About this vendor
We are Wisconsin’s bridal experts, and have been since 1964. From consultants to seamstresses, all our staff are trained professionally to assist you individually for your unique needs. We have won the acclaimed Wisconsin Bride Magazine's "Best Place to Buy a Wedding Gown" every year since 2007.
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Accessories
- Clutches & Handbags
- Cover Ups
- Jackets
- Wraps
- Hair Accessories
- Flower Crowns
Dresses
- Bridesmaid Dresses
- Flower Girl Dresses
- Mother of the Bride Dresses
- Wedding Dresses
Fashion Services
- Bridal Stylists
- Dry Cleaning & Preservation
- Plus Size Available
- Private Appointments Available
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Reviews
Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
4.6
out of 5.0381 reviews
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I had the worst experience with Vera's and I would never recommend them to anyone again.
I always thought that Veras was the best place to get a dress. My entire time, I was helped by Elle. She was very sweet. I first went with a friend and we found a few dresses that I fell in love with. I had a gothic wedding so Elle helped us find some black dresses and some with black accents.
When I went with my mom, mother in law, and sister in law, I put on the dress that I thought I wanted, but Elle said there was one more I hadnt tried on yet, and as soon as I tried it on, I cried and I knew that was the dress. They took my measurements and put the order in for me.
About 5 months later, They messaged me saying they dress was in and that I should make an appointment to come in. I made the appointment in Jan, but it ended up being a day of a big snow storm where Vera's closed so I needed to reschedule. I rescheduled for Feb 9th. Me and my mom came in, and I had my bridesmaid who is in the UK on a video call. Elle was happy to see us and grabbed the dress bag and took us to a room. As she started unzipping the bag, me and my mom noticed, that the wrong dress was ordered. We pointed it out and they left to go see what happened. When they returned, they had a store manager who apologized and said they can call and get an expedited order to get me dress. But because it was still my size i tried the dress on to see what alterations I might need. When I went to the mirror, the manager came to me too tell me that the dress would be here in 3 months, or I could get a size up in 2 weeks. HOW IS THAT EXPEDITED?
They told me I didn't have to pay my remaining balance that day, but when I return I would. And they didn't offer anything to compensate for their mistake.
When I returned for my dress, I told them I wanted some kind of compensation for everything. Later that day I got a text saying they took $50 off. But in my final receipt, they added on a tip of $25, so It equaled out to be $25 off.
NEVER AGAIN would I put anyone through all that. And all that time they talked about how they wanted to do everything they could for the bride and make things stress free, when this was one of the biggest stresses of my wedding.
I found my wedding dress on my very first visit to Vera's and it's thanks to their amazing service! I had picked out some dresses beforehand on their easy to use portal, which helped them get a sense of some dresses to set out for me upon my arrival to my appointment. During my appointment, at one point the manager came by and asked where we were getting married. Based on our venue choice, she brought out a dress that she felt 'fit' the vibe of our venue. Well, that was the dress that I ended up choosing! The entire staff was very helpful and sweet the entire process, but that was an extra fun touch to have a dress picked out by them that I ended up loving. I would do it all over again if I could. Thank you Vera's!
Vera's was where my friend founder her wedding dress. I went with her and it was a great experience, so we went when it was my turn! We even met Vera herself!
It was a great experience. I ended up going twice. The first time I was not in a great state of mind, and wanted to kind of do a redo. The second time around they didn't bring in as many options as I was hoping for, but I don't think I communicated clearly that I kind of wanted this to be a redo first try.
Ultimately, the dress was absolutely stunning! We stayed in the price range, provided a list of seamstress recommendations, and gave some advice about undergarments. They did ask we send them a picture of the big day, so we sent them a thank you because the dress helps make the event magical!
They were so wonderful to work with! They had so many beautiful dresses available and made everything so easy! So happy I found my dress from here!
I went to Vera's about 11 months before my wedding with my mother and close friend not expecting to find a dress our first time looking. We were impressed by the dress selection as well as the knowledgeability and friendliness of the staff. I found my dream dress within our budget and a beautiful veil that visit. Thank you Vera's!
Everyone was so helpful and accommodating. They wouldn’t stop at anything to help me find my dream dress! They made me feel so comfortable and they have a lot of options to choose from.
Vera's was my first and only wedding dress appointment! The Saturday VIP appointment is the way to go! My consultant was so amazing! She was attentive and helped me find THE DRESS! I originally wanted a specific type of dress but didn't really love it when I tried it on, so she helped me find exactly what I wanted without even knowing. I never felt pressured. I had low expectations of dress shopping since I am not the standard sample size, but the consultant always made me feel comfortable and confident! We were on the fence about adding additional length to the dress and decided against it to save money, but after I left, they called and offered to pay for the added length to ensure the dress was perfect!!! 10/10 would recommend.
All the ladies at Vera's made the whole wedding dress shopping experience so easy and enjoyable. I felt like the whole day was about me and they were only focused on me. I tried on so many dresses to find the right one and no one made a comment about how many I tired on. Finally after finding the one and getting it ordered. My dress came in 3 months early. I would defiantly recommend Vera's to all the brides out there looking for their special dress.
