Vera's House of Bridals

They are professional and even had a seamstress on hand to answer questions I had about alterations.

the consultant helping me, and somehow, she found the dress almost immediately. It was the second one I tried on, and it checked every single box I had... and even ones I didn’t know I had! 💕 The whole experience felt so personal and low-pressure, and I left feeling confident, excited, and completely in love with my dress. I’m so grateful to Vera’s for making such an important part of wedding planning feel effortless and special.

nd honestly a little rocked at how weird it felt. The next weekend, I went alone to Vera’s. It was too close to order a dress, so I needed one that either fit perfectly, or was a little big. I was pretty defeated at this point, so the woman helping me helped me find 4-5 dresses of various styles. She came into the room with me and asked me which one I wanted to try on first. I chose my favorite. She had me turn around and when I was in it, she did a big reveal. I LOVED it. We went out into a more public area so I could stand on a step and see all around. Others, staff and customers, told me that it was absolutely the one. Once she put the veil on me, I was a puddle. We all cried and I left with my dress 20 minutes after my appointment time.

for me. Our wedding guests loved it and the groom even teared up! (He's not a crier.) I plan to bring it in soon for preservation.

nd and takes the time to make sure you feel absolutely gorgeous. I had researched ahead of time to see what designers they usually have in stock and was able to find one designer in particular that had plenty of dresses in my price range and were my style. I found this dress online and was able to request it before my first appointment. On arrival, the staff was very prompt and pulled a lot of other dresses from my look book. The part that absolutely stuck with me was that after you find your dress, they print up a photo of you in it to take home that day. I'm not sure if other places do this, but it was truly something that felt so meaningful. Definitely recommend booking an appointment with Vera's to try on dresses for your big day.

nce they didn’t have an elevator to get upstairs(they were able to keep me on the first floor though).

eir wedding dress from Vera's including my mother so it was a no-brainer to book an appointment here. When I first walked in the staff was friendly and even let me charge my phone behind the counter. The room I was assigned was Venice, which felt like fate as that is literally where I got engaged! After spending hours and hours trying on dresses, I found NOTHING that I liked, which is super shocking, as at the previous store I loved every single thing I put on. I began feeling very upset and frustrated so much so that I began to cry as I couldn’t understand why she kept pulling dresses that were not even close to what I described. Part of me believes she just didn’t know what she was doing and the other part of me doesn’t blame her at all but believe the business itself is run terribly. The whole setup was very overwhelming and stressful. You get put in this tiny room with terrible lighting and no curtain or anything to change privately, so you have to kick all your guests out of the room. There’s nowhere for them to go, so they just wander the halls, and all the other groups are doing the same thing, so it’s super crowded. To top things off, the entire time we were there, the giant room in the back with huge mirrors and good lighting was wide open! Why not use your best space? After my experience and hearing about the experience of others, I have formed the opinion that Vera’s purposefully pulls dresses that you won’t like during your appointment in hopes that you have the trigger feeling to say yes when they finally pull one dress at the last minute that matches what you wanted the whole time. Personally, after the emotional roller coaster I was just put through it didn’t feel right to say yes in the moment, but I can see how others do, especially when all your friends and family are there hopeful that you’ll find the one. I am glad I did not give Vera’s my business and I will only recommend this shop as a last resort.

by Elle. She was very sweet. I first went with a friend and we found a few dresses that I fell in love with. I had a gothic wedding so Elle helped us find some black dresses and some with black accents. When I went with my mom, mother in law, and sister in law, I put on the dress that I thought I wanted, but Elle said there was one more I hadnt tried on yet, and as soon as I tried it on, I cried and I knew that was the dress. They took my measurements and put the order in for me. About 5 months later, They messaged me saying they dress was in and that I should make an appointment to come in. I made the appointment in Jan, but it ended up being a day of a big snow storm where Vera's closed so I needed to reschedule. I rescheduled for Feb 9th. Me and my mom came in, and I had my bridesmaid who is in the UK on a video call. Elle was happy to see us and grabbed the dress bag and took us to a room. As she started unzipping the bag, me and my mom noticed, that the wrong dress was ordered. We pointed it out and they left to go see what happened. When they returned, they had a store manager who apologized and said they can call and get an expedited order to get me dress. But because it was still my size i tried the dress on to see what alterations I might need. When I went to the mirror, the manager came to me too tell me that the dress would be here in 3 months, or I could get a size up in 2 weeks. HOW IS THAT EXPEDITED? They told me I didn't have to pay my remaining balance that day, but when I return I would. And they didn't offer anything to compensate for their mistake. When I returned for my dress, I told them I wanted some kind of compensation for everything. Later that day I got a text saying they took $50 off. But in my final receipt, they added on a tip of $25, so It equaled out to be $25 off. NEVER AGAIN would I put anyone through all that. And all that time they talked about how they wanted to do everything they could for the bride and make things stress free, when this was one of the biggest stresses of my wedding.

