About this vendor
You Want to Look Stunning. You Don’t Want to Look Like a Stranger.
At Sweet Fuss, we believe you shouldn't have to choose between looking glamorous and feeling like yourself. Based in Long Beach and serving discerning brides across Southern California, we are an artist-led agency redefining the bridal beauty experience. We bridge the gap between high-fashion editorial artistry and the grounded, reassuring energy you need on your most significant day.
The Sweet Fuss Philosophy: Artistry Meets Serenity Your wedding morning sets the tone for your entire day. You don't just need a stylist; you need an anchor. Founded by Alpha Borriboonratana, Sweet Fuss was built on a simple truth: True beauty happens when you feel comfortable.
Our clients frequently describe us not just as vendors, but as a "body of positive energy" and a "grounded calm" in the middle of the whirlwind. From the first consultation to the final touch-up before you walk down the aisle, we bring the expertise to make you look flawless and the vibe to make you feel fearless.
The Signature Experience We move beyond the standard "service transaction" to offer a fully curated beauty journey.
Bespoke Design: We reject the "heavy contour" mask. Whether you desire a "soft glam" glow or a red-carpet finish, our goal is simple: when you look in the mirror, we want you to cry happy tears—not nervous ones.
The "Sweet Touch" Distinction: Most artists leave once the lipstick is on. We stay. Our approach is high-touch, often remaining by your side for the veil placement, the first look, and the pre-reception touch-ups to ensure you look as fresh at 9 PM as you did at 9 AM.
Technical Mastery: With over 15 years of experience and a portfolio that includes major commercial brands like Keurig and Verizon, our team utilizes medical-grade products and KETT Airbrush technology. We design looks that withstand 90-degree heat, tears of joy, and all-night dancing without smudging.
The 2026 Collection We are currently accepting inquiries for the upcoming season. Because we dedicate our entire day to our brides to ensure an unhurried, exclusive experience, our calendar is strictly limited.
If you are seeking a beauty partner who offers the polish of a Vogue editorial with the warmth of a best friend, we invite you to start the conversation.
Services Offered:
• Bespoke Bridal Hair & Makeup Design
• Commercial & Editorial Styling
• Luxury Bridal Party Styling
• YUMILashes™ Keratin Lifts
• On-Location Services (We bring the studio to you)
Details
Beauty
- Hair Stylists
- Makeup
- Airbrushed Makeup
- Eyelash Extensions
- Makeup Artists
- On-Site Hair & Makeup
Business Attributes
- Pacific Islander-owned Business
- Woman-owned Business
Reviews
Your trust is our goal. Our community relies on honest reviews to help
you make those big decisions with ease.
5
out of 5.05 reviews
I’ve been getting my makeup done for over 20 years—for events, photoshoots, and cosplay—and Alpha is hands down my favorite. She always makes me feel beautiful and brings such tale...
nt and creativity to every look. I trust her completely—whether I have a specific idea or give her full creative freedom, she always delivers something stunning and glamorous. She’s not afraid to try new things, which I love, and on top of that, she’s an absolute joy to be around. Every appointment feels like a treat. Highly recommend!
I was going to a wedding Alpha did my hair and makeup not only did she do an amazing job she is so friendly and kind. I received many compliments on both my hair and makeup and it ...
lasted the entire night!
Alpha was amazing! She did my trial makeup and hair 👍🏻👍🏻 and created her magic on our most important day! She was there early and stayed with me right before I walked down the ...
aisle at church.. communication with me was good too.. answered my questions and concerns.. definitely would recommend her she's amazing at what she does!
Alpha and her Sweet Fuss beauty team were so wonderful on my wedding day and I feel so grateful to have had the chance to work with her. She was so professional and quick to respon...
d at all stages of the planning process, which I greatly appreciated. During the trial and the wedding day, her expertise in hair and makeup and her creative artistry was incredible. She was able to satisfy every beauty request and make myself, every bridesmaid and the moms so, so happy. Thank you Sweet Fuss!!
If you are looking for make up and hair services for your wedding or event, Sweet Fuss is the vendor to book. The owner, Alpha is so professional, talented and fun to work with. ...
These are he qualities I was looking for when booking someone to do my hair and make up for my wedding. She also handled my engagement photos, trial and my wedding party for the big day. I had so many compliments on my make up. There is a package for brides that includes a trial and there are a la carte services. I booked her for my engagement shoot, did a trial, she did my bridal hair and make up as well as hair and make up for my bridal party.
She responded to e-mails and phone calls immediately and was very flexible and clear. She was on time, if not early to set up her station and had chair, lighting, styling tools, and the makeup options were endless, yay for fake lashes! I was at a wedding recently where we were moving around lamps, mirrors and chairs to accommodate he make up artist, Alpha has all that ready to go and would never ask the bridal party to lift a finger!
I loved my hair and make up. I showed her some pictures of what I had wanted and she was able to interpret what I described. The outcome was exactly what I envisioned. It's not always easy to articulate what is in your head but she was very understanding and was more than willing to make adjustments and modifications without it being an issue. My make up and hair lasted until the end of the night.
I truly appreciate her services for me and my wedding party. She was so sweet, and when you have someone in your face for 2 hours its nice to have someone friendly and easygoing. She was good with the moms who were a little bit hesitant about hair and make up and great with my maid of honor who was a little more particular about what she wanted.
Again if you want someone reliable, punctual, flexible, and talented then Sweet Fuss is worth every penny spent. It was one of the best decisions I made!
Contact
195 E. 4th Street Ste. 14, Long Beach, CA | Los Angeles, Orange County, San Diego
Sweet Fuss Hair & Makeup Artistry