About this vendor
We are Wisconsin’s bridal experts, and have been since 1964. From consultants to seamstresses, all our staff are trained professionally to assist you individually for your unique needs. We have won the acclaimed Wisconsin Bride Magazine's "Best Place to Buy a Wedding Gown" every year since 2007.
Details
Accessories
- Clutches & Handbags
- Cover Ups
- Jackets
- Wraps
- Hair Accessories
- Flower Crowns
Dresses
- Bridesmaid Dresses
- Flower Girl Dresses
- Mother of the Bride Dresses
- Wedding Dresses
Fashion Services
- Bridal Stylists
- Dry Cleaning & Preservation
- Plus Size Available
- Private Appointments Available
Awards and Affiliations
Reviews
Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
4.6
out of 5.0393 reviews
Review photos
Showing slide number 1 out of 9
Shopping for my wedding dress here was a very memorable experience, thanks to my stylist Elle! She was very welcoming to my family and me, and she was able to find my wedding dress...
during my first appointment! After I found the dress I couldn't stop thinking about, she provided her patience and expertise until I felt comfortable making the final decision. Everyone I met at Vera's was so nice and supportive, and it feels like Bridal Barbie's closet in there, 10/10 recommend.
Vera's is perfect! Lots of helpful people, a ton of dress options, and costs are lower/average vs a boutique bridal store. Quality is fabulous. Connections with other alteration pl...
aces.
I had a great experience shopping at Vera's! Their selection is incredible, and every time I stepped foot in the store, it felt like a fairytale. I had some pretty specific request...
s for my dress, and the stylist absolutely crushed it within the first three dresses. I came back to the store several times to try on the dress, the bolero, and some veils, and each time I worked with a different consultant and they were all fabulous. The seamstress they recommended was also wonderful.
I had a wonderful experience getting my wedding dress here! The staff were excellent and very helpful. I came in with some ideas of what I was looking for and they took my inspirat...
ion photos and picked out gowns for me to try on. They made the entire process very seamless and even helped me narrow down what I was looking for! They had a large selection with a wide range of pricing. They even stored my dress for several months for me. I would highly recommend shopping here.
My family and I have been loyal Vera's customers for years (for both wedding gowns and formal event dresses) and I got to have another fantastic experience yesterday as I found my ...
dream wedding dress. From the moment I walked into the store, I felt comfortable and stress-free. Our consultant Tammy listened to when I wanted and knew the inventory well enough to find some absolutely amazing gowns! I was so comfortable putting my full trust in the Vera's team, and it paid off when I found the most amazing dress. I absolutely love this store and recommend them to anyone looking for a wedding or formal dress!!!
Amazing! There’s no other word for it. I can’t believe the selection of dresses they keep on hand! There’s something for everyone! You truly feel like royalty when shopping there....
They are professional and even had a seamstress on hand to answer questions I had about alterations.
I truly can’t say enough good things about Vera’s House of Bridals. I walked in not having a clue what style of dress I wanted—just a few details I knew I liked. I gave my list to ...
the consultant helping me, and somehow, she found the dress almost immediately. It was the second one I tried on, and it checked every single box I had... and even ones I didn’t know I had! 💕
The whole experience felt so personal and low-pressure, and I left feeling confident, excited, and completely in love with my dress. I’m so grateful to Vera’s for making such an important part of wedding planning feel effortless and special.
My mom, MIL, and myself went one Saturday to multiple dress shops. I tried on easily over 20 dresses. I felt like I was trying on Halloween costumes. I was wildly uncomfortable a...
nd honestly a little rocked at how weird it felt. The next weekend, I went alone to Vera’s. It was too close to order a dress, so I needed one that either fit perfectly, or was a little big. I was pretty defeated at this point, so the woman helping me helped me find 4-5 dresses of various styles. She came into the room with me and asked me which one I wanted to try on first. I chose my favorite. She had me turn around and when I was in it, she did a big reveal. I LOVED it. We went out into a more public area so I could stand on a step and see all around. Others, staff and customers, told me that it was absolutely the one. Once she put the veil on me, I was a puddle. We all cried and I left with my dress 20 minutes after my appointment time.
