About this Vendor

Southern California's Best Rated Bridal Boutique

The White Flower Bridal Boutique is Southern California's best Bridal Boutique offering exclusive Designer wedding gowns and superior customer service. We have been ranked Top 50 Salon in the Country 2 years in a row from Brides Magazine, The Knot Top Vender since 2007 and Yelps! highest rated Bridal Boutique. Our Bridal Consultants are highly experienced in Bridal Fashion, wedding design, gown construction, gown customization and alterations. Designers include Hayley Paige, Martina Liana, Eve of Milady, Alessandra Renaldo, Nicole Spose & Justine M Couture. Plus we are always hosting special Guest Designers. We are the only mid-range Bridal Boutique in San Diego to have its own Couture Alterations Department. We cannot wait to help you complete your look from start to finish.


Wedding Categories

Wedding Dresses, Dresses, Fashion

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Contact Info

2525 5th Ave, San Diego, CA (619) 501-1700

Best San Diego Wedding Dress Boutique

Reviewed on 8/08/2015 Laura R

The White Flower was the first and last boutique I went to in San Diego. The only other comparable boutique was Isis Bridal. All of the other boutiques were pushy and rude. The White Flower was very personalized and fun for large groups. I reserved the boutique side for my... Read More family and bridesmaids. We were immediately welcomed with cookies and drinks. My mother brought mimosas and bagels for everyone, which made it even more fun. The owner, Courtney was assisting me that day and she was so delightful. We tried on everything! At the end of the session, she wrote down my favorites and gave me all of the information I needed. No questions asked and NO pressure to make any decisions. It was an amazing experience. Nearly all of the bridal salons I experienced afterwards were far from the service and professionalism of White Flower. My second appointment was with Brittany---a true artist. She helped me find my dream dress, by suggesting to try on the bottom of one dress with the top I loved of another (every bride's dilemma). I was immediately in love! Even better, she messaged the gown designer--Augusta Jones--to request a custom design and they agreed. I was so impressed with her vision and suggested modifications to the gown, which I went with all of them. My gown turned out amazing. Thank you so much White Flower!

THE Best

Reviewed on 7/01/2015 Carrie B

This salon will make you feel like a bride!! I found this shop for my friend who was getting married a couple of years ago. I had to go here for my dress once I got engaged and just took another friend here to get her dress a few weeks ago. Any bride I will ever speak to about... Read More getting their dress I will recommend this shop. The girls are knowledgeable, kind, honest, professional and experienced. No matter your budget they will make you feel like you are the most important bride and will help you find your dream dress. All the while in a beautiful boutique set up tastefully and elegantly.

Great selection of gowns, amazing customer service

Reviewed on 6/20/2014 J R

I absolutely LOVED working with White Flower! Stacey was my right-hand woman throughout the entire process from finding my gown all the way to picking up my dress after the final alterations were done. Her sense of style and attention to detail is so on-point, and there were... Read More several times where her reassurance about everything getting done in time (from ordering the dress in my tight timeline to alterations) kept me from panicking. Looking back, I realize how essential it is having someone who knows the industry and process well to guide you through it all. The staff at White Flower will become your advocate if needed and will do anything to protect their clients. They're the best!

Reviewed on 1/04/2018 Kelly K

The White Flower was the first bridal boutique I went to and I absolutely fell in love with my dress! Since it was the first shop I went to, I still wanted to look more to make sure I wasn’t missing anything, but it was a waste of time. I returned to The White Flower the next... Read More week and bought my dress. All of the girls at the White Flower were lovely, very welcoming and fun to work with. I did not feel pressured into buying a dress and every time I went into the boutique they made me feel so special. There were a couple of different designs that I liked, so the consultant recommended a two piece so that I could get the top and bottom that I liked. It turned out fabulous and did not look like it was two separate pieces at all! This was the best recommendation! I also did my alterations with White Flower and the alteration boutique down the street was just as fabulous. Mary, my seamstress, was a sweetheart and fit my dress perfectly to me. I could not ask for a more beautiful dress or a better experience. My wedding was on 12/1 and I am still getting complements on my dress! Thank you White Flower for making my wedding dress dreams come true!

Reviewed on 12/26/2017 Ellyn R

For some reason, I knew I'd find my dress here but still looked in at least 5 other places to make sure I found "the one." In the end, not only did I find my dress at The White Flower, but it was the best shopping experience my mom and I had. The shop and dressing rooms are... Read More large, they let you browse yourself, and they're very respectful about sticking to your budget. I also did my alterations through them, and the process was very easy. Everyone there is a pleasure to work with and I wish I could do it again!

