About this vendor
Urban Set Bride is an intimate boutique nestled in Historic Church Hill. We offer private appointments in a cozy, no-pressure atmosphere.
Our designer bridal gowns range from $1500 to $4000
We are also experienced wedding planners with the Hive Wedding Collective.
We carry Maggie Sottero, Sottero and Midgley, Jenny by Jenny Yoo, Jenny Yoo, Justin Alexander Signature and Lillian West.
Visit www.urbansetbride.com for more details and a full gallery of our collections.
Details
Accessories
- Hair Accessories
- Flower Crowns
- Headbands
- Pins, Combs & Clips
- Sashes & Belts
- Veils
Business Attributes
- Black-owned Business
- Woman-owned Business
Dresses
- Wedding Dresses
Fashion Services
- Plus Size Available
- Private Appointments Available
Awards and Affiliations
Reviews
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5
out of 5.0165 reviews
Review photos
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Buying my dress at Urban Set was one of the most fun parts of my whole wedding planning process. The shop is by appointment and only takes one appointment at a time, so I felt so comfortable and taken care of while trying on the dresses. The selection is so carefully curated and the shop has a really wide range of styles and sizes available, so while I went in sort of knowing what I wanted, I still got to try on a variety to really solidify my choice. The stylists are incredibly knowledgeable, and of course just so much FUN (shout out especially to Chelsea and Ruth, but everyone is just delightful). I also really appreciated how low-pressure the experience was. Even though I found my dress at my first appointment, I was encouraged to take a couple days to think it over before committing. My dress was PERFECT and everything I wanted!
I had the BEST experience with Ruth as my bridal stylist at Urban Set Bride! From the moment I walked in, she made me feel comfortable, confident, and truly special!
She listened to my vision, offered expert guidance, and was incredibly patient as I explored different styles. Her knowledge and attention to detail were unmatched, and she made the entire process so fun and stress-free. I never felt pressured—just completely supported in finding the dress. If you’re looking for a stylist who genuinely cares and will make your bridal shopping experience unforgettable, Ruth is the one! Thank you for everything!
I'm so happy I found my dress at Urban Set! My sister bought her wedding dress here in 2017, and I found mine for my October 2024 wedding in Brooklyn, NY. All the people who work here are excellent at what they do. I wouldn't have found my dress if Ruth hadn't pulled it off the rack for me! They were so helpful to me as an out of state bride. Thank you!!!
Thanks to Ruth I found the perfect dress and thanks to Jennifer I found the perfect veil. They both were incredibly knowledgeable and attentive, taking the time to understand my vision and finding exactly what I wanted. I felt so beautiful because of them! The personal touch and dedication they both provided made me feel like a true bride-to-be. I couldn’t have asked for a better experience during such a special time. If you're looking for exceptional service and a beautiful selection of gowns, this bridal shop is an absolute gem!
Urban Set Bride: A 10/10 Bridal Experience
After hearing glowing recommendations from many brides and close friends, I chose Urban Set Bride for my wedding dress shopping experience - and I'm so glad I did! From start to finish, they made my bridal journey truly memorable.
One of the first things that stood out was their thoughtful touch of allowing brides to bring their own wine and refreshments or purchase them on-site. It added a special, celebratory feel to the occasion that I loved.
Their professionalism shone through from the very beginning. When I contacted them ahead of time with a specific dress in mind, they were incredibly responsive. Upon arrival, I was impressed to see all the dresses I was interested in already laid out perfectly, showing their attention to detail and respect for my time.
The team at Urban Set Bride, especially Jen, was absolutely fantastic. They were knowledgeable, patient, and genuinely invested in helping me find the perfect dress. Their expertise extended beyond just dresses - they provided great recommendations for local seamstresses, some even conveniently located next door to the salon.
What I appreciate most about Urban Set Bride is their commitment to both quality and affordability. They work with fantastic designers while ensuring that none of their dresses exceed $4,500. This dedication to offering value without compromising on style or quality is truly commendable.
The entire experience was seamless, enjoyable, and exactly what a bride hopes for when shopping for her dream dress. Urban Set Bride's combination of personalized service, beautiful selection, and value-driven approach makes them stand out in the best possible way.
If you're a bride-to-be in search of the perfect dress and a memorable shopping experience, I can't recommend Urban Set Bride highly enough. They've earned every bit of their stellar reputation, and I'm thrilled to add my voice to the chorus of satisfied brides singing their praises.
