5.0
Verified reviews from real couples
Sethi's Fine Jewelry
It's All About Love
My Fiancé purchased my engagement ring from Select Jewelers and I am absolute in love with my ring! My best friend and I went first in order to see what I liked. They had a great selection and was very willing to work with me and my personal style. Also having a studied some geology and materials in college, I know enough about diamonds that I can spot those who are just "sales reps". Sunny was the jeweler who helped us-- his knowledge about rings and diamonds was very helpful and impressive. We had tried some other places before going to Select Jewelers and only got the run around, seeing low quality stuff that was way over priced. Sunny was informative and very attentive to what I liked, he also searched for the right center stone for me. Even after the purchase of the ring, I went back to have him take a look at something I thought I did to the ring-- he investigated with no qualms and reassured me all was fine, he even check to make sure all my stones were still secure so I could feel at easy. The owner also checks in to make sure all is going well during your consult which was nice. My Fiancé, who at the time was out of the country, was able to talk to Sunny on the phone, secure the ring and stone I liked, and purchase and pick everything up once he was back in town seamlessly and with out me knowing over the course of a few weeks. I can't wait for us to head back to get our wedding bands-- and we have already starting to talk about gifts for our parents. A big thanks to Select Jewelers and Sunny for all their help in making my engagement special!
The entire process was absolutely incredible with Select Jewelers. From the moment we walked in you could tell the customer service was spot on. Cynthia and the rest of the staff treated us like family and I am happy to say that we are now a member of the Select Jeweler family. I will use them for all of my future jewelry needs! Thank you so much!
Meet the team
Nitish Sethi
Owner
What began as Select Jewelry in 1996 under Nitish’s father’s guidance has grown into a trusted destination for timeless pieces, stunning diamonds, and exceptional personal service. In 2020, Nitish officially took over the business, rebranding it as Sethi’s Fine Jewelry, a new name with the same unwavering commitment to quality, integrity, and family values.
At Sethi’s Fine Jewelry, every customer works directly with Nitish. That personal connection, he says, makes all the difference. “When people buy jewelry, it’s rarely just a purchase, it’s an emotional investment,” he explains. “They’re celebrating love, milestones, and memories. I take that seriously.”
Nitish’s quality-conscious approach ensures that every diamond and design meets his meticulous standards. “We may not be in a shopping mall, but that’s a strength,” he adds. “Our freestanding store keeps our overhead low, and that means our clients get better pricing without compromising on quality.”
His philosophy is simple: offer unmatched service and value while building long-term relationships. “We’re not about one-time sales,” Nitish says. “We want to be your family jeweler—someone you trust for life.”
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