Sweetwater Events

nning process, she was disorganized and didn’t thoroughly review contracts. I discovered multiple mistakes in vendor coordination, which I had to catch and follow up on myself. I expected her to handle those details—that’s why we hired a planner. She showed a lack of attention to detail throughout the planning process and on the wedding day. On the actual wedding day, I was hoping she would be more present and hands-on, but she was largely absent. She also made several mistakes on the wedding day itself—such as the wrong number of boutonnieres, incorrect alcohol quantities, mixing up the processional order, not executing our reception reveal. Very disappointing. We (bride and groom) never had a rehearsal or dry run for the ceremony, which led to confusion and a disorganized ceremony. To make matters worse, we ran out of alcohol, and the venue was uncomfortably hot—two major issues that should have been anticipated and managed. She also overlooked small but meaningful details, like collecting place cards or mementos for us to keep from our wedding day. For the amount of money we spent, the level of service was unacceptable. Again, I strongly do not recommend hiring her.

ot be happier! Sherry is very responsive and was help from the start! We def recommend!!

her Partial Planning package. Speaking with Ashley on our intro call immediately told us everything we needed to know. She is thorough and knowledgeable of all things wedding. She is honest - she will not tell you you need unnecessary things/services, she offers her advice when asked and will give her true opinion. She is not pushy but patient and takes everything in. She is an advocate for her couples! Before we confirmed Ashley, I asked our venue their thoughts between two coordinators we had spoken to. They immediately said ASHLEY! Her weddings run as smooth as can be and there is never a flaw in the timeline. Boy, were they right. Ashley in all of her calmness led the day with ease. A core memory I have of the day is preparing to walk down the aisle. I was trying to keep it together and remain calm. She was the definition of calm, cool & collected! She told me what to do, where to go and helped fluff out my dress. Then sent me on my way to my husband. That was a really special moment to me and I thank her for keeping me calm. If there was an issue on our wedding day, my husband and I definitely didn't know. Ashley & her team handled everything! Our wedding day was beyond our wildest dreams and better than we could have ever expected. We owe Ashley and her team a huge thank you for an unforgettable wedding day & planning process. With Love, The Snyders

s what we signed up for, and she delivered! She worked the wedding at OUR pace, and she gave us options and ideas to accomplish the wedding we wanted. We didn't have to worry about a thing the entire day. We got to sit back and enjoy the day, while she wrangled the vendors and set up the venue. The planning process, though tedious at times for us, was just right. We made one decision at a time, and had plenty of choices without being overwhelmed by too many. She kept us and the vendors on point throughout the process and throughout the day. The various meetings whether in person or online were always helpful and she followed up on all tasks given us, keeping us on point. We needed that, too! She answered our every email, promptly and succinctly. Her attention to every detail was stellar. She is a problem solver, helping us to find a new china pattern when the one we wanted was rented out from under us! I believe she may even have let a hem out of one of the groomsmen's trousers! That is solving the problem! Several people remarked how well she and her assistant, Megan, did dismissing the tables to the buffet, and how smooth that all went. They commented that they had been to weddings where that was a mixed up mess. It was nice, too, that the food was brought to our friends/family who could not manage the buffet. Ashley was exactly right for us. She was cool, calm and collected, and made it all so easy for us to lean into the wedding and just enjoy it! If we had a second daughter, we would hire her again! Thanks, Ashley!

ng how surprised they were that I wasn't anxious, and truly it was because I knew Ashely and her team had everything handled. Would recommend!

re handled and the wedding day went smoothly. We were able to soak up every part of the wedding day without worrying about any planning details. 10/10 would recommend Sweetwater to anyone looking for wedding coordination in the Nashville area.

of was out of this world! So detail oriented and I felt so relaxed thanks to her!

She is so worth it.

e were so grateful to have her assistance with recommending vendors and working out the major details of our big day. Her advice was so helpful, and especially with us being out of state, we could count on her to help with all of the little details in planning. She set realistic expectations with us, and she was very helpful with us finding ways to save money where we could. She truly is an expert! When it came to the rehearsal and wedding day, Ashley was cool, calm, and collected the entire time. Her calm energy and ability to get things done alone made her so worth hiring. Her team was amazing, and they really brought our wedding vision to life. We definitely recommend booking Sweetwater Events!

