The Sweetbeats

Serge Ioannisyan brings over 20 years of experience leading premier Boston-based wedding and event bands, including SweetBeats, Groove Authority, and The Party Factor. As the owner of a truly boutique company, Serge ensures a fully customized and personal experience for each couple, focusing on seamless planning, clear communication, and flawless execution. Unlike mass-market or cookie-cutter approaches—where random musicians are assembled for any date—his bands consist of dedicated, long-standing musicians who have performed together for years, providing natural chemistry, professional precision, and unforgettable energy. Serge serves as the central organizer for every event, acting as the “Wizard of Oz” behind the scenes, collecting all requests from couples and coordinating with professional vocalists and MCs. These expert MCs handle announcements, transitions, and the flow of the wedding—from ceremony to cocktail hour to reception and the last dance—ensuring everything runs seamlessly. All packages are fully inclusive, covering live band performance, professional sound engineering, stage and dance floor lighting, and emceeing, with no hidden fees or surprise charges. Couples can relax knowing every detail has been carefully planned and executed. With over 1,100 five-star reviews, Serge and his teams are celebrated for delivering a truly boutique experience, crafting each wedding to reflect the couple’s unique vision. Every performance is tailored, meticulously planned, and executed with care. The bands’ energy and connection come naturally from their long history of performing together, ensuring the dance floor is alive and every moment unforgettable. Song selections are based on each couple’s preferences, playing the music and eras they love, while avoiding anything they prefer not to hear.