Very professional and everyone makes you feel so comfortable with trying on dresses. Such a nice day and so many dresses to choose from
Vera's House of Bridals was amazing. I got my junior prom dress there years ago and knew it was the first place I wanted to go to try on wedding dresses. Lydia was AMAZING! She was so caring, the whole team was, everyone was so kind and shared in the excitement. Lydia is a wizard at knowing exactly what she had in stock and how it paired to the ideas in my head. She was so compassionate and not pushy. Lydia had a great heart and made this experience all that more special. The fitting rooms were PERFECT, mirrors in all different places to make sure you are able to see every inch and angle of the dress.
Once again cannot recommend Vera's enough- thank you to Lydia and the entire team for helping me find my dream dress!
As many people do, I was looking forward to shopping for my dream wedding dress but left feeling just okay after my experience.
Vera's is such an iconic spot that I had fairly high expectations but looking back felt neutral about my visit there.
The store itself was clean and appeared to have numerous dresses in stock and were a variety of styles. After checking in we were taken back to a ready room where my bridal party was able to comfortably fit. My consult was polite but I'm not sure she understood my style.
It felt like each dress I tried on was a hard sales pitch as to why that dress was "the one" rather than allowing my feedback to guide the dress selections.
Then when it came time to ordering the size of the dress, I was shocked to see how poorly measured I was and that the staff member did not answer my questions when I had hesitations about the size she had chosen.
I left feeling meh and anxious about my dress and feeling more like I had been pressured into the purchase than I cared to feel. Which is not a fun feeling after spending a large amount of money.
After purchasing the dress, the list of tailor recommendations were horrible and thankfully I found someone not on the list.
Overall I'm not sure I would go back there again for my dress.
I brought my Vera's dress from WI all the way to the Rocky Mountains of Colorado :) Vera's was my first and only bridal appointment and it was the best experience ever! I'm not from Madison, driving almost 2 hours to be there and it was completely worth it. The store has 800+ gowns. My appointment was 2 hours - I tried on 10 dresses and the last one was the one! My MOH picked out the dress I ended up choosing! My consultant listened to everything I had to say about what I liked/disliked about dresses I tried on. I originally thought I wanted A-line/flowy, but I humored my MOH and tried on the one in the photos below and loved it, but my consultant suggested adding the removable tulle overskirt and that is what made me say yes to the dress! My consultant was down to earth, invested in my vision and happiness, and respected my budget. I ended up spending about $100 over budget (for the tulle overskirt!) but for my dream dress, it was worth it to me and I was not mad about it. I am lucky to not have had a single moment of dress regret as I bought it 2 years before my wedding.
Photo Credit to Kelsey Kaplan Photo & Video
This was the first place I ever tried on wedding dresses. I booked an appointment, not expecting to find my dress the first time. Shelby was helping me and from the start made me feel so comfortable. She was lighthearted and sweet and made me feel at ease during what can be a stressful time. I tried on a few dresses that I had envisioned wearing and wasn’t loving them on me. Shelby went and grabbed a few dresses for me. I tried one on and immediately fell in love. I felt like the dress was made for me! Shelby and the whole staff went above and beyond to make this experience one I will never forget! I couldn’t recommend coming here to find your perfect dress any more!
We loved every moment of our experience at Vera’s. Lex and Corin were so helpful. They did an amazing job keeping me and my fiancé separated during the process while shuffling our moms between rooms so they didn’t miss a second of the exciting moments. This was one of the easiest processes in all of our wedding planning!
Absolutely loved my experience at Vera’s. Lex and Corin were so amazing working with me and my fiancé. So many dresses to choose from. Lex and Corin had amazing picks and made our process fun and exciting from the moment we walked in the door!
Everyone was so helpful throughout the entire process. The selection is beautiful and I still love both of my gowns so much!!
I will preface this review with *I loved my time at Vera's.*
The first time I walked through the doors, it was a weekend. I had a very strong vision of what I wanted for my wedding. Unfortunately, I walked out empty-handed that day, with a deflated balloon and feeling slightly unheard. I decided to try again during a weekday, and was I glad I did.
The second time I walked in, Maddie was my stylist. She worked her magic, and within 15 minutes and ONE dress, I found it. 2nd times the charm. She absolutely listened and HEARD what I was wanting. She pulled the dress of my dreams.
If you want a private experience, I HIGHLY recommend going during a weekday, when everyone else would be at work. It was the best decision I ever made.
Going dress shopping was what I was most nervous about—as a plus size woman who had been dreaming of her wedding since she was 5, I was so scared I wouldn't have fun or find anything.
Vera's had SO many amazing options, in all styles, that actually fit me. My stylist, Claire, was incredible. She listened to everything I wanted/was looking for and pulled so many dresses. The process was fun, seamless, and I felt incredible the whole day. Vera herself was there the day I tried on dresses and when I picked mine up and she is the sweetest woman! If you are in Madison, I highly reccomend Vera's.
The BEST place to look for a dress! Tammy listened to me and found the perfect solution. Her knowledge, skill, and advice are unmatched. I had been to 4 other bridal salons and none carried the style I was looking for; most tried to talk me into something else. Vera's carried the canvas for what I wanted (under budget), and Tammy knew how to help make it mine.
Maddie at Vera's was a DREAM. She was very supportive emotionally and has a fantastic eye for what would look good on me. She understood my vision and made sure found the perfect dress! I couldn't recommend her more. She even managed the strong personalities in my group with such grace, no one even noticed they were being told to shush up and listen to the bride. :)
Hands down THE place to go in Madison, or any of Wisconsin for that matter, for your bridal experience. Elle was my consultant and she knew exactly what she was doing. She catered to my styles both from my pre-appointment look book and during my appointment. She helped bring my Say Yes To The Dress dream to lift and I found my perfect gown.
