About this vendor
Our Story
For the past 50 years, The Bridal Path has been the best stop on every southern bride’s wedding planning journey. Like reopening a favorite storybook, The Bridal Path welcomes so many brides into our shop whose mothers and grandmothers found their dream gown on a Bridal Path rack many years ago. The tradition of shopping at The Bridal Path is like passing down a family heirloom, and it is so special to everyone who experiences it. We call our customers Bridal Path family because that’s what they are to us. You are so much more than just another customer—we are here to wedding plan with you and share life with you.
We are one huge happy family filled with generations of love stories, hugs, and happy tears shared. As the years pass, The Bridal Path evolves to be the best experience and selection possible for today’s bride, but no matter what, the mission has always remained the same—to make brides feel their most beautiful on the most special day of their lives. So, precious bride, bring your loved ones, hop on the couch with one of our homemade snickerdoodle cookies, and get ready to experience the best wedding gown shopping experience out there!
Our Team
The Jarvis girls are a mother-daughter trio that have a passion for making every bride’s dream a reality. With the help of their team of expert stylists, the Jarvis girls set out to keep the tradition of The Bridal Path, but make The Bridal Path a place of the modern bride’s dreams. With a little bit of hard work and a lot of answered prayers, they have made The Bridal Path a place of love + laughter where any bride can feel comfortable and celebrated as she embarks on the sweetest day of her life. To the Jarvis family, each dress is as unique as the bride, mother, bridesmaid, or flower girl that walks in the door. Their mission is to provide you an unforgettable experience as well as a carefully curated selection of gowns that will fit any budget, size, or personality!
You will become part of The Bridal Path family before you know it!
Services Offered:
Bridal Gown shopping + styling
Mother-of shopping + styling
Bridesmaids and flower girls shopping + styling
Accessories styling
In-house alterations + steaming
Cleaning + preservation
Shapewear + shoes
Details
Accessories
- Clutches & Handbags
- Cover Ups
- Jackets
- Wraps
- Hair Accessories
- Headbands
Business Attributes
- Woman-owned Business
Dresses
- Bridesmaid Dresses
- Flower Girl Dresses
- Mother of the Bride Dresses
- Wedding Dresses
Fashion Services
- Alterations
- Bridal Stylists
- Custom Designs
- Dry Cleaning & Preservation
- Group Discounts
- Online Ordering
Awards and Affiliations
4-Time 'Best of Weddings'
2024.2023.2022.2021.
Best of Weddings
The Knot independently assesses vendors for this award—it’s never self-reported. We base it on firsthand experiences from real couples and guests, and they must have a 4.5-star average across 7+ reviews in the qualifying year.
Hall of Fame
Earned by winning 'Best of Weddings' four or more times.
Reviews
Your trust is our goal. Our community relies on honest reviews to help
you make those big decisions with ease.
4.8
out of 5.0336 reviews
Review photos
Showing slide number 1 out of 8
Amazing Women Work Here!! Mallory pretty much became my best friend… she was so attentive to me and knowledgeable about all my options. She came to my rescue when I changed my mind...
about my dress. She made it really easy to say “I don’t like this part of the dress” or “this is not for me.” All I did was show her a few pictures from my Pinterest board and she immediately grabbed several perfect options for me. Mallory was so so helpful and I’m so grateful for her!! Find Mallory!!
Not quite as personal, curated, and special of an experience as it could have been. I don’t regret going — I had a pleasant experience, my stylist was very kind, and found beautifu...
l dresses, but I’m also glad it wasn’t my first appointment.
Had a wonderful experience at the Bridal Path. Their new store is absolutely beautiful. Also, Trinity helped me pick my dress, and she was fun and so much help. She made the experi...
ence even better.
The best wedding dress experience! Love and joy from beginning to end- the best care ever.
This is the best place to go shopping for your dress whether that be a wedding gown or mother of the bride, etc. Everyone here made me and my group feel so welcome. Trinity was ama...
zing and helped me find the dress of my dreams and all of the accessories! Thank you Bridal Path!!
