5.0
Praised by couples for:
Dress Selection
Tuxedos
Fittings and Adjustments
Sparkle and Shine on your Wedding Day
Feeling Like a Princess at Sparkles 💍✨
I had the most wonderful experience at Sparkles! I went wedding dress shopping with my girls, and they surprised me by making it part of my birthday celebration. It was such a special and unforgettable day! ❤️
Ellie was absolutely amazing! She was so helpful, patient, and incredibly sweet. She made me feel comfortable, beautiful, and truly like a princess. 👑 She listened to what I was looking for and helped us find the perfect dress!
I couldn’t have asked for a better experience. Thank you, Sparkles, and especially Ellie, for making such a special moment even more magical! 💕👰✨
Natalie D.
5.0
Rachel was AMAZING! She helped walk me through each dress to figure out what I like best. She was so supportive and fun. I am so happy we went here and I'm so grateful for my experience with Rachel!
Camrie D.
5.0
Janelle Wiser
OWNER
AWARD WINNER (2X)
Thanks to recommendations from couples on The Knot
Sparkles & Gowns is your local bridal boutique in Ogden, UT! Our mission is to help you look and feel the most beautiful on your wedding day. We see every bride as a work of art and stunning in their own way, and we want you to feel that way, too! We carry a variety of different styles, such as show stoppers, sexy, conservative, with and without sleeves, temple ready, and more.
If you want a dress that adds "Sparkle" to your special day, then Sparkles & Gowns was created for you. We want to provide you with an exceptional gown shopping experience along with excellent customer care.
If we still need to get precisely what you want in our store, we are happy to take the extra time to see other options that our designers carry and which gowns we can get in time for your wedding day. Come visit us today, and let us see if we can help you find your "Sparkle"!
Woman-owned Business
Details
Accessories
Hair Accessories
Sashes & Belts
Veils
Dresses
Wedding Dresses
Fashion Services
Bridal Stylists
Dry Cleaning & Preservation
Plus Size Available
Private Appointments Available
Suits & Accessories
Suits for Women
Tuxedos & Suits
Awards and Affiliations
2-Time 'Best of Weddings'
2026.2025.
Best of Weddings
The Knot independently assesses vendors for this award—it’s never self-reported. We base it on firsthand experiences from real couples and guests, and they must have a 4.5-star average across 7+ reviews in the qualifying year.
Join couples who chose award-winning vendors for their wedding
Meet the team
Janelle Wiser
Owner
Janelle loves helping brides in their search for their perfect dress! She will go above and beyond to make you feel beautiful and comfortable on your wedding day.
Reviews
5.0
out of 5.027 reviews
Your trust is our goal. Our community relies on honest reviews to help
you make those big decisions with ease.
Review Summary
This AI-generated summary is a snapshot of this vendor's ratings and feedback.
Sparkles & Gowns is a welcoming, beautiful boutique with a wide, modern selection and inclusive plus-size options. The attentive, patient staff create a personalized, stress-free experience—letting you pick music, accommodate large parties, and celebrate when you say yes. Many brides found their dream dress affordably and highly recommend it.Review photos
Showing slide number 1 out of 9
Natalie D
5.0
8/25/2026
Feeling Like a Princess at Sparkles 💍✨
I had the most wonderful experience at Sparkles! I went wedding dress shopping with my girls, and they surprised me by making it part of my...
birthday celebration. It was such a special and unforgettable day! ❤️
Ellie was absolutely amazing! She was so helpful, patient, and incredibly sweet. She made me feel comfortable, beautiful, and truly like a princess. 👑 She listened to what I was looking for and helped us find the perfect dress!
I couldn’t have asked for a better experience. Thank you, Sparkles, and especially Ellie, for making such a special moment even more magical! 💕👰✨
Response from Sparkles & Gowns on 09/01/2026
Natalie, this review just made all of our day! I love to hear that you had an incredible e...
xperience with Elli and that she took such great care of you! What a great way to spend your birthday?! Happy belated birthday!
Camrie D
5.0
8/14/2026
Rachel was AMAZING! She helped walk me through each dress to figure out what I like best. She was so supportive and fun. I am so happy we went here and I'm so grateful for my exper...
ience with Rachel!
Response from Sparkles & Gowns on 09/01/2026
Camrie, I'm so happy to hear that you had such a great experience with Rachel and that she...
was supportive and fun! Finding the perfect dress can be difficult, so we love that race was able to make it easy for you! Thank you again!
Any questions?
