About this vendor
I'm Sophie Moiseeva — a bridal hair and makeup artist who built a life and career in New York through passion and hard work. I lead a trusted team at SMBEAUTY of artists who bring artistry, care, and the same values to every wedding & bride we work with!
We provide natural hair and makeup for brides who want to feel like themselves — while offering a seamless process from inquiry to the day of your wedding.
Through an honest, step-by-step process: fast responses, clear proposals, simple contracts and payments, thoughtful trial sessions, and a calm, steady presence on the wedding day. We listen first, create second, and commit to delivering hair & makeup that enhance your everyday look.
Every bride deserves to feel at home in her own beauty — especially on her wedding day. Our “why” is simple: to be the steady, trusted presence by your side while creating a look that lets you shine without second-guessing a thing. A space where you can feel safe, supported, and celebrated in your own skin.
Details
Beauty
- Beauty Group Bookings
- Hair Stylists
- Hair Trials Available
- Makeup
- Eyelash Extensions
- Makeup Artists
Business Attributes
- Woman-owned Business
Awards and Affiliations
2026 'Best of Weddings'
Best of Weddings
The Knot independently assesses vendors for this award—it’s never self-reported. We base it on firsthand experiences from real couples and guests, and they must have a 4.5-star average across 7+ reviews in the qualifying year.
Reviews
Your trust is our goal. Our community relies on honest reviews to help
you make those big decisions with ease.
5
out of 5.026 reviews
Review photos
Showing slide number 1 out of 9
I absolutely loved working with Sophie as my hair stylist on my wedding day, not only for her work but for her lovely nature. I travelled with only my husband to elope in NYC, mean...
ing I had no family or friends with me. On the morning in particular, Sophie played a role beyond my hair stylist - she made me laugh, steamed my veil, calmed my nerves and was just so sweet which I really appreciated. I loved my hair after my trial, but had some thoughts about what I wanted to change. Sophie really took this on board when doing my hair on the day - and it turned out just perfect! I can’t thank Sophie enough and couldn’t recommend her more.
I had such a wonderful experience working with Sophie Moiseeva and her team for my wedding! Sophie and Dosha, my day-of artist, made the entire process, from booking to my trial to...
the wedding day itself, feel completely seamless and easy.
They are both incredibly kind, calming, and talented. Dosha created exactly the natural, ethereal look I had envisioned for myself, and I felt completely like me, just the most glowing version! She also took such wonderful care of everyone getting ready with us that day. Every single person she worked with was so happy with how they looked and, most importantly, still felt like themselves.
The whole experience was relaxed, joyful, and genuinely such a lovely part of getting ready that morning. I could not recommend Sophie, Dosha, and their team more highly!
I hired Sophie Moiseeva and her team for my hair and make up for my August wedding. After two devastating (not being dramatic!!) hair and make up trials, I was feeling exhausted an...
d very anxious about how I'd look on my wedding day. I do not wear make up and I prefer a very natural look to both my hair and my face. I also have extremely thick, curly hair and it's very challenging to find someone who knows how to work with it.
During my consult call with Sophie, I instantly felt soothed, reassured, and connected. She took the time to look at my previous trials and what went wrong and she promptly scheduled a trial with one of her team members.
This brings me to Anna!!! It was such a joy working with her. She was extremely attentive to detail and went above and beyond to listen to my needs and to make sure I felt totally confident leaving the trial. She did an excellent job with both my hair and make up and all my stress instantly alleviated. Sophie stopped by the trial and was so genuinely kind and supportive.
For the actual wedding day, Anna and her team mate Olga made all of our dreams come true with their skills, patience, and kindness! It felt relaxing to have them around and we all felt we were in good hands. I had a lot of anxiety about frizz because I have very curly hair and was getting married in August. Anna and I had planned a slick back to ensure that I didn't have to worry about my hair but the day of the wedding, I changed my mind and wanted to rock my curls. Anna was flexible and willing to make the change then worked with me diligently to ensure that my curls looked exactly the way I wanted them. I did not have to think twice about my hair or make up for the entire (hot and humid) day and night. As someone with hair that most professionals cannot manage, and a revulsion against heavy make up, I cannot recommend Anna (and likely all of Sophie's team) enough!!!! I felt like an elevated version of myself, which is exactly how I wanted to feel on my wedding day. Their team is truly a dream come true. Thank you Sophie, Anna, and Olga!!