I don't think I could come up with enough kind words to explain my experience at the Bridal Path. Our associate was Stacey, who is the sweetest soul I have ever met. She talked eve...
ryone through the process, then got me alone, and just knew I was overwhelmed. She guided me through the process with the most compassion - and her expertise is top-notch! I felt incredibly comfortable during the entire appointment, and I would do it 10 more times with Stacey if I could. If anyone is considering the Bridal Path for anything at all... BOOK THE APPOINTMENT!!!
Bridal Path was excellent from the selection of dresses, layout of the new location to the help/level of care from all the friendly girls! I had someone dedicated to helping me in ...
and out of every dress I tried on and she offered feedback when I needed it most. So many of the ladies came by to offer compliments, suggestions, etc. I had such a great experience that I wish I had an excuse to do it all over again!
I got married in NJ but live in MS so I went to the Bridal Path to find my dress. It was the first bridal store I went to. I actually had appointments with two other shops that I c...
anceled because I had found the one! Trinity was so patient with me as I tried on what seemed like half the store and hyped me up every step of the way. Their seamstress is also amazing, reasonably priced, and does amazing work! I felt like a real life princess in my dress on my wedding day and I am forever grateful. Plus, the store is stunning!
There aren’t enough kind words to say about Audrey and her team at Bridal Path! We got my sister’s dress at Bridal Path earlier this year. After deciding to leave and think on her ...
top two dresses, she knew later that night exactly which one was hers. Audrey went above and beyond the next day to make sure my sister didn’t miss out on her one-of-a-kind dress! We recently returned to find my dress and couldn’t have done it without the help of Stacey! I came with a specific idea in mind and would’ve never considered trying the dress I chose if she hadn’t pulled some things outside of what I thought I wanted just to make sure we didn’t miss anything! Stacey was kind, encouraging, patient, never pushy, and the perfect amount of ‘motherly’ that I needed! My family and I couldn’t rave more about Stacey and how great and easy she was to work with. Audrey and her sister Amelia also joined us. They were all so sweet, helpful, and made our experience more than we could’ve hoped for! We’ve loved shopping at the Bridal Path, the experience, their team, and couldn’t recommend them enough!!
I can’t say enough nice things about my experience at Bridal Path! The level of professionalism, expert opinion, & personability is unmatched. I was nervous walking in, but Audrey ...
made me feel so comfortable and confident the entire appointment. I cannot recommend them enough!
Trinity at Bridal Path was so kind and patient and helped me find the PERFECT wedding dress! She was very informative throughout the process while making it comfortable and fun. Br...
idal Path is a beautiful store with tons of options at a variety of prices. I would recommend this shopping experience to any bride-to-be!
I had the BEST experience at The Bridal Path! Stacey was phenomenal in helping me find my perfect dress! She made me feel beautiful, confident, and bridal! I cannot recommend The B...
ridal Path enough!
Stacey was absolutely amazing even with my indecisive nature.
This was the absolute best experience I have ever had dress shopping for any type of dress. It was very easy and very stress free. Even my mother and sister thought I was a painles...
s experience. I did not expect to find my perfect dress in the first bridal shop I went to but I did!! I found the absolute perfect dress for me and I couldn’t be more pleased. The staff were amazing and super helpful and made the experience that much better. I highly suggest The Bridal Path for any girl looking for the best experience and best dresses around!
I had the best experience at the Bridal Path and found my dream dress! I had visited 3-4 other bridal salons and even bought a dress at another store that I just didn't love. When ...
I went into my appointment here, they were so knowledgeable and really understood what I wanted and helped me to find the perfect dress within my budget. Until I shopped here, I didn't think I was a bride that would cry when she found her dress (which is why I bought a different one somewhere else) but they nailed it and made that bridal moment happen for me. The alterations were perfect and everyone was so helpful. My mom and my husband's mom also found their dresses here. I would recommend The Bridal Path to anyone looking for a top tier experience!
100 percent the best experience during my wedding planning process! It was easy and so exciting. All of the staff made me feel so good especially when saying yes to the dress.
