On-Location Makeup Artist
NW Indiana, SW Michigan, Michiana, and Chicagoland
Travel area: Within 50 miles See details
Dana Shields
OWNER
Typically responds within 24h
AWARD WINNER (7X)
Thanks to recommendations from couples on The Knot
True Beauty by Dana is a wedding makeup service based in Valparaiso, IN. If you're looking for a professional makeup artist who can travel to you, this business provides flexible on-site services. Whether you love a dramatic look or something more pared-back, they can enhance your natural beauty and inner glow.
True Beauty by Dana is owned and operated by Dana Shields. Creative and hard-working, she has almost two decades of experience in the makeup industry. Dan's specialty is airbrush makeup, and she takes pride in helping her clients feel confident on their wedding day. Her goal is to provide a comfortable environment where you can relax and be pampered ahead of your milestone occasion.
A variety of services is available at True Beauty by Dana, including on-site makeup in Northwest Indiana, Southwest Michigan, Chicagoland, and beyond. Dana can cater to group bookings, allowing you and your wedding party to get ready together. The typical wedding package includes airbrush foundation, false lash application, lipstick, and a powder touch-up kit to help your makeup last longer.
Details
Beauty
Beauty Group Bookings
Makeup
Airbrushed Makeup
Makeup Artists
Makeup Trials Available
Awards and Affiliations
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Meet the team
Dana Shields
Owner
Hello, and welcome all you soon to be brides! My name is Dana Shields, and I am freelance makeup artist, specializing in airbrush bridal makeup. I do on-location services, and travel to the suburbs of Chicago, Northwest Indiana, and Southwest Michigan. With 20 years experience, you can be assured you are in the right hands with True Beauty by Dana. I understand this is a big day and want you to feel special, look flawless and breathtaking. My job is to make sure your wedding is fun and stress-free and one day that you will never forget! I look forward working with you!
Reviews
5.0
out of 5.099 reviews
Your trust is our goal. Our community relies on honest reviews to help
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Review Summary
This AI-generated summary is a snapshot of this vendor's ratings and feedback.
Dana, the makeup artist at Journeyman in Three Oaks, received rave reviews for her exceptional skills and friendly personality. Brides and bridesmaids alike appreciated her ability to understand their visions and execute flawless makeup looks, even in challenging conditions like hot weather. Her professionalism and talent were highly recommended, making her a top choice for any event, with multiple clients expressing their satisfaction and recommending Dana with enthusiasm.Review photos
Showing slide number 1 out of 9
Joseph K
Highlighted review.
5.0
7/18/2025
Dana was amazing to work with on my wedding day at Journeyman in Three Oaks.
Not only is Dana fairly priced, she completely understands all of her clients visions for the day and...
executes them beyond expectations. All the girls in my wedding party LOVED their makeup. Even my MOH, who typically chooses to do her own for special occasions was very happy with her results.
Not only is she amazing at her job, she is so kind, easy to connect with, and brings all the positive vibes on the big day.
I highly recommend working with Dana!
Kaila S
5.0
6/16/2025
I am so happy I hired Dana for makeup services for my wedding and highly recommend any other bride does the same!
After showing her a few photos at my trial, Dana was really able...
to perfectly capture the makeup look I wanted for my wedding day and then flawlessly recreated what we did at the trial on the day of. My makeup looked flawless and I received so many compliments at my wedding specifically on my makeup. Additionally, my makeup did not budge at all even after crying many happy tears and having a ceremony outside in the summer heat.
I had a few bridesmaids who felt uncomfortable about wearing more makeup then they would typically wear and she made them feel so comfortable and all of them felt gorgeous the day of as well.
I would definitely recommend working with Dana for any of your makeup needs!!!
Any questions?
Kayleigh K
5.0
9/03/2024
My girl Dana! What an absolute blast we had with Dana. My girls and I all looked so good and numerous of my friends said it was the best make-up they have ever had. My make-up was ...
absolutely flawless. I wanted to change the shade of my eyeshadow from the one I had at the trial and Dana was at the ready to talk me through the choices and then absolutely knocked my vision out of the park. HIGHLY recommend!
Kayte V
5.0
11/30/2023
Dana is an incredible makeup artist and an even sweeter human being. She was so accommodating, positive, sincere, and uplifting. The day of my wedding was 100 degrees and it was ou...
tside. I am not exaggerating when I say my makeup didn't budge!! She is excellent and the only choice for a makeup artist.
Heather C
5.0
11/28/2023
Dana was so fabulous! I couldn't recommend her more. I gave her my vision and she was able to make it come to life. I am so thrilled we chose her and couldn't recommend her more....
