Heather Davis
OWNER
Typically responds within 24h
Host a Celebration That Feels Like You.
Designed for couples who want something more personal than a traditional venue, UpMarket Gallery is a historic, art-filled space in downtown Asheville, NC, that sets the stage for unforgettable weddings, rehearsal dinners, and intimate gatherings of up to 50 guests. At UpMarket Gallery, your event isn’t just another booking—it’s an experience.
Surrounded by rotating artwork and character-rich architecture, your celebration is instantly curated, elevated, and completely unique—without the stress. We offer a fully equipped on-site kitchen and beautifully renovated amenities, so everything is designed to make hosting seamless, helping you stay present and enjoy every moment of your event.
Why Couples Love UpMarket Gallery
• A one-of-a-kind, art-forward venue—no decorating overwhelm required
• Perfectly sized for intimate weddings, engagement parties, rehearsal dinners, wedding showers, baby showers, anniversaries, and micro celebrations (up to 50 guests)
• Gallery has historic charm paired with modern updates and comfort
• On-site kitchen for effortless catering and hosting
• Downstairs, you have access to The Dog & Pony Show for a truly distinctive, boutique shopping experience of local art and fashion
• Prime downtown Asheville location for you and your guests
Our Vibe
• Artistic. Intimate. Effortlessly elevated.
• A light-filled space that feels warm, intentional, and anything but traditional.
• Curated, not crowded—every detail has room to breathe.
• Relaxed sophistication—beautiful without feeling overdone.
Make It Yours
If you’re looking for a venue that reflects your style—not a template—UpMarket Gallery offers a setting that feels personal from the moment your guests walk in.
Let’s host something unforgettable!
Details
Settings
Historic Venue
Loft
Venue Service Offerings
Service Staff
Wedding Activities
Getting Engaged
Engagement Party
Rehearsals & Parties
After Party
Bachelor Party
Bachelorette Party
Bridal Luncheon
Bridal Shower
Brunch
Couples Shower
Engagement Party
Rehearsal Dinner
Welcome Party
Wedding
After Party
Day After Brunch
Rehearsal Dinner
Any questions?
Meet the team
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- Heather DavisOwnerHeather Davis is an Asheville-based artist and entrepreneur and the founder of UpMarket Gallery on historic North Market Street. Guided by a deep love of art, historic preservation, and bringing people together, she led the three-year restoration of three 100-year-old buildings into a vibrant creative hub. Built with the hands of local craftspeople and filled with original architectural details, UpMarket is a place where artists, art lovers, and small businesses connect, create, and thrive. For Heather, the gallery is more than a space—it’s an experience rooted in joy, beauty, and the shared energy that happens when people gather around art.
- Margaret LancasterGalleristMargaret Lancaster is the heart behind Dog & Pony Show, a joy-filled boutique celebrated for its artful, chic, and delightfully unexpected home décor and gifts. With a natural talent for discovering beautiful, unusual pieces, Margaret loves helping customers stumble upon treasures they didn’t even know they were searching for. Her career has taken her from New York to Paris to Los Angeles in leadership roles with Estée Lauder, Lancôme, and Brighton Collectibles—experience that now shines through in the playful, elevated, and welcoming spirit of Dog & Pony Show, where every visit is meant to inspire happiness and a little sense of wonder.
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UpMarket Gallery
Heather Davis
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Owner
Typically responds within 24h
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