I had gone to a few stores before Vera's but absolutely fell in love with my dress here! The sales woman was not pushy at all and very receptive to all of my feedback. She made sure I wasn't anything less than in love with my dress! It came with some "nude" mesh that was way too tan for my complexion as well as being a little less full than I was looking for. However, that didn't phase Vera's at all! They called their resident seamstress to look and confirm the alterations I wanted were doable. Even beyond that they pulled extra mesh of various shades and extra tulle to make sure I'll get the dress of my dreams! I was ecstatic they would be so invested to pull things to change on my dress. Amazing service! My mom found her dress here, too with equally amazing service! HIGHLY recommend!
Loved my appointment with Vera’s, we had excellent service, they listened to everything I had to say and I found the perfect dress!! I felt like a princess. 10/10 would recommend. I also purchased my hair accessories and veil!
Vera's House of Bridals has a way of making every bride feel special and celebrated. With thousands of gowns to choose from, I found my perfect dress with my wonderful bridal consultant Eva.
Both my dress and veil were delivered in their expected times and I was communicated with through every step of the process. I used one of their trusted seamstresses that was recommended to me once my dress had arrived. All staff was attentive and wonderful to work with.
Thank you for the experience of becoming a bride and for making me feel so special and celebrated. I’m so honored to forever be a Vera’s Bride.
We had the last appointment of the day and I am a very indecisive person but they didn't make me feel pressured or rushed to make a decision! We were the last ones there that day by about 30 minutes and they were all so helpful!
As a plus size bride, I was anxious about feeling inclusivity when shopping for a dress. Vera's had an incredible array of options and the staff didn't bat an eye at my sizing needs. Quality dresses at a variety of prices and tons of styles. Everyone was so sweet.
I am so thankful for the staff and selection at Vera's. The dress selection was amazing and I had so much fun trying on different dresses and accessories. The staff were great at making sure my needs and wishes were the guiding factors and navigating difficult family dynamics. I struggled with balancing what I wanted and what would make others happy. They asked some great questions and ultimately I am so glad I went with what I wanted. They were very patient and I ended up coming back for a second appointment just to make sure. They have dresses for all budgets and some great accessory selections. I LOVE My wedding dress and it held up great day of. I spent all night on the dance floor and it was very comfortable. Plus it had pockets!
My dress was beautiful and they helped me find just the right additions to make it perfect. I really would have preferred to get alterations in- store, but they do not offer that.
After a rough start at a different bridal salon, I was a bit nervous about my appointment here. Dixie was absolutely amazing to work with and made choosing my dress and accessories almost as easy as saying yes to my husband! We loved the selections and staff so much that my flower girl and mom ended up getting their dresses from Vera's too!
Vera’s was the 4th bridal shop I visited while hunting for my dress. To say the 2 hour drive was worth it would be an understatement. I was so lucky to have Caitlin as my stylist. At other salons, I felt pressured to settle for dresses that I didn’t absolutely love. Caitlin assured me that we were going to find a dress that we didn’t have to fix in order for me to love. She was both respectful and realistic with my budget. She understood my vision better than I did myself & the first dress she put me in was the one! She was professional, confident, charismatic, and knowledgeable. She was so calm throughout the appointment which isn’t the vibe we experienced at other salons. I cannot recommend Vera’s enough. Caitlin you are incredible at your job!
I had the BEST experience possible at Vera's. Me and my guests felt safe with the covid-19 precautions and we also we're still able to fully enjoy a beautiful, glamorous experience together. From the moment we walked in, I felt this place was something special and then a nice lady by the name of Bridget introduced herself as the consultant working with me for the appointment. To make a long story short, she was a blessing - she was so warm, cheerful, professional and patient, answering all my questions, understanding my happy tears, and listening to my guests' input. I had some idea of what I wanted in a wedding dress and I was still able to try on a variety of styles, sizes, and accessories. Ultimately, Bridget pulled a dress that was "the" one & I've never felt so magical as I did in that moment. The selection, pricing, and customer service overall are top notch at Vera's!
PS Vera herself made time to stop by and she was so sweet!
I bought my wedding dress here in November of 2021. I came in dead set on another dress and couldn’t imagine finding one I loved more. And of course at Veras, I did just that. As soon as I saw my dress, I was in awe that I could wear something as gorgeous as that and in my price range!!! The stylist made sure to respect that and just wanted to make me comfortable and feel beautiful. They helped me customize the dress to suit my every liking and I couldn’t imagine wearing anything else on my special day!! Everyone is STILL talking about my dress!!
Vera’s Bridal was my first experience trying on wedding dresses. I had absolutely no idea what to expect but it was a great experience. Tammy took us to our room & explained the process. She pulled a wide variety of gowns based on my preferences to help me narrow down what I wanted. We tried on A LOT of gowns. Funny enough, Tammy helped me to discover what I was actually leaning towards verses what I had thought I wanted. She also gave me some great advice on how to know if the dress was “the one.” She was so wonderful to work with – so genuine & down-to-earth. While I ended up going with a dress from another store (Vera’s did not carry the line) – I am so grateful for Tammy & her advice. I would highly recommend Tammy & Vera’s Bridal to anyone looking for a beautiful dress for their special occasion.
Found my dress at my first appointment! The stylists are amazing and helped me find a dress I had never seen before. I’m SYTTD fan, and I was blown away by the selection at Vera’s. Seriously so many gowns, and great prices too! Even Vera herself popped in on my appointment! I felt like a queen in my dress.