Meghan D
5.0
11/27/2023
Dana was amazing! I can’t say enough good things about her! She saved our day beyond just the makeup! Her kindness and compassion were what made it so special! On top of that we al...
l looked amazing! Some of my girls had some sensitive skin and didn’t want a lot of makeup at all and others wanted full glam! Dana was able to make both happen flawlessly and still make it so no one stood out like a sore thumb! Could not recommend her more.
Bethany E
5.0
11/18/2023
I cannot say enough amazing things about Dana and her work. She listened so well to what we all wanted and did a wondeful job. 10/10 reccommend!
Hannah H
5.0
11/16/2023
Dana was awesome! She does fabulous makeup and was so easy to work with, highly recommend!!
Stefanee B
5.0
11/10/2023
Dana did the most incredible job on my wedding makeup! I felt like the most beautiful version of myself. She listened to exactly what I wanted and made sure that I was comfortable ...
and excited with the results. I even made a last minute change to what I wanted and she executed perfectly. I couldn’t have been happier.
My bridal party, 5 months later, still raves about their makeup. We all want Dana to live with us and make us beautiful daily. I would recommend Dana 1000000x over.
Chelsea W
5.0
11/10/2023
Dana is awesome!! I would recommend her to anyone! She has done makeup for two weddings that I’ve been in so of course I had to book her my mine! The makeup lasted all day and nigh...
t!
Danielle H
5.0
12/27/2022
Dana is the best!! She made me look perfect for my special day! She was professional, friendly, and all around great at what she does.
Frances O
5.0
12/21/2022
I would 100% recommend Dana for your wedding!!! My sister used her for her wedding in 2019 and I looked amazing (not better than the bride of course). When I got engaged I knew I o...
nly wanted one person doing my makeup on my big day. The whole process was seamless from the trail, to feedback, and the day of. I really can't express how beautiful I felt on my wedding, a large part of that feeling was Dana's amazing work!!
Kelly C
5.0
12/20/2022
Dana is truly the best of the best. She did makeup for my sisters wedding in 2017 and when I got engaged I reached out to her immediately. She nails it every time, making you look ...
and feel like the absolute best version of yourself. Her talent is unmatched and is also so fun to be around. Cannot recommend her enough!
Lindsey M
5.0
12/19/2022
I would 100% recommend Dana for your wedding makeup!! She was truly amazing!!! All my bridesmaids and both our moms were so thrilled with their makeup!! She made all of us look and...
feel beautiful! I had never done airbrush makeup before my trial, but that is now going to be my preference! From my trial, to my wedding day; Dana was so sweet, professional, and helpful! She added so much to my wedding morning.!Do not hesitate to book her!!!
Kayla W
5.0
10/16/2022
Dana was absolutely amazing to work with! She is so friendly and so accommodating. I 100% made the right decision by hitting her for my wedding. I would recommend her to anyone!
Jessica M
5.0
10/09/2022
I couldn’t have been any happier with my wedding makeup! Dana was very professional, prompt, and personable - she not only made me and my bridal party feel/look beautiful but added...
to the fun that morning of getting ready. She nailed the look I hoped for, while making it look natural and light. If I could redo my wedding I would 100% pick her as my makeup artist.
Thank you Dana for making me feel beautiful on the most important day.
Megan C
5.0
10/07/2022
Book her ASAP!! Dana is AMAZING. Not only is she the sweetest person—she is a rockstar at makeup. She made me feel so beautiful and stunning, and was the cherry on top to a perfec...
t wedding morning. Every bride deserves to feel and look like a queen and Dana was a huge part in making that a reality for me. She did exactly what I asked for, and the fake eyelashes—just wow. She made my bridesmaids look gorgeous, and the moms were equally as stunning! She provided me with a touch up kit (so cute!) and also gave each bridesmaid a lip gloss for touch up. I opted for a more glam bridal look and Dana did not disappoint. She killed it. It lasted ALL day and night. Blood, sweat or tears, my makeup was simply flawless. I’m not exaggerating. I wish I could have her do my makeup everyday. And if you think you’re trial is amazing, you just wait until your actual wedding day. A true makeup wizard! She was super easy to talk to, extremely responsive, on time, professional, personable, flexible and confident. She was the ray of sunshine we needed on the cloudy day! If you don’t believe in the power of airbrush, it’s because you’ve not met Dana. She is definitely a bride’s gal and brides, who doesn’t love for their vendors to be team bride?! Lastly, your makeup will withstand a champagne pop gone wrong. Pure magic.