Aileen C
5.0
8/06/2026
I LOVED coming to this dress shop. I had such a big group of family and friends that wanted to be there for when I said yes to the dress (16 people) and they were extremely accomod...
ating towards our group. Elli was helping me find my dress and she knew exactly what my vision was, even when I couldn't quite pinpoint what I wanted. She let me pick out the music we listened to during the process, she excited to wear my dress down the aisle.was able to calm me down when I was getting nervous, and she was able to balance out the opinions of the big group so well. Highly recommend her and this shop! I'm so
Response from Sparkles & Gowns on 09/01/2026
Aileen, you get the review Queen award! Thank you so much! I love hearing about your exper...
ience and we are so grateful we could help you!
Brittany S
5.0
7/10/2026
I said yes to the dress at Sparkles & Gowns, and I couldn’t have asked for a better experience! 🤍 I found the most gorgeous dress, and Elli made the entire appointment so special....
She was so sweet, positive, and genuinely felt like another friend shopping with me. She also found the most perfect veil to complete the look!
The whole experience was so fun, intimate, and stress-free. I felt so comfortable and never once felt rushed. I would 100% recommend Sparkles & Gowns to any bride looking for her dream dress. Thank you for making such a special day unforgettable! ✨💍
Response from Sparkles & Gowns on 09/01/2026
Brittany I am so happy to hear that your experience was fun, intimate and stress-free. Tha...
t's how it should be and we love to hear that Elli was such a big part of that! We are so grateful for you and hope you will let us know if there's anything else we can do for you!
Kylie B
5.0
4/13/2026
I got my dress yesterday and I’m still so happy with my experience. Elli made the appointment perfect, let me try on several dresses and get in and out of my top two a few times to...
decide. When I found the one she played our first dance song and made it the most perfect moment. I didnt think I’d find the one at the first shop I went to but they proved me wrong in the best way. I cannot wait to wear it on my big day!!
Lisa D
5.0
3/03/2026
This place is absolutely beautiful! They have all modern up to date but timeless dresses. Rachel was such a sweetheart and I recommend her! She made my experience fun, stress free,...
and knew exactly what I wanted. I showed her inspo and it only took 2 dresses for us to find the one. I really felt like she became part of my family that day. They also start your appointment off with music you want to listen to which makes it even more personal. If I could give them 10 stars I would! I cannot recommend them enough and the prices are unbeatable!
Response from Sparkles & Gowns on 03/24/2026
Lisa, you are a sweetheart, and we are so grateful for you!! Thank you so much for taking ...
the time to leave this review!
Kylie K
5.0
1/04/2026
I kept seeing their Tik Toks and had to take a look. I found my dress here and I couldn’t be happier with the entire experience!! Jenna was AMAZING, she was very kind and made ever...
yone comfortable. I didn’t have a style narrowed down until she helped me understand what I was liking and not liking. She wasn’t pushy at all and never made me feel like I had to do something I didn’t enjoy. All the dresses I tried are were very affordable compared to other local shops. I HIGHLY RECOMMEND THEM!!!
Response from Sparkles & Gowns on 03/24/2026
Kylie, our notifications weren't turned on and I missed this review, but thank you so much...
!!! I am so happy to hear that Jenna took such good care of you and wasn't pushy! That is very important to us! We sure appreciate you
Faith P
5.0
1/01/2026
I absolutely loved my experience at Sparkles and Gowns! Janelle was SO helpful and helped me find my dream dress!! The entire experience was so amazing and i’m so glad I was able t...
o find my dress with Janelle!
Kassidee F
5.0
12/07/2025
Sparkles and Gowns was a 10/10 experience. My party and I were greeted by Shelby and Jenna and they immediately made it a wonderful start. Jenna was the one that helped me find my ...
dress and made me feel so comfortable and confident in the process. They made it so much fun I wish I could do it over and over! it also is wonderful that everything in the store is all reasonably priced! Highly recommend!
Response from Sparkles & Gowns on 03/24/2026
Kassidee, I can't believe I missed your review, but it doesn't matter because I can still...
remember you in your wedding dress and how beautiful you looked! I am so glad that Jenna was able to help you and make you feel comfortable and confident!
Brooklynn C
5.0
10/16/2025
Shelby was amazing! My family is a little hectic but she was awesome. I found my dream dress because of their great selection!
Response from Sparkles & Gowns on 11/06/2025
Brooklynn, thank you so much for taking the time to leave this review! We are thrilled to ...
hear that you had such a good experience and that Shelby took great care of you! We loved having you and your family here!
Kealani S
5.0
9/25/2025
I cannot say enough wonderful things about my experience at Sparkles and Gowns! From the moment I walked in, I felt welcomed and cared for. The staff went above and beyond to liste...
n to what I was looking for, while also encouraging me to try on styles I might not have considered. Their patience, kindness, and expertise made the entire process feel stress-free and truly enjoyable.
