Based in Houston, TX, Sethi's Fine Jewelry (previously Select Jewelers, LLC) is a wedding jewelry business. They offer generational craftsmanship and professional service.
It's all about love at Select Jewelers. Their boutique showroom offers an elegant and private environment to view one of Houston's largest collections of jewelry and timepieces. You are welcome to stop by and browse, or you may schedule an appointment. During your visit, you have the opportunity to tour the showroom and learn about jewelry standards and history. The staff is available to discuss gemstones, metals, and designs and help you plan and budget for the perfect piece.
With 40 years of experience in the jewelry industry, they provide the kind of trustworthy, local expertise you only get from a family jeweler. Their staff includes three master jewelers and two gemologists, including an expert who has been with them for 27 years.
Details
Rings
Engagement Rings
Ring Services
Appraisals
Custom Designs
Engraving
Financing Available
Jewelry Cleaning
Ring Insurance
Ring Sizing
Wedding Rings
Wedding Jewelry
Bracelets
Earrings
Necklaces
Rings
Watches
Any questions?
Meet the team
Nitish Sethi
Owner
What began as Select Jewelry in 1996 under Nitish’s father’s guidance has grown into a trusted destination for timeless pieces, stunning diamonds, and exceptional personal service. In 2020, Nitish officially took over the business, rebranding it as Sethi’s Fine Jewelry, a new name with the same unwavering commitment to quality, integrity, and family values.
At Sethi’s Fine Jewelry, every customer works directly with Nitish. That personal connection, he says, makes all the difference. “When people buy jewelry, it’s rarely just a purchase, it’s an emotional investment,” he explains. “They’re celebrating love, milestones, and memories. I take that seriously.”
Nitish’s quality-conscious approach ensures that every diamond and design meets his meticulous standards. “We may not be in a shopping mall, but that’s a strength,” he adds. “Our freestanding store keeps our overhead low, and that means our clients get better pricing without compromising on quality.”
His philosophy is simple: offer unmatched service and value while building long-term relationships. “We’re not about one-time sales,” Nitish says. “We want to be your family jeweler—someone you trust for life.”
Reviews
5.0
out of 5.04 reviews
Your trust is our goal. Our community relies on honest reviews to help
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Sophia W
5.0
4/13/2018
My Fiancé purchased my engagement ring from Select Jewelers and I am absolute in love with my ring! My best friend and I went first in order to see what I liked. They had a great ...
selection and was very willing to work with me and my personal style. Also having a studied some geology and materials in college, I know enough about diamonds that I can spot those who are just "sales reps". Sunny was the jeweler who helped us-- his knowledge about rings and diamonds was very helpful and impressive. We had tried some other places before going to Select Jewelers and only got the run around, seeing low quality stuff that was way over priced. Sunny was informative and very attentive to what I liked, he also searched for the right center stone for me. Even after the purchase of the ring, I went back to have him take a look at something I thought I did to the ring-- he investigated with no qualms and reassured me all was fine, he even check to make sure all my stones were still secure so I could feel at easy. The owner also checks in to make sure all is going well during your consult which was nice. My Fiancé, who at the time was out of the country, was able to talk to Sunny on the phone, secure the ring and stone I liked, and purchase and pick everything up once he was back in town seamlessly and with out me knowing over the course of a few weeks. I can't wait for us to head back to get our wedding bands-- and we have already starting to talk about gifts for our parents. A big thanks to Select Jewelers and Sunny for all their help in making my engagement special!
Wes K
5.0
4/03/2017
The entire process was absolutely incredible with Select Jewelers. From the moment we walked in you could tell the customer service was spot on. Cynthia and the rest of the staff...
treated us like family and I am happy to say that we are now a member of the Select Jeweler family. I will use them for all of my future jewelry needs! Thank you so much!
Any questions?
Emma S
5.0
6/12/2014
My husband's grandfather has been using Frank at Select Jewelers since before we were born, so we HAD to go there first! They let my husband design my engagement ring and pick out ...
the diamond himself, and they made a custom band for me to match. Our salesman was great, very attentive, and called to check in with us every step of the way!
Amber M
5.0
3/21/2014
This is a family owned jeweler that our family has used for three decades. First my father-in-law purchased jewelery for my mother-in-law and now my husband has purchased jewelery...
for me. We prefer to custom design and make our own jewelery here and the staff is excellent.
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Sethi's Fine Jewelry
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