About this Vendor
Acclaimed One of America's Best Bridal Salons
We are Wisconsin’s bridal experts, and have been since 1964. From consultants to seamstresses, all our staff are trained professionally to assist you individually for your unique needs. We have won the acclaimed Wisconsin Bride Magazine's "Best Place to Buy a Wedding Gown" every year since 2007.
- Joan Calabrese by Mon Cheri
- Bill Levkoff
- B2 by Jasmine
- Allure Couture
- Allure Bridals
- Allure Romance
- Allure Bridesmaids
- Amare Couture by Crystal Richard
- Eden Bridals
- Soulmates Signature
- Rebecca Ingram
- Enchanting by Mon Cheri
- Gather & Gown
- Justin Alexander
- ST. PATRICK
- Cameron Blake
- Sophia Tolli
- Maggie Sottero
- Jasmine Couture
- David Tutera for Mon Cheri
- Blue by Enzoani
- Lillian West
- Sincerity Bridal
- Montage by Mon Cheri
- Jade Couture
- Justin Alexander Signature
- Morilee by Madeline Gardner
- Casablanca Bridal
- JASMINE (Bridesmaids)
- Sweet Beginnings
- Ti Adora By Alvina Valenta
- Watters Brides
- Watters Maids
- Willowby by Watters
- Wtoo Brides
- Wtoo Maids
Bridesmaid Dresses, Flower Girl Dresses, Mother of the Bride Dresses, Wedding Dresses, Dresses, Alterations, Bridal Stylists, Custom Designs, Dry Cleaning + Preservation, Plus Size Available, Fashion
Beyond amazing experience!! From the moment we walked in the door till the very last minute walking out of Vera's was amazing. I came in with a large group of girls and our consultant Becca was so helpful and fun and made everyone feel welcome. We were able to bring in champagne and snacks to our private room. Becca had everyone involved the entire day without ever feeling rushed or pressured. She was so bubbly and welcoming and laughed with us the entire time. The entire staff even Vera made my day beyond perfect. I am so happy that I was able to say yes to the dress at Vera's.
Found my dream dress for a dream price. They truly made me feel special and beautiful. Highly recommend.
Perfect dress and they were wonderful to work with.
What a fantastic experience! Saritah was able to interpret the list of things that I knew I wanted and helped me find the perfect dress! She was patient, attentive to details, and a blast to work with!
Incredible experience! About 5 or 6 years ago, we went to Vera's with my sister to find her dress and were so impressed, we knew then that we had to go back when it was my turn. It was perfect! Saritah was wonderful; she knew just how to listen to my comments about a dress and interpret them to find styles that she knew I would like and that were flattering on me. She stayed with us long after our appointment time ended - even after the store closed! - so that I could try on a bunch veils and never once did I feel rushed, stressed or pressured. Vera herself even stopped in to say hello, and her daughter was wonderful with the measuring and ordering process. This is simply the best place to find your wedding dress. I drove in from Milwaukee to go to Vera's and everyone just went so far above and beyond, I couldn't imagine getting my dress anywhere else.
Very happy with the service and quality of the dresses at Vera's! They were flexible with my schedule as I had to try to make fittings work when I was up in WI (currently living in FL). I am also soooo in love with my dress, wish I could wear it all the time.
I had Lisa help me, and she was very kind, but I felt like I was shopping for a used car. It was all about trying to adjust my budget to fit for a more expensive dress, and less about finding something that would work. There are so many dresses there and she said there really wasn't any to fit what I thought I wanted. It was disappointing. My friends who got their dresses there had a much different/more enjoyable experience.
I initially was drawn to Vera's after seeing a gown at the wonderful world of weddings show that was absolutely gorgeous (and coincidentally ended up being the one). After two terrible experiences at other wedding shops, my mom, sister and I ventured the two hour drive to Vera's looking for the gown and experience - and I got both. My consultant spent what had to be 4 hours helping me in and out of dresses, trying out my gown three different times just to make sure I was getting it right. She was upbeat and friendly the whole time, and Vera was coming around helping where she could which was wonderful as well. I also ended up getting my veil and hairpiece here, because they were just too beautiful not to. Amazing selection and amazing consultants. 5 stars is just not enough!
Vera's had a huge selection, and really staffs up their consultants. We walked in with no appointment on a Saturday afternoon, they were busy (prom season!), and yet they found a consultant who spent two hours with us. She put me in a good variety of gowns and really helped me determine where my heart was leading me in terms of dresses. Eventually, we had to leave because I wasn't ready to make a decision and hadn't found the definite one yet, and just needed a break. They had a lot of solid options, but the consultant didn't really hold to my price range, she gave me a lot of dresses that were a few hundred dollars over, and she kept saying there was one more dress she really wanted me to see, and then bringing 2 or 3. My guess is she really wanted me to decide there and get her a commission, and while she was incredibly helpful, I just burnt out and didn't pick my dress during that visit.
I wish that I could go back in time and had the experience of working with them for my wedding dress. . I felt like the most important person while I was there. Amy and Jamie are amazing. .
From start to finish my experience at Vera's was amazing. I visited Vera's on 1/14/17 and worked with Jayme. She was amazing and so helpful!! She listened to all my ideas and pulled amazing dresses for me! I found my dress at Vera's after about the 4th dress I tried on! I loved working with Jayme she was awesome!
