Adrian sold us on his services by being clear about his philosophy: he believes that wedding DJs talk too much when it's not needed, that they often alienate some group of people by playing old music early in the night and contemporary music la...ter, and that they rely on forced line dances and games to get people involved rather than let the music speak for itself. He billed himself as a corrective to all of this, and he completely followed through! He did the opposite of each of these things, and he did them perfectly.
Everybody who wanted to dance at our wedding danced all night. There were about 90 people there, half of whom were dancing at any point, the rest of whom were most likely just taking a break from his active, nonstop, excellent mix.
Adrian was clearly working hard--he was especially impressive to guests (like my mother) who were unfamiliar with a DJ that is live-mixing songs, beat-matching, etc. My friends--mostly in the 27-30 year-old range, with a variety of musical tastes--all raved about him, and they also all raved about my grandmother who danced the entire night. This was thanks to Adrian.
He asked for a fair amount of input ahead of time in terms of musical tastes and planning, but was not at all pushy when we said we didn't know something, or were too stressed to provide an answer...when game time came around, he was completely ready to go, and asked only super important questions so as not to interfere. This may seem like a small thing, but it was big--he miked our ceremony for us, which was outdoors next to a loud, rapid river. It sounded perfect! The final point is that Adrian was running a slight discount promotion just before we found him, but he extended it to us, which brought him into our budget. I will say that if we had needed to pay full price, and I knew the excellent job he was going to do, we would probably cut something else out to make it work--that's how good he was.