Dana, I really cannot thank you enough. You are incredible. My bridal party love, love, loved you and we are so happy we had you to make the day perfect. You helped to make me feel the most beautiful I have ever felt, and my bridal look was everything I dreamed of and more! Every time I look at pictures, I can’t help but stare a little bit at my makeup. Thank you so much for everything, and I hope to be able to work with you again!
Erin J
5.0
10/06/2022
Dana is truly top knotch! She uses air brush foundation and does individual lashes which elevates the look. I used Dana for my wedding make up and am so so happy with how it turned...
out. She is a great communicator and is super flexible. If I lived closer to valpo I would use her for every event!!
Julia P
5.0
8/20/2022
Dana was my makeup artist for my wedding day and I absolutely LOVED my makeup.
She’s very fun to work with, is a great communicator, and has a wonderful personality! Thank you Dana...
for making me feel so beautiful on my special day!
100000% recommend her for makeup services!
Nicole A
5.0
7/17/2022
I am SO thankful I chose Dana to do my wedding day makeup. Not only is she an extremely talented and attentive MUA, but she is also so fun to be around. Her bubbly energy and enthu...
siasm made getting ready on my wedding morning so enjoyable. Thank you Dana for making my bridesmaids, Mom, and myself feel beautiful on my wedding day!
Allison L
5.0
11/08/2021
Dana was absolutely incredible! She did my makeup for both our engagement photos and for our wedding. I would have her do my makeup for anything and everything if it were possible!...
She kept the process relaxed and fun. She also did makeup for my mother and mother in law who were both thrilled with their natural look on our wedding day. My mom had had her makeup done for three different family weddings over the last year and the look that Dana gave her was her absolute favorite! Hire Dana, you absolutely won't regret it!
Andrea P
5.0
10/29/2021
Dana was so AMAZING to work with!! I couldn’t of asked for a better makeup artist to work with! She was so easy to work with from the moment we spoke, and her bubbly personality ma...
de our wedding morning so much fun! She truly made me feel like the most beautiful bride on my wedding day, and all of my bridesmaids and the moms loved their makeup and everyone looked absolutely stunning! We all received SO many compliments about our makeup! At the end of the night our wedding still looked so fresh! I would highly recommend booking Dana for your wedding makeup or any special event. It will be the best decision!!!!
Emily M
5.0
10/29/2021
No need to look any further for a makeup artist for your big day! Dana did an AMAZING job for me, my bridesmaids, and the moms! She is so easy to work with. Wedding mornings can be...
stressful for the bride and Dana made us feel so comfortable and brought such a positive vibe to the environment. I received compliment after compliment from our wedding guests about mine and my bridesmaids makeup. Best part about it, after a long night of dancing away at the reception, my makeup was still perfectly in tact! Book Dana ASAP, she books up quick and you don’t want to miss out on her amazing work! Can’t thank her enough for making me feel like the most beautiful bride!
Kristen S
5.0
10/28/2021
I could not have asked for a better make up artist!! Dana was amazing from the moment we connect. When I was still looking for a hairstylist and she sent over many options to help ...
out. During my trial she really listened to what I wanted and exceeded expectations. After leaving my trial I decided I wanted a little different lip color and she came the day of with many options and let’s you keep the color! All of my bridesmaid’s make-up was flawless. Dana does amazing work. Look no further you - she’s the best!
Ashley S
5.0
10/28/2021
If you’re thinking about booking Dana. Just do it!! She is amazing to work with! I truly felt exactly how you should feel on your wedding day. I felt like the most beautiful bride ...
ever! My bridal party also looked stunning. Dana has a talent for taking your beauty and adding all the right touches and poof you’re flawless. She makes it all look so easy! I cannot thank her enough for spending all morning getting ready with our crazy crew! Thank you!!!!
Jessica L
5.0
10/28/2021
Dana was Phenomenal to work with. She is such a positive personality and brought so much joy to my wedding morning! She made me, my bridesmaids and my mom look FLAWLESS! Everyone f...
elt like their best self. I typically don’t wear any makeup and she made my look exactly what I wanted it to be, very natural looking and not so much that I didn’t feel like me! She uses airbrush makeup which is a must have for your wedding day! My makeup stayed put throughout the whole day (through many tears and sweat!) we took some pictures the next morning all dressed up as well and my makeup still looked fresh! Loved having her be apart of our day!
Mallory M
5.0
10/28/2021
I met Dana a little over two years ago after my sister hired her for her wedding day and the second I met her I knew I would have to hire her for my wedding someday too. Not only i...
s her work absolutely stunning, her personality and professionalism are amazing too. She is so sweet and so fun, I couldn’t imagine having anyone else on my wedding day. I still obsess over my wedding day makeup, she made me feel absolutely gorgeous. She was so easy to work with and is amazing at what she does!
