About this vendor
Vayda Jane Bridal is a contemporary wedding boutique located in Effingham, IL. Established with newlyweds-to-be in mind, this store offers a modern, stress-free approach to dress shopping. Here, you’ll be seen by expert stylists that care for your personal style and dedicated to helping you find your dream dress.
Founder Shelby Hinterscher opened Vayda Jane Bridal in 2019. With a background in wedding coordination, she has always been passionate about matching couples with the best in venues, vendors and more. Shelby’s approach to wedding dresses is no different. She understands the attentiveness that is needed to help you make such a monumental decision. No detail goes unconsidered under Shelby’s watchful gaze. From veil to train, she aims to assure that each of her client’s garments makes them feel divine.
When you book an appointment at Vayda Jane Bridal, you can expect dedicated customer service and a warm, inviting atmosphere. Each consultation is complimentary and can be tailored for both brides and bridesmaids. Your wedding entourage is invited to join you on this special day and make the moment when you find that special gown one to remember.
Details
Accessories
- Hair Accessories
- Sashes & Belts
- Shoes
- Veils
Business Attributes
- Woman-owned Business
Dresses
- Bridesmaid Dresses
- Wedding Dresses
Fashion Services
- Bridal Stylists
- Plus Size Available
- Private Appointments Available
Awards and Affiliations
2022 'Best of Weddings'
Best of Weddings
The Knot independently assesses vendors for this award—it’s never self-reported. We base it on firsthand experiences from real couples and guests, and they must have a 4.5-star average across 7+ reviews in the qualifying year.
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Reviews
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5
out of 5.024 reviews
Review photos
Showing slide number 1 out of 7
I had the most amazing experience at Vayda Jane Bridal! From the moment I walked in, everything felt so special and personalized. Paige and Olivia were absolutely incredible—so kin...
d, attentive, and genuinely excited to help me find the perfect dress. They made the entire process feel stress-free and fun, and I truly felt taken care of every step of the way.
They listened to everything I wanted, pulled the most beautiful options, and helped me feel confident and comfortable in every dress I tried on. I couldn’t have asked for a better experience saying yes to my dress. I highly recommend Vayda Jane Bridal to any bride—this place is truly something special!
Everyone was so kind and helpful! Made the process so much easier!
They were so much fun at Vayda Jane! They had a fitting room set up for me that had beautiful gowns. Then they also let my group shop a bit, and the consultant ended up finding the...
perfect dress that was a combination of two dresses that were quite different that I loved.
Very knowledgeable, they know what u like, very helpful, budget friendly
10000% recommend these girls! I had the best experience and they have wonderful communication leading up to your appointment and even after! They have a huge selection and did not ...
make me feel rushed once! They are amazing!
The ladies that helped me find my dress were very kind and supportive. The made the whole session so much easier than it could've been, as I'm definitely not as confident as some s...
oon to be brides. This is the first place I looked amd also the last. I definitely recommend Vayda Jane♡
Joslynn was amazing! She helped me find the PERFECT dress and socialized with my mom and I the whole time we were there. The dress was such an easy yes because of the look and the ...
price! 😍 thank you so much for this wonderful experience.
Megan at Jayda Jane Bridal was absolutely amazing! She helped me out so much and made me feel so confident in trying on the dresses. I’m so happy I was able to say yes the dress!! ...
10/10 experience.
The lady that i had was very helpful and communicated very well ! She made sure too pull different dresses that fit my quiz that i took etc.. and all and all made the whole experie...
nce awesome
The selection of wedding dresses at Vayda Jane Bridal is absolutely stunning. There were so many styles, fabrics, and designs to choose from, making it a bride's dream come true. N...
o matter your taste or vision, they have something for everyone, and the quality of their dresses is top-notch. The staff at Vayda Jane Bridal were incredibly patient, attentive, and genuinely dedicated to helping me find the perfect dress. They listened to my preferences and provided valuable insights and suggestions, which made the selection process enjoyable and stress-free. I was able to say "Yes!" to the perfect dress for my big day.