The staff at Vera's was so kind and pleasant and just generally helpful on the day I went in with my family. I went in with my sights on one dress that I saw at a bridal show that they carried, and I ended up with the fourth dress they had me try on (which was not the one I came in for)! Such a perfect dress for the perfect day!
I only had to try on three wedding dresses before finding The One! You have a dedicated assistant helping you the entire time and a spacious room to yourself to try on dresses. Great experience. I was able to get my dress, a veil, belt, and under garments from Vera's. I was able to meet Vera herself too!
I can't say enough good things about Vera's I'd gone to another bridal salon the same day, and my experience here was like night and day; you couldn't compare the two. Everyone was extremely helpful and complimentary. They took my input to heart, put me in what I asked for and didn't try to force me into anything I wasn't 100% sure about. What I loved most was the fact that no one in that store pushed me into buying unnecessary items. When they found out I still have my great grandmother's veil, the consultants (and Vera) all agreed that I shouldn't buy one from them unless I really wanted something new. They explained how wonderful it is to wear a sentimental, family piece on your day. Before trying something new, see if you fall in love with the old. It was a wonderfully relaxed and happy appointment. I have yet to have a fitting, but they introduced me to the seamstress and I can't wait to work with her as well! I would recommend Vera's to every bride. As a plus, they're dresses are very much "in budget" for just about any bride!
I am from North Carolina and went dress shopping with my mom who happens to live in Wisconsin, and Vera's was the first place we went! We had the best time! Kaitlyn was the one who went above and beyond to help me find the perfect dress for my big day. Cannot thank her and Vera's enough for the undivided attention and making us feel welcome.
I had heard mixed reviews about Vera's but I am so glad I went there. My dress turned out amazing and it was exactly what I was looking for, even though I had my mind set on another dress to start with. I went during the last appointment slot of the day and still stayed almost an hour after closing time and they did not try and rush me at all. The fittings also went very smoothly. They were able to recommend a $20 alteration, rather than a $200 one, which was greatly appreciated. I would recommend brides to go there first because, if nothing else, they give you an idea of proper undergarments, which was essential for me!
I cannon rave enough about Vera's! They were so welcoming and accommodating. I had a huge group come to my dress shopping and they were super open to this! They also picked dresses based on what I wanted and also had a lot of suggestions to try on! I ended up picking the first dress I tired on! My experience at Vera's was exactly what I had hoped for when shopping for my wedding dress.
The attendants at Vera's Bridal were so attendant and welcoming, and genuinely listened to what you wanted and made great suggestions. I would recommend them to anybody!
What a wonderful experience! We visited two times and worked with Deanna for both. She was so helpful with my questions on styles and fit. I appreciated her patience as I worked on finding "the one." Between the spacious rooms and friendly gals we were around those two days we had such fun compared to our other trips to salons. I would certainly encourage any bride to be looking for a relaxing a fun day to head to Vera's!
I loved my wedding dress and got so many compliments!! I loved my experience so much I wanted to get my bridesmaids dresses from there. They guaranteed me that they would all come from the same dye lot. On the day of the wedding we noticed that that was not case.
Worked with Alyssa to pick out my gown, Vera herself actually ended up picking out my dress herself! i loved every minute and they were all very helpful
After visiting several dress shops and feeling rather discouraged, my friend and I made the trip from the Rockford area up to Vera's in hopes that I would finally find a wedding dress I would love. Tammy from Vera's was incredible!!! She listened to what I was looking for in a dress and pulled me several I could have easily walked out of there with. They had beautiful dresses in a variety of sizes so you aren't limited to what you can try on. She made the process a breeze!!! I left that bridal shop feeling like that was the best experience I had throughout my entire wedding planning process and I still feel that way.
From start to finish, Vera's is wonderful! Their selection and range of dresses is astounding. I knew I wanted a satin dress, of which there were very few to pick from when I was looking. I went to multiple shops and many had only one or two satin dresses at the most. My consultant was wonderful at Vera's and listened to what I wanted while still providing me with options. I found my dream dress at Vera's and I couldn't be happier! Also, their seamstresses on site are incredible to work with- they are detail oriented and made my dress fit like a glove!
I loved my experience with Vera's. My mother, mother-in-law and two sisters-in-law all came with me originally and were warmly welcomed. We were even greeted by Vera herself. It can be pretty busy in there but we had a very comfortable and warm experience with them.
I had an incredible experience at Vera's, which was the first (and last) place I looked at dresses. I went in with a friend on a weekday afternoon with the knowledge of what I DIDN'T want, but with very little idea as to what I did want. I worked with Caitlin and she was incredible! I tried on many 'misses' before i found a 'hit' but she was so receptive to my feedback. She did a great job listening to my preferences and infusing her own knowledge (in a totally helpful and non-pushy way) as I tried on many, many dresses. I ended up finding a dress that I totally love and that I think is so unique---and it was nothing like I had imagined for myself, so bravo to Caitlin for finding something so unexpectedly perfect! Finally, Caitlin was so accommodating when I let her know that I wanted my parents' seal of approval before I made a final decision---they visited Madison from out of town just a couple days later and she fit us into a busy Saturday. I can't recommend Caitlin---and Vera's--enough.