While Vera's does have a great selection of dresses, the set up of actually trying on the dresses is sub-par and ultimately prevented me from being able to say yes to any dress at Veras. I tried on dresses in a small fitting room that didn't have good lighting, and then walked to a similar fitting room next to mine, where my wedding party was sitting to see me in dresses - I was standing 1 foot away from my wedding party, which made it really difficult for anyone to truly see the full picture of how the dress looked. Also, I am a small person, so all of the dresses were too big on me (which I expected), but instead of using clips like most places to tighten the dresses in the back, they put pillows down the back of the dresses. That made all of the dresses look boxy on me and not flattering. They were also really busy there, and I felt like we were being a bit rushed. Would recommend going to a smaller more personalized wedding shop where the focus can truly be on you as the bride.
Vera’s House of Bridals was AMAZING!! I worked with Maddie a few times as I was having a hard time finding exactly what I wanted.. very long story but I found my dream dress but it wouldn’t have been able to come in the right size so I had to start all over and Maddie was so compassionate and kind to me! I ended up finding a Morilee dress online and it was in a new collection I went to Illinois to see the dress and ended up calling Vera’s and they were able to order it for me! I found the perfect dress and highly recommended Vera’s as they were so kind to me and other places I had been to made me very self conscious of my body! Vera’s is the place to go!!
I cannot say enough good things about this place! Very helpful stylist and made sure I made the decision for me and no one else. I highly recommend coming here because every woman should feel this beautiful and confident when find THE dress!
I loved going to Vera's! Found my dress there on my first visit and I felt so special. I went through about 5 dresses until I found the one. Their Lookbook online catalog is so nice to use for you to give your consultant your vision for your dress ahead of your appointment. They even helped my mom find her mother of the bride dress. Thank you Vera's!
When I went to Vera’s, it was my first time shopping for a wedding dress. I was excited to finally see what was out there and see how I felt about the styles I’ve been saving to my Pinterest boards when they were actually on me. Everyone was very nice and polite. Since my wedding is in about 6 months my stylist mentioned how I would be limited to certain dresses, which I was fully expecting. I know it’s a short time frame, but we had just gotten engaged in early December. We wanted to have a short engagement and when we found out that my brother signed up for the Marines and would be shipping out in mid August 2022 we decided that our best bet at having him make the wedding was to have it before he left. I didn’t explain all this to my stylist, but I was fully aware that I would be limited anywhere I went. While my stylist was talking about how soon my wedding is she made a comment about how “I’m already behind.” That really stuck with me. I tried on a lot of styles I thought I wanted, but nothing was really giving me “wow” feelings. Toward the end of our 2 hour appointment we found this really unique dress that made me feel very powerful and elegant. I didn’t say yes to it though because it seemed a bit too casual for what I really wanted. After we left I felt stressed out, anxious and overwhelmed. I stress booked 3 more appointments at various bridal stores because I’m “already behind.” I understand they want brides to realize that they can order dresses only so fast, and that when the wedding is so soon options become limited, but there are nicer ways of telling an already stressed out bride that. Everywhere else I went they were super considerate about how soon the wedding is. At Vera’s I felt a bit rushed and pressured to find the one that night. My stylist did work very hard finding dresses that I thought I wanted and that were in my budget and could be ordered within my time frame, that one comment just really struck a cord. All in all maybe don’t book Vera’s as your first bridal gown shopping experience.
Vera’s is hands down the best place to find your dream dress. They have styles and budgets for all brides. I ended up wearing 2 dresses between my first wedding and wedding reception after COVID restrictions lifted, and I found both at Vera’s! Both consultants were amazing and went out of their way to help me find exactly what I was looking for!
We had an amazing experience at Vera’s! My assistant Margaret was wonderful she allowed my family and friends to be part of the event but ultimately listed to what I wanted and found my dress!
Absolutely amazing service and experience! Our consultant was amazing and really listened to everything I had to say about what I wanted in a dress! Start to finish the process was amazing!
Had an amazing experience at Vera's - great selection of quality and affordable dresses!
From the original appointment through my wedding day, I was so impressed with Vera's selection, customer service, and my dress! My sister also bought her dress at Vera's for her June 2017 wedding, and my best friend and I are shopping for hers this weekend! I would recommend Vera's to anyone!
Vera's had a great selection for a girl who had no idea what she wanted. My stylist helped me find a dress that I felt incredible in. It was a great experience all around.
I will be recommending this place and Maddie as a consultant to everyone I can. She made sure my wants were above those of my guests and brought stuff that had everything I wanted and gave us option for alterations to make it even better. when she found THE dress we both were in tears. She helped make the reveal magical. She was also very accommodating with our video chat people who could not make day of. I wish I was having numerous dresses so I could visit her again and again!!
I would recommend Vera’s a million times over! I came here for my first ever bridal appointment. I was very nervous since it was my first time, but all the consultants were welcoming from the moment I walked in. Lydia was my consultant and she made me feel so comfortable and beautiful right away! She really listened and quickly got a sense of what I was looking for and I found the one within 10 dresses! Lydia then helped me choose the most perfect headpiece and veil, and now my day will be perfect. Vera herself even popped in and told me I looked beautiful!
