As a wedding photographer, True beauty is awesome!! Amazing at what they do and incredibly professional! Highly recommend!!
Craig P.
5.0
It was genuinely a delight to collaborate with Shani.
She responded promptly to my inquiry.
She arranged a Zoom call to address all of my concerns and made me feel comfortable.
When I arrived for my makeup trial, she greeted me with a smile.
She thoroughly explained the makeup process and began to prepare my skin, making me feel as if I were at a spa.
She demonstrated her techniques throughout the process.
Once she finished, I was incredibly impressed and felt confident.
Although my wedding is not until May 2026, I felt compelled to share my experience with her.
I would highly recommend her for your wedding.
Tamara C.
5.0
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About this vendor
Shani Williams
OWNER
Typically responds within 24h
Based in Tucson, AZ, True Beauty & Co. focuses on creating unique and creative makeup looks for weddings and events. Founder and owner Shani Williams has over 10 years of experience in the beauty industry, specializing in bridal makeup.
True Beauty & Co. provides on-site makeup services for the whole wedding party. Services offered include airbrush makeup and eye looks that enhance natural features. The team also provides tattoo coverage services and false lashes, which are included in every package.
This experienced team would be delighted to join your wedding day team! Get in touch for a consultation to discuss your wedding makeup vision and needs. True Beauty & Co. is here to bring your beauty dreams to life, helping you feel like your best self for your celebration.
I’m available for various on-site makeup artistry needs, including bridal & wedding parties, airbrush makeup, editorial and print, special occasions & photoshoot. My training and 10 years’ experience in the industry has made me an expert in creating a flawless look for your special day.
With my engineering ability to create and design, I developed a niche for sketching creating flawless faces. I have the ability to interpret the makeup requirements of clients to produce both a creative and technically accurate visual representation.
I bring a balance of creativity and dedication to my work.
Reviews
5.0
out of 5.0
6 reviews
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Review Summary
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Reviewers rave about True Beauty & Co., calling the artist professional, punctual, and highly skilled in bridal makeup. They communicate promptly, offer Zoom consultations and trials, and provide a relaxing, spa-like experience while explaining techniques. Clients felt beautiful, confident, and would rebook.
Review photos
Showing slide number 1 out of 3
Tamara C
Highlighted review.
5.0
12/29/2025
It was genuinely a delight to collaborate with Shani.
She responded promptly to my inquiry.
She arranged a Zoom call to address all of my concerns and made me feel comfortable.
Whe...
n I arrived for my makeup trial, she greeted me with a smile.
She thoroughly explained the makeup process and began to prepare my skin, making me feel as if I were at a spa.
She demonstrated her techniques throughout the process.
Once she finished, I was incredibly impressed and felt confident.
Although my wedding is not until May 2026, I felt compelled to share my experience with her.
I would highly recommend her for your wedding.
Craig P
5.0
6/24/2026
As a wedding photographer, True beauty is awesome!! Amazing at what they do and incredibly professional! Highly recommend!!
Any questions?
Tracy R
5.0
12/24/2025
Shani was professional and on time! She was really nice and made me feel beautiful!
Debbie B
5.0
10/13/2025
Shani is amazing. She made me feel so beautiful for our 40th wedding vow renewal. We had so much fun and laughter, I was so relaxed. Book her you won’t regret it. Thank you Shani...
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Kim W
5.0
7/18/2025
I really enjoyed having Shani do my makeup for my event. It was exactly what I wanted. Make sure to book True Beauty & Co. for all your makeup needs. You won't regret it!
Debra W
5.0
7/18/2025
Shani ensured that I was well taken care of. She made me feel beautiful, and I would definitely book her again for another event.