What touched me most was how personal the experience felt every detail mattered to them just as much as it did to me. I never felt rushed or pressured, only supported and celebrated. Thanks to their help, I found my perfect wedding dress, and I couldn’t be more grateful.
If you’re searching for a gown and want to feel special while doing so, I highly recommend Sparkles and Gowns. They made one of the most important parts of my wedding journey absolutely unforgettable!
Response from Sparkles & Gowns on 09/25/2025
Oh, my goodness, thank you for this kind review! We are thrilled to hear that you had such...
a great experience and that you could tell that every detail matters to us! We want this experience to be unforgettable for you with all of the happy memories!
Kati P
5.0
5/06/2025
I cannot say enough amazing things about Sparkles & Gowns in Ogden, Utah!! From the moment I walked through the door, Janelle made me feel seen, supported, and truly special. I wen...
t in with a lot of ideas about what I thought I wanted, but Janelle went above and beyond to guide me every step of the way. Her patience, kindness, and expertise helped me find a gown that not only fit beautifully but made me feel beautiful!
Janelle truly cares about her brides to be, and it you feel so supported the moment you walk in! If you're looking for a boutique that will make you feel confident, cared for, and like a queen—look no further. Thank you, Sparkles & Gowns, for helping me shine on one of the most important days of my life! 💍✨
Response from Sparkles & Gowns on 05/20/2025
Kati, you are simply the sweetest! Thank you so much for taking the time to leave this rev...
iew. We are beyond happy that we were able to serve you and most importantly, help you feel beautiful. Because you are! Thank you again!
Alaynah T
5.0
2/09/2025
I found my dress here, and I just want to say the staff and experience was amazing. Daphne was the main person who helped me and she made the experience magical and made me feel so...
gorgeous and beautiful! She helped reduce the anxiety I had going into dress shopping especially as a plus size girly. I'd highly recommend sparkles and gowns!
Response from Sparkles & Gowns on 02/26/2025
Alaynah, thank you so much! We definitely can understand the anxiety that can sometimes co...
me with dress shopping, but we are thrilled that Daphne made your experience magical and memorable! She loved helping you and we are so happy for you!
Leslie W
5.0
1/22/2025
Janelle was fantastic to work with! I've been in love with a specific gown for years, and even though she didn't have it in store, Janelle was able to get a loaner gown from the de...
signer for me to try on. Janelle was so kind, knowledgeable, and communicative throughout the process. Thanks for making my wedding gown dreams come true!
Response from Sparkles & Gowns on 02/26/2025
Leslie, thank you so much! It was so fun making your dreams come true and to see that gorg...
eous gown on you! I'm so happy it all worked out and that you had a great experience!
Sarah P
5.0
1/18/2025
Janelle was amazing to work with!
I had a hard time finding bridal shops with plus size dresses and had a bad experience with another before coming here. I was wary and about to b...
uy a crappy dress online to avoid being humiliated at yet another bridal shop. When I messaged Janelle about her plus size selection she assured me she had dresses that would fit me. I told her what I was hoping to find and when I showed up for my appointment, she had my dream dress waiting for me. It was the first one I tried on and I did not want to take it off. This dress fit like a glove right off the rack. I couldn’t be more grateful.
After my appointment my fiancé called to thank her for making me feel like a princess.
Response from Sparkles & Gowns on 02/26/2025
Sarah, you are just absolutely gorgeous and so sweet and I am so honored we were able to h...
elp you find your wedding gown. You deserve the very best and I am so happy to hear that we made your experience so memorable! Your dress is perfect for you and your fiancé is going to love it!! We are so happy for you
Elly S
5.0
1/11/2025
This shop was truly amazing. Janelle was so helpful and kind. She made me feel so beautiful in everything I tried on! I would recommend this shop to everyone!
Response from Sparkles & Gowns on 01/15/2025
Elly thank you so much for taking the time to leave this kind review! You truly were beaut...
iful in every dress you put on, so that is exactly how you should feel. I am thrilled you had such a good experience!
Kylee R
5.0
12/13/2024
I CAN NOT RECOMMEND THIS STORE ENOUGH. Honestly, Janelle is so incredible and she made me feel so beautiful in every single dress I tried on. They have a way larger selection of pl...
us size gowns than I expected and they were all gorgeous. I want to go back again and again.
Response from Sparkles & Gowns on 12/17/2024
Oh my goodness, thank you so much for taking the time to leave this review and that pictur...
e is priceless! haha. You ARE so beautiful and I hope you carry that feeling with you every day
riley g
5.0
11/23/2024
Janelle and Daphne were the absolute sweetest people to work with. I found the most beautiful dress with their help and i couldn’t appreciate it more! Thank you guys for being so g...
reat and making my wedding dreams come true 🩷
Response from Sparkles & Gowns on 12/17/2024
Riley, thank you so so much for this kind review. Daphne and I loved helping you find your...
dream dress! Thank you for giving us the opportunity to make your wedding dreams come true!
