About this Vendor
Sweet Elegance Bridal
Our unique selection of designer bridal gowns combined with unbeatable customer service makes the Sweet Elegance Bridal experience as beautiful and unforgettable as the event itself. Our full-service salon offers exquisite bridal gowns, mother-of-the-bride gowns, bridesmaids dresses, and accessories
Bridesmaid Dresses, Flower Girl Dresses, Mother of the Bride Dresses, Wedding Dresses, Dresses, Alterations, Fashion
BrideReviewed on 5/27/2014 amanda d
dress was beautiful and very reasonably priced - alterations were done so quickly and flawlessly
5 star experience in dress shoppingReviewed on 5/15/2014 Emmy S
Not only did this shop hunt down a dress I saw in a magazine to bring it to the store so I could try it on but once I got there I had their undivided attention and felt like a star. They know how to make every dress look amazing on you and do a wonderful job of helping to to find the perfect accessories to match. Everyone who works in the store is just wonderful and make you feel right at home every time you come in.
Excellent Service and SelectionReviewed on 4/29/2014 Tori W
The ladies at Sweet Elegance will do everything they can to make sure you look beautiful on your wedding day. I tried on several dresses before I found the "one" and I never felt pressured to buy a dress I didn't want. After I bought my dress, I also had my alterations done in-store. Every time I came in, they made me feel important and special. I would recommend Sweet Elegance to every bride!
My mom and I heard from a friend about this shop and had no clue what to expect because of my bust size or what we could find that would fit into our budget. The staff was absolutely amazing and accommodating! They found not only one dress but three for me to try. The third one ended up being the dress I chose! So thankful that the process is over but so happy I found it at such a sweet and amazing bridal shop. They are truly personal and thoughtful.
Sweet Elegance was a lovely salon. It is beautiful inside and the medium size makes you feel like all of the attention is on you. Ashleigh (my consultant) was great. She listened to me, was patient and helped me figure out my style. I would absolutely recommend Sweet Elegance for the full bridal experience.
Management and staff at Sweet Elegance are outstanding. I ended up searching for a gown without knowing exactly what I wanted. I was so welcomed by Nancy at the salon and had fun looking and learning about how gowns fit. Following her advice, I tried on a gown that I would never have pulled on my own and it was perfect. You really do know when you find the right one. The owners fought the dress company who claimed they had stopped making the gown, but neglected to tell their vendors and I ended up with last gown of this type! What a great story and wonderful service. The dress is so unique and was quite the showstopper for the wedding and reception. Valentina did an excellent job with the alterations and I am extremely pleased with the kindness, fun, and professional service that I received here. I would highly recommend for those on a budget or those without a budget. My gown and veil were at least $600 cheaper than a comparable gown at another Atlanta shop and the service was far better! Very happy with my choice.
The owners and staff were very helpful to a bride who came in with preferences, but no "vision". The dresses were beautiful. I particularly liked their attitude, which was that the dresses don't have feelings, so if you don't like one, it's not a problem. My daughter was welcome to try on as many dresses as she had time and energy for. While she found (but didn't buy) "the" dress that day, we returned shortly after to purchase it. Everyone was helpful, friendly, and fun. I highly recommend Sweet Elegance Bridal.
Mixed ReviewReviewed on 6/23/2015 Kelly H
My experience at Sweet Elegance was so easy and perfect. The girls I worked with were awesome and my experience was great trying on and purchasing my wedding dress. My issue with the store came when I used their in-house seamstress, Valentina. I was told she was the "better" of the two seamstresses that worked at Sweet Elegance. If Valentina was the "better" of the two, I honestly would have hated to see what the other woman would have done to my dress. The two appointments I had were very rushed so that Valentina could get to the other girls that were waiting. When I received my dress after the second fitting, it was still a little big around the breast area. Valentina assured me that all I would need is some double-sided tape to fix the problem. Thinking this was okay, I left the store. Two weeks before my wedding I tried my dress on again. Obviously, it was still too big. I ended up taking my dress to another seamstress who was able to point out the horrid job Valentina had done. There were many tiny holes in the bottom of the dress and the sewing job she had done was not worth the $600 I paid. The only good thing about Valentina is that she left extra fabric from my dress in my dress bag so my new alterations lady was able to fix the dress with no problem. All in all, I would recommend Sweet Elegance for a great dress buying experience, but do yourself a favor and find someone else to do your alterations.
