in Potomac, MD. Located just one mile from Montgomery Mall, this beautiful shop offers a unique boutique experience, providing designer wedding dresses at luxuriously low prices.
Founded by Pamela Vito, who brings over 20 years of industry experience, Say Yes for Less caters to brides looking for luxury on a budget. The boutique offers an impressive selection of styles, from lace to A-line to ball gowns, ensuring every bride finds her perfect fit. Brides can book an appointment to explore this extensive collection and discover their dream dress at an unbeatable price.
Say Yes for Less is the perfect destination for those seeking high-end designer gowns without the hefty price tag. With over 500 gowns available, they will surely have the ideal dress for you. Schedule an appointment today and say yes to the dress of your dreams for less.
Woman-owned Business
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Dresses
Mother of the Bride Dresses
Wedding Dresses
Fashion Services
Plus Size Available
Private Appointments Available
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Reviews
4.5
out of 5.031 reviews
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April
5.0
2/09/2025
Bought the dress of my dreams here! They have all different brands that you can think of with many sizes. I want to thank Hilary, Connie, and the store owner, Pamela for all of their help. You can tell they're all truly passionate about what they do and want to help brides find the dress of their dreams. I was supposed to have another appointment right after this one and ended up canceling it because I found my dream dress. I was in communications before and after my appointment with Pamela. After my appointment, I emailed Pamela to personally thank her for the service and attention I received. Highly recommend visiting this store for your dress! The attention and service they provide is amazing!
Dawn E
4.0
10/12/2024
Say Yes for Less provided a lovely experience for me and my mom during my wedding dress search. Their lowest priced dresses ($1,100) were a bit higher than what I was hoping to spend, but having visited five other stores previously and not finding many options, I was willing to spend a bit more to get what I wanted. The associate I worked with helped me find a wedding dress that checked all the boxes on my wish list. It was nice to buy a new dress off the rack so I could keep it at home in the months leading up to the wedding as opposed to waiting for one to be shipped.
I also had my dress alterations done at Say Yes for Less. They charged me a flat fee of $600 cash for all the alterations. The seamstress and shop owner who worked with me made sure my concerns with my dress were addressed. I was a bit disappointed that the straps on my dress couldn’t be tightened further (they kept slipping due to my posture), but their suggestion of using fashion tape helped keep the straps up for most of my wedding.
Overall, I would recommend Say Yes for Less to other brides looking for a wedding dress.
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Liz G
5.0
7/02/2024
I found my wedding dress here and had a great experience! SYFL was the third bridal store I visited. The first two were your more traditional boutiques, and SYFL is definitely a different shopping experience. You get to browse through all the dresses along with your consultant, and of course all the dresses are sold off the rack. I definitely recommend coming with a couple of helping hands who know what you like and enjoy the browsing experience! It is smaller than your traditional bridal boutique, but there is still a good selection to choose form. My consultant and friends pulled a bunch of dresses for me, none of which were quite right. Then Pam pulled a dress that was beautiful, classic, and fit me perfectly. You can tell she is passionate about her dresses and wants to see them all appreciated! Even though it was different from what I thought I wanted, it ended up being absolutely perfect. It's also good to keep in mind that even though this place sells discounted gowns, they are very high quality designer gowns at discounted prices. So none of the dresses are "cheap", but they are very high quality. I got a dress in my price range that I definitely wouldn't have been able to afford otherwise. I am a street size 6 so I can't speak to the ease of finding larger sizes. I would recommend shopping around for alterations. I was quoted ~$500 for alterations at SYFL and got it done for $320 elsewhere. But overall, a great experience for me.
Amy G
5.0
5/31/2024
Say Yes was an amazing experience! I found my designer dream dress (for a wonderful price), and it was such a terrific experience. Pamela and her team are wonderful to work with, and the variety of dress styles was exhilarating to peruse. I then shared my "find" with my neighbor, who took her engaged sister shopping and found something beautiful for her as well. Highly recommend their services!
Jaci C
5.0
3/25/2024
After a slightly disappointing first appointment elsewhere, I was concerned that I wouldn't be able to find a dress that I absolutely loved in my time frame (9 months). Say Yes for Less was great! They had so many options, and I found my dream dress for a great price! The best part was that I got to take my dress home that day, so there was no stress about ordering a dress and having it come in time. Thank you!
A T
1.0
9/03/2023
When I arrived at say yes 4 less pamela asked to see pictures of other dresses I liked. After showing her a picture she comments “are those your thighs”. While picking out dresses to try on and during the try on process she was very condescending and degrading. My family asked why I couldn’t try on a smaller size dress because she had to clip all the dresses I had tried on and she insisted that I wouldn’t fit. I would not recommend. Nobody deserves to feel degraded while picking a gown for the most important day of their life. For reference I am 5’6 and size 8 in street clothes. A very average size woman.
J
2.0
1/31/2023
This place made me feel extremely uncomfortable and self-conscious. There is an extremely limited selection of dresses for size 16+. They tried putting me in several dresses that were not my size. I found the owner to be a bit pushy and made me feel overall very uncomfortable. If you are smaller and ok with that kind of customer-service, they did have a lot of very gorgeous high end dresses for big markdowns.