Where do I even begin? When I first started looking for dresses back in August of last year, I had just recently moved to Richmond, and was incredibly homesick. Then, to add an event like wedding dress shopping to the mix, which typically included being surrounded by friends and family, felt like adding salt to the wound. But as soon as I stepped into the doors of Urban Set Bride, I knew it would be different. Jennifer made me feel so special and comfortable, and had me leaving feeling in much higher spirits with a gigantic smile on my face. And although I went to a few other places, nothing came close in comparison to the level of service I received at Urban Set Bride. From every person I interacted with, they truly were outstanding from start to finish and in the end, helped me find the most beautiful dress I have ever worn and made me feel so amazing the moment I stepped into it (seriously, if it wasn’t for the 100°+ South Carolina heat, I wouldn’t have taken it off!)
Thank you, Jennifer, Christine, Ruth and Chelsea. What you all do every day is truly amazing and I’m so lucky to have found y’all!
The 5 star reviews are so well deserved! Even just from the initial email to set up an appointment they were so nice, welcoming, and very clearly explained how everything would work, and that continued through the appointment too. Christine was SO kind, helpful, and very, very patient during my appointment. Clothes shopping, especially for something as important as a wedding dress, can be stressful when you're a bigger size, but she was a fantastic hype woman and helped me feel beautiful in every dress I tried on. There was no pressure at any point to buy anything, and she encouraged me to take time to think about everything. I'm so glad I found my dream dress here because I couldn't have imagined a better experience if I tried!
I had an amazing experience picking out my wedding gown at Urban Set Bride! Every person that I interacted with was so thoughtful and you can tell they love what they do. There is a large variety of gowns and they are helpful with narrowing down what you’d like. I also love that their website shows all the gowns they have available. They only have one bride in at a time, so it is an intimate experience and you have their full attention. I highly recommend them!
I found my DREAM Gown at Urban set! Jennifer was amazing and super welcoming towards me, my mom, my sister, and my future MIL! It was nice being pampered and getting the whole place to ourselves! I couldn’t recommend a better bridal salon to get your dream gown from!
Don’t walk, but run to Urban Set to find your perfect bridal gown!!! Their boutique is super cute and the women that work there are amazing! Ruby was my helper in picking out my gown. She was amazing! She pulled dresses based on my ideas, and they were all so great! She helped make my wedding day dress dreams come true :). My college friend Chelsea happened to be working that day and she is the best hype woman ever! I’m so glad I went to Urban Set, I highly recommend them! The experience was so great! Thanks ladies for helping me!
I visited Urban Set on my first day of trying on dresses and my experience there really changed the game for me, despite not actually purchasing from them. Chelsea made me feel so special, she really saw my vision but also pushed me out of my comfort zone. I really appreciated how much she listened to the things I knew I wanted/didn't want and her pushing me to be honest because I "wasn't going to hurt the dress's feelings." My visit at Urban Set really made me more confident in my dress-shopping and I would 100% recommend the shop to anyone in the area!
Obsessed with my amazing experience here. I had Ruth help me, but just based on the vibe from their website I knew I’d love anyone! They have a great selection and are very knowledgeable, realistic, and have the best ideas to help you. I loved every second and felt like my opinions were valued and heard! Shop local and specifically, shop here!!
My experience with Chelsea at Urban Set Bride was amazing. She was very patient with me and my bridal party. We all picked a few gowns to try and Chelsea helped us whittle them down as well as pick other dresses from the rack none of us saw based on feedback.
This was the absolute best experience I’ve ever had trying on dresses. Not only were the gowns beautiful, they had something for everyone. I ended up creating my dress by combining two that I tried on in-store and it became my dream dress. My consultant was super helpful and knew exactly what I was looking for. I would recommend Urban Set to anyone!!!
They made the process incredibly easy for me. Answered my questions thoroughly and provided top notch service. I’m completely ecstatic with my dress and cannot wait to wear it on my wedding day!
I would highly recommend them to anyone in area!
Urban Set Bride was fantastic! They helped me find the perfect dress and helped me hone in on what I truly wanted/fit me best without making me feel like I was straying from what felt like me! They were incredibly communicative and provided me with great resources for seamstresses as well.
Urban Set was absolutely amazing! Ruth was so helpful and absolutely hilarious. She made my whole party comfortable and already had the dress of my dreams pulled when we arrived to the store. I could not suggest this place more!
The Urban Set team were so wonderful to shop for my wedding gown with. They provided attentive service and helped guide me to the gown of my dreams! I was not excited to shop for wedding gowns as I thought it would be uncomfortable and hard to decide, but they proved me wrong. The shop is beautiful, the dress selection is stunning and inclusive, and the team is very knowledgable and helpful. I cannot recommend them enough!
