About this vendor
Engagement ring shopping can be complicated. That's why we're here! Enjoy a shopping experience free from the intimidation of traditional jewelry stores. By appointment, you & your partner will collaborate with our gemologist & designer, receiving one-on-one expert guidance to create a truly special piece. Explore a variety of engagement ring & wedding band styles, precious metals, diamond & gemstone types, shapes, & sizes by browsing our prototypes in a non-judgmental, pressure-free setting. Stick to the classics, modify an existing design or create something entirely new. We can't wait to hear your story! Book your visit today! Located at 301 W Beltline Hwy, Unit 110, Fitchburg, WI 53713
Details
Rings
- Engagement Rings
- Ring Services
- Custom Designs
- Engraving
- Financing Available
- Jewelry Cleaning
Wedding Jewelry
- Bracelets
- Earrings
- Necklaces
- Rings
Popular with couples like you
Check out our featured vendors.
Reviews
Your trust is our goal. Our community relies on honest reviews to help
you make those big decisions with ease.
5
out of 5.011 reviews
Review photos
Showing slide number 1 out of 3
I worked with Soha and Aubree to create my fiancée’s engagement ring and I can't say enough good things about my experience. From the moment I walked in, they made me feel welcomed...
and at ease. They listened attentively to my ideas and offered valuable insights, helping create a stunning custom ring that perfectly captures my fiancée's style. They were incredibly knowledgeable, kind, and caring throughout the entire process.
I came in with a few ideas, but Soha and Aubree really took the time to understand what I was envisioning and provided valuable insights and recommendations that I wouldn't have thought of on my own. They helped me capture everything my fiancée wanted, and the final product was beyond stunning.
My fiancée absolutely loves the ring, and I couldn't be happier with how it turned out. The whole experience was so positive that we're excited to work with Soha and Aubree again to design our wedding bands. I highly recommend them to anyone looking for a personalized and thoughtful jewelry experience. They made what could have been a stressful process into something truly enjoyable and memorable.
Gorgeous product. Excellent service. Transparent pricing. Absolutely recommend Soha Diamond Co. for all jewelry needs!
Owners, Soha and Aubree, were extremely hospitable throughou...
t the custom design process. Soha’s experience as a 10th generation jeweler & gemologist, and Aubree’s thoughtful eye for design bring the whole experience to life.
My ring is absolutely everything my fiancé and I wanted and more. We will definitely be repeat customers for life. Thank you, Soha Diamond Co.!
Soha and Aubree were so great to work with! 1000/5 stars! We were pressed for time for our wedding bands and Soha Diamond accommodated us so easily and made sure our rings were del...
ivered prior to our wedding date. I could not have asked for a better Team to work with for our wedding bands, both Soha and Aubrey are very personable, professional and pleasant to work with. I will definitely be using them again for my future jewelry purchases. If you’re looking for a trustworthy jeweler—Soha Diamonds is your answer!
Troy and I picked out my engagement ring here, and are most definitely going to return to pick out our wedding bands. They knew what questions to ask and then helped us pick out t...
he perfect ring that was in our budget. I cannot suggest them to enough people.
Soha and Aubree were AMAZING to work with and just two of the kindest people you'll ever meet. From the process of shopping for and designing an engagement ring with my fiance, to ...
designing my custom wedding ring, they were incredibly helpful, patient, communicative, detailed and caring. They took the time to talk through all design elements with us and were clear with pricing and never pressured us to go up in size or alter the designs -- that's what impressed me most about them, they took the time to understand who we were, what we were looking for, and helped us find something that aligned with that, rather than pushing us to get rings that followed a specific trend or expectation. I also love that they use ethical materials and lab-grown diamonds -- everything they make is stunning. When I started shopping for a wedding ring I had no idea what I wanted. Aubree and Soha showed me a variety of examples in their showroom and catalog, I gave them feedback on what I liked and didn't like, and they worked with me to create multiple versions of a wedding ring that eventually led to my final design, which I absolutely LOVE and cannot wait to wear everyday! Would definitely recommend working with them, I can't wait for the next occasion when I need to get something custom designed because I know they will be able to help me make that vision come to life!
If you’re unsure where to go for your engagement ring, I strongly encourage you to consider Soha Diamond Co.! My fiancé and I have nothing but fantastic things to say about our exp...
erience designing my engagement ring with Aubree and Soha. The experience is so comfortable and personalized. They are so down to earth and approachable. We met with them several times to really refine our design. It was such a fun process! They are both extremely knowledgeable and put in great effort to ensure you’re informed and in love with your design. Another huge plus is they focus on ethical and sustainable jewelry. We genuinely couldn’t have asked for a better experience!
My engagement ring was from a seller on Etsy and kind of a weird shape, so we went to Soha when I decided I wanted to add a wedding band. They worked with us on style and price and...
designed a custom band contoured to my ring that I love! They found a ring for my wife that matched her oddly specific material demands that was more masculine but sized right for her hands. By the time we went to pick up the bands, Soha and his wife really felt like friends.
You can be assured that Soha and Aubree will take amazing care of you! They are so friendly and down to earth, never pushing you outside your comfort zone. From engagement/wedding ...
rings, to necklace needs, they have been willing to go above and beyond to help create or find what we have wanted! They are easy to work with even if you live outside the Madison area. Working with them is a pleasure, and I’ll continue to work with them in the future for any and all my jewelry needs.
If you're looking for a personal and high quality experience, do not overlook Soha Diamond Company. Soha and Aubree have been an absolute joy to work with. Besides being unique in ...
offering lab-grown diamonds, the experience of buying a ring through them was so comfortable and fun! No sales pitches or awkward encounters here. My fiance and I visited them prior to our engagement to start the process of looking at rings. I prefer simple jewelry, but I still wanted my engagement ring to feel special. Soha and Aubree talked through all the details of rings and diamonds, and showed us dozens of styles and customization options. My fiance ended up designing the most beautiful ring! We can't wait to pick out our wedding bands soon.
Look no further! I am so excited to use Soha as my jeweler for the rest of my life and I am determined to spread the word about how wonderful they are! Aubree and Soha are absolute...
ly wonderful to work with, I can't recommend them enough. They specialize in lab grown diamonds which are *exactly* the same as mined diamonds, but they are better for the environment, conflict free, and CHEAPER. Literally how could this get better? They have an amazing selection, and they will custom make pieces, too! I was quite difficult to work with, and they were so supportive and helpful every step of the way. Everyone could use some nice jewelry, even if you already have the wedding rings, think parent gifts, bridesmaid/groomsmen gifts, the list goes on!
My boyfriend went through Soha Diamond Co. for my engagement ring and they did an amazing job. They are a private jeweler and Soha is so knowledgable and helpful. I love that they ...
work with lab-grown diamonds as that was really important to me! We will be going back to get our bands from them.
Contact
301 W Beltline Hwy Unit 110-111, FITCHBURG, WI | WI
Jewelers