About this vendor
Theory & Time transforms wedding planning for busy professionals who deserve both excellence and ease. We blend business precision with wedding artistry, bringing structure to celebration planning.
Founded by Sarah Alphonso, MBA management consultant, Theory & Time serves executives and professionals who value sophisticated planning approaches and data-driven decisions. Our difference lies in our methodology:
- Reducing 200+ hours of traditional planning into 50-60 focused hours
- Managing 90% of vendor communications on your behalf
- Providing real-time project tracking with clear deliverables
Our name reflects our essence: 'Theory' represents the strategic framework that transforms vision into flawlessly executed celebrations, while 'Time' embodies both planning precision and appreciation for life's defining moments. Think of us as the bridge between your executive expectations and wedding dreams - where Fortune 500 project management meets wedding artistry.
Working with Theory & Time means maintaining full visibility while confidently delegating the details. Because your wedding planning should be as refined as your professional life.
Details
Business Attributes
- Asian-owned Business
- Woman-owned Business
Planning
- A la Carte Wedding Planning
- Budgeting
- Day-Of Coordination
- Full Service Wedding Planning
- RSVP Tracking
Wedding Activities
- Getting Engaged
- Rehearsals & Parties
- Wedding
Awards and Affiliations
2025 'Best of Weddings'
Best of Weddings
The Knot independently assesses vendors for this award—it’s never self-reported. We base it on firsthand experiences from real couples and guests, and they must have a 4.5-star average across 7+ reviews in the qualifying year.
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Reviews
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5
out of 5.09 reviews
Sarah Transformed Our Wedding Planning Experience!
Like many couples, we tried to handle wedding planning ourselves to save money. Despite our spreadsheets and vendor lists, our b...
usy schedules made things fall through the cracks. We soon realized we were spending more time stressing about details than enjoying our engagement.
That's when we found Sarah, and it changed everything. She brought order to our chaos. What impressed us most was how she took our existing vendor relationships and timeline, refined them, and filled the gaps we hadn't considered. Her organized approach turned our scattered planning into a cohesive vision.
Most importantly, Sarah gave us the confidence that everything was truly handled, letting us actually enjoy the months leading up to our wedding. What started as a "rescue mission" turned into the best decision we made for our wedding.
If you're feeling overwhelmed with planning or just want to ensure your special day goes perfectly, we cannot recommend Sarah highly enough. Hiring her wasn't an expense—it was an investment in our peace of mind and wedding day happiness.
-Jane & Joe
For our Chicago wedding, Sarah was the MVP of day-of coordination. What stood out? Her incredible ability to keep everyone happy while protecting our sanity. When family drama popp...
ed up (because doesn't it always?), she handled it with such grace. Text updates throughout the day kept us in the loop without overwhelming us. Best investment we made for our 150-person celebration!
Sarah planned a business school bachelorette weekend for 75 people post-Covid, and made the entire planning process (and weekend itself!) so much fun! Sarah's organization is next-...
level. She managed our group chat like a pro, keeping all attendees updated on COVID protocols without causing anxiety or nervousness. She also got us an entire hotel floor + private pool access all within budget. Girl's got connections, and she is great at building relationships with new venues and vendors if she hasn't worked with before! Fastest email responses ever + always available for quick calls during our lunch breaks. Sarah did a phenomenal job and everyone left that weekend impressed and had an amazing time! Wouldn't have been possible without her planning skills! I would 10/10 recommend hiring Sarah for any of your planning needs!
What started as a perfect NYC bachelorette weekend turned into a full wedding planning journey! Sarah planned the most incredible 4-day getaway for my 7 bridesmaids, all flying in ...
from different cities. She managed our budget brilliantly, scoring insider access to the hottest spots while keeping costs reasonable. After seeing how she handled every detail - from restaurant reservations to surprise activities - I immediately hired her for my wedding. If she could make magic happen in expensive NYC while keeping everyone happy and on budget, I knew she'd be perfect for my big day.
Our Brooklyn wedding (125 guests) was filled with personal touches thanks to Sarah's incredible attention to detail. She understood our vision for an intimate yet lively celebratio...
n and brought it to life perfectly. From sourcing our favorite Krispy Kremes for late-night snacks to creating sustainable decor that didn't break the bank, every element felt uniquely "us." When our DJ had technical issues, Sarah solved it in minutes without us even knowing until after. She even coordinated an epic after-party that our friends still talk about. Her ability to merge creativity with practicality while problem-solving on the fly made our day absolutely perfect.
Sarah is an amazing event planner! She balances professionalism and empathy to make sure your event goes perfectly! Sarah helped my fiance plan our surprise engagement party and sh...
e did such an amazing job handling all of our questions and requests. She managed everything end to end while we were living over 2500 miles away. She did an excellent job vetting and securing the venue, coordinating all of our guests, and communicating the important updates to my fiance. I cannot recommend Sarah / Theory and Time enough- if you want to have the perfect big day, hire her!
Sarah is amazing to work with - she is incredibly thoughtful and her attention to detail is unmatched. Whether planning a stunning outdoor picnic lunch, designing and coordinating ...
amazing merch for guest goodie bags, or organizing a detailed weekend itinerary, I knew I could rely on Sarah to deliver events that felt true to me and my vision and were absolutely beautiful. Can't recommend working with her enough!
Between our demanding careers in finance, my partner and I barely had time to grab dinner together, let alone plan a wedding. Sarah was an absolute gem! We shared our vision for a ...
low-key celebration with our 20 closest people, and she took it from there. Her organized updates kept us in the loop without overwhelming our packed schedules, and she handled everything from finding the perfect intimate venue to coordinating the day itself.
What we got was exactly what we wanted - a relaxed, joyful celebration that felt authentically us. No fuss, just love and good times with our favorite people. Sarah's eye for detail and behind-the-scenes coordination made it all feel effortless. Couldn't recommend Theory & Time more highly for busy couples looking for a stress-free planning experience!
Working with Theory & Time for our Thun wedding was the best decision we made. Despite this being Sarah's first destination wedding, her strategic approach to planning was invaluab...
le. She even coordinated an incredible 8-day Swiss experience for our guests, from Zurich to Zermatt and everywhere in between. She transformed complex international planning and guest logistics into a seamless process.
What truly set Sarah apart was her ability to handle unexpected challenges on our wedding day. There were unforeseen hiccups on the day of but Sarah quickly devised solutions without causing any stress to us or our guests. During the wedding rehearsal, she struck the perfect balance between meticulous attention to detail and creating a warm, supportive environment where everyone felt heard and comfortable. Her calm demeanor and quick thinking turned potential problems into smooth transitions.
Sarah worked seamlessly with our vendors with much precision and grace. Her organizational skills and proactive problem-solving approach meant we could truly enjoy both our wedding day. We love her so much!
Contact
New York City
Wedding vendors in Long Island City
Theory and Time Events