I really couldn’t have asked for a better experience. I felt so comfortable and pressure free when shopping for my dress. The selection is outstanding, and even have quite a selection of bigger dresses for girls who have more to love. So thankful I kept this visit after I thought I found my dress at another shop, I was wrong! HIGHLY recommend!!
My experience at Urban Set was everything I could have asked for. They had so many styles to choose from, the salon felt very inviting and bright, and the staff was amazing. Ruth was my stylist and she definitely knew her stuff! I was very uncertain of what I wanted in a dress and she allowed me to try many different styles without feeling rushed. Each time I tried on a gown Ruth was able to weed through what I liked and didn't like and I was able to find the ONE. It was such a great experience and I wish I could do it again!
Absolutely loved my experience at Urban Set. The salon is super cute and bright. Chelsea was an amazing stylist, helping me stay in budget, advocating for what I liked and asking helpful questions to help me find my perfect dress. We never felt rushed and they had an amazing selection of dresses.
If you are a Richmond native looking for the best bridal studio in the city, look no further. Urban Set Bride is the go to place for wedding dress shopping. Having gone dress shopping alone, my consultant (Ruth) was everything that I needed her to be - therapist, sounding board, and hype-woman. She pulled dresses of all kinds for me to try on and never exceeded my budget.
Collectively, Urban Bride operates on an appointment only basis so I never felt rushed or uncomfortable. They also have a wide variety of dresses - in all colors, shapes and sizes. I’m truly convinced that you’ll leave this studio feeling nothing less than beautiful even if you do not find your dream dress here. It is literally the perfect store, owned and operated by the perfect group women!
I was extremely nervous to go wedding dress shopping because I am on the curvy side, and I was afraid that trying on wedding dresses was going to feel like I was being stuffed like a sausage into size 4 sample gowns. I couldn't have been more WRONG! I had the absolute best experience dress shopping at Urban Set. They had a huge selection of curvy gowns, and I truly felt beautiful in each gown I put on. I found my dream dress, and it blew away all my expectations. The customer service was second to none. During your appointment, the store is only open to you and your crew. The salon is adorable, and the lighting is incredible. Jennifer helped me in and out of each dress, and picked up on my likes and dislikes in dresses very quickly. It's funny, because after I had come back to confirm my dress and pick a veil, I looked back through pictures from the first time I tried on the dress, and I ended up picked the exact same veil that Jennifer had styled me in the first time I wore the dress! It's a little thing, but it just shows how well they know their inventory and their styles. I have recommended Urban Set to so many friends and coworkers, and I'll keep supporting their businesses as much as possible!
Let me tell y’all something, if you haven’t had thee greatest bridal shopping experience ever, make your next appointment at Urban Set Bride. I had the absolute pleasure of working with Ms. Chelsea whose gift from God is her calming personality. I came into my appointment confused, stressed and simply overwhelmed with the whole bridal gown process and she completely made my fears disappear, made the appointment fun, AND I found my reception gown! It was an absolute pleasure to work with the Urban Set team and having Chelsea as my consultant was the icing on the cake!
My experience at Urban Set was a dream! From the moment I walked in, Ruth made me feel comfortable and at home. She listened to what I liked, adjusted her recommendations accordingly, and ultimately helped me come up with a few customizations on a beautiful dress to really make it mine. She was professional and funny.
Added bonuses - they only book one appointment for the salon at a time, so you have the whole place to yourself; you can bring your own champagne in; and the price point is super affordable.
Urban Set is simply amazing and I was so happy with my experience with them picking out my dress. Their salon is beautiful and they have a great selection of gowns. Highly recommend!!
Words can not describe how happy and excited I was to try on dresses and found my "YES" dress for my big day. Thank you Ruth and team for everything and looking forward to receiving my dress in July. THANK YOU 😊 😘
We had a wonderful experience working with Chelsea! She is so personable and funny and clicked with me and my mom and sister right away. I was very unsure what I wanted and had a wide variety of different styles I liked. Chelsea somehow ended up finding a perfect dress for me that incorporated elements from all of the different dresses I liked.
I visited a few different bridal boutiques before going to Urban Set and I could not have been more pleased. I felt so comfortable right off the bat, and really felt as if the woman helping me understood my vision. I worked with Ruth and she was the BEST, but I am sure all of their consultants are amazing! This group of women as a whole were soo flexible and helpful from the beginning to the end, and I never once felt pressured into a dress or that my thoughts/feelings weren't being heard, as I had (unfortunately) experiences at other places. Love love love them, highly recommend if you are looking for a beautiful dress on a reasonable budget!