ed them get a sense of some dresses to set out for me upon my arrival to my appointment. During my appointment, at one point the manager came by and asked where we were getting married. Based on our venue choice, she brought out a dress that she felt 'fit' the vibe of our venue. Well, that was the dress that I ended up choosing! The entire staff was very helpful and sweet the entire process, but that was an extra fun touch to have a dress picked out by them that I ended up loving. I would do it all over again if I could. Thank you Vera's!

ience. I ended up going twice. The first time I was not in a great state of mind, and wanted to kind of do a redo. The second time around they didn't bring in as many options as I was hoping for, but I don't think I communicated clearly that I kind of wanted this to be a redo first try. Ultimately, the dress was absolutely stunning! We stayed in the price range, provided a list of seamstress recommendations, and gave some advice about undergarments. They did ask we send them a picture of the big day, so we sent them a thank you because the dress helps make the event magical!

well as the knowledgeability and friendliness of the staff. I found my dream dress within our budget and a beautiful veil that visit. Thank you Vera's!

from.

I originally wanted a specific type of dress but didn't really love it when I tried it on, so she helped me find exactly what I wanted without even knowing. I never felt pressured. I had low expectations of dress shopping since I am not the standard sample size, but the consultant always made me feel comfortable and confident! We were on the fence about adding additional length to the dress and decided against it to save money, but after I left, they called and offered to pay for the added length to ensure the dress was perfect!!! 10/10 would recommend.

so many dresses to find the right one and no one made a comment about how many I tired on. Finally after finding the one and getting it ordered. My dress came in 3 months early. I would defiantly recommend Vera's to all the brides out there looking for their special dress.

so caring, the whole team was, everyone was so kind and shared in the excitement. Lydia is a wizard at knowing exactly what she had in stock and how it paired to the ideas in my head. She was so compassionate and not pushy. Lydia had a great heart and made this experience all that more special. The fitting rooms were PERFECT, mirrors in all different places to make sure you are able to see every inch and angle of the dress. Once again cannot recommend Vera's enough- thank you to Lydia and the entire team for helping me find my dream dress!

h expectations but looking back felt neutral about my visit there. The store itself was clean and appeared to have numerous dresses in stock and were a variety of styles. After checking in we were taken back to a ready room where my bridal party was able to comfortably fit. My consult was polite but I'm not sure she understood my style. It felt like each dress I tried on was a hard sales pitch as to why that dress was "the one" rather than allowing my feedback to guide the dress selections. Then when it came time to ordering the size of the dress, I was shocked to see how poorly measured I was and that the staff member did not answer my questions when I had hesitations about the size she had chosen. I left feeling meh and anxious about my dress and feeling more like I had been pressured into the purchase than I cared to feel. Which is not a fun feeling after spending a large amount of money. After purchasing the dress, the list of tailor recommendations were horrible and thankfully I found someone not on the list. Overall I'm not sure I would go back there again for my dress.

m Madison, driving almost 2 hours to be there and it was completely worth it. The store has 800+ gowns. My appointment was 2 hours - I tried on 10 dresses and the last one was the one! My MOH picked out the dress I ended up choosing! My consultant listened to everything I had to say about what I liked/disliked about dresses I tried on. I originally thought I wanted A-line/flowy, but I humored my MOH and tried on the one in the photos below and loved it, but my consultant suggested adding the removable tulle overskirt and that is what made me say yes to the dress! My consultant was down to earth, invested in my vision and happiness, and respected my budget. I ended up spending about $100 over budget (for the tulle overskirt!) but for my dream dress, it was worth it to me and I was not mad about it. I am lucky to not have had a single moment of dress regret as I bought it 2 years before my wedding. Photo Credit to Kelsey Kaplan Photo & Video

eel so comfortable. She was lighthearted and sweet and made me feel at ease during what can be a stressful time. I tried on a few dresses that I had envisioned wearing and wasn’t loving them on me. Shelby went and grabbed a few dresses for me. I tried one on and immediately fell in love. I felt like the dress was made for me! Shelby and the whole staff went above and beyond to make this experience one I will never forget! I couldn’t recommend coming here to find your perfect dress any more!

moms between rooms so they didn’t miss a second of the exciting moments. This was one of the easiest processes in all of our wedding planning!

process fun and exciting from the moment we walked in the door!

g. Unfortunately, I walked out empty-handed that day, with a deflated balloon and feeling slightly unheard. I decided to try again during a weekday, and was I glad I did. The second time I walked in, Maddie was my stylist. She worked her magic, and within 15 minutes and ONE dress, I found it. 2nd times the charm. She absolutely listened and HEARD what I was wanting. She pulled the dress of my dreams. If you want a private experience, I HIGHLY recommend going during a weekday, when everyone else would be at work. It was the best decision I ever made.

ng. Vera's had SO many amazing options, in all styles, that actually fit me. My stylist, Claire, was incredible. She listened to everything I wanted/was looking for and pulled so many dresses. The process was fun, seamless, and I felt incredible the whole day. Vera herself was there the day I tried on dresses and when I picked mine up and she is the sweetest woman! If you are in Madison, I highly reccomend Vera's.

e carried the style I was looking for; most tried to talk me into something else. Vera's carried the canvas for what I wanted (under budget), and Tammy knew how to help make it mine.