I can’t recommend Sophie enough!! 🤍 From start to finish, her communication was amazing, she was so flexible, and made the entire process stress-free. Her makeup skills are absolu...
tely immaculate, and she made me feel so beautiful and confident on my wedding day! Every time I asked for a small change, she listened right away and adjusted it without any hesitation. She is so sweet, talented, and truly cares about making her clients happy. If you’re looking for a makeup artist, book her—you won’t regret it! 1000% recommend! ✨
Sophie was hands down the best choice I made and my most favorite vendor from our wedding. Not only was she kind, patient and understanding but her natural makeup skill is unmatche...
d. I am not a bride that wears makeup and was worried about having my makeup done at all but Sophie not only made the makeup LOOK natural but it also felt natural. Like I hardly felt it on my face and I felt SO comfortable all day. I could not recommend Sophie enough.
Sophie is a master of her craft. If you are in NYC looking for a hair and makeup artist seriously look no further. Sophie was super professional and responsive leading up to my tri...
al and wedding day. The makeup trial was honestly one of my favorite parts leading up to my wedding - Sophie's studio is so beautiful and she has so many refreshing beverages and snacks for you to enjoy while you are getting glammed. I couldn't believe how good my makeup and hair looked after the trial, but somehow my hair and makeup looked EVEN BETTER on my actual wedding day. Also, Sophie is such a calming presence and is so sweet and easy to talk to. She literally brought me flowers on my wedding day - I was beyond words. I have a lot of insecurities about my acne prone skin but Sophie was able to make my complexion look flawless yet so natural (I got so many compliments on my makeup) and my makeup lasted all night (until 5am!!). It was THE PERFECT balance of glam and natural "soft bridal" glow that I was wanting and it also looked perfect in photos in all types of lighting. I am usually super insecure and worried about how my foundation/bronzer looks in natural light and it seriously looked perfect, like I had no notes. Sophie is also a MASTER at hair... I couldn't have been happier with how may hair looked IN EVERY SINGLE PHOTO from every angle. I felt so beautiful and confident on my wedding day thanks to Sophie. She understood my vision immediately. I should also mention that Sophie's entire team is amazing. One of my bridesmaids told me that she used the makeup Sophie's team did on her as the inspiration photo she showed her MUA on her own wedding day. My bridesmaids all looked incredible. I cannot thank Sophie and her entire team enough. I would recommend Sophie without reservation to every single bride - she is the best.
Sophie was an angel to work with. My hair and makeup looked flawless and lasted all day and night and she was right by my side for touch ups the entire time I had her booked for. S...
he also is incredibly kind and professional and I loved having her with me on my day.
Sophie is not only an exceptional makeup artist but also an incredible person. From our first call to my trial and wedding day, she made the entire experience feel easy and stress-...
free.
She truly listened to my vision, never rushed me, and took the time to make sure I was happy with every detail. Before the wedding, she provided thoughtful advice and helped me feel completely prepared.
On the wedding day, Sophie and Olga arrived early to ensure everything ran smoothly. Sophie has such a calming presence, and I will always cherish the morning we spent together. She made me, my mom, and my mother-in-law feel beautiful, confident, cared for, and like ourselves.
I cannot recommend her enough. If you want a talented artist who will help you look and feel your best while keeping your day stress-free, book Sophie!
Sophie is incredible to work with! She's so responsive and goes above and beyond to help with all planning details and glam requests. Her team is also incredibly kind and talented....
Thank you for making our day so special!