I cannot begin to describe into words how wonderful my experience was with Christine and the entire staff at Urban Set! I was the only bride in the studio during my appointment and Christine helped me to navigate the store for dresses that caught my eye. I ended up falling in love with the second dress that I tried on and they made sure that I wasn't under any pressure to purchase a dress on my first appointment visit. Christine also provided me with resources on how I could store my dress through her shop so I could keep it safe and recommended people for alterations. My dress was absolutely perfect and I have been constantly receiving compliments on it, even weeks after my wedding!
I tried dresses on at Urban Set Bride with Chelsea and it was a fantastic experience! Chelsea was so kind, funny, and personable. I don't think I've ever felt so comfortable with someone so quickly. I definitely recommend this place to anyone!
I had such a lovely experience choosing my dress at Urban Set Bride and highly recommend. First, the shop is super cute and inviting, and the selection is bomb. There are tons of beautiful options for all sizes. Second and just as important, the service is exceptional. Christine and Chelsea immediately made me feel comfortable and it was like I'd known them forever. I never once felt rushed or pushed into choices - it was a completely positive, exciting, and fun experience. Throughout the appointment, there were a few key things the Urban Set team did that made the process so perfect:
1) They walked me through the full process and all the options available, and encouraged me to have fun.
2) They helped me in and out of the dresses, and made ANY size work enough to visualize what it could look like.
3) They were incredibly knowledgeable about every dress and different customization options available, and could share examples of what some of those options looked like IRL.
4) After my first visit they gave me a list of all my faves along with prices and other details.
This was NOT my experience at another local bridal salon, and I can't say how grateful I am for the ladies of Urban Set. I said yes to the dress at my second visit.
Highly recommend Urban Set Bride if you're looking for a wedding dress! I worked with Jennifer who is one of the owners of the shop during both of my appointments. She was so professional, knowledgeable, and personable which made each appointment so calming, productive, and fun. They have a variety of different styles of dresses. What I loved most about my experience here is that they never pressured me to get my gown there - I actually came back after around 3 weeks to decide on my Jenny Yoo gown. This really shows how much they care about their customers and want them to find the dress they are meant for. They also have a wedding planning service, the Hive Wedding Collective in which I'm lucky to have Ciera Pope as my wedding planner. I am super excited to pick up my dress in a couple of months. Would 100% recommend Urban Set Bride!
The Urban Set Team is an absolute dream. I want a majority of my wedding money to go to local businesses so it was a no brainer for me to start at Urban Set Bride. We got the whole place to ourselves which made everything so relaxing. The whole space is so cozy and lovely, you could sit on their couches all day. Ruth was amazing. She was so warm and welcoming and we were cracking jokes the entire time. She made me feel so comfortable and I wish I could've stayed all day trying on dresses with her. I wish I could go to Urban Set Bride every weekend to try on dresses. It was my favorite wedding planning experience so far. I can not recommend this team enough.
This bridal shop is amazing! Christine was so accommodating and listened to everything I wanted, and helped ease any concerns I had. She helped flesh out the images of what I was imaging for my wedding outfit and really was interested in what I wanted, not just trying to sell me a dress. I definitely recommend her shop 100%.
Love love love this bridal shop and everyone that works there! They make you feel so comfortable and beautiful. I would definitely recommend them to anyone!!
Had the very best experience at urban set! Professional, personable, fun! Chelsea was incredible!!!
This shop is so cute! The vibe is great, Christine and Helen were amazing !Helen helped me pick out the perfect dress!
Cannot stop raving about Urban Set Bride! I had more fun trying on dresses there than any other boutique I went to before-- AND found my dress! There are dresses for every style, body type, and price :) So thankful to have found this place!
The team at Urban Set makes you and your crew feel welcomed, comfortable and goes above to answer any questions you may have. They did everything they could to help me see what each dress I tried could look like on me. Every dress in the shop is gorgeous and could fit any bridal style. I was extremely anxious before the appointment and those nerves went away real fast - this shop is the real deal.
I had heard from several friends that found their dream dress at Urban Set I would be in awe and they were absolutely right! Not only is the team wonderful to work with and incredibly sweet, they have a collection of stunning dresses that work with almost any budget. They go a step above to make every bride feel like a princess and it shows in everything they do. Could not recommend enough!