Mallory was the best help finding my perfect dress!! She was so sweet and well informed. I had the best experience and felt so supported throughout the experience. I highly recomme...
nd the Bridal Path for all of your bridal dress shopping needs. They also have a great selection on little white dresses. I can’t wait to show everyone both of the dresses I selected for my big day.
1000000/10!!!!!
My family and I had the best experience finding my wedding dress. Mallory was the best help. They all made me feel so welcome and there were so many options for dre...
sses!
The Bridal Path was an absolute amazing experience! Trinity helped me find my beautiful dress and she was absolutely precious! I felt so welcomed, seen, and loved! I didn’t feel ru...
shed at all even though I exceeded my appointment time! Everyone there was absolutely precious and I loved every minute of being there! They even made sure my party that was with me was taken care of and got them waters! I would 100% recommend going to The Bridal Path!!
From the moment we walked in, it was a WOW experience. I have been married before so it wasn’t my first time buying a wedding dress or being in a salon. The space is beautiful and ...
laid out so well. You feel elegant just stepping inside. We were greeted with a warm smile and though we were early for our appointment, we were checked on twice to make sure we were enjoying our exploring through the dresses until our bridal consultant room was ready. When we were finally greeted by my stylists, they were precious and so fun! Trinity and Jewell were wonderful. They knew the selection, they listened to my vision and then offered their own, which I wound up loving their selection more than mine and purchased! They were not pushy or “salesy”, they were encouraging and even honest when some gowns didn’t complement as well as others. It was truly a sweet experience and I loved it. Time well spent!
The Bridal Path made my dress appointment magic. Taylor was so sweet & patient. She helped me find my dream dress. 🤍 I would recommend this experience to any upcoming bride. It’s...
magical. ✨
The Bridal Path was absolutely amazing! They helped me find my dream dress and add things to make it perfect! I cannot thank Jewell enough for all of her help. She was so sweet and...
genuine along with all of the other staff!
Jules was my stylist and she gave the very best experience. She read me as a person and knew what I liked without me having to even mention it. She was truly there to help me find ...
a dress that I loved and felt beautiful in. Overall I had a great time and would definitely recommend to other future brides!!
I loved my experience at The Bridal Path! Stacey listened to what I wanted and offered great input and guidance in pulling dresses. I found the perfect dress with her help!
The Bridal Path made my dress shopping experience so fun and easy! Trinity was absolutely amazing and helped me pick out my perfect dress!
LOVED EVERY SECOND!!! Mrs. Stacey McKinney knew what dresses to pull for me before I even got there based off my questionnaire! AND, the dress the envisioned for me based off my qu...
estionnaire was THE DRESS. loved her so much. just a beautiful place with the prettiest dresses.
I had the best experience the second I walked through the door! Stacey was amazing! She was patient, knowledgeable, kind, and couldn’t have been better. I couldn’t recommend The Br...
idal Path enough!
I went alone and thought I wouldn’t have the fun experience. But Mrs Stacy made sure I felt loved and make the wedding dress picking amazing. Highly recommend getting your dress fr...
om here.
My appointment at The Bridal Path was exceptional. I am not a girl who loves to shop or feels like a lot of clothes look good on me. I was very anxious about finding a wedding dres...
s. I had also already been to another store where I felt a little lost and overwhelmed. Bridal Path is a 5-star customer service experience. My stylist was Stacy and she was amazing. You arrive and are taken to a private area to try on your dress. You feel like you are the only person in the store. Stacy was very thorough in asking what I wanted. She was strategic in the dresses she pulled for me to try. Each style we tried helped me determine styles I liked and did not like. She was honest with her feedback about the different styles which I greatly appreciated. I ended up with a perfect dress for my occasion. I cannot say enough good things about my experience. I would recommend The Bridal Path to everyone.
high recommend Jennifer!