Vera's is the biggest bridal gown game in town (in Madison, WI) for a reason! Each and every consultant I interacted with was lovely. They helped me find the perfect gown and veil ...
for me. Our wedding guests loved it and the groom even teared up! (He's not a crier.) I plan to bring it in soon for preservation.
Vera's was the first and only place I needed to go to find the perfect dress for me. My experience with their staff was beyond wonderful, everyone I interacted with was truly so ki...
nd and takes the time to make sure you feel absolutely gorgeous. I had researched ahead of time to see what designers they usually have in stock and was able to find one designer in particular that had plenty of dresses in my price range and were my style. I found this dress online and was able to request it before my first appointment. On arrival, the staff was very prompt and pulled a lot of other dresses from my look book. The part that absolutely stuck with me was that after you find your dress, they print up a photo of you in it to take home that day. I'm not sure if other places do this, but it was truly something that felt so meaningful. Definitely recommend booking an appointment with Vera's to try on dresses for your big day.
The people were so amazing and paid attention to every detail I was asking for. I did not feel rushed at all they made the experience so fun and relaxing. Only taking a star off si...
nce they didn’t have an elevator to get upstairs(they were able to keep me on the first floor though).
Vera's ruined my wedding dress shopping experience! I started out the day in such a good mood, but things took a turn and I left crying.
I know countless people who have gotten th...
eir wedding dress from Vera's including my mother so it was a no-brainer to book an appointment here. When I first walked in the staff was friendly and even let me charge my phone behind the counter. The room I was assigned was Venice, which felt like fate as that is literally where I got engaged!
After spending hours and hours trying on dresses, I found NOTHING that I liked, which is super shocking, as at the previous store I loved every single thing I put on. I began feeling very upset and frustrated so much so that I began to cry as I couldn’t understand why she kept pulling dresses that were not even close to what I described. Part of me believes she just didn’t know what she was doing and the other part of me doesn’t blame her at all but believe the business itself is run terribly.
The whole setup was very overwhelming and stressful. You get put in this tiny room with terrible lighting and no curtain or anything to change privately, so you have to kick all your guests out of the room. There’s nowhere for them to go, so they just wander the halls, and all the other groups are doing the same thing, so it’s super crowded. To top things off, the entire time we were there, the giant room in the back with huge mirrors and good lighting was wide open! Why not use your best space?
After my experience and hearing about the experience of others, I have formed the opinion that Vera’s purposefully pulls dresses that you won’t like during your appointment in hopes that you have the trigger feeling to say yes when they finally pull one dress at the last minute that matches what you wanted the whole time. Personally, after the emotional roller coaster I was just put through it didn’t feel right to say yes in the moment, but I can see how others do, especially when all your friends and family are there hopeful that you’ll find the one. I am glad I did not give Vera’s my business and I will only recommend this shop as a last resort.
I had the worst experience with Vera's and I would never recommend them to anyone again.
I always thought that Veras was the best place to get a dress. My entire time, I was helped...
by Elle. She was very sweet. I first went with a friend and we found a few dresses that I fell in love with. I had a gothic wedding so Elle helped us find some black dresses and some with black accents.
When I went with my mom, mother in law, and sister in law, I put on the dress that I thought I wanted, but Elle said there was one more I hadnt tried on yet, and as soon as I tried it on, I cried and I knew that was the dress. They took my measurements and put the order in for me.
About 5 months later, They messaged me saying they dress was in and that I should make an appointment to come in. I made the appointment in Jan, but it ended up being a day of a big snow storm where Vera's closed so I needed to reschedule. I rescheduled for Feb 9th. Me and my mom came in, and I had my bridesmaid who is in the UK on a video call. Elle was happy to see us and grabbed the dress bag and took us to a room. As she started unzipping the bag, me and my mom noticed, that the wrong dress was ordered. We pointed it out and they left to go see what happened. When they returned, they had a store manager who apologized and said they can call and get an expedited order to get me dress. But because it was still my size i tried the dress on to see what alterations I might need. When I went to the mirror, the manager came to me too tell me that the dress would be here in 3 months, or I could get a size up in 2 weeks. HOW IS THAT EXPEDITED?