Raeanna L
5.0
6/01/2022
I bought my dress here and I would easily send anyone looking for their own here as well. I was really anxious coming in and didn't want the pageantry involved with dress shopping. The owner saw this, instantly understood, and the first dress I tried on was the one I ended up buying. Alterations were done at the same place and I found them extremely reasonably priced. I felt beautiful on my wedding day and the dress was well loved by everyone!
Sharon S
5.0
3/02/2022
Amazing bridal shopping experience. Pamela is knowledgeable, friendly and extremely helpful. I initially called the salon and spoke with Pamela and was impressed with her professionalism from the beginning. I then came in to preview some dresses and again the customer service was outstanding. The following week my daughter came in and Pamela assisted her and the experience was AMAZING!!! Thank you Pamela!!!! Without any pressure my daughter has a beautiful designer gown at an amazing price.
Alison O
5.0
9/06/2021
Wow! I found this hidden gem online and went in on a whim (same day appointment) not really expecting to find anything. Not only were they super knowledgeable about styles, they spent so much time with me and my family as I danced between two gorgeous dresses. The prices were affordable and the quality of the dresses were amazing. At no point did I feel pressured, and I’m really glad this is where I got my dream dress!
Noha Z
5.0
4/01/2021
I said yes to the dress today! Pamilla was wonderful to work with! She made me feel relaxed about my dress choices, made amazing recommendations and worked with me to make sure everything was great. I didn't feel rushed to pick a dress or pressured to make my pick! And the price! I was able to find a dress I loved under budget and in amazing shape. So excited to go back for my alterations before the wedding.
Shavon T
5.0
1/30/2021
So let me tell you about this place...incredible!!! Pamela and her mom was so helpful from the beginning. There were patient and conversational. My experience was one that I would never forget!! No, I did not purchase a dress but the customer service was the best that I have ever had!! I would definitely definitely recommend them. Their selection is very very good. Pamela had dresses, bands everything!! She is very good at what she does!! Go and try them out!!
Amity S
5.0
8/31/2020
The best place ever to find a fabulous dress!! Found a totally unique dress that I would never have been able to find. Also absolutely affordable. They were super helpful and it was the best experience ever!!
Katharine K
5.0
8/30/2020
I went to 3 other dress shops before this one, and was beginning to despair of ever finding a dress I loved, until I came here! Pamela found me a lot of great options, and when I found my eventual dress and wasn't 100% sure, she was fine holding on to it for a day to give me time to think. (I came back the next day). It really was a gorgeous dress, I got SO many compliments on my wedding day! It was discounted $400 off the original price and fit me like a glove (mainly just had to hem the dress). I used their in-house tailor, and that also worked well; I was able to bring my dress home at the end of the second fitting. Definitely give it a shot!
Lilly C
5.0
1/08/2020
Pamela is the best, and 100% the reason I found my dream dress. Say Yes for Less was the fifth store I went to, and she helped me re-imagine what styles and colors are best for my body. She cuts through the BS and actually uses her expertise to help guide. The store has a very wide selection, and with an appointment at the end of the day, we had the store to ourselves which made for a calm and intimate experience.
On top of that, the dress I got was a HUGE bargain! Can't believe I got to walk away with a designer gown originally $7k that fit into my small budget.
Thank you, Pamela!!
Emily S
5.0
12/16/2019
I can't recommend Say Yes 4 Less enough! Pam and her staff are the nicest, most knowledgeable people out there and gave me a wonderful dress trying-on experience after a horrible morning at David's Bridal. They have an incredible eye for detail and the alterations were so quick and perfect! I'm so grateful they played such an integral role in our wedding!
Camille G
5.0
7/10/2019
I got my wedding gown here. I never could have afforded a designer gown in a traditional store. It fit like a glove and looked amazing. We had the whole shop to ourselves while I tried on dresses and was really treated right.
Sarah S
5.0
5/26/2019
I couldn't have been happier with my choice in Say Yes For Less. The dresses are reasonably priced but what you really get is great service. I found a dress I loved but wasn't quite ready to commit and there was no pressure to buy... but I ended up going back later that afternoon because I kept thinking about the dress. Pamela even came in to open the shop back up for me to try it on one more time so I could be sure before I bought the dress! It was also nice to have the alterations done in house, with a team who has so many years of experience. Pamela and Connie really made sure I was comfortable with the dress alterations before they let me leave the store at my final fitting, doing several alterations on the spot to make sure my dress fit perfectly. You won't be sorry if you visit this salon.
Laura V
5.0
5/17/2019
I cannot say enough good things about Say Yes For Less. From the dress shopping experience to the fitting and tailoring, Pamela and her team really know how to make you feel like royalty. I would definitely recommend shopping here if you're looking for a designer gown at a fraction of the cost.