The team at Vera's were professional, and very efficient in helping me find my dress for my wedding day! They helped me with everything from scheduling an appointment to try on my dress to storage, delivery and even preserving it after our big day. We couldn't be more happy with the services provided! Weddings on June 20, 2020 and June 19, 2021.
I went to Vera’s over the weekend for my first dress shopping appointment. For whatever reason I was extremely nervous going into the appointment. Dixie was the consultant that worked with me and she immediately made me feel at ease. I can be incredibly indecisive but she was very patient and helped me choose between the 2 dresses I loved without ever pushing me towards one dress or the other. I couldn’t recommend Vera’s more!
I went to Vera’s this week to find my wedding dress. It was my first time trying on wedding dresses and for some reason I was so nervous, but Margaret eased my nerves right away. She looked at my look book before our appointment and saw all the dresses I saved on there, so she knew exactly what I was looking for and the style that I wanted. She asked me questions throughout the process to make sure she was still on track for the type of dress I wanted, and to make sure there weren’t any other styles I wanted to try. She was so knowledgeable about everything and answered all of our questions. She was so patient as I went from dress to dress, and I ended up finding the PERFECT dress only a few dresses in! I ended up canceling the next appointment I had at a different place because I knew this was THE dress, and I knew I wanted to buy my dress from Vera’s! I definitely recommend coming here to find the dress of your dreams!
Vera's had plenty of selection, and the gown I chose was the second one I tried on. The stylist (Tory) seemed to really understand what I was looking for, and she made the process so easy!
Vera's is where my mother got her dress and where I got mine. They are very professional and work hard to make you feel comfortable and beautiful. I love that you fill out a survey/lookbook ahead of time so your consultant can get an idea of your style. I also appreciate that my consultant didn't push me towards a more expensive dress when my favorite was significantly cheaper.
Vera’s was the best wedding dress shopping experience out of 9 stores I had been to. I found my perfect dress with the help of Tory! She was absolutely amazing and knew exactly what I was looking for. Vera’s had a wide selection of styles and plenty of dresses to choose from that fit was I was looking for. I would definitely recommend Vera’s to anyone! I had such a pleasant experience and found my dream dress! Thanks again, Tory! ✨
I was very disappointed in my visit to Vera's. The salon itself is beautiful and there are lots of options. Covid wise I felt safe. However, I didn't feel like the stylist picked styles that were very "me" and didn't pick any of the dresses I "favorited" ahead of time until I asked. She also didn't ask me any questions up front and just started picking. I assumed she was picking based on "favorites" but none of them worked and I started to feel very discouraged. I wanted to trust the process and that she knew what I didn't know. I felt so pressured to buy a dress and purchased the one I disliked the least but now I have buyers remorse.
I had the BEST experience possible at Vera's this weekend. Me and my guests felt safe with the covid-19 precautions and we also were still able to fully enjoy a beautiful, glamorous experience together. From the moment we walked in, I felt this place was something special and then a nice lady by the name of Bridget introduced herself as the consultant working with me for the appointment. To make a long story short, she was a blessing - she was so warm, cheerful, professional and patient, answering all my questions, understanding my happy tears, and listening to my guests' input. I had some idea of what I wanted in a wedding dress and I was still able to try on a variety of styles, sizes, and accessories. Ultimately, Bridget pulled a dress that was "the" one & I've never felt so magical as I did in that moment. The selection, pricing, and customer service overall are top notch at Vera's!
I was very happy with my experience wedding dress shopping at Vera's. My consultant was patient and truly interested in what I was looking for. She helped me find my dream dress all while providing great customer service and professionalism. I was shopping during the height of COVID and not only did I feel very safe, but the team still wants make sure you have a great experience as a bride. I definitely recommend shopping at Vera's- I had a fantastic experience every time I was there throughout the purchase of my dress. They are willing to go above and beyond for their customers!
I tried on dresses at another store and it was nice, but my experience at Vera’s could not have been better. I booked a luxe appointment, and from the moment my group walked in the door, Sahrita made us feel so special. She looked through the dress styles I liked and pulled dresses based on them. Every single dress she picked was something I wanted to wear. She kept my group involved and made me feel so beautiful. I bought my dress that day, and even my accessories. I can’t say enough good things about Vera’s and Sahrita. I’m already looking forward to going back for bridesmaid dresses!
Only dress shop I went into, and the only one I needed. Everyone was extremely accommodating to how seriously I am taking the pandemic. Everyone was wearing masks, and there was hand sanitizer in the vestibule. Even with the pandemic, I still got to take the iconic picture on the staircase in my new dress.
Because yes, I found my dress! My consultant, Tammy, was phenomenal. She was very patient with my comments and requests for both dress and especially when we started looking for a veil at the end of my appointment and I tried on nearly as many as dresses! She had a great understanding of the things I was looking for and pulled some great dresses. She was super helpful not only in getting me in and out of dresses, but also in taking some pictures on my phone and with helping me set up a zoom call and keeping my distant support team involved.
I am so happy to have supported this fantastic local business, and I am beyond thrilled to have a wedding dress I love!