They told me I didn't have to pay my remaining balance that day, but when I return I would. And they didn't offer anything to compensate for their mistake.
When I returned for my dress, I told them I wanted some kind of compensation for everything. Later that day I got a text saying they took $50 off. But in my final receipt, they added on a tip of $25, so It equaled out to be $25 off.
NEVER AGAIN would I put anyone through all that. And all that time they talked about how they wanted to do everything they could for the bride and make things stress free, when this was one of the biggest stresses of my wedding.
I found my wedding dress on my very first visit to Vera's and it's thanks to their amazing service! I had picked out some dresses beforehand on their easy to use portal, which help...
ed them get a sense of some dresses to set out for me upon my arrival to my appointment. During my appointment, at one point the manager came by and asked where we were getting married. Based on our venue choice, she brought out a dress that she felt 'fit' the vibe of our venue. Well, that was the dress that I ended up choosing! The entire staff was very helpful and sweet the entire process, but that was an extra fun touch to have a dress picked out by them that I ended up loving. I would do it all over again if I could. Thank you Vera's!
Vera's was where my friend founder her wedding dress. I went with her and it was a great experience, so we went when it was my turn! We even met Vera herself!
It was a great exper...
ience. I ended up going twice. The first time I was not in a great state of mind, and wanted to kind of do a redo. The second time around they didn't bring in as many options as I was hoping for, but I don't think I communicated clearly that I kind of wanted this to be a redo first try.
Ultimately, the dress was absolutely stunning! We stayed in the price range, provided a list of seamstress recommendations, and gave some advice about undergarments. They did ask we send them a picture of the big day, so we sent them a thank you because the dress helps make the event magical!
They were so wonderful to work with! They had so many beautiful dresses available and made everything so easy! So happy I found my dress from here!
I went to Vera's about 11 months before my wedding with my mother and close friend not expecting to find a dress our first time looking. We were impressed by the dress selection as...
well as the knowledgeability and friendliness of the staff. I found my dream dress within our budget and a beautiful veil that visit. Thank you Vera's!
Everyone was so helpful and accommodating. They wouldn’t stop at anything to help me find my dream dress! They made me feel so comfortable and they have a lot of options to choose ...
from.
Vera's was my first and only wedding dress appointment! The Saturday VIP appointment is the way to go! My consultant was so amazing! She was attentive and helped me find THE DRESS!...
I originally wanted a specific type of dress but didn't really love it when I tried it on, so she helped me find exactly what I wanted without even knowing. I never felt pressured. I had low expectations of dress shopping since I am not the standard sample size, but the consultant always made me feel comfortable and confident! We were on the fence about adding additional length to the dress and decided against it to save money, but after I left, they called and offered to pay for the added length to ensure the dress was perfect!!! 10/10 would recommend.
All the ladies at Vera's made the whole wedding dress shopping experience so easy and enjoyable. I felt like the whole day was about me and they were only focused on me. I tried on...
so many dresses to find the right one and no one made a comment about how many I tired on. Finally after finding the one and getting it ordered. My dress came in 3 months early. I would defiantly recommend Vera's to all the brides out there looking for their special dress.
Very professional and everyone makes you feel so comfortable with trying on dresses. Such a nice day and so many dresses to choose from
Vera's House of Bridals was amazing. I got my junior prom dress there years ago and knew it was the first place I wanted to go to try on wedding dresses. Lydia was AMAZING! She was...
so caring, the whole team was, everyone was so kind and shared in the excitement. Lydia is a wizard at knowing exactly what she had in stock and how it paired to the ideas in my head. She was so compassionate and not pushy. Lydia had a great heart and made this experience all that more special. The fitting rooms were PERFECT, mirrors in all different places to make sure you are able to see every inch and angle of the dress.
Once again cannot recommend Vera's enough- thank you to Lydia and the entire team for helping me find my dream dress!
As many people do, I was looking forward to shopping for my dream wedding dress but left feeling just okay after my experience.
Vera's is such an iconic spot that I had fairly hig...
h expectations but looking back felt neutral about my visit there.