Reviewed on 12/06/2017 Lindsey F

I could not have asked for a better experience than when I found my wedding dress at The White Flower Bridal Boutique. I went to four other bridal shops and tried on over 50 dresses. I couldn't describe what I wanted, but knew what I didn't want. I could probably be described as... Read More a "picky" bride. I had friends with me at all of the other places, but chose to go alone to The White Flower. Stacey completely understood my style and what I was looking for. She only showed me dresses in my price range and was so helpful trying each on and giving her honest feedback. I ended up buying the sample dress in the window, a gorgeous Haley Paige gown that was discounted in my price range for purchasing the sample. They held the dress for me until it was time for my alterations, and then Mary at their alterations boutique was a wizard with her alterations. I worried that the dress wouldn't fit how I imagined in my head, but she made it fit impeccably and was such a sweetheart to work with. Thank you White Flower for such a wonderful experience!

Reviewed on 12/05/2017 Valerie L

From the minute I started looking at gowns, I was drawn to Essense of Australia because of the detail on their gowns and their price point. My sister had found her gown at White Flower a year earlier and had a good experience, and the boutique carries Essense so I scheduled an... Read More appointment to go during a trunk show. It was 11 months before my wedding and I had no expectation of finding my gown that day, but I absolutely did. All the consultants at White Flower are lovely! They are attentive, and helpful but absolutely know when to step back and let you work through your own thoughts and emotions on each dress. The boutique itself is cute, intimate and very comfortable. The consultants stayed in touch with me throughout the process and I never had a problem scheduling an appointment when it was convenient for me to get down there. I wasn't sure if I wanted a veil but the first one that I tried on was perfect, plain and long to complement and compete against the dress. I received so many compliments on my dress and the dress looks stunning in all the wedding photos. I would absolutely recommend White Flower Bridal to any bride who's looking to start her wedding gown search.

Reviewed on 11/13/2017 Molly M

I purchased my Alvina Valenta dress from The White Flower's sample sale. It was my first day of wedding dress shopping, but the dress was perfection so I went for it. The attentive staff of Natalie and Brittany helped make the dress fit and walked me through what it would become... Read More with alterations. The shop is spacious and private, I often felt like I could look at myself in every mirror with various lighting without running into any other brides. The seamstress for alterations did a phenomenal job and I just kept coming back to make tiny fixes until it fit perfectly. I LOVED my dress and every guest commented on how stunning it looked.

Reviewed on 11/02/2017 Natalie M

My experience was so smooth with this boutique. This was the first place I went to and I found my dress within the first 5 dresses I tried on. I didn't realize how great they were ( I thought every boutique was like this) until I started shopping around. Not only are you buying... Read More a dress but your buying detail and customer service. Mary, the seamstress, was so patient and kind. She has an amazing attention to detail and she made me so comfortable in my dress. Thank you!

Reviewed on 10/26/2017 Chelsea M

The White Flower was the one and only place I had to look to find my perfect dress. The boutique is so cute on the inside, and I really felt like I was having my own say yes to the dress moment. I found my dream dress and *gasp* it fit my budget! Not only that, their alterations... Read More department is fantastic and really helped make my dress mine.

Reviewed on 9/12/2017 Sheila P

Natalie & Brittany truly helped me in finding the one and made the whole experience memorable.I found out I was pregnant a month later. Courtney, the owner of this Boutique calls me and tells me over the phone that she is going to be blunt with me and tells me that the dress... Read More will not look good on me. There is no way she will work with me to try to fix it and that the seamstress has already told her that will not work with me. Courtney continues berating me recommending me to lose the deposit that we had paid already for the dress and to start looking for a new dress. I was shocked she said this, throw away nearly $900? Like nothing? No. Listening to her outrageous suggestions to also payoff the whole dress and try to sell to a bridal boutique, but be ready to lose a huge chunk of money on the dress if doing so, I was devastated. She discriminated against me for being pregnant and bullied me the whole time on the phone, during the time I picked up my dress and tried it on. For an owner to treat me, a customer, like this is unacceptable! Be careful going here! I was discriminated and bullied by Courtney the owner.

Reviewed on 8/25/2017 Sandra M G

Amazing service! they help me to find the perfect dress for my wedding day. The staff was very attentive and patience with me and my family. Great variety of dresses and great prices.