I purchased my dress here in mid-December of 2020. Tammy was my consultant, and I could not write enough wonderful things about her and my overall Vera's experience. I described the general feel and vibe I was looking for in my dress, and Tammy pulled winner after winner. She totally understood my style AND body type, and everything I tried on was beautiful. The only dress I didn't like on me was one that I picked out! This experience made finding MY dress even more exciting, because Tammy helped me feel the difference between dresses which I liked and looked good on me and the dress I wanted to wear when I marry my fiancé. Shopping with her really felt like shopping with a second mom. Tammy gave me kind, deferential, but helpful feedback which made the dress search completely stress-free. She also never pressured me to buy at any point and reminded me that I could always come back, which was so different from the pressure I had come to dread at bridal appointments. When I decided on my (gorgeous, unique, absolutely incomparable dress), she spent an additional half-hour testing out different veil styles with me. After we purchased, I inquired about bridesmaids appointments and Tammy took us right downstairs to the bridesmaids floor and put my little sister in the stunning navy blue velvet number that I've since selected for my bridal party. Start to finish, an unbelievable experience. I was so taken care of here, and buying the perfect dress in such a stress-free, welcoming environment was a bright spot to round out a very bleak year. Thank you Tammy, and thank you Vera's, for listening to me and making me feel beautiful! I cannot wait to show my future daughters photos of my wedding dress and tell them about the wonderful time I had selecting it.
I went to Vera’s for my first dress shopping appointment and I found my dress! Their selection really cannot be beat. My consultant was Maddie and she was so kind, knowledgeable, and uplifting. She was also very respectful of my budget. I would recommend Vera’s to anyone!
I live two hours away from Vera’s but I just felt really drawn to them after seeing them at the Green Bay Wedding expo. The ladies that work there are so great, helpful, and 100% uplifting. I felt so comfortable with them. This was my first time dress shopping and I went by myself so all in all that’s a pretty nerve wracking situation and I’m self conscious about my weight but Saritah made me feel so damn good about myself. She picked out things I would have never thought about trying on and they looked so good. These girls know what they’re doing and the only objective they have is to make sure you’re happy and comfortable. I loved every minute of my time there yesterday and would absolutely recommend Vera’s to anyone and everyone.
Their attention to detail was amazing. Anything I wanted, they made it happen.
I had searched multiple bridal shops looking for the perfect dress and I found my dress here! I originally came to Vera's to look at another dress which I thought was going to be the dress but ultimately decided I didn't care for it. After feeling disappointed, our bridal assistant Ella brought in a dress that I tried on and fell in love with. I give her full credit for listening to my desires and helping me find the dress of my dreams. I loved that Vera's had private fitting suites and that I was able to look through all of the dresses without feeling rushed. The one thing I was not a fan of was not being able to know who the designers of each dress was until after I had chosen and paid for the dress I selected. It was nice that they had a person onsite to measure and size me for the dress which saved me a lot of money in alterations because I was able to order my dress in a shorter length. My dress arrived soon after the Covid shutdown so I had the dressed shipped to my house which Vera's split the cost of shipping. When I received the dress, it did have some minor brownish stains on the underside of the skirt and some of the stitching along the top edge of the bust was unstitched. Vera's made this right by giving me money back to have the stitching and stains fixed at a place near where I live. Overall my experience with Vera's was a good one and I would definitely recommend Ella to anyone.
Vera's was amazing. I'd give it more than 5 stars if I could!! The selection and price range of dresses blew my mind. I was looking for a white wedding dress with black lace detail, and Vera's was the only bridal shop I could find that stocked black and white dresses - I even tried on an all black dress while I was there. I filled out the lookbook before my appointment which helped me narrow down the styles I liked. Sahrita was an absolute doll and helped me rule out dresses that weren't right and also find my perfect dress at my initial appointment. Vera herself even stopped by while I was trying dresses on. Once my dress arrived at the store, I made another appointment and was helped by Lydia to try my dress on for the first time. She was also an absolute doll and I didn't want to take the dress off!! Both Sahrita and Lydia offered me some helpful advice, made me feel comfortable, and made the whole experience a blast. I was very impressed with the service and will be recommending Vera's to others. Thanks so much Sahrita and Lydia!!
Vera’s is amazing!!! As soon as you walk in, it is wedding dress bliss! Such a beautiful, fun place to explore. I found my dress within 40 minutes, after trying on about 10. I found my dress on my first and only bridal salon visit. It was so amazing, I wish it lasted longer. Every bride has got to try Vera’s!!! They made my experience truly memorable.
Love Vera's! My sister had bought her wedding dress there two years ago, and I knew that I wanted to go there for mine. My consultant Tammy was fantastic, very knowledgeable about wedding dresses and impressively skilled at adjusting the fit and look of different dresses to fit what I had in mind (specifically filling in the bodice and adjusting the neckline/straps). She was very patient (I tried on 9 dresses!), and had a great attitude. The dresses at Vera's are gorgeous and have a good range of prices. I had also tried a couple on at David's, and the ones at Vera's are much better quality at a similar price point. If you get a finale dress, they also will store the dress for you for some time, if you feel nervous about storing it at your home. They also did a good job adjusting to COVID guidelines and restrictions; we felt safe shopping there.
I went to Vera's today with my aunt, mother. father, future mother in law, and sister. Our consultant was Tammy, and she was fantastic! She is down to earth, personable, and listens to what I wanted! I found my dress with the 3rd option, and had extra time to check out the mother of the bride/groom dresses, and my mother purchased one as well! We also had some time left to browse the bridesmaid dresses! She was very helpful with giving timeline information and other wedding tips! My mother and I did not feel pressured to buy, as some reviews on here state. What made this extra special was my mom found her wedding dress at Vera's YEARS ago! Highly recommended!