The store itself was clean and appeared to have numerous dresses in stock and were a variety of styles. After checking in we were taken back to a ready room where my bridal party was able to comfortably fit. My consult was polite but I'm not sure she understood my style.
It felt like each dress I tried on was a hard sales pitch as to why that dress was "the one" rather than allowing my feedback to guide the dress selections.
Then when it came time to ordering the size of the dress, I was shocked to see how poorly measured I was and that the staff member did not answer my questions when I had hesitations about the size she had chosen.
I left feeling meh and anxious about my dress and feeling more like I had been pressured into the purchase than I cared to feel. Which is not a fun feeling after spending a large amount of money.
After purchasing the dress, the list of tailor recommendations were horrible and thankfully I found someone not on the list.
Overall I'm not sure I would go back there again for my dress.
I brought my Vera's dress from WI all the way to the Rocky Mountains of Colorado :) Vera's was my first and only bridal appointment and it was the best experience ever! I'm not fro...
m Madison, driving almost 2 hours to be there and it was completely worth it. The store has 800+ gowns. My appointment was 2 hours - I tried on 10 dresses and the last one was the one! My MOH picked out the dress I ended up choosing! My consultant listened to everything I had to say about what I liked/disliked about dresses I tried on. I originally thought I wanted A-line/flowy, but I humored my MOH and tried on the one in the photos below and loved it, but my consultant suggested adding the removable tulle overskirt and that is what made me say yes to the dress! My consultant was down to earth, invested in my vision and happiness, and respected my budget. I ended up spending about $100 over budget (for the tulle overskirt!) but for my dream dress, it was worth it to me and I was not mad about it. I am lucky to not have had a single moment of dress regret as I bought it 2 years before my wedding.
Photo Credit to Kelsey Kaplan Photo & Video
This was the first place I ever tried on wedding dresses. I booked an appointment, not expecting to find my dress the first time. Shelby was helping me and from the start made me f...
eel so comfortable. She was lighthearted and sweet and made me feel at ease during what can be a stressful time. I tried on a few dresses that I had envisioned wearing and wasn’t loving them on me. Shelby went and grabbed a few dresses for me. I tried one on and immediately fell in love. I felt like the dress was made for me! Shelby and the whole staff went above and beyond to make this experience one I will never forget! I couldn’t recommend coming here to find your perfect dress any more!
We loved every moment of our experience at Vera’s. Lex and Corin were so helpful. They did an amazing job keeping me and my fiancé separated during the process while shuffling our ...
moms between rooms so they didn’t miss a second of the exciting moments. This was one of the easiest processes in all of our wedding planning!
Absolutely loved my experience at Vera’s. Lex and Corin were so amazing working with me and my fiancé. So many dresses to choose from. Lex and Corin had amazing picks and made our ...
process fun and exciting from the moment we walked in the door!
Everyone was so helpful throughout the entire process. The selection is beautiful and I still love both of my gowns so much!!
I will preface this review with *I loved my time at Vera's.*
The first time I walked through the doors, it was a weekend. I had a very strong vision of what I wanted for my weddin...
g. Unfortunately, I walked out empty-handed that day, with a deflated balloon and feeling slightly unheard. I decided to try again during a weekday, and was I glad I did.
The second time I walked in, Maddie was my stylist. She worked her magic, and within 15 minutes and ONE dress, I found it. 2nd times the charm. She absolutely listened and HEARD what I was wanting. She pulled the dress of my dreams.
If you want a private experience, I HIGHLY recommend going during a weekday, when everyone else would be at work. It was the best decision I ever made.
Going dress shopping was what I was most nervous about—as a plus size woman who had been dreaming of her wedding since she was 5, I was so scared I wouldn't have fun or find anythi...
ng.
Vera's had SO many amazing options, in all styles, that actually fit me. My stylist, Claire, was incredible. She listened to everything I wanted/was looking for and pulled so many dresses. The process was fun, seamless, and I felt incredible the whole day. Vera herself was there the day I tried on dresses and when I picked mine up and she is the sweetest woman! If you are in Madison, I highly reccomend Vera's.
