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Bridesmaid Dresses, Flower Girl Dresses, Mother of the Bride Dresses, Wedding Dresses, Dresses, Alterations, Fashion


Contact Info

1652 Church St, Atlanta, GA


Reviewed on 5/27/2014 amanda d

dress was beautiful and very reasonably priced - alterations were done so quickly and flawlessly

5 star experience in dress shopping

Reviewed on 5/15/2014 Emmy S

Not only did this shop hunt down a dress I saw in a magazine to bring it to the store so I could try it on but once I got there I had their undivided attention and felt like a star. They know how to make every dress look amazing on you and do a wonderful job of helping to to... Read More find the perfect accessories to match. Everyone who works in the store is just wonderful and make you feel right at home every time you come in.

Excellent Service and Selection

Reviewed on 4/29/2014 Tori W

The ladies at Sweet Elegance will do everything they can to make sure you look beautiful on your wedding day. I tried on several dresses before I found the "one" and I never felt pressured to buy a dress I didn't want. After I bought my dress, I also had my alterations... Read More done in-store. Every time I came in, they made me feel important and special. I would recommend Sweet Elegance to every bride!

Reviewed on 10/25/2016 Nancy P

The best bridal store in at Atlanta, great service and fantastic prices...

Reviewed on 8/13/2016 Jackie U

This is the first review I've ever written, but felt compelled to after the amazing service I received. They were incredible. Amy was so helpful and picked out a dress for me that was the one for me...and it was the first I tried on! Great service and gorgeous dresses! Highly... Read More recommend!!!

Reviewed on 8/12/2016 Niya M

Sweet elegance relit my fire for planning my wedding! I'd been to FIVE bridal shops and had everything from horrid to mediocre at best experiences. The stress and frustration of finding nothing I liked that was in my budget had taken such a toll on me I literally was having... Read More nightmares about wedding gowns the entire week leading up to my appointment at Sweet Elegance. God bless Nancy for chasing my nightmares away! She truly treated my like a princess. Understanding my extreme frustration with the dress shopping process, she somehow was intuitively able to figure out the exact style that I would love (which I was completely confused about when I walked in the door). Nancy had such a personable touch and concern for me, I left there feeling like we were old friends. Not to mention their store is gorgeous, their collection is absolutely stunning, and the gowns are available for every price range! I am so glad I found this boutique and would highly recommend them to any bride.

Reviewed on 6/20/2016 Barbara K

I highly recommend Sweet Elegance for wedding dress shopping! Their salon is really nice, elegant and comfortable. Everyone that works there is very friendly. I recently returned for a friend’s bridal fitting, and it feels like hanging out with family! Nancy was my... Read More consultant, and she understood my vision and immediately found a dress for me that was absolutely perfect! They have a really beautiful selection of well-made designer at very reasonable prices! I absolutely loved my dress!!!

Reviewed on 1/28/2016 Brittany A

Two weekends ago I went to Sweet Elegance Bridal Atlanta to find my wedding gown. I had THE most amazing experience, and cannot say enough good things about Aimee and Kristine. Aimee picked out my wedding gown and nailed it on her very first pick. It was exactly what I needed... Read More and I immediately fell in love. My experience at Sweet Elegance was far and away better than another "bigger" bridal shop in Atlanta - the dress quality and selection was better, the staff was more helpful, and overall they just made me feel like the most beautiful bride in the world. I will recommend Sweet Elegance to any and all future brides.

Reviewed on 12/02/2015 Emily C

The ladies there are so sweet and helpful. I ended up with a dress that I would have never chosen of the rack, but it was more perfect than I could have ever imagined. Valentina, the seamstress, was great as well. Highly recommend this shop!

Reviewed on 11/20/2015 Dylan P

My mom and I heard from a friend about this shop and had no clue what to expect because of my bust size or what we could find that would fit into our budget. The staff was absolutely amazing and accommodating! They found not only one dress but three for me to try. The third one... Read More ended up being the dress I chose! So thankful that the process is over but so happy I found it at such a sweet and amazing bridal shop. They are truly personal and thoughtful.

Reviewed on 11/15/2015 Dani S

Sweet Elegance was a lovely salon. It is beautiful inside and the medium size makes you feel like all of the attention is on you. Ashleigh (my consultant) was great. She listened to me, was patient and helped me figure out my style. I would absolutely recommend Sweet Elegance... Read More for the full bridal experience.