Thank you Vera House. I came in 10 days before my wedding and they accommodated me :) I found a unique beautiful dress on the sale rack (saving me 30%) and was out the door an hour later! I had the nicest staff help me (Tammy & Rhonda) who were so calm and understanding even amidst the crazy time crunch. They prioritized me without a prescheduled appointment. And even had time to hem my dress before the big day!
My experience at Vera's house of Bridal was all I could ask for! I had a bit of anxiety going into the appointment knowing I wanted to find my wedding dress that day. After I met my stylist, Becca, the rest of my time was wonderful, stress-free, and so enjoyable. She really got me out of my head and reminded me that the perfect dress resembles the feeling I want on my wedding day! Becca was so helpful at pulling styles from the rack, gathering dresses I had liked in the Lookbook, and letting my family add a few options to the pile. Overall the appointment was everything I would want for myself and for the family I brought with me, thank you Vera and Becca!
I had a truly wonderful wedding dress shopping experience thanks to the great people at Vera's bridal! This was my first time trying on wedding dresses and Emily was the perfect consultant for me! She did a great job of listening to what I wanted, but also bringing me a range of different styles to try. I was so surprised by the dress I ended up choosing, it's perfect for me and I can't thank Emily enough for picking it out!! Everyone at Vera's was so friendly and it was wonderful to get to chat with Vera herself! I loved the special touch of being sent home with my first picture in my wedding dress.
I had the most amazing experience at Vera's. I went in to the experience not knowing what I wanted. Becca was very patient with me and brought back different silhouettes for me to try on. Once we narrowed down what I was looking for, Becca brought in the most beautiful dresses. I am so grateful for Becca and her expertise. I left the store knowing I had found the perfect dress for me.
The owner, Vera, was also walking around and greeting all the brides-to-be. I loved the atmosphere of this place.
Becca was amazing! She was very welcoming and accommodating with my grandmother and her walker. I showed her pictures of what I was looking for and the first dress she had me try on ended you being the dress I said YES to!
The best bridal experience I've had shopping for a dress!
The building is luxurious and so well lit and all the staff were so friendly, caring and attentive. This isn't just a shop with dresses. The place was designed with the bridal experience in mind. I've said, "yes" to my dress under the best lighting on a balcony hallway with mirrors. My stylist was so supportive and helped me through the decision process very well.
You can schedule an appointment or walk in for help. I came in three times to try on a variety of dresses and had two stylists. They were very energetic and had my best interest in mind for finding the right dress out of their huge selection.
Let me start by saying that even before I left Vera’s House of Bridals, I knew I was having a once in a lifetime experience. My stylist, Tory, was INCREDIBLE. The first dress she selected for me was exactly what I told her I was looking for, in fact, it ended up being one of my top 3. Later I found out that she’s a buyer and it totally made sense because she knew the dresses so well. I was pleasantly surprised by the wide array of dresses (style and price-wise), many of which were up to date on the very latest trends! I saw more trendy, bohemian dresses than I did in Milwaukee bridal salons.
Tory saw me browsing through dresses (I’m super nosy) and was kind enough to let me try on as many as I wanted. She also gave me the advice to perhaps pick a “wildcard” dress because it could surprise me. I’m SO glad she said that because the “wildcard” dress ending up being the dress I’d say yes to! Tory took the time to clip/pin/adjust the dresses to give me the most realistic fit. She even encouraged me try on some dresses multiple times to refresh my memory (you’d be surprised how much you need to refresh your memory when trying on so many white dresses!!). She was so kind, so patient, so gentle, not a helicopter at all. She let me have alone time with the dresses. I never felt rushed or like I was being talked into something I didn’t want. I never felt pressured to buy a dress. The experience was better than I could have ever imagined. I will forever cherish the memories made at Veras.
*SPOILER* If you don’t want my novel of a review, just know that I highly highly HIGHLY recommend Vera’s!!!
I went to Vera's looking for my bridal dress. I immediately felt judged, because I chose to do my shopping alone. I told my "personal stylist" what I was liked: all lace gown, preferably with some sort of sleeves, mermaid silhouette, illusion detail. My stylist brought back a few options and I asked about the designers and price. Vera's does not disclose the designers of the gowns to customers, and when asked about the price, my stylist said, "all of our gowns are under $3,500, so you should be fine." I didn't like any of the first dresses I tried on, so my stylist brought me back a few more options... but this time, they were nothing of a silhouette I wanted or asked for. My stylist said, "what you are looking for doesn't exist. I went to school for fashion and design and your body type would look better in an A-line anyways." I tried on a few more dresses and found 1 that was okay, but I didn't love it by any means and I continued to feel uncomfortable in the dress. The stylist immediately told me this was "the one" and was incredibly pushy for me to purchase the dress and appeared upset when I left the store empty handed.
Tammy was INCREDIBLE to work with! She listened to my vision and what I was looking for and brought me more dresses than I could have ever imagined! She came up with all sorts of creative ideas to try and alter various dresses to help make them fit exactly what I was looking for. Ultimately, I ended up finding the perfect dress that was the epitome of my style and personality. Couldn't have been happier with my dress shopping experience! Also, Vera's has THE BIGGEST selection of blingy dresses, so if bling is your style, don't bother going anywhere else :)
Vera’s was wonderful to work with! Everyone there was very helpful with finding the perfect dress and accessories to go along with it. My sales associate listened to what I was looking for and how I wanted to feel on the big day, making me feel special during this very exciting experience. It was definitely worth the multiple drives back and forth from Milwaukee! I would gladly recommend Vera’s to any bride-to-be!