The BEST place to look for a dress! Tammy listened to me and found the perfect solution. Her knowledge, skill, and advice are unmatched. I had been to 4 other bridal salons and non...
e carried the style I was looking for; most tried to talk me into something else. Vera's carried the canvas for what I wanted (under budget), and Tammy knew how to help make it mine.
Maddie at Vera's was a DREAM. She was very supportive emotionally and has a fantastic eye for what would look good on me. She understood my vision and made sure found the perfect d...
ress! I couldn't recommend her more. She even managed the strong personalities in my group with such grace, no one even noticed they were being told to shush up and listen to the bride. :)
Hands down THE place to go in Madison, or any of Wisconsin for that matter, for your bridal experience. Elle was my consultant and she knew exactly what she was doing. She catered ...
to my styles both from my pre-appointment look book and during my appointment. She helped bring my Say Yes To The Dress dream to lift and I found my perfect gown.
I had gone to a few stores before Vera's but absolutely fell in love with my dress here! The sales woman was not pushy at all and very receptive to all of my feedback. She made sur...
e I wasn't anything less than in love with my dress! It came with some "nude" mesh that was way too tan for my complexion as well as being a little less full than I was looking for. However, that didn't phase Vera's at all! They called their resident seamstress to look and confirm the alterations I wanted were doable. Even beyond that they pulled extra mesh of various shades and extra tulle to make sure I'll get the dress of my dreams! I was ecstatic they would be so invested to pull things to change on my dress. Amazing service! My mom found her dress here, too with equally amazing service! HIGHLY recommend!
Loved my appointment with Vera’s, we had excellent service, they listened to everything I had to say and I found the perfect dress!! I felt like a princess. 10/10 would recommend. ...
I also purchased my hair accessories and veil!
Vera's House of Bridals has a way of making every bride feel special and celebrated. With thousands of gowns to choose from, I found my perfect dress with my wonderful bridal consu...
ltant Eva.
Both my dress and veil were delivered in their expected times and I was communicated with through every step of the process. I used one of their trusted seamstresses that was recommended to me once my dress had arrived. All staff was attentive and wonderful to work with.
Thank you for the experience of becoming a bride and for making me feel so special and celebrated. I’m so honored to forever be a Vera’s Bride.
We had the last appointment of the day and I am a very indecisive person but they didn't make me feel pressured or rushed to make a decision! We were the last ones there that day b...
y about 30 minutes and they were all so helpful!
As a plus size bride, I was anxious about feeling inclusivity when shopping for a dress. Vera's had an incredible array of options and the staff didn't bat an eye at my sizing need...
s. Quality dresses at a variety of prices and tons of styles. Everyone was so sweet.
I am so thankful for the staff and selection at Vera's. The dress selection was amazing and I had so much fun trying on different dresses and accessories. The staff were great at m...
aking sure my needs and wishes were the guiding factors and navigating difficult family dynamics. I struggled with balancing what I wanted and what would make others happy. They asked some great questions and ultimately I am so glad I went with what I wanted. They were very patient and I ended up coming back for a second appointment just to make sure. They have dresses for all budgets and some great accessory selections. I LOVE My wedding dress and it held up great day of. I spent all night on the dance floor and it was very comfortable. Plus it had pockets!
My dress was beautiful and they helped me find just the right additions to make it perfect. I really would have preferred to get alterations in- store, but they do not offer that.
After a rough start at a different bridal salon, I was a bit nervous about my appointment here. Dixie was absolutely amazing to work with and made choosing my dress and accessories...
almost as easy as saying yes to my husband! We loved the selections and staff so much that my flower girl and mom ended up getting their dresses from Vera's too!
Vera’s was the 4th bridal shop I visited while hunting for my dress. To say the 2 hour drive was worth it would be an understatement. I was so lucky to have Caitlin as my stylist. ...
At other salons, I felt pressured to settle for dresses that I didn’t absolutely love. Caitlin assured me that we were going to find a dress that we didn’t have to fix in order for me to love. She was both respectful and realistic with my budget. She understood my vision better than I did myself & the first dress she put me in was the one! She was professional, confident, charismatic, and knowledgeable. She was so calm throughout the appointment which isn’t the vibe we experienced at other salons. I cannot recommend Vera’s enough. Caitlin you are incredible at your job!