Erin C
5.0
4/10/2019
Patient and Determined. I had quite a journey trying to find my gown. Many dresses I tried at other salons didn't hold the same structure as a designer gown, but many designer gowns were well above my price point. Say Yes to the Dress offered me the best of both worlds. The staff was so eager to be a part of my journey and I felt lucky to have such devoted individuals by my side. There was such a wide variety among the gowns. I found mine after about an hour of exploring, they did my first fitting during that appointment and slipped in a unique accessory to make the dress more mine! Would recommend 10/10 times!
Marsha R
1.0
1/28/2019
Our visit to Say Yes for Less was awful. The owner was rude and we were there for less than 10 minutes. What a waste of time.
Laura C
4.0
10/15/2018
We were very happy to have found Say Yes for Less, they were fantastic. Pamela, Connie, and all the ladies there were super helpful and accommodating. I found an amazing dress and they custom fitted it to me and it was everything I had hoped for. The only reason I gave them 4 stars and not 5 was because the boning that was added in to the dress ended up poking through and gouging into me halfway through the night. In all fairness, I know they are delicate modifications and I was dancing like a wild woman to our band. Overall would absolutely recommend and their prices are great compared to other places and can't beat the service.
Eshanda F
4.0
9/17/2018
Great staff and excellent shopping experience. Say Yes for Less is a reasonably priced boutique with a great selection of dresses to choose from. The collection expands from low to high end, most important, the staff is willing to work with your budget. I went on short notice and found my wedding dress the same day! Pamela is excellent - professional, thoughtful and aims to send you off with a smile and truly satisfied. I strongly recommend this shop - I am sure you will appreciate the experience!
Bridget O
5.0
5/02/2018
I cannot say enough good things about this experience. This was the first and only wedding dress shop we went to because Pamela is amazing. I showed her my measly Pinterest board with a hand-full of dresses and she knew just the one I'd love. I was so nervous and lost walking in, but she made the whole experience so much fun! The second dress I tried on ended up being my perfect dress! Pamela and her Mom were so welcoming and friendly and made my family feel so welcome. Highly recommend her store to anyone who is looking for an affordable designer gown.
Becky G
5.0
2/26/2018
This was a great experience coming here. After looking at 8 different bridal shops I knew what I wanted and was just ready to find my dress. The owner was really helpful and took feedback well and had soooo many beautiful dresses to choose from. Definitely a hidden gem!
Kate F
5.0
1/27/2018
What a great experience. I came in looking to try on a variety of styles and get an idea of what my dress should be. I mentioned what I liked and then Pamela just took it from there and ran. She stayed in my budget and started showing me gowns that she felt I would like. Her read on me was so spot on that I found my dream dress and even tested up! I bought right then and there :)
Mollie C
5.0
10/10/2017
This place is a diamond in the rough! When you walk into the building, you'll definitely think "what was I thinking?" but then you walk through the doors, and get the most professional and knowledgeable service, such a wide variety of gowns at a fraction of the price they are elsewhere. This is decidedly not my first rodeo and I have to say selection was really impressive. Pamela made us feel so confident in her as a stylist and tailor. Will definitely be recommending to others!
Yomi R
5.0
9/03/2017
Amazing experience with Pamela! Very caring. She understood my needs.. needed to stay in budget, less than 3 months until the wedding, not the "skinny" bride and looking for a modern, sexy dress. She has a wonderful collection from great designers and very beautiful dresses. This was my second wedding dress shopping appointment and I found my dress. Totally unexpected, but I brought home a gorgeous Pronovias wedding gown. You can say that the dress chose me. ;-). Thank you, Pamela. It was a pleasure.
Laura M
5.0
8/27/2017
I bought my gown here! So glad to give this woman-owned company my business.
The staff is knowledgeable, honest, warm and enthusiastic. They took their time during the appointment and gave their undivided attention.
Every dress we saw was high quality and gorgeous. I also appreciated that the gowns varied widely in price and style. The dress I wound up buying was one that a consultant picked for me and unlike anything I would have chosen myself. I love it!
Caroline M
5.0
12/29/2016
I went to a bunch of different bridal salons in Alexandria and Say Yes for Less was the best by far. I loved how the store is set up - dresses are sorted by both price and size so it's easy to browse and avoid dresses that are out of budget. The owner, Pamela, was lovely. She lets you pull your own dresses and also makes great suggestions for you to try on. She's really attentive and helps make the dresses look how they will actually fit, even if the sample is too big. I fell in love with the first dress I tried on, but wanted to check out a few other shops before I committed, and Pamela even held my dress and veil for me for a few hours. When I was there, they had a deal where if you bought a dress and veil the veil was 50% off and Pamela also offered me an additional 10% off on my dress, which means I got an amazing Maggie Sottero gown for under $1,000!
You'd never guess that my dress was a sample - it looks totally new, as did all of the samples I tried on - they were in great condition.
They also have a great selection of veils and jewelry here!
Rosanna M
4.0
10/26/2016
I visited Say Yes for Less a few weeks ago while searching for my wedding dress. The owner is professional, dedicated, and was a pleasure to work with. I was looking for a gown that did not destroy my budget. This store uses a novel idea of selling sample gowns so that you can afford a luxurious gown at a reasonable price. They have a variety of dresses that are organized by price point. I highly recommend visiting this location if you're still searching for a wedding gown. They are great to work with!
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