I had the pleasure of having Sophie as my wedding day hair stylist, and she absolutely exceeded all expectations. Professional from start to finish, she listened intently to what I...
wanted, and she has the sweetest and most calming energy. I have naturally curly hair and she was able to mimic my curls (but enhanced to perfection), so that I still felt like myself on my wedding day. I highly recommend Sophie for brides or anyone looking for a great hair styling experience!! She is also great energy to have around in those stressful wedding day moments <3
Cannot recommend Sophie enough as a wedding hair and makeup artist! From the initial phone call, she had such a refreshing approach to wedding hair & makeup, and I truly appreciate...
d her transparent pricing (especially since so many vendors make finding pricing so complicated!). I wanted a natural but elevated look for my wedding day hair & makeup and had loved the example photos/videos I had seen on Instagram. I was not disappointed! Sophie had excellent communication throughout the planning process, with an easy-to-use portal and helpful questionnaires about wedding day timeline and trial preferences that helped me organize my thoughts. She did a phenomenal job of making adjustments after the trial and truly took my feedback into account, making the look match my vision even more for the actual wedding day. Both the hair & makeup held up wonderfully throughout multiple hours of rain/humidity, photos, and dancing. Mariana and Carol also did such an incredible job with the hair/makeup for my bridesmaids – everyone was so happy with their looks! Highly recommend Sophie and am very happy with my decision!
I can’t say enough amazing things about Sophie. From start to finish, she was the definition of professionalism - prompt, organised, and completely on top of everything, which made...
the whole experience feel effortless and stress-free.
Beyond that, Sophie is such a warm and welcoming person. She immediately made me feel comfortable, and you can tell she genuinely cares about her clients. She really took the time to listen and understand exactly the look I wanted, and she absolutely nailed it. I never felt rushed, and she was so open to any tweaks or changes along the way, making sure everything was perfect.
Her attention to detail is incredible, especially when it came to prepping my skin. My makeup and hair went on flawlessly and lasted all day (and night!) without a single issue. I truly felt beautiful - honestly, one of the most confident and radiant I’ve ever felt.
If you’re looking for someone who is not only talented but also kind, attentive, and truly dedicated to making you feel your best, Sophie is it. I couldn’t recommend her more.
Sophie is THE BEST! I was nervous about having too much makeup and not feeling like myself on my wedding day, but she is the master of maintaining your natural look, but elevating ...
so you feel even more beautiful. She took time and care to listen and tweak to exactly what I was looking for and the hair and makeup both stayed perfectly all night long! She is a master of her craft and was so far above and beyond my expectations. She was also the best energy to have around me on my wedding morning and I was so grateful to have her there and by my side right until the moment before I walked down the aisle.
I cannot recommend Sophie enough. I was not worried at all about acne on my wedding day when I first booked Sophie, and had let her know I had a pretty clear complexion. Well...str...
ess of wedding planning + using a product that irritated my skin resulted in one of the worst break outs of my life. My confidence was destroyed right before the wedding. I let Sophie know and she put me at ease that it would not be an issue. Doing a trial was so helpful because I was able to figure out what products irritated my skin before the big day. When I saw my makeup the morning of my wedding, I was truly amazed. My skin looked INCREDIBLE. I went from being extremely self-conscious and worried about photos to feeling like the most beautiful version of myself and not worried about a thing. I went into my photos confidently and didn't have to worry about my makeup or skin once!! Also, I have naturally grey hair, which can be kind of unruly, but Sophie made my hair look incredible. Even after sweating on the dance floor for hours, my hair still looked great.
I had looked for a hair & makeup artist for so long, really worried that I would never find someone who would be able to make me feel like ME the day of my wedding. I don't love heavy makeup, and I wanted a hairstyle I haven't really seen anyone do before...but Sophie worked with me and kept everything looking so natural and just so me! I really just felt like the best version of myself.
Book Sophie. Just do it. You will NOT regret it!
I cannot recommend Sophie highly enough! She brought my wedding hair and makeup vision to life so effortlessly, and I truly felt beautiful and confident the entire day. When I say ...
my hair and makeup didn’t budge… I mean they did. not. budge. From morning to the last dance, everything stayed flawless. I received countless compliments, and it’s all thanks to her incredible talent!