Allison K
5.0
10/28/2021
Dana was absolutely AMAZING! I booked her for my original wedding date - then covid happened so we postponed the big event with all my girls until 2021, and had just a small ceremo...
ny 11/9/2020. Dana still came and did my makeup for my big day and it was flawless. I loved working with Dana, and I was so excited when I looked at myself in the mirror. The makeup lasted all day! When it came time for us to finally have the big wedding all my girls had their makeup done as well and absolutely loved it. They complemented Dana all day on how great their makeup lasted through the night of dancing. I would give Dana 10 stars if I could! I highly highly recommend her to any gal looking for a makeup artist!!
Megan R
5.0
10/28/2021
I wish I could give Dana 10 stars!! When my original makeup artist backed out a month before my wedding, I was left scrambling. Thank goodness Dana was available on my date and sav...
ed the day!! She was a joy to work with & made me feel so gorgeous on my wedding day. I got soooo many compliments and could not have been happier. Dana is THE best of the best!!
Margo L
5.0
10/19/2021
Dana has such a vibrant personality that you feel extremely comfortable telling her what your vision is, and if she needs to redo something! She did make me feel like a bride on my...
special day!
She made me and my girls beautiful, but most importantly she made my grandma feel like a million bucks hanging with all the girls getting ready! S
Katherine D
5.0
10/16/2021
Dana did an amazing job with makeup for my girls and I on my wedding day. Her caring, easy going and bubbly personality put me at ease on my wedding day. Everything went flawlessly...
, I couldn’t be more grateful. I would highly recommend Dana to anyone for their wedding day or any special event.
Anna M
5.0
10/13/2021
I had the best experience with Dana! She did all my girls makeup plus mine and she rocked it!! She was easy and fun to work with and made it much more relaxing for me as the bride....
She was flexible when I needed to add people at the last minute! I recommend anyone who is looking for a good makeup person to work with her.
Nicolette L
5.0
10/07/2021
Dana did my & my girls makeup for my wedding day! She did an amazing job and made us all feel beautiful and comfortable! Definitely recommend her for your big day!
Erin H
5.0
7/19/2021
I can’t recommend Dana enough! I initially hired her based on the beauty of her work but soon found out what an amazing person she is to work with. With having to reschedule our we...
dding due to covid, Dana couldn’t have been more understanding and flexible regarding the situation. A few weeks before our big day I ran into a situation of needing to hire a new vendor last minute to do hair for myself and my bridesmaids. Initially thinking I was doomed, Dana came to my rescue and found two girls who were available (not to mention outstanding at up-do’s) and everything worked out perfectly. She is so trustworthy and puts everyone at ease. Highly recommend hiring her, you won’t regret it!
Amanda R
5.0
11/17/2020
Have had Dana do my makeup for many events including bridal shower, baby shower and family photos and I am always SO happy with it! She does AMAZING work!
Melissa G
5.0
11/01/2020
Dana did make up for my engagement pictures, bridal shower and my wedding! Each time looked absolutely flawless. She takes the time to figure out what works best with your eyes, sk...
in tone and look you’re going for! I’d recommend her to anyone for their special occasion!
Response from True Beauty by Dana on 11/04/2020
Thanks so much, Melissa!!!! Loved working with you!! ❤️
Sloan J
5.0
10/29/2020
Dana was seriously amazing to work with. When it comes to describing makeup I always flounder because I never figure out exactly how to describe what I am looking for. At the trial...
Dana asked a few simple questions and got it right our vision right away. She did my makeup and all my bridesmaids and we looked amazing! My husband still gushes over the makeup and he is the “you look better with no makeup” type
Response from True Beauty by Dana on 11/04/2020
I absolutely LOVED your wedding!!! You looked stunning!! Thank you for the review!
Alyssa G
5.0
10/28/2020
Dana is such a great person and makeup artist! She is so fun to work with and is professional with AMAZING makeup skills.
She did my makeup for my wedding and made me feel so bea...
utiful. Every little detail was perfection! I’d recommend her in a heartbeat!
Response from True Beauty by Dana on 11/04/2020
Your wedding is magazine worthy! Thank you so much for taking the time to write a review! ...
You were awesome to work with!
Lindsay A
5.0
10/28/2020
Dana did an amazing job on my bridal makeup and everyone else’s in the party!She was so nice and helpful and even helped me find a hairstylist for the big day as well. She was very...
professional but also made you feel relaxed and comfortable.
