Bridal Besties Helping You Plan with Ease
The Greater Memphis Area
Service area
Allison Roberts
CO- OWNER/ BRIDAL BESTIE
Sweet Water Event Planning & Rentals is a wedding planning company based in Memphis, TN, serving couples throughout the greater Memphis and Mid-South area.
At Sweet Water, you don’t just get a planner — you get your Bridal Besties. We’re the team that listens, guides, keeps you organized, hypes you up, and makes sure your wedding day actually feels like you.
We focus on value-driven, elegant planning and décor that’s flexible, creative, and built around your vision. Timelines, layouts, décor design, rentals, welcome gifts — whatever you need, we’re here to make it seamless and stress-free. No cookie-cutter weddings, no chaotic guessing games… just thoughtful details and clear communication from start to finish.
Whether you’re looking for full planning, month-of coordination, or someone to pull all the loose ends together, we’re here to make your day unforgettable and your planning journey actually enjoyable. Reach out anytime — your Bridal Besties are ready when you are.
Details
Planning
A la Carte Wedding Planning
Budgeting
Day-Of Coordination
Full Service Wedding Planning
RSVP Tracking
Wedding Design
Wedding Activities
Getting Engaged
Engagement Party
Rehearsals & Parties
After Party
Bachelor Party
Bachelorette Party
Bridal Luncheon
Bridal Shower
Couples Shower
Engagement Party
Rehearsal Dinner
Welcome Party
Wedding
After Party
Ceremony
Cocktail Hour
Day After Brunch
Reception
Rehearsal
Rehearsal Dinner
Any questions?
Meet the team
Showing slide number 1 out of 2
- Allison RobertsCo- Owner/ Bridal BestieHi, I’m Allison! Your bridal bestie who’s obsessed with turning wedding dreams into reality. I love the big moments, the tiny details, and making your day feel completely YOU.
- Deidre HolmesCo-Owner/ Bridal BestieHey, I’m Deidre! Your go-to bridal bestie for stress-free, unforgettable weddings. I’m all about bringing your vision to life with heart, style, and a little fun sprinkled in.
Reviews
5.0
out of 5.04 reviews
Your trust is our goal. Our community relies on honest reviews to help
you make those big decisions with ease.
Emily S
5.0
11/17/2025
Having the Sweet Water Event Planning team work with us for our big day was one of the best decisions we made for our wedding. These ladies are thoughtful, clever, reliable, and ve...
ry hard working. I rented a bar cart from them and they had the option of more decor/supplies if I needed them too. Because of their behind-the-scenes coordinating, the day went off without a hitch. Even my mom was super impressed with their hard work ethic! This team is well worth the investment and if I could give them more than 5/5 stars I would. I'm very very very impressed with Sweet Water!
Kimberly M
5.0
10/03/2025
Where do I begin?! Wedding planning on my own was a labor of love and Allison & Deidre stepped right in as the Day of Coordinators and helped my vision come to life! I was able to ...
let go of the reigns on my wedding day and truly enjoy just being the bride. Both of these ladies are so sweet and made my husband and I feel so comfortable knowing they would make sure our wants/needs were executed. They were a highlight of our day and literally the best bridal besties a girl could ask for!! I would recommend them a thousand times again!
Any questions?
Tiara H
5.0
6/29/2025
Hiring Sweet Water Event Planning was one of the best decisions we made for our wedding. From our very first meeting to the big day itself, the team was incredibly organized, respo...
nsive, and genuinely invested in making our wedding vision come to life.
They helped us stay on budget without sacrificing style, offering creative ideas that made the most of every dollar. Every detail—down to the decor, timeline, and vendor coordination—was handled with professionalism and care. On the wedding day, everything ran so smoothly that we were able to simply enjoy the moment without stress.
Sweet Water truly went above and beyond. Their calm presence, keen eye for detail, and unwavering support made our celebration unforgettable. We’re so grateful for their hard work and would recommend them to anyone looking for expert, thoughtful, and reliable wedding planning!
Kate B
5.0
6/05/2025
Absolutely incredible service! Allison and Deidre helped bring our whole day together and did not leave one detail out. They made sure everything was perfect and just the way I ima...
gined! I felt so grateful to have them help with our wedding day and truly could not have done it without them. Their communication and organization was above and beyond what we could’ve asked for! 10/10 would book again!
Contact
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Sweet Water Event Planning & Rentals
Allison Roberts
|
Co- Owner/ Bridal Bestie
Wedding vendors in Southaven
Sweet Water Event Planning & Rentals
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