I had such a great experience shopping for my wedding dress at Vera's! I showed a few pictures to my consultant, Bridget, and she went from there! She let my family and friends help pull some dresses to try on, but in the end the dress I chose was one Bridget picked out! She made me feel so good throughout the process. I never felt rushed or pressured to make a decision. In the end, I found my dream dress on the first try and in my budget! I would definitely recommend Vera's!
I love being a bride at Vera's! They really treated me like a princess and listened to what I wanted in a dress. They brought me the perfect dress even though it was different than what I thought I wanted. I went back twice to find my dream dress. I was so happy they still had the dress I couldn't get out of my mind!
I also went back for my bridesmaids dresses. All 7 of the girls found beautiful dresses with the same designer/fabric but different designs. They looked amazing!
I got the dress of my dreams! The service was fantastic and all the staff members were so helpful! Highly recommend!
I loved my experience at Vera's! Great staff and beautiful, quality, affordable dresses.
The only reason I gave 4 instead of 5 stars is because I was forced to order a dress size based on my chest rather than other parts of my body. This caused an additional $250 seamstress charge for having it taken in so many inches (in the chest area too because it was too big!). Not something I really wanted to have to spend extra money on for a second after-wedding dress.
We had our maids get their dresses from Vera's. We really enjoyed the experience where we were taken to a room with all the choices of the designer I had chosen and were told what to look for. The girls all had fun trying on dresses. The girls helping us were really helpful in the way to show what the dress would look like in the right size.
One of my maids is getting married too, and after her experience with me we are going back to get her maids dresses there too!
I went to Veras for my first trip to find a wedding dress. We drove an hour and a half because i had heard such amazing things about Veras! Let me tell you, it is all true! I went with my mom and sister and we had the best time! My consultant did an amazing job allowing me to try on all the styles to see what best suited me. The entire staff were so friendly and wonderful to work with. I found my dress, and i was even able to meet vera! She was so sweet! I highly recommend veras for any bride to find their wedding dress!
I showed the sales women one dress that I liked on my phone and she brought back my perfect dress! It was the first dress I tried on and it was so beautiful! They did an amazing job and I would highly recommend them!
My overall experience at Vera’s was fantastic! As soon as I walked in I knew they were going to have the dress I always dreamed of! I got my own to try on my dresses which for me was a huge plus! Becca was amazing. She was so kind and she genuinely wanted to help me find my perfect dress. I didn’t try on one dress that she picked out that I didn’t like. I would highly recommend to anyone looking for the perfect bridal experience.
I had a really good experience at Vera's. I had another appointment earlier that day at another bridal store and had another dress picked out there. The first place had only one designer and all their dresses were really similar. Vera's had sooo many options they were really able to pick out a dress that was my style and suited me the best. The woman that pulled dresses for me was super helpful and good at listening to what I wanted and picking from their really large selection. In the end when I put on my dress I knew it was the one. I didn't feel pressured, though they did push the accessories pretty hard. BUT they were right, I was really happy I got a veil and belt. I also loved their dressing rooms. They make it easy to bring family and friends and it feels private. You don't have to parade around the store in front of everyone else that's there too.
Worked with me to helped find my perfect dress! Tons of choices!
I would recommend Vera's to any bride. From the start of my appointment, Becca made me feel comfortable and knew exactly what I wanted for my special day!
I wish I could remember the name of the gal that helped me with trying on dresses. She was outstanding! I described the idea I had for my dress and with just the second dress she brought out, we had a perfect match for what I envisioned in my head. The gown truly is a huge part of the wedding day and I could not be happier with my gown and my experience at Vera's!!!
Purchased my dress from Vera’s and had a wonderful experience that day. When I picked up my dress though, it was too small and they told me that my hip size had gone up four inches in about six months. I had actually lost weight since I bought the dress, so I don’t think that was possible, it was clearly measured/ordered wrong. The day I ordered the dress, they didn't have my dress in my size to try on so they had me try on a dress by the same designer in the size they measured me for. It fit fine so I ordered my dress in that size, but it wasn't the same style as my dress - not as form-fitting, so when my dress came in, it was way too tight on my hips and could barely zip. They didn’t offer much in the way of fixing the problem and I was very upset and just wanted to leave. I probably could have pushed harder to have them find a solution, but instead I had to take the dress to two different seamstresses and it turned out okay. While I still loved the dress, if they would have ordered the right size in the first place, I wouldn’t have had so much stress about the dress and would have been much happier with my dress on my wedding day.
I had an amazing experience shopping at Vera's last night with Tammy! After going to two other bridal shops and not seeing much of a selection or being able to stay within my budget Tammy showed me plenty of styles and dresses that were well within (and some even under!) my price point. I didn't feel like she was just trying to make a sale at all. She was honest about pros and cons of dresses, incredibly attentive to what I liked and how I felt in each dress, knew what would look good on my body type, and showed me ways we could customize stuff to be more my taste. I couldn't be happier with my dress and can't wait for it to come in!
I had an incredible experience at Vera's, I couldn't say enough nice things about it. It was a completely full service experience, and everyone, including Vera, couldn't have been more welcoming or kind. Liz was absolutely FANTASTIC- hilarious, attentive, and really made sure we had an extraordinary experience. It was the first place I went, and I'm very glad I did, Liz helped me find my dress with less than 10 tries (and with half of my budget!). Tammy and Rhonda were also extraordinary!