Said Yes to the DressReviewed on 1/29/2015 Jean s
I came to the shop because my good friend found her dress here but thought I would just look around on my first shopping experience. Celeste was amazing and helped make it an experience I will never forget. I ended up trying on a dress just for the fun of it after I thought I had found the one and fell in love with my dress! I can't wait for it to come in! I would recommend Celeste and Sweet Elegance to any bride!
Sweet Elegance is AMAZING!!Reviewed on 11/17/2014 Meredith M
There are not enough words to fully describe the amazing, incredible, wonderful dress buying experience at Sweet Elegance. I had several friends suggest I make an appointment, and I am SO glad I did!! I was worried the experience would be overwhelming, but Sweet Elegance made the whole process has been better than I could have ever imagined. Aimee, Kristine, Nancy and team are THE BEST! From the moment I first called to set up an appointment, they have made me feel like a true princess. They are so professional, knowledgeable and fun! I have since recommended Sweet Elegance to several friends, and to anyone out there looking for a wonderful, fun, memorable dress buying experience!
Mother of the Bride 5 star experienceReviewed on 11/15/2014
I had a fabulous experience with Aimee the owner and her daughter Kristine of Sweet Elegance. We laughed and had so much fun trying on gowns. Aimee has an excellent eye for what works on your body. Every gown she selected for me was perfection. They have a large selection of unique gowns that you will not find anywhere else. I came for one Mother of the Bride gown and left with 3 georgous gowns.
Sweet Elegance is ABOVE and beyondReviewed on 11/10/2014 Celeste M
This store and the staff are absolutely amazing. Celeste, my consultant, and Aimee and Kristine the owners were so attentive. While I was there, another bride had low blood sugar & the owners took notice, went to get her a sandwich & a coke. I don't know any other place that would be that kind! Brides come back just to chat. I myself have done that because of how personal an experience it was with Sweet Elegance! I left the store with two gowns instead of one, all within my budget! The selection was unlike any of the other stores I went to before sweet elegance! I highly recommend it because if you choose a dress here you'll not only have a stunning gown but incredible service!
Excellent ServiceReviewed on 10/31/2014 Elena G
I went dress shopping with my mother and sisters and decided to make an appointment at Sweet Elegance Bridal after a friend raved about them on Facebook. I'm so glad we went! Aimee, Kristine, and their staff are so wonderful! We actually found my dress at the first store we went to, but I wanted to keep looking in case there was something else that topped it. Sweet Elegance was the third and final store we went to. They really know how to make you feel special and like you're their priority, which was not the case at the first store we went to. Luckily, they carried the same dress I loved at the first store. Even though the first store was having a trunk sale and the dress I wanted was on sale, my mom decided to buy my dress at Sweet Elegance because of their superb customer service. Aimee made my mom feel so comfortable by talking to us in Spanish. I felt like a princess and had so much fun trying on different dresses. I will definitely recommend them to my friends!
Best Service I've Ever Received!Reviewed on 9/07/2014 Zoe M
If you live in or around the Atlanta area and are going shopping for a wedding dress, you don't need to go anywhere but Sweet Elegance! This store blew me away. Amy, the owner, is one of the sweetest people I've ever met and she knows how to cater to the needs of a bride. I went to a couple of other stores in Atlanta and while the people there were nice, they treated their role in helping me find my wedding dress just as their everyday job. Amy treats helping brides as her career and she is just excellent at it. The store is in great condition and the place where you model the wedding dresses is just cute as can be. The sample dresses are in excellent shape. The staff will help you try on the wedding dresses and make you feel like a bride while doing it. The prices are very reasonable, and quite honestly, I was willing to pay a little more just because of the fantastic service I received at Sweet Elegance. Seriously- don't schedule an appointment anywhere else. Just go here!! You will find what you are looking for and have an amazing experience in the process!