I had the BEST experience possible at Vera's. Me and my guests felt safe with the covid-19 precautions and we also we're still able to fully enjoy a beautiful, glamorous experience...
together. From the moment we walked in, I felt this place was something special and then a nice lady by the name of Bridget introduced herself as the consultant working with me for the appointment. To make a long story short, she was a blessing - she was so warm, cheerful, professional and patient, answering all my questions, understanding my happy tears, and listening to my guests' input. I had some idea of what I wanted in a wedding dress and I was still able to try on a variety of styles, sizes, and accessories. Ultimately, Bridget pulled a dress that was "the" one & I've never felt so magical as I did in that moment. The selection, pricing, and customer service overall are top notch at Vera's!
PS Vera herself made time to stop by and she was so sweet!
I bought my wedding dress here in November of 2021. I came in dead set on another dress and couldn’t imagine finding one I loved more. And of course at Veras, I did just that. As s...
oon as I saw my dress, I was in awe that I could wear something as gorgeous as that and in my price range!!! The stylist made sure to respect that and just wanted to make me comfortable and feel beautiful. They helped me customize the dress to suit my every liking and I couldn’t imagine wearing anything else on my special day!! Everyone is STILL talking about my dress!!
Vera’s Bridal was my first experience trying on wedding dresses. I had absolutely no idea what to expect but it was a great experience. Tammy took us to our room & explained the pr...
ocess. She pulled a wide variety of gowns based on my preferences to help me narrow down what I wanted. We tried on A LOT of gowns. Funny enough, Tammy helped me to discover what I was actually leaning towards verses what I had thought I wanted. She also gave me some great advice on how to know if the dress was “the one.” She was so wonderful to work with – so genuine & down-to-earth. While I ended up going with a dress from another store (Vera’s did not carry the line) – I am so grateful for Tammy & her advice. I would highly recommend Tammy & Vera’s Bridal to anyone looking for a beautiful dress for their special occasion.
Found my dress at my first appointment! The stylists are amazing and helped me find a dress I had never seen before. I’m SYTTD fan, and I was blown away by the selection at Vera’s....
Seriously so many gowns, and great prices too! Even Vera herself popped in on my appointment! I felt like a queen in my dress.
While Vera's does have a great selection of dresses, the set up of actually trying on the dresses is sub-par and ultimately prevented me from being able to say yes to any dress at ...
Veras. I tried on dresses in a small fitting room that didn't have good lighting, and then walked to a similar fitting room next to mine, where my wedding party was sitting to see me in dresses - I was standing 1 foot away from my wedding party, which made it really difficult for anyone to truly see the full picture of how the dress looked. Also, I am a small person, so all of the dresses were too big on me (which I expected), but instead of using clips like most places to tighten the dresses in the back, they put pillows down the back of the dresses. That made all of the dresses look boxy on me and not flattering. They were also really busy there, and I felt like we were being a bit rushed. Would recommend going to a smaller more personalized wedding shop where the focus can truly be on you as the bride.
Vera’s House of Bridals was AMAZING!! I worked with Maddie a few times as I was having a hard time finding exactly what I wanted.. very long story but I found my dream dress but it...
wouldn’t have been able to come in the right size so I had to start all over and Maddie was so compassionate and kind to me! I ended up finding a Morilee dress online and it was in a new collection I went to Illinois to see the dress and ended up calling Vera’s and they were able to order it for me! I found the perfect dress and highly recommended Vera’s as they were so kind to me and other places I had been to made me very self conscious of my body! Vera’s is the place to go!!
I cannot say enough good things about this place! Very helpful stylist and made sure I made the decision for me and no one else. I highly recommend coming here because every woman ...
should feel this beautiful and confident when find THE dress!
I loved going to Vera's! Found my dress there on my first visit and I felt so special. I went through about 5 dresses until I found the one. Their Lookbook online catalog is so nic...
e to use for you to give your consultant your vision for your dress ahead of your appointment. They even helped my mom find her mother of the bride dress. Thank you Vera's!
Contact
7857 Big Sky Drive, Madison, WI
Vera's House of Bridals