ress! I couldn't recommend her more. She even managed the strong personalities in my group with such grace, no one even noticed they were being told to shush up and listen to the bride. :)

to my styles both from my pre-appointment look book and during my appointment. She helped bring my Say Yes To The Dress dream to lift and I found my perfect gown.

e I wasn't anything less than in love with my dress! It came with some "nude" mesh that was way too tan for my complexion as well as being a little less full than I was looking for. However, that didn't phase Vera's at all! They called their resident seamstress to look and confirm the alterations I wanted were doable. Even beyond that they pulled extra mesh of various shades and extra tulle to make sure I'll get the dress of my dreams! I was ecstatic they would be so invested to pull things to change on my dress. Amazing service! My mom found her dress here, too with equally amazing service! HIGHLY recommend!

I also purchased my hair accessories and veil!

ltant Eva. Both my dress and veil were delivered in their expected times and I was communicated with through every step of the process. I used one of their trusted seamstresses that was recommended to me once my dress had arrived. All staff was attentive and wonderful to work with. Thank you for the experience of becoming a bride and for making me feel so special and celebrated. I’m so honored to forever be a Vera’s Bride.

y about 30 minutes and they were all so helpful!

s. Quality dresses at a variety of prices and tons of styles. Everyone was so sweet.

aking sure my needs and wishes were the guiding factors and navigating difficult family dynamics. I struggled with balancing what I wanted and what would make others happy. They asked some great questions and ultimately I am so glad I went with what I wanted. They were very patient and I ended up coming back for a second appointment just to make sure. They have dresses for all budgets and some great accessory selections. I LOVE My wedding dress and it held up great day of. I spent all night on the dance floor and it was very comfortable. Plus it had pockets!

almost as easy as saying yes to my husband! We loved the selections and staff so much that my flower girl and mom ended up getting their dresses from Vera's too!

At other salons, I felt pressured to settle for dresses that I didn’t absolutely love. Caitlin assured me that we were going to find a dress that we didn’t have to fix in order for me to love. She was both respectful and realistic with my budget. She understood my vision better than I did myself & the first dress she put me in was the one! She was professional, confident, charismatic, and knowledgeable. She was so calm throughout the appointment which isn’t the vibe we experienced at other salons. I cannot recommend Vera’s enough. Caitlin you are incredible at your job!

together. From the moment we walked in, I felt this place was something special and then a nice lady by the name of Bridget introduced herself as the consultant working with me for the appointment. To make a long story short, she was a blessing - she was so warm, cheerful, professional and patient, answering all my questions, understanding my happy tears, and listening to my guests' input. I had some idea of what I wanted in a wedding dress and I was still able to try on a variety of styles, sizes, and accessories. Ultimately, Bridget pulled a dress that was "the" one & I've never felt so magical as I did in that moment. The selection, pricing, and customer service overall are top notch at Vera's! PS Vera herself made time to stop by and she was so sweet!

oon as I saw my dress, I was in awe that I could wear something as gorgeous as that and in my price range!!! The stylist made sure to respect that and just wanted to make me comfortable and feel beautiful. They helped me customize the dress to suit my every liking and I couldn’t imagine wearing anything else on my special day!! Everyone is STILL talking about my dress!!

ocess. She pulled a wide variety of gowns based on my preferences to help me narrow down what I wanted. We tried on A LOT of gowns. Funny enough, Tammy helped me to discover what I was actually leaning towards verses what I had thought I wanted. She also gave me some great advice on how to know if the dress was “the one.” She was so wonderful to work with – so genuine & down-to-earth. While I ended up going with a dress from another store (Vera’s did not carry the line) – I am so grateful for Tammy & her advice. I would highly recommend Tammy & Vera’s Bridal to anyone looking for a beautiful dress for their special occasion.

Seriously so many gowns, and great prices too! Even Vera herself popped in on my appointment! I felt like a queen in my dress.

Veras. I tried on dresses in a small fitting room that didn't have good lighting, and then walked to a similar fitting room next to mine, where my wedding party was sitting to see me in dresses - I was standing 1 foot away from my wedding party, which made it really difficult for anyone to truly see the full picture of how the dress looked. Also, I am a small person, so all of the dresses were too big on me (which I expected), but instead of using clips like most places to tighten the dresses in the back, they put pillows down the back of the dresses. That made all of the dresses look boxy on me and not flattering. They were also really busy there, and I felt like we were being a bit rushed. Would recommend going to a smaller more personalized wedding shop where the focus can truly be on you as the bride.

wouldn’t have been able to come in the right size so I had to start all over and Maddie was so compassionate and kind to me! I ended up finding a Morilee dress online and it was in a new collection I went to Illinois to see the dress and ended up calling Vera’s and they were able to order it for me! I found the perfect dress and highly recommended Vera’s as they were so kind to me and other places I had been to made me very self conscious of my body! Vera’s is the place to go!!

should feel this beautiful and confident when find THE dress!

e to use for you to give your consultant your vision for your dress ahead of your appointment. They even helped my mom find her mother of the bride dress. Thank you Vera's!