I am beyond grateful for the ladies at Vayda Jane for all of their help in securing my dream dress at an incredible price! I reached out via Instagram all the way from NY and was h...
elped me with each step of the process. They gave me an amazing deal on my perfect dress and kept me updated every step of the way. I am so satisfied with my purchase and can't wait to wear my dress on my special day. Thank you Vayda Jane!!
The experience I had at Vayda Jane Bridal couldn’t have been better. The ladies that work there so sweet and are literally experts. They made sure everyone in my party were comfort...
able and ensured everyone was taken care of. Paige was my consultant and she was extremely helpful when I was choosing my wedding dress. Highly recommend! 💗
The whole experience was amazing! The staff was super helpful and friendly while valuing your thoughts and opinions. Would highly recommend to anyone!
Amanda was amazing. She was so helpful and helped me find the dream dress I was looking for! 😊
My experience at Vayda Jane was incredible - I was treated with such genuine care and respect and didn't feel pressured at all. They made me excited to get married and relieved any...
nerves that I had!
Vayda Jane had amazing bridal gown choices. I was so happy with the service while I was there. They were helpful, listened to what I wanted, and stayed within my price range! I wou...
ld highly recommend them to any bride looking for a dress!
I had a wonderful experience at Vayda Jane. I was fortunate enough to be the winner of their anniversary give away so I got an incredible deal on my dress and upgraded to VIP! They...
have so many beautiful dresses and the salon is so cute. Macie was so much help and so sweet. My girls and I had our own private room with snacks and wine. So glad I found my dress at Vayda Jane. Overall great experience and would recommend to any soon to be brides!💗
I came into the store with a crazy idea of getting married in 4 months. I had a pinterest board full of different styles of dresses that I liked but had no clue where to start look...
ing. Immediately upon walking through the door, Shelby found my "dream dress" and pulled several others similar to it. After trying on several dresses and narrowing it down to two, I decided not to make a decision that night. Shelby was totally awesome and set up a late appointment a few days later so I could come back with my bridesmaids. Macie was great and stayed late to help me say yes to the dress and decide on a veil. Everyone was super helpful in tracking my order and coming up with alternatives in case my veil didn't arrive on time. The girls at Vayda Jane will be your best hype girl when finding the dream dress.
Shelby and the staff at Vayda Jane made my dress shopping experience stress-free and so much fun! The shop is adorable, and there are so many dress options 😍 it is a one-stop-shop...
for everything you need. We were able to pick out bridesmaid dresses and the mother of the bride dress. I can’t speak highly enough of Shelby and everything she does at Vayda Jane. Highly recommend to everyone!
If I could give them more than 5 stars I %100 would! By far the best bridal experience I have had thus far! I love everything about this place from their website to their Facebook...
page and the actual appointment! Everyone is so sweet and really wants to help find the dress! I will be telling every future bride about them!
These ladies are THE BEST!!! I thought that this was going to be one of the toughest(more stressful) parts of the wedding planning process. But literally from start to finish, the ...
girls at Vayda Jane made it so easy!
The communication:A++++
The survey/info fillout thing:A+++
The sweet faces at the salon:A+++
The VIP suite (only $150?!!): A+++++++
100/10 recommend! Amazing <3
From start to finish, the entire experience has been a dream. Shelby is so incredibly kind and welcoming, and when you grow up imagining this day to be magical, she makes it exactl...
y that and more. She’s genuine in showing that each bride is unique and special to her in their own way, and she went above and beyond to help me in more ways than one. I will always be grateful for how effortless she made it all. You feel carefree and excited with no pressure, and her beautiful store is full of so many unique gowns! Her entire staff makes you feel right at home (shoutout to Jodi!), and even the bridesmaid dress experience is so much fun after finding your dream dress. Vayda Jane will be a memory you’ll cherish forever 💛
I had the most amazing experience! Definitely would recommend over & over again!
Vayda Jane Bridal is the cutest bridal store in the area! Shelby was very welcoming and helpful throughout my appointment. Also, there were lots of different styles of dresses. I w...
ould highly recommend.
Contact
205 N 4th Street, Effingham, IL
Vayda Jane Bridal