Reviewed on 7/28/2017 Danielle E

White flower bridal is amazing! They were my first bridal salon that I went to when I began my dress hunt. I could have worn every dress I tried on. At the end of my appointment I found the most amazing dress and was beyond excited! Since it was my first store, I figured I... Read More should go look elsewhere just to be safe. I ended up going back a week later and getting the dress I had loved. In my experience shopping that week no one was as amazing as my consultant Stacey and I had no experience that came close to White Flower Bridal! The salon itself is adorable, spacious, and clean. Both times I was there it was quiet and we got individualized attention, even though there were most likely other fittings going on at the same time. Stacey was extremely kind and personable, while also being incredibly knowledgable about weddings and dress fittings. I never felt pressured to buy, but instead always felt like she just genuinely wanted me to find the perfect dress! Her input was perfect and made the whole experience amazing. I have had the most wonderful and easy gown shopping experience thanks to them, I wouldn't change a thing!

Reviewed on 4/14/2017 Katie B

I am from Arizona and was in San Diego for a vacation with my mom. We booked an appointment at The White Flower on a whim, without knowing anything about it. What a good thing we did! I was a little nervous about dress shopping and didn't know what to expect. Stacey made my... Read More experience so fun and comfortable! She helped me find the perfect dress. It wasn't anything like what I expected to pick--it was so much better, and I wouldn't have found it without her. I really appreciated the calm, fun vibe in the store, as well as the beautiful selection of dresses. Thanks to Stacey and the rest of the staff for making my experience so great!

Reviewed on 4/04/2017 Madeleine B

This was the first bridal shop I've ever been too and the experience could not have been better!! I came here with 4 friends after having researched a few places online and I'm so glad I did. Courtney (owner of the store) was my consultant and she made everything ridiculously... Read More easy and fun. I brought champagne for my friends and the store provided cookies and waters for us. They have a ton of beautiful dresses and they take such good care of your and your friends. No pressure and no rushing you to try on the next dress. Wish every appointment would be exactly like this!

Reviewed on 4/02/2017 Valerie P

I found my dream dress here! Brianna was my consultant. I showed her pictures of other dresses that I liked, explained what I liked about them, what I didn't. My mom told her our budget (she paid for the dress). We walked around and picked out about 10 dresses. She made me feel... Read More comfortable and like she truly cared about my opinions while still giving me her professional opinions. When I found THE ONE she even gave us a glass of champagne to celebrate. Everyone I talked to was extremely professional and friendly. I understand choosing your wedding dress is more about the dress and not the location. But put The White Flower on your list of places to look, you won't be disappointed.

Reviewed on 3/20/2017 Mary Kate M

AMAZING!!! The White Flower was the best bridal boutique in San Diego in my opinion! I went to a few but the White Flower was my first and last stop. The beautiful location is adorable and accommodating for both large and small parties. The workers were so sweet, Stacey was my... Read More go to girl and was so much help! They make you feel at home while welcoming you with drinks and snack and getting to know you and your vision. They helped me the whole way, including the fitting & tailoring. Their seamstress did amazing work as well. I found my dress in May and in came in around November. It was ready in perfect timing for my February wedding. Thank you so much for the most beautiful dress I could have asked for!

Reviewed on 11/27/2016 Emily A

The White Flower is the best bridal boutique in San Diego! I got my dress in August of 2015 and my wedding was June 2016. The ladies at the White flower are fantastic. So patient and caring. I was a very difficult bride, but they took the time to work with me and find exactly... Read More what I was looking for. They even sent me a Nordstroms gift card for referring a friend that also bought a dress. I would highly recommend The White Flower to any San Diego bride!

Reviewed on 10/16/2016 Gina T

I found my wedding dress (for my June wedding) at The White Flower's sample sale. The sample sale was such a great way to search for a dress, and it was made even better by Courtney who was my consultant while there. I had a one hour appointment, and only one other bride was... Read More there - and as a bonus, we had different tastes. :) Courtney gathered all of the dresses I was interested in, helped me in & out of each, and gave really great feedback (along with my two friends who graciously came with me on a weekday morning). Courtney's attentiveness was so refreshing, and made it such a fun & pleasant experience - such a contrast to my experience at the bigger shops. After the wedding, Courtney sent a lovely note on behalf of her & the boutique, which was a nice personal touch.