Reviewed on 10/27/2015 Beth V

Management and staff at Sweet Elegance are outstanding. I ended up searching for a gown without knowing exactly what I wanted. I was so welcomed by Nancy at the salon and had fun looking and learning about how gowns fit. Following her advice, I tried on a gown that I would... Read More never have pulled on my own and it was perfect. You really do know when you find the right one. The owners fought the dress company who claimed they had stopped making the gown, but neglected to tell their vendors and I ended up with last gown of this type! What a great story and wonderful service. The dress is so unique and was quite the showstopper for the wedding and reception. Valentina did an excellent job with the alterations and I am extremely pleased with the kindness, fun, and professional service that I received here. I would highly recommend for those on a budget or those without a budget. My gown and veil were at least $600 cheaper than a comparable gown at another Atlanta shop and the service was far better! Very happy with my choice.

Reviewed on 10/11/2015

The owners and staff were very helpful to a bride who came in with preferences, but no "vision". The dresses were beautiful. I particularly liked their attitude, which was that the dresses don't have feelings, so if you don't like one, it's not a problem. My daughter was... Read More welcome to try on as many dresses as she had time and energy for. While she found (but didn't buy) "the" dress that day, we returned shortly after to purchase it. Everyone was helpful, friendly, and fun. I highly recommend Sweet Elegance Bridal.

Mixed Review

Reviewed on 6/23/2015 Kelly H

My experience at Sweet Elegance was so easy and perfect. The girls I worked with were awesome and my experience was great trying on and purchasing my wedding dress. My issue with the store came when I used their in-house seamstress, Valentina. I was told she was the "better"... Read More of the two seamstresses that worked at Sweet Elegance. If Valentina was the "better" of the two, I honestly would have hated to see what the other woman would have done to my dress. The two appointments I had were very rushed so that Valentina could get to the other girls that were waiting. When I received my dress after the second fitting, it was still a little big around the breast area. Valentina assured me that all I would need is some double-sided tape to fix the problem. Thinking this was okay, I left the store. Two weeks before my wedding I tried my dress on again. Obviously, it was still too big. I ended up taking my dress to another seamstress who was able to point out the horrid job Valentina had done. There were many tiny holes in the bottom of the dress and the sewing job she had done was not worth the $600 I paid. The only good thing about Valentina is that she left extra fabric from my dress in my dress bag so my new alterations lady was able to fix the dress with no problem. All in all, I would recommend Sweet Elegance for a great dress buying experience, but do yourself a favor and find someone else to do your alterations.

Said Yes to the Dress

Reviewed on 1/29/2015 Jean s

I came to the shop because my good friend found her dress here but thought I would just look around on my first shopping experience. Celeste was amazing and helped make it an experience I will never forget. I ended up trying on a dress just for the fun of it after I thought I... Read More had found the one and fell in love with my dress! I can't wait for it to come in! I would recommend Celeste and Sweet Elegance to any bride!

Sweet Elegance is AMAZING!!

Reviewed on 11/17/2014 Meredith M

There are not enough words to fully describe the amazing, incredible, wonderful dress buying experience at Sweet Elegance. I had several friends suggest I make an appointment, and I am SO glad I did!! I was worried the experience would be overwhelming, but Sweet Elegance made... Read More the whole process has been better than I could have ever imagined. Aimee, Kristine, Nancy and team are THE BEST! From the moment I first called to set up an appointment, they have made me feel like a true princess. They are so professional, knowledgeable and fun! I have since recommended Sweet Elegance to several friends, and to anyone out there looking for a wonderful, fun, memorable dress buying experience!

Mother of the Bride 5 star experience

Reviewed on 11/15/2014

I had a fabulous experience with Aimee the owner and her daughter Kristine of Sweet Elegance. We laughed and had so much fun trying on gowns. Aimee has an excellent eye for what works on your body. Every gown she selected for me was perfection. They have a large selection of... Read More unique gowns that you will not find anywhere else. I came for one Mother of the Bride gown and left with 3 georgous gowns.

Sweet Elegance is ABOVE and beyond

Reviewed on 11/10/2014 Celeste M

This store and the staff are absolutely amazing. Celeste, my consultant, and Aimee and Kristine the owners were so attentive. While I was there, another bride had low blood sugar & the owners took notice, went to get her a sandwich & a coke. I don't know any other place that... Read More would be that kind! Brides come back just to chat. I myself have done that because of how personal an experience it was with Sweet Elegance! I left the store with two gowns instead of one, all within my budget! The selection was unlike any of the other stores I went to before sweet elegance! I highly recommend it because if you choose a dress here you'll not only have a stunning gown but incredible service!

Excellent Service

Reviewed on 10/31/2014 Elena G

I went dress shopping with my mother and sisters and decided to make an appointment at Sweet Elegance Bridal after a friend raved about them on Facebook. I'm so glad we went! Aimee, Kristine, and their staff are so wonderful! We actually found my dress at the first store we... Read More went to, but I wanted to keep looking in case there was something else that topped it. Sweet Elegance was the third and final store we went to. They really know how to make you feel special and like you're their priority, which was not the case at the first store we went to. Luckily, they carried the same dress I loved at the first store. Even though the first store was having a trunk sale and the dress I wanted was on sale, my mom decided to buy my dress at Sweet Elegance because of their superb customer service. Aimee made my mom feel so comfortable by talking to us in Spanish. I felt like a princess and had so much fun trying on different dresses. I will definitely recommend them to my friends!