MaKaela S
5.0
11/16/2024
I loved the atmosphere and being able to try dress one on one was great. For my first time Janelle made me very comfortable and was able to find my dress on the first one. Thank yo...
u for the experience!!
Response from Sparkles & Gowns on 11/19/2024
MaKaela, Thank you so much for taking the time to leave this review. I absolutely loved he...
lping you find your wedding dress! We are so thrilled you had a comfortable experience, as that is one of our top priorities. Thank you again for choosing us!
Candace A
5.0
10/30/2024
The owner (Janelle) is amazing! She creates a great environment to try on dresses. There was quite a a variety of styles, and she was able to help me find exactly what I was lookin...
g for. 10 out of 10 would recommend.
Response from Sparkles & Gowns on 10/31/2024
Thank you so much for this review! It was truly an honor helping you find your wedding dre...
ss!
Alaina G
5.0
9/24/2024
Sparkles and Gowns was amazing!! Janelle was so helpful and lovely, she even let me pick the music!! I had such a great experience and highly recommend this bridal shop ❤️
Response from Sparkles & Gowns on 09/25/2024
Alaina, thank you so much for taking the time to leave this review! I absolutely loved hel...
ping you and can't wait for your dress to come in. Thank you for letting us be part of your journey to your special day!
Reilly S
5.0
8/09/2024
My experience at Sparkles & Gowns was absolutely magical! The moment I stepped in, I was surrounded by a beautiful and welcoming atmosphere. The selection of dresses is stunning, w...
ith something for every bride, from classic to modern styles.
What really stood out was the exceptional customer service. Janelle was so patient, knowledgeable, and genuinely invested in helping me find my dream dress. She made the whole process feel effortless and truly so much fun! I went to multiple dress shops in salt lake and they didn’t even compare to how fun and pressure free this experience was!
I left not only with the perfect gown but also with beautiful memories. If you’re looking for your dream dress, this is the place to go! Highly recommend!
Response from Sparkles & Gowns on 09/25/2024
Reilly, you are the sweetest! I don't know how I missed your review, but thank you so much...
! I am beyond happy that you had such a great experience here and wish you the very best!
Casandra J
5.0
6/02/2024
Janelle was absolutely incredible. I loved every bit of my experience shopping for my wedding dress at sparkles and gowns. My mom and I came in just simply to look and find a shop ...
with a good selection of wedding dresses and ended up leaving with THE dress within an hour. Janelle is in the right line of business, she knew exactly what dress would look best on me and when I tried it on I was in tears I was so in love with the dress. She made my experience incredible and I would recommend her and the store to anyone who is looking for their special dress.
Emma T
5.0
5/26/2024
Found MY dress and veil here!! Beautiful shop with a passionate owner.
Response from Sparkles & Gowns on 05/30/2024
Hi Emma,
Thank you so much for the review! I loved helping you and really appreciate your...
business!
Anna J
5.0
5/14/2024
I loved Sparkles and Gowns!! The shop is so cute and it has great natural lighting. They have the cutest dresses, and such a good variety of styles. Janelle is the nicest and she i...
s so helpful!! I got my dress and veil here, and would highly recommend!!
Response from Sparkles & Gowns on 05/14/2024
Thank you Anna! You support means everything!
Jamie S
5.0
5/14/2024
The owner was so helpful over the phone with me, I have been to 4 other dress shops and none of them were as welcoming and stress free as this one. When you tell her what styles yo...
u're looking for shes so good at recommending more dresses to try on that you'll actually like. She worked so hard on this shop and it shows, she has great taste, none of her dresses are outdated or ugly which was so great haha. I will continue to recommend this dress shop for as long as I have friends getting married :)
Response from Sparkles & Gowns on 05/14/2024
Jamie, thank you so much! You are so kind, and I am so happy to hear you had such a great ...
experience here. I am honored you chose us!
Sarah B
5.0
5/10/2024
Janelle was absolutely amazing!! I went in to just look and get a feel for what style I wanted and accidentally found THE dress. The selection they have is absolutely perfect where...
it’s not overwhelming or confusing but still a variety of styles. I am so excited for my dress to get here!! Thank you so much sparkles and gowns!!!
Response from Sparkles & Gowns on 05/10/2024
Thank you so much for taking the time to leave this wonderful review! I am thrilled you ha...
d such a good experience and you looked amazing in THE dress! I am so happy for you and can't wait to see pictures of you in your wedding dress on your wedding day!
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Sparkles & Gowns
Janelle Wiser
|
Owner
Wedding vendors in Ogden
Sparkles & Gowns
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