Reviewed on 9/20/2016 Anny C

I was that girl that tried on over 100 dresses before deciding on "the one" at White Flower. I went to pretty much every store in San Diego and raided a good portion of stores in Beverly Hills, but none compared to the experience at White Flower. The two consultants I worked... Read More with were both amazing - super knowledgeable, knew what dresses to pull, worked with my price point, and just overall genuine people. I highly recommend this bridal salon over any other any day.

Reviewed on 9/14/2016 Coree S

I can not stress enough how amazing this place is! I literally just want to hang out there will all the employees. They are all amazing and made me feel like a queen! I had Courtney and Natalie as my bridal consultants and they made me feel comfortable from the beginning. I even... Read More said yes to a two piece dress which I never thought in the world I would buy a corset and skirt. But I put it on and never wanted to take it off. When I went back to buy the dress I put it back on and hung out (dancing) in the dress for almost an hour!! This boutique is the cutest place ever and so big and open which makes it easier to feel comfortable and not overwhelming. Do yourself a favor and visit this bridal boutique!!! :)

Reviewed on 8/28/2016

The White Flower was the second boutique in San Diego I went to on dress-shopping day, and it turned out to be the best! I was discouraged from not finding something that excited me at the other boutique, but after trying a few one, my consultant Stacey encouraged me to try... Read More something I normally wouldn't think to try and LOVED it. The service was great, they are not pushy. They just want to find you the perfect dress. I even needed to think on it for a day since it's a pricey decision, and she let me with no questions asked, moving around her schedule to let me come back the next day! I definitely suggest taking a weekday appointment to avoid the weekend craziness and get a calmer, more personable appointment. I also appreciate that they gave me the Black Friday rate despite me coming 4 days before Black Friday! Definitely recommend! Thank you Stacey!

Reviewed on 8/20/2016 Yolanda S

Thank you to Kathy and all of the White Flower Bridal Boutique staff for making my experience such an enjoyable and happy one. From the moment i scheduled my first appointment up until when i went to go pick up my gown i had nothing but good experiences. They helped me the whole... Read More way and made me feel very special. I would defiitely recommend this place to all rides-to-be.

Reviewed on 5/11/2016 Alyssa R

This place is amazing! I came here with some of my bridesmaids about a month ago to have my first ever appointment to try on wedding dresses. Ashley was the sweetest person I could have ever imagined helping me. She was honest in the sweetest way and her opinion (along with... Read More my girls) truly helped me to find a dress I loved. The selection here was amazing and they had SO many I loved that I kept liking each one more than the last, which made it so hard - but an amazing problem to have! She knew it was my first time trying on dresses and knew I wasn't quite ready to commit, plus I had an afternoon appointment I was heading to. Instead she encouraged me to keep looking and even made me a future appointment to come back for their trunk show - this way if i picked the dress I loved, I would get a discount, Well...I tried on dresses at two other places and was still pretty confident White Flower had my dress, so a month later I went back and this time Stacy helped me. We pulled a few other new dresses to try but right when I put on the original I knew. Stacy was so amazing, she popped some champagne for me and my girls and let me hang out in my dress and take pictures for as long as I wanted! I just went back last week and this time got to be with both Stacy and Ashley and they were amazing - I ended up purchasing my belt and bracelet from them as well, this time during their accessory trunk show. Both of these girl's patience and no pressure sales attitude made me fall in love with this place and I can't wait to get my dress in a few months! They don't do alterations here but do send a VERY detailed list of people that they recommend, so that is extremely helpful. Best experience dress shopping from anywhere else I've been (whether for myself or my friends). Thank you girls!!

Reviewed on 1/19/2016 Malou A

I booked an hour-long appointment during the sample sale. My consultant, Stacy, greeted me and my group and showed us to our own seating area. There were 1 or 2 other appointments at the same time, but there was more than enough space for each of us that it felt like I was the... Read More only one there. Stacy was very patient and knowledgeable, which immediately put me at ease. She did a fantastic job picking out dresses in my price range that I really liked. I only had to try on 6 dresses before I found the one that had everything I was looking for!


Meet The Owner

Courtney Cole

The White Flower Bridal Boutique is my place to be creative, share a fabulously fun industry with my employees, give back to Couples in San Diego who are hard working, fun and are celebrating love. Our talented Team prides itself on creating a wonderful gown shopping experience from start to finish. We are one of the only full service Bridal Salons in San Diego. We have some of the highest national reviews and rankings. All of our gown collections are exclusive to our Boutique and therefore more unique than most of the gowns available on the market. We look forward in meeting you!