Simply the BestReviewed on 8/24/2014 Malisa D
I am so happy I found Sweet Elegance! From the moment I entered the store, I felt comfortable. I think what sets Sweet Elegance apart from other bridal boutiques, is that they treat you as an individual and not just another bride. Nancy, my attendant, was so energetic and made me feel even more excited to try on dresses. She took the time to listen to all of my requests and concerns. I am having a destination wedding, but did not want the typical destination dress. I visited three other bridal salons prior to coming to Sweet Elegance. I tried on at least 25 dresses at the other salons, but always found something I didn't like on every dress. I am very picky, and was becoming discouraged when I decided to try Sweet Elegance. I am so glad I did! The third dress I tried on was "the dress." I was so excited that I stayed in the dress for 45 minutes. Not only did Nancy find the dress, she also found a veil that was custom made for the dress. Even with the purchase of the veil and an additional hair piece, I came in under budget. I can not say enough good things about Nancy! Not only was she sweet and patient, but she went above and beyond to make the experience unforgettable. She took pictures with my family, and even had me "walk down the aisle," in my dress. All of the attendants, including the owner were very kind. It is evident that they love their job. Thank you Nancy for not only finding my perfect dress, but for making the entire experience a dream come true!
Isn't She Lovely!Reviewed on 8/21/2014 Aishah J
Nancy is the best. She assisted me with my bridal gown and veil selection. I got so many compliments on my dress. I was the Belle of the Ball."
Perfect DressReviewed on 8/09/2014 Alison L
My mom and I really enjoyed working with the consultants at Sweet Elegance. They have a great selection of dresses and they listened to my style wishes and my budget. My wedding dress was absolutely beautiful. They are secretive about which designer each dress is but they did seem to have a much larger selection than anywhere else I went in the Atlanta area or in my hometown in the New England area. They knew what accessories you would/wouldn't need which did save me some money in the end. And they have great in-house seamstresses as well. The only catch is once you order something- it's yours. I had ordered a belt because when trying on the sample size, the dress looked like it needed something to accentuate my waist, but when it was properly tailored to my body, I didn't, so now I'm stuck with a several hundred dollar belt that I will never wear. I am so in love with my dress though! I did not want to take it off, even after hours of dancing at the reception!
AMAZING!!Reviewed on 8/05/2014 Whitney M
This place is amazing! Everyone is so helpful! Aimee was so great, she knew exactly what I wanted. She got the perfect dress on the first dress! I went to several other dress shops and nothing compares!! You need to check this place out if you need a dress! I have had several friends get their dresses from them as well and they are just as happy. :D
Perfect ExperienceReviewed on 7/22/2014 Julianne C
I had such a wonderful experience working with Sweet Elegance. Emily helped me to find my dress, and she found MY dress on only the second option. She took the feedback that I had from the first dress and then found the one for me right after that. I can easily get overwhelmed when I'm shopping for clothing and there are so many options, so the sales style of Sweet Elegance (they bring you dresses to try on after speaking with you about what style you think you want) was perfect for me. Sweet Elegance worked with me and my mother to coordinate dress pick up, and everyone was so friendly to us anytime we came in. The dress came in promptly, and they were able to offer alterations recommendations. I just got married on Saturday, and I truly felt amazing and beautiful in my dress. I hope that many of my friends get engaged soon...I will definitely recommend that they go to Sweet Elegance, and I hope to tag along.
Go here!! You won't regret it!Reviewed on 6/18/2014 Jessica B
You'll leave feeling like the ladies at Sweet Elegance are family! I literally hugged them all when I left! I worked with Nancy to find my dress and she is an absolute doll! Highly recommend you put in a little special request for her! The mother/daughter who own the shop are great to work with. The mom (Aimee) even put a rush on my dress just to make sure I got it early and didn't have to stress. Everyone is the absolute sweetest and they do everything in their power to make you feel absolutely stunning! I couldn't have asked for a better experience! You start out with them pulling dresses for you that they feel fit your personal style, venue, and body type then you move into trying on other dresses that you see in the showroom that you would like to try. However, I just want to point out that you need to trust the experts! They dress hundreds if not thousands of women for the biggest day of their lives and they know their inventory and they know what looks good on all different sorts of skin tones, shapes and sizes! In a prior experience at another salon I only tried on dresses I liked and I wound up feeling frustrated and defeated. Dresses you think you'll love may end up completely unflattering and when you're not finding something that looks great on you off the bat it can really start the process off on a bad note. Let the ladies do what they do best! The second dress they put me in (that they chose) was THE ONE and I've never looked or felt better! When you find that perfect dress you really do just exude confidence and everyone can see you glowing! My hubs said he couldn't have imagined that I'd ever look as beautiful as I did on our wedding day! Recommending to all my friends that are brides-to-be! :)
Great experience--just don't get your alterations there!Reviewed on 6/18/2014 Brittany K
My dress buying experience was fantastic! Emily was so helpful and so sweet. The salon is also beautiful, so you really get the whole bridal experience. I would just suggest that you bring your dress elsewhere for alterations. The two women they recommend, in my opinion, charge way too much. Not only that, but when I went in for my fitting, the women who did my dress hadn't even done a complete job. She had to fix the bustle on site, and it ended up being much more difficult of a bustle than it really should have been.