The staff at the Bridal Path were amazing! I am an older bride and initially was VERY apprehensive about shopping for a wedding dress. This group made me feel very comfortable an...
d confident while trying on dresses. Jewell was AMAZING and the rest of the staff were so kind to drop by while I was trying on dresses and give their input and compliments along the way. They were very professional and I felt like they were "sisters" helping me find my gown!
I live 4 hours away in Louisiana, and The Bridal Path definitely made the road trip worth it! The experience was so stress free and easy going. The staff was amazing and personal w...
hen it came to trying on dresses. Options were pulled for me that fit into just what I was looking for! It was absolutely the best day!
Has a large selection ranging in prices that will fit anyone's budget. Jewel was the absolute best to work with, and I could tell she was genuinely excited for me when I said YES t...
o the dress.
Stacy was the most incredible person!!! She made this experience so amazing and stress free for me. I cannot say enough good things about her and the ladies at bridal path!!!
The Bridal Path is absolutely amazing! The atmosphere and the staff are impeccable!! Mrs. Stacey helped me and she was absolutely AMAZING!! 10/10 recommend!!!
The staff was very kind and professional! They were very attentive to what I wanted and I’m so excited for my big day in the most beautiful dress!
I loved finding my dress at The Bridal Path!
I can’t say enough wonderful things about The Bridal Path! As soon as I walked through the front doors I truly felt so welcomed and loved. Stacey was hands down the best stylist I ...
could have asked for. She made me feel so confident when trying on dresses and knew exactly what I was wanting. I loved her honesty, kindness, personality, and attitude! I’m so glad I had her to help me find my dream dress. She made my vision come to life and she was an absolute joy to work with!! If you want to find your dream dress, The Bridal Path is where you to need to look! <3
The Bridal path was more than amazing. It was one of the most fun days of my whole engagement season. Everyone was helpful, and they knew EXACTLY what they were talking about when ...
it came to my dream dress. Stacey was absolutely 100% an angel, and she truly made my dreams come true!!
Ms. Stacy was so helpful in the dress-finding process. I can’t thank her enough for her honesty and patience. I felt so welcomed the second I walked through the door and left that ...
day with not only the dress of my dreams, but also a friendship with the sweet ladies that were so kind to help me. Bridal Path truly goes beyond for their clients and the experience is something I’ll truly never forget!
I’m so glad I chose Bridal Path to find my dream wedding dress! They were so helpful in every step of the process and made me feel so comfortable and loved!
I could not have picked a better place to find my wedding dress. The whole process and experience was beyond my expectations. Mrs. Stacey was the best help I could have asked for. ...
There are no words to describe how thankful I am for the Bridal Path for helping me find my dream dress!
THE BEST of the BEST.
They made is so easy for me and so fun!
Every element of the Bridal Path experience is absolutely beautiful! All of the staff are kind, caring, and respectful, and their new location will make the process feel so special...
with beautiful design and large dressing and showing rooms. I loved working with my stylist, Trinity, and I can’t wait to go back to pick up my dress!
I just got my dress yesterday... and OH. MY. GOSH!!!! My experience was incredible! My consultant was perfect! She told me what the process was like, was personable, asked my what ...
I liked, gave advice, was honest, made me feel like the only bride in the world, and made the experience a breeze. I would recommend using Bridal Path to every bride for their big day.
incredible dress shop with tons of beautiful gowns. our sales associate, stacey, went above and beyond and helped us have so much fun!
I had the best time at Bridal Path! Audrey was so kind, funny, and helpful! She’s so real genuinely cares about each person who walks through her doors! I couldn’t be more grateful...
I went to Bridal Path and found my dream dress I didn’t even know existed!
Amazing experience. One stop shop. Staff was amazing and so helpful! Huge bridal selection! I will definitely be recommending this place to all brides! Thank you so so much!!!
I had the best time here with Shreve!
I felt so seen the entire appointment!! I was comfortable and felt she heard all of my concerns and expectations for my gown and found the on...
e!!
I enjoyed every part of my experience at The Bridal Path! I ordered my dream dress and can't wait to wear it on my wedding day!
Contact
2010 Main Street, Madison, MS
The Bridal Path