Urban Set is a very cute, mother/daughter owned boutique wedding dress shop in Church Hill. I had gone to David's Bridal previously just to scope out my options because I had no idea what I wanted from my wedding gown. As soon as I stepped foot in Urban Set I knew I would not be getting my dress from David's Bridal!
They have so many beautiful, relatively affordable gowns in their store. Because visits are by appointment only, you and your mom and/or bride tribe are the only ones in the store, so you really get a lot of individual attention (it also helps keep the environment safe during COVID-19). I actually went in for two appointments before I ever committed to a gown from Urban Set, but they were very patient and I never felt pressured to purchase anything I wasn't 100% sure about. I ended up going with the Lillian West style 66012 (and I got a veil from Urban Set to match). I couldn't have found a more perfect gown for me if I tried! I got SO many compliments on my dress throughout the night at my wedding. I'm only sad that I won't really have the opportunity to wear it more than once! Thank you thank you to these ladies. If you are getting married in the Richmond area I highly recommend going to check them out!!!
As a new bride-to-be, Urban Set Bride made it on to the list of bridal shops that my Maid of Honor had compiled as we began the dress search. Urban Set Bride was our first stop, and I never went anywhere else.
Coming into the appointment I was so nervous, having no idea what I was really looking for in a dress. Christine immediately put me at ease, telling me this appointment was to try on several different styles to see what I did and didn’t like. She fully expected that I would not choose my dress that first visit. It was the most fun and relaxing experience as she helped me identify my style and solidify my vision for the wedding day. A few weeks later I returned, confident in my decision in choosing the perfect gown.
I was so impressed with the whole experience, I knew I needed the help of Christine as we continued wedding planning, so the decision was made to also enlist the help of The Hive Wedding Collective for our wedding planning and coordination needs.
I have nothing but great things to say about Urban Set. The atmosphere of their shop is so relaxed and really takes the pressure out of what can sometimes be an overwhelming choice. I love that you get the full store to yourself - the privacy and intimacy of just having the experience with your favorite people and the consultant is unbeatable. They also encourage you to think over your options and come back to buy which takes even more pressure off the experience and truly allows you to have fun. Their dress selection is just beautiful. I looked three other places but felt that Urban Set had the most stylish, high quality dresses that don’t feel like the same dresses you always see around, but are still elegant and timeless. I received so many compliments on my dress. If you want a weekend appointment definitely plan ahead as they fill up fast, but it’s so so worth the wait.
Urban Set Bride was the first place I went to try on dresses and I could not have been happier with the experience. Jennifer was wonderful and listened to what I thought I wanted and pulled dresses based on my reactions to the first few I tried on. I ended up loving a style different than what I had in mind. I tried on dresses at one other store before returning to Urban Set Bride to buy my dress. Low stress, low pressure, truly enjoyable dress buying experience.
Simply the best! I went to several bridal boutiques in search of my dress and did not find the exceptional service I found at Urban Set Bride anywhere else! Everything was wonderful and they have a great selection. I could not recommend them more!!
I came here for my first wedding dress try-on and felt very well taken care of. My bridal consultant Lindsay was so knowledgable and knew so much about the process. I honestly just had the best time and learned a lot about what kind of dress I want. There was no pressure to buy at all. I can't wait to return for another appointment!
Melissa was so great to work with, felt like I was hanging with one of my besties trying on dresses! She totally listened to my wants and needs in a dress! The boutique is SO CUTE- the custom sign photo props are 100. Even with COVID 19 restrictions, it was still a special experience. Highly recommend :) XO
The experience at urban set bride is the best in Richmond. I went there first and couldn't wait to come back. The dress selection has something for everyone, and Christine and the team make you feel like the most important client they've ever met. They only see one client at a time so the experience is extremely tailored and personal. Plus you're supporting a small,, local, women owned business.. I can't wait to wear my Urban Set dress!
I went to 3 bridal shops in 2 different states before finding ~the one~ at Urban Set. I can easily say my experience at Urban Set was hands-down the best. The ladies here are EXPERTS and are so much fun to be around! USB also has a really wide variety of styles (e.g simple & classic, romatic, boho, lace, etc), colors AND sizes. Christine made me feel so at ease trying on many different dress styles and she and Jennifer took their time giving me advice in person and over email when I was stuck between two colors. I am so happy I got my dress here AND that I have the amazing Heather at the Hive working with me to plan the big day. I highly recommend working with Urban Set & The Hive for a true dream team.
Contact
602 N. 29th Street, Richmond, VA
Urban Set Bride
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