Absolutely perfect. Anna, who works with Sophie, made my hair look better than I could have dreamed. So easy to work with and with a great eye. Even my sister in law ditched her ha...
irdresser to get touch-ups with Anna!
Sophie and her team did a great job! Me, my bridesmaids, mother of the bride and mother of the groom all felt beautiful on the wedding day and we all had such a good experience. Th...
e hair and makeup lasted all day.
Sophie was an amazing makeup artist. Since I usually don’t wear much makeup, I was feeling nervous and unsure about the style, but she gently guided me through everything and made ...
me feel comfortable. The makeup looked beautiful, yet still very much like me, which gave me so much confidence on the big day. Beyond her talent, Sophie’s warm and kind personality helped calm my nerves and made the whole experience truly special. I’m so grateful to have had her with me!
Sophie did my makeup and hair for our civil ceremony, and I loved the look! She makes your skin glow. She was so easy to communicate with, and her timeline of the day was so helpfu...
l. She’s also the sweetest.
I can't thank Sophie enough for being such an important part of our wedding day. She made me feel so beautiful and confident — I received so many compliments, especially on my hair...
! From the very beginning, she was easy to work with. During our trial, she was so skilled and efficient that she created three different hair looks for me to choose from, which made me feel completely at ease and excited for the big day.
On the wedding day, her calm, reassuring presence was exactly what I needed. She put so much care and attention into every detail, and was patient during a chaotic day. I’m so grateful for her talent, professionalism, and the calm energy she brought to the whole experience. I highly, highly recommend her to any bride-to-be!
I'm so thrilled to have the opportunity to work with Sophie on my wedding day. She emits a warm and kind presence, relieving any stress about the day. Sophie is also attentive and ...
understood exactly what I envisioned. She is so talented and a true professional. I would 1000% love to work with her again!
Sophie was my HMUA for our elopement in NYC and working with her was incredibly smooth. She is very professional, right on time (even early), very calming and cheerful. She asked f...
or inspirational photos prior to our appointment and got confirmations along the way as she was working. Conversations with her and receiving compliments from her on the very beginning of the day, absolutely made my day start beautifully and made me secure. My hair is very thin and does not hold curls at all, but her work stayed despite of 5 hours of open air photoshoot on a winter day in New York (even despite the wind at Top of the Rock). She gifted me a Rhode lipbalm making me very happy too.🩷🩷🩷 I would absolutely wish to work with her again if I ever find myself needing a HMUA in USA🤍
Sophie was truly impeccable! From the trial to the wedding day, the entire process was seamless. She was completely up to date with the latest hair techniques, styles, and products...
—she had all the trending and best-selling essentials, which made such a difference. She understood my vision perfectly and executed it flawlessly. Her expertise and demeanor put me at ease, making the experience enjoyable and effortless. I couldn’t have asked for a better hairstylist for my wedding day, absolute perfection!
I cannot express enough gratitude to Sophie for everything she did on my wedding day. She didn’t just do my makeup—she truly took care of me from start to finish. Her calming prese...
nce was exactly what I needed on such an emotional and exciting day. She stayed with me the entire time, making sure I looked flawless and felt confident, but she also went above and beyond by helping in ways that made me feel truly cared for.
Her work was beyond stunning—my hair and makeup were perfect and stayed that way all day/night. And the best part was I looked like myself, just better! :)
I cannot speak more highly of Sophie. She is an extremely knowledgeable hair and make up artist who makes you feel comfortable and confident. Sophie was able to assess my inspo pic...
tures and really tailor it to suit me. I highly recommend her.
Sophie did my makeup for my wedding and did a fantastic job! Throughout the trial and day of my wedding she was very reliable and easy to work with. She took the feedback I had dur...
ing the trial and made me look better than I could have imagined on my wedding day. She is so talented and I highly recommend her!
Contact
37 W 26th street, New York, NY
Sophie Moiseeva