My DressReviewed on 6/03/2014 Milly N
Lovely wedding gowns for a great deal. I love love love my gown and can't wait to wear it!
best combination of quality, service and *value* in Atlanta; also good for middle range budgets!Reviewed on 3/02/2014 Livia M
They certainly have one of the best collections of quality dresses, short of high end brands for those with a very large budget. I had a wonderful experience with them. From the consultant to the store owner (Amy) and everyone in between, you end up meeting everyone because it is a small shop. They were all very attentive and friendly. I had found them listed as an authorized retailer in one of my favorite contender bridal dress brands (Pronovias). Indeed, after visiting seven bridal stores in Atlanta (including Bridals by Lori, and Joan Pillow Bridal in the higher end of my search), and trying several beautiful gowns on, my dream dress was a Pronovias that I found at Sweet Elegance Bridal!! I was looking for something with quality lace top to bottom, modest and classy, with a little arm coverage in resemblance of Ivanka Trump's dress, which is one of the most gorgeous lace dresses I've ever seen. And I had heard of Pronovias lace being gorgeous but not outrageously expensive like higher end brands like Vera Wang, Monique Lhuillier or Carolina Herrera (totally outside of my budget!!). Surprisingly however, it was not easy finding a beautiful lace gown in Atlanta unless you wanted to pay $7,000 for a just *okay* lace couture dress (you were paying for the name only). But I did find it there and a couple others at Bridals by Lori (they were both Watters dresses). I noticed most other women want bling and strapless, but I wanted something a little more timeless. I was in doubt in between two dresses in these different stores so I had to think about it for a few days.. And I did my research too. I came in very much already knowing what I was looking for and around how much it should be. I knew it all what I wanted, from shape to neckline, fabrics, and brands... In the end, after 7 stores and 2 favorite dresses, I chose that Pronovias from Sweet Elegance. I think this store is one of the couple only ones that are really nice in Atlanta (like Bridals by Lori and Joan Pillow Bridal too), but unlike these 2, Sweet Elegance has many options of dresses for less than 4k (the lower end of Bridals by Lori). Joan Pillow's dresses were outside of my range for a beautiful lace dress, and Bridals by Lori only had 2 nice lace ones within my 4k budget. Everything else just seemed like flea markets to me: you just pulled something right off the rack. Overall it seemed Atlanta doesn't have many middle range alternatives! Either it was couture (above 5 or 6K) or "off the rack" experience for $1500 or less! There was not much in-between!! I almost considered flying elsewhere to shop - which is what most my friends end up doing - but my wedding was just less than 6 months away. If you want to save yourself time and money and avoid despair when shopping for a wedding dress in Atlanta if you have a middle range budget, do your research!! Know the brands you can afford, the style you are looking for, and all the authorized retailers for a particular brand, etc. I found Sweet Elegance to be best combination of quality dresses, quality store (it's very pretty), friendly service and value also!!! It's perfect for a bride with a little bit higher budget (I had a 4K one) but who is short of a high end couture dress. I'm still awaiting for my dress to arrive, since I just bought it 3 weeks ago :) , so I'm just hoping the fittings are going to go as smoothly as the buying experience there! I'll update!
Wonderful!Reviewed on 12/05/2013 Rebekah B
Aimee, the owner, was the sweetest lady ever! She made me feel like one in a million! She was not only attentive but she honestly listened to what I wanted and helped me find "the one!" I would recommend anyone looking for a dress to please see the team at Sweet Elegance!
Wonderful selection & serviceReviewed on 11/21/2013 Kelly S
I was extremely pleased with my mother's dress and my bridesmaids' dresses that we selected at Sweet Elegance. The orders came in early and we had great customer service. The salon is just beautiful and has a great selection of MOTB, bridesmaid and bridal gowns. I recommend!