sence that I needed. I was living out-of-state for most of my wedding planning, so it was important to me that I have a full-service wedding planner who could help a lot with vendor meetings, advocating for my wants and needs. She took my assortment of inspiration pictures and pinterest boards and worked with our vendors to bring my vision to life. When I finally saw it all on the day, it was even better than I had imagined. I feel so thankful that she helped us choose the perfect vendors for our day. Even with all of my internet searching beforehand, she still introduced us to vendors we had not discovered yet - like our photographer - who made all the difference in our special day. Like many brides, the possibility of COVID causing issues for our wedding was always something we had to consider throughout the planning process. Ashley made sure that we had all of the correct language needed in our contracts - just in case! As if her support leading up to the big day wasn't enough, Ashley kept things running smoothly and stress-free on our wedding day. Any small issue that came up, she immediately took care of it before I could even worry about it! My mom, husband, and I have all said that one of the sad things about the wedding being behind us is that we don't have the chance to keep working with Ashley on a regular basis. I cannot recommend Ashley and Sweetwater Events enough. You will not regret hiring her to be a part of your big day!

s that we didn’t think about. Her experience in planning large events is obvious. Most importantly, she has a very calming demeanor. And Ashley’s able to deal with multiple personalities, since anxiety levels are high with many members of the families. The wedding day was so smooth. She and the team helped me on 2 small immediate requests at the reception. I loved Sweetwater’s communication & leadership. I would hire her again.

ave an incredible vision and Megan helped us bring that to life. She was efficient, so sweet and professional! Any little thing that popped up she handled! We enjoyed working with Sweetwater to narrow down vendor choices and assist with coordination of the vendors the day of the wedding. This was a huge help and made our wedding day stress free! Planning a wedding can be stressful, so having Sweetwater to assist was so helpful.

d everything between, we couldn’t believe how happy she made our day. We would recommend to anyone. We don’t know what we would’ve done without her and Sweetwater.

grace, and elegance- even mishaps that may arise. Her professionalism is top notch while also being there as a friend to guide you through the stressful times.

ped us find 12 vendors, working with them directly to negotiate costs, contracts, and logistics. She helped turn our vision into reality. When the big day arrived, everything was smooth and according to Ashley’s carefully mapped out plan. There was only one hitch, we had a few more whiskey drinkers than we originally anticipated but Ashley calmly came over to our table, explained the situation and had someone go out and purchase a few more bottles. Ashley is a true professional and that clearly shined through on the day of the wedding. It was comforting to know we were in such capable hands.

anning had been enjoyable. I was miserable and was dreading my wedding day. Ashley stepped in and quietly reassured me every step of the way. Her attention to detail and calm (yet assertive) demeanor was everything I wanted and needed. My wedding day went off without a hitch and even though I may be a bit biased, it was the most beautiful wedding I’ve ever been to. I would hire Ashley a million times over. She was so professional and truly a godsend. Hire her to take all of your wedding worries away!

ise and was calm and collected while dealing with any issues that arose. We couldn’t have asked for a better guide to our best day ever and are thrilled that Ashley was a part of it!

obviously a huge help in planning, organizing, and recommending components for our big day. On the day of, she was absolutely essential. She organized the wedding party and made everything so easy for us, we didn't even have to think about what to do, she was there for us every step of the way. As a person, she is professional, kind, patient, calm, and yet still so fun and genuine. I would recommend her and her assistants to anyone planning a wedding in the near future.

as obviously a huge help in planning, organizing, and recommending components for our big day. On the day of, she was absolutely essential. She organized the wedding party and made everything so easy for us, we didn't even have to think about what to do, she was there for us every step of the way. As a person, she is professional, kind, patient, calm, and yet still so fun and genuine. I would recommend her and her assistants to anyone planning a wedding in the near future.

fect timeline and handled everything. It was so nice to have her on our wedding day to not have to worry about anything!

nded up finding Ashley Reed at Sweetwater Events and from the moment I spoke with her I knew that we were meant to work together. After reaching out to her, she took the time to connect via phone and she made me feel so comfortable and was incredibly helpful. We used them for month of coordination at no point did they ever make us feel like we were asking to much of them. A few months out from our wedding date, we had a zoom call with Ashley and Megan who was assigned to be there with us on our wedding day. They took the time to answer any questions we had and also helped guide us in making decisions. We then spoke again a few weeks before our wedding date via zoom to finalize any last details and from that point on, they took everything into their own hands and I didn't have to worry about a thing. On our wedding day, Megan was absolutely outstanding! She handled everything with kindness, grace, and professionalism. No matter what came up, questions we had, questions we had about the ceremony, etc., she was there for us as was Ashley on the days leading up to the wedding. It took so much pressure off both of us so we could fully enjoy our wedding day without having to worry about any of the small details crucial to making sure everything ran smoothly. We are eternally grateful for how special they made our wedding day.

elayed due to COVID and she helped us navigate all of the changes with our venue, vendors and guidelines without skipping a beat. We could NOT have done it without her!!!!

the planning process, anyone we told that Ashley was our coordinator had nothing but amazing words to say about her, too. While working with her, she was so professional, thoughtful, organized, and on top of literally everything. She was solving issues before I even knew they were issues. She made the last few weeks going into the wedding, likely the most stressful in most planning processes, the easiest time for us. I had such peace of mind going into our weekend knowing Ashley was going to be there with us. The rehearsal and day-of went so smoothly and seamlessly, all thanks to her work and preparation. As we look back on our weekend, there are vendors we are so happy we chose, and Ashley from SweetWater is at the top of that list!! We truly couldn't have had as amazing of a wedding weekend as we did without her! If you're looking for a coordinator/ planner - look no further!!! I cannot recommend her highly enough!!