Ana D
5.0
10/28/2020
Dana is incredible and just the vendor you want to work with on your wedding day. She was punctual and professional, but even more important, was a kind and calming presence on the...
day of the wedding. Her work is impeccable and she had all my bridesmaids looking FIERCE. She even gave me a little “touch up” kit with a lip gloss and other goodies. You cannot go wrong if you hire her.
Crystal N
5.0
10/28/2020
Dana did my wedding makeup!
She was so patient and was so sweet and did a FANTASTIC job!!
It has been hands down the best make up anyone has done on me!!
Elizabeth S
5.0
10/28/2020
Dana is the best and makes you feel beautiful! She is very professional and so sweet! I would recommend her to anyone that needs their makeup done!
Jessica G
5.0
10/28/2020
Dana did my makeup for my wedding back in 2017 and I have come back to her every time I have needed my makeup done for a special event! She is an amazing makeup artist and you won’...
t regret having her do your makeup for your special day!
Laura M
5.0
10/27/2020
If you have the opportunity to book Dana, do it! Her work is beautiful and stays put so perfectly that it seems almost too good to be true. She is super friendly and makes you feel...
like you've known her forever. She is also incredibly responsive! All in all, I could not have been happier with Dana and would book her again in a heartbeat.
Kelly H
5.0
10/27/2020
Dana was very professional and super friendly! I am so happy I used her as my makeup artist for my wedding! She helped make me feel so confident. And she knew what kind of makeup a...
nd colors would compliment my eyes and features. Everyone complimented my makeup. I definitely recommend True Beauty! 😊
Clarisse H
5.0
10/12/2020
I had such an amazing experience with Dana throughout my wedding make-up experience. From the initial day I reached out to Dana about booking to my trial day to my wedding day, she...
was outstanding! I plan to use Dana for any future make-up needs I may need. Her assistant was fantastic as well! Highly recommend!
Tara W
5.0
10/09/2020
Dana did an amazing job with everyone’s make-up!! All the bridesmaids, mothers, and nieces. Everyone loved their make-up!! She truly listened to what we all wanted and had great a...
dvise for color choices!! My goodie wristlet came in handy with extra lip color...that I still use for everyday use :-) The make-up stayed on all day along with my eyelashes that didn’t bother me once!! Dana was very professional...I’m thankful she was recommended to me!! She made me look absolutely beautiful in my wedding day!!
Response from True Beauty by Dana on 10/11/2020
Tara... you are so sweet! I appreciate this! Loved to a part of your wedding morning! ❤️
Kelly M
5.0
10/07/2020
We were a “COVID couple” that had to reschedule our wedding and scramble to find some new vendors for our new date. I definitely lucked into finding Dana, whom graciously took on m...
y wedding on a weekend she originally planned on taking off. My bridal party and I absolutely loved our makeup and it stayed flawless though a hot August day and night. My lashes even stayed on for days afterward! Highly recommend!
Response from True Beauty by Dana on 10/07/2020
Awww thank you, Kelly! Loved working with you! So glad your lashes stayed on for a few day...
s as well! 😊 Thats what I love about individual lashes!
Brooke O
5.0
9/04/2020
Dana is truly AMAZING! She is extremely talented and just the sweetest person to work with. She did my makeup trial for my engagement photos and makeup for my wedding day. My now h...
usband said it is the best I have ever looked! And I felt so beautiful! My makeup/lashes lasted all day and night and looked fabulous even with the humidity and summer heat. She takes the time to get to know you and then customizes your makeup to fit your look and personality. I would recommend her 1000x over! Thank you, Dana!
Ashley H
5.0
8/14/2020
Dana is AMAZING! I chose her to be my makeup artist for my wedding day and I could not have been happier! She was so kind and fun to work with. Her work is absolutely beautiful....
She really took her time during my wedding trial and made sure I was happy with my makeup. My makeup for my wedding day was absolutely incredible - she did SUCH a wonderful job. I received so many compliments throughout the night on my makeup. She got along so well with all the ladies the morning of my wedding. Even her assistant who came to help her since I had so many ladies wanting their makeup done was great! I highly recommend Dana. She is a wonderfully talented makeup artist. Thank you again for everything!!!
Response from True Beauty by Dana on 08/14/2020
Ashley!!! You are the sweetest! Thank you SO much for this kind review! You were amazing t...
o work with as well! 😊 Congratulations again!
Service area & Contact info
NW Indiana, SW Michigan, Michiana, and Chicagoland
Typically included in the starting cost
Travel area: Within 50 miles
Additional charges may apply
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True Beauty by Dana
Dana Shields
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Owner
Typically responds within 24h
Wedding vendors in Valparaiso
True Beauty by Dana
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