Best Service I've Ever Received!

Reviewed on 9/07/2014 Zoe M

If you live in or around the Atlanta area and are going shopping for a wedding dress, you don't need to go anywhere but Sweet Elegance! This store blew me away. Amy, the owner, is one of the sweetest people I've ever met and she knows how to cater to the needs of a bride. I... Read More went to a couple of other stores in Atlanta and while the people there were nice, they treated their role in helping me find my wedding dress just as their everyday job. Amy treats helping brides as her career and she is just excellent at it. The store is in great condition and the place where you model the wedding dresses is just cute as can be. The sample dresses are in excellent shape. The staff will help you try on the wedding dresses and make you feel like a bride while doing it. The prices are very reasonable, and quite honestly, I was willing to pay a little more just because of the fantastic service I received at Sweet Elegance. Seriously- don't schedule an appointment anywhere else. Just go here!! You will find what you are looking for and have an amazing experience in the process!

Simply the Best

Reviewed on 8/24/2014 Malisa D

I am so happy I found Sweet Elegance! From the moment I entered the store, I felt comfortable. I think what sets Sweet Elegance apart from other bridal boutiques, is that they treat you as an individual and not just another bride. Nancy, my attendant, was so energetic and made... Read More me feel even more excited to try on dresses. She took the time to listen to all of my requests and concerns. I am having a destination wedding, but did not want the typical destination dress. I visited three other bridal salons prior to coming to Sweet Elegance. I tried on at least 25 dresses at the other salons, but always found something I didn't like on every dress. I am very picky, and was becoming discouraged when I decided to try Sweet Elegance. I am so glad I did! The third dress I tried on was "the dress." I was so excited that I stayed in the dress for 45 minutes. Not only did Nancy find the dress, she also found a veil that was custom made for the dress. Even with the purchase of the veil and an additional hair piece, I came in under budget. I can not say enough good things about Nancy! Not only was she sweet and patient, but she went above and beyond to make the experience unforgettable. She took pictures with my family, and even had me "walk down the aisle," in my dress. All of the attendants, including the owner were very kind. It is evident that they love their job. Thank you Nancy for not only finding my perfect dress, but for making the entire experience a dream come true!

Isn't She Lovely!

Reviewed on 8/21/2014 Aishah J

Nancy is the best. She assisted me with my bridal gown and veil selection. I got so many compliments on my dress. I was the Belle of the Ball."

Perfect Dress

Reviewed on 8/09/2014 Alison L

My mom and I really enjoyed working with the consultants at Sweet Elegance. They have a great selection of dresses and they listened to my style wishes and my budget. My wedding dress was absolutely beautiful. They are secretive about which designer each dress is but they did... Read More seem to have a much larger selection than anywhere else I went in the Atlanta area or in my hometown in the New England area. They knew what accessories you would/wouldn't need which did save me some money in the end. And they have great in-house seamstresses as well. The only catch is once you order something- it's yours. I had ordered a belt because when trying on the sample size, the dress looked like it needed something to accentuate my waist, but when it was properly tailored to my body, I didn't, so now I'm stuck with a several hundred dollar belt that I will never wear. I am so in love with my dress though! I did not want to take it off, even after hours of dancing at the reception!


Reviewed on 8/05/2014 Whitney M

This place is amazing! Everyone is so helpful! Aimee was so great, she knew exactly what I wanted. She got the perfect dress on the first dress! I went to several other dress shops and nothing compares!! You need to check this place out if you need a dress! I have had several... Read More friends get their dresses from them as well and they are just as happy. :D

Perfect Experience

Reviewed on 7/22/2014 Julianne C

I had such a wonderful experience working with Sweet Elegance. Emily helped me to find my dress, and she found MY dress on only the second option. She took the feedback that I had from the first dress and then found the one for me right after that. I can easily get... Read More overwhelmed when I'm shopping for clothing and there are so many options, so the sales style of Sweet Elegance (they bring you dresses to try on after speaking with you about what style you think you want) was perfect for me. Sweet Elegance worked with me and my mother to coordinate dress pick up, and everyone was so friendly to us anytime we came in. The dress came in promptly, and they were able to offer alterations recommendations. I just got married on Saturday, and I truly felt amazing and beautiful in my dress. I hope that many of my friends get engaged soon...I will definitely recommend that they go to Sweet Elegance, and I hope to tag along.

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