Ashley and the Sweetwater team. As the father-of-the-bride and a stickler for perfection, I needed to find a wedding planner who could rise to the highest level of service while providing recommendations to ensure that every guest had an amazing time and would remember the wedding for a long time. Ashley and Sweetwater came highly recommended by many of my friends in the Nashville event industry and I could NOT agree with them more. Due to Covid, we were forced to move the wedding date from May to July. Then 2 weeks before the wedding, we were forced to move the wedding venue location from Franklin to Spring Hill, due to unnecessary and unfortunate restrictions imposed by the venue. A week before the wedding, we had to find a new wedding cake baker due to the prior baker coming down with COVID. Ashley didn't blink when faced with these last-minute changes and immediately adjusted the plans to accommodate the new venue. Her flexibility and suggestions and feedback made for an absolutely amazing day! I can honestly say that the wedding would not have been the memorable event it was without the professionalism and grace of Ashley and Sweetwater! I had several industry friends at the wedding that commented how flawless everything was, given all of the major last-minute changes. I would absolutely recommend Sweetwater events to ANYONE planning an event! You will not find a better event planner in Tennessee! Thank you Ashley and Team for making our daughter's wedding a beautiful event.

h us to navigate each change or possible change with a can-do attitude, resources and suggestions. Our daughter's wedding was everything we could have ever hoped for! Ashley was key to making that happen and I can't recommend her more highly.

, direct and easy to work with. We had a pretty good idea of how we wanted things to go but she gave excellent recommendations to help us fill in the gaps. She also was able to pivot and coordinate all our vendors to change venues a week and a half before the wedding! She allowed me and my mom to relax and enjoy the wedding- we knew she had everything under control. Work with her and you will be in good hands!!!

ient but what stood out the most was her kindness . So many people commented on her kindness and demeanor. She wasn’t just a wedding cordinator to us she was a gift .

ors beforehand, everything she did was executed with poise, meticulousness, and efficiency. In addition to her attentiveness meticulousness, Ashley's kindhearted and calm demeanor is everything a bride on her wedding day is and will forever be grateful for. We can't express how much we owe our perfect day to Ashley and her team.

in with me about how things were going. She would know who to grab when to make sure people were on time to speeches, dances, pictures, etc. She was very accommodating with our planning meetings, which was also very helpful! I would definitely suggest her!

then I had imagined. She makes the process so easy and has amazing connections with vendors. She is well worth it and my wedding day was so smooth and I did not have to worry about anything except marrying my best friend!

d! I would hire her 1,000/1,000 times. If there was a problem she took care of it, and she set up and broke down my entire wedding. Plus, she handled every vendor possible. She’s amazing!

nkfully we were able to reschedule for July 18 of the same year only to find out 2 weeks before the wedding that our reception venue was unable to host us due to reverting back to phase 2 of the shutdown. We had 14 days to plan a new reception for 100 guests and I absolutely would not have been able to pull this off without Ashley. Her connections and relationships with vendors were crucial in us finding a new venue. It was a much sought after location for weddings and it ended up still being the wedding of my dreams. I have nothing but praise for Ashley on the day of the wedding as she coordinated the entire day from the organization of the ceremony, to the logistics of transportation, to the timeline of the reception. She was very personable, practical, and had lots of good ideas that I would never have thought about. She is quick to respond to emails, easy to work with, and detail oriented. I would highly recommend Ashley!

long distance without ever visiting the area, having tastings for catering/cake or face to face meetings with the vendors. I know we could not have pulled off the wedding without Ashley Reed from Sweetwater Events! We booked her for "month of" help. But Ashley was available many weeks before the event, always gracious & willing to give guidance & advice in hiring vendors, timelines, etc. The month of the wedding, Ashley took over all of the many details, emails, wrangled vendors & handled last minute blips, making the the process of planning a long distance wedding so easy on us. She double & triple checked all of the deets with the vendors, arranged (at the very last minute) extra tables/linens, took care of planning a meal for our band, had the ceremony area flipped to accommodate the dinner set-up with not one guest realizing this was going on, etc,etc... Our guests never noticed her (as she was running the show very quietly behind the scenes) but our family & friends who helped set up ALL commented on how calm, professional and pleasant she was to work with. The packing up process was handled by Ashley & her staff quickly and without any hassle. I cannot recommend Sweetwater Events enough! She gave this MOB peace of mind and great help in all aspects of planning our